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Connecting one generation of Jayhawks to another
Build, Strengthen, Unite
Our mission
To enhance the experience of former, current and prospective students
By building upon the journalism school’s strengths and improving its weaknesses
Through the recruitment of KU journalism alumni and their resources
And the retention of current students in the school’s Web of networks
Through use of social media.
Rich reserves
Skilled and experienced alumni
A wealth of possible connections and opportunities for our current students
High alumni loyalty to the school
Current students who are green, ambitious and open to new experiences
State of the J-School
New curriculum on the horizon
The “real world” for journalists is changing rapidly Graduates and alumni both affected by new demands
Added pressure to make the most of undergraduate career by gaining more real-world experience
Increased desire to make connections that could be valuable in the future.
Social media situation
Minimal current social media exposure
Highly connected students from now on Ideal soil for creating lasting retention and recruitment
Explosion of products and social media
We have the tools to help bridge the gap between graduation and finding a job
We have the resources in our alumni to help make the educational experience more valuable for current students
Increasing Alumni interaction Better support for school
Current social media exposure
Fan pageFans: 647
Social media outreach plan
Maintain fan page
Put more personal announcements.
Typical message is: KU William Allen White School of Journalism and Mass Communications has several unique and/or new journalism classes available for the spring semester, which students will be enrolling in shortly. Check it out: http://www.journalism.ku.edu/services/course_promos.shtml
Need real, human voice with less PR-speak
Main audience is alumni
Create Twitter page
Maintained by a single person or a small team
Audience: current students and alumni
Get involved in conversations and interact with audience
Become a relevant voice in the global conversation
Branding, identity, recognition
PB Works - Wiki
Audience: current students and alumni
Use Wiki to maintain lists Where are alumni now?
What short-term internships are available for students?
Blogs
School of Journalism and Mass Communication blog Announcements for upcoming academic issues or special
events
Reports or photographs, videos of those events
Alumni bloggers Read about how other graduates are navigating through
life after KU by checking out their personal blogs
More tools
UserVoice Customers have best advice about product Share ideas Vote up best Respond, implement, repeat
Monniter: Moniter Twitter in real-time for mentions of words
Mail Chimp Web-based marketing application that allows you to
send and track e-mail marketing campaigns
Create html emails regardless of experience
Upload/create own designs
Integrations with social media like Facebook, Twitter
Create/maintain as many lists as you want. Segment them into interest groups.
Verify how email will look in various browsers
Reports of opens, click-throughs, bounce backs.
Other thoughts
inCircle for U-M alumni It offers all the basic functions of an online directory (the
ability to search for friends and colleagues) with the added ability to create your own personal network—just like Facebook and LinkedIn—but exclusively for U-M students and alumni
From here, you can search for jobs and find alums who work at companies you’re targeting
Summary
No matter which way we choose, the following functions should be included:
Professional conduit –providing free services such as job postings, and advices for course choosing, etc.
Community board –where alumni and students can exchange information of any sort
Social events –organize social events for alumni and students
