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8-10 June 2016Gallagher Convention Centre, Midrand, Johannesburg, South Africa
africahealthexhibition.com
CONNECTING YOU TO AFRICA’S HEALTHCARE INFLUENCERS
of exhibition space
already sold out
75%
“Africa Health is an excellent event that has generated major interest in our range of products and inevitably will lead to new business.” Theuns Burger, Managing Director – South Africa and Sub-Sahara, Stiegelmeyer
Dear healthcare and trade professionals,
I would like to take this opportunity to thank everyone who attended Africa Health 2015. This was the 5th edition of Africa Health and saw a record number of attendees and exhibitors, further cementing Africa Health as the largest healthcare event on the African continent.
2016 will see the exhibition grow fully into Hall 1, and we will continue to launch a number of new conferences and initiatives to grow the event in terms of size and attendance numbers.
2015 saw the continuation of the 100ZAR per conference scheme, with all proceeds being donated to STEPS charity. In total we raised 252,300ZAR which will go some way in helping to eradicate clubfoot from the region. I would like to thank all of our conference team, speakers and delegates for helping us put together such pioneering conference programmes, allowing us to achieve such a substantial donation.
Africa Health 2016 will be held on later dates of 8-10 June 2016, again at the Gallagher Centre in Midrand, South Africa. The team and I will be working tirelessly from now until then to continue to develop the show in all areas.
If you are interested in exhibiting or sponsoring Africa Health 2016 please contact Hazel Basilio on [email protected] or +971 4 407 2625, or Nick Blair on [email protected] or +971 4 407 2738 to discuss opportunities further.
Be quick, as 75% of the exhibition space was already sold out at the time of printing this brochure!
See you next year!
Show Overview
A special thank you to our 2015 supporters
Supported by
Jamie HillDirector – Life Sciences Group AfricaInforma Life Sciences Exhibitions
exhibition SpAce6,325m2
AttenDeeS7,374
exhiBiTors534
conferenceS13
countrieS represenTed
57
Platinum Sponsor Gold Sponsors Silver Sponsor
“We had a lot of quality visitors from South Africa and the surrounding countries and were very happy with the traffic. The show has been very beneficial for Maquet and the Getinge Group as a whole.”belal Al Khatib, Vice President Middle East & Africa, Maquet
Official Charity Official Journal Professional Development Partner
Media Partners
Online Media Partner
africahealthexhibition.com
EXHIBITORS OVERVIEWMore than 500 leading companies displayed the latest technology, products, services and innovations at Africa Health 2015. The success of the show saw 75% of exhibitors rebook on-site. In 2016 the exhibition will expand further into Hall 1 to meet the growing demand for exhibition space and allow more companies to reach the targeted audience of healthcare industry professionals that Africa Health draws.
CONNECT with your existing clients or partners and reach new healthcare industry professionals to build productive business contacts.
SHOWCASE your latest products and solutions to a room full of potential buyers, distributors, dealers and suppliers from across the globe.
STAY ONE STEP AHEAD OF YOUR COMPETITION in a growing healthcare market in Africa.
EXPOSE YOUR BRAND to a targeted audience of healthcare professionals before, during and after the show through our year round promotional activities.
Country Pavilions
Why Exhibit?
Africa health hosted 13 dedicated country pavilions
Germany chinaindiapakistan Taiwan
South Korea italyturkey
belgium AustriaBrazilegypt uK
Survey Resultsmet their overALL objectiveS
GenerAteD promiSinG buSineSS LeADS
rAteD the quALity of viSitorS AS GooD to exceLLent
hAve ALreADy booKeD for 2016
91%
83%
82%
75%
Exhibitors by region
europe 29%
Asia 45%
Africa 16%
middle east 2%
roW 8%
“The traffic to our stand was of the highest quality from all over Africa. We will definitely be back at Africa Health 2016.”Julian hutz, Executive Director - Europe, hutz medical
WHO ARE OUR VISITORS?Bringing together a wealth of knowledge and experience, Africa Health provides a networking platform for more than 7,000 healthcare professionals and decision-makers to do business, exchange ideas and learn about the latest product advancements from key industry players.
Visitors by country
*Southern Africa Development community
Reasons for attendingto Source A new SuppLier 37%
to finD/buy A Specific proDuct or Service 25%
to eStAbLiSh new buSineSS contActS 30%
to AttenD the conferenceS 35%
Keep up to DAte with new proDuctS/trenDS 48%
to meet up with inDuStry coLLeAGueS 19%
Visitor area of business
hospitals & clinics Dealers & Distributors
Laboratories Academic
39% 31%
6%
Manufacturer
5% 4%
“The exhibition was very beneficial and the suppliers were outstanding. Coming to Africa Health will definitely be helpful for me in the future.” Karmani naidw, Health Project Manager, mSt Specialised vehicles
“The exhibition is exciting and very informative.” p.c. Zvavamwe, CEO, harare central hospital
Government
15%
56%South Africa
14%rest of Africa
4%roW
26%SADc*
(excluding SA)
africahealthexhibition.com
DEALERS & DISTRIBUTORSAfrica Health contains a dedicated contact wall to optimise business opportunities and fast-track communication between exhibitors and dealers and distributors. The wall is constantly updated by visiting dealers and distributors and frequently checked by exhibitors. The success of this initiative in 2015 will see a more prominent campaign for dealers and distributors feature in Africa Health 2016.
Reasons for attending
Survey ResultseStAbLiSheD new buSineSS contActS AnD reLAtionS for the future
LeArneD About new proDuctS DurinG their viSit
confirmeD they wiLL AttenD AfricA heALth 2016
97%
74%
91%
“A very informative and excellent exhibition. I had a good chance to interact with suppliers one-on-one and discuss how we can do business together.”
Kabelo Kentselewna, Director, Amourous ent (pty) LtD
“It is a fascinating experience to see such a wide array of medical products exhibited by companies from across the world.” mokuiu makara, Hospital Manager, maseru private hospital
DELEGATES & CONFERENCESAfrica Health includes a wide variety of plenaries, panel discussions, workshops, demonstrations and interactive activities. These provide healthcare professionals with CPD accreditation, valuable education and the latest updates in the medical field.
Africa Health Congress 2015
conferenceS13
DeLeGAteS2,899
internAtionALLy AccLAimeD SpeAKerS166
“The conferences just get better every year. It always provides good knowledge and education.” caroline mahouny, Operational Manager
“I was surprised at the amount of value add and great information. This is an important event in Africa.” Liezel Shutte, Manager of HR & Hospital Services
Africa Health 2015 conferences:>> Total Radiology Conference
>> Public Health Conference
>> Healthcare Management Conference
>> Surgery Conference
>> Quality Conference
>> Patient Safety Conference
>> Internal Medicine Conference
>> Ethics, Human Rights and Medical Law Conference
>> Emergency Medicine and Critical Care
>> ECG Conference
>> Sports Medicine and Rehabilitation Conference
>> Hospital Build Conference
>> Nursing Conference
Conference proceeds amounting to 252,300ZAR were donated to the Africa Health 2015 official charity STEPS.
Sample of Delegate Job Titles
nursing Managers
physiotherapists
patie
nt
Safe
ty
offi
cers
fam
ily
phys
icia
ns
com
mun
ity
hea
lth
offi
cial
s
hospital managerspatient Safety officers internists
medical Directorshealthcare consultants
priv
ate
prac
tition
ers
heads of medical Services
chief medical officers
General practitioners
nurses
ministers of healthradi
olog
ists
Surgeonsphys
ioth
erap
ists
Gov
ernm
ent
polic
y M
aker
s
paramedics
clinicians
chief executive
officers
Department heads
Dire
ctor
sof
hea
lth
chief operations officers
hea
ds o
f pr
ocur
emen
t
facility planners
chief operations officers
Department Managers
fam
ily
phys
icia
ns heads of Surgerycfo
s
cfos
public policy
emer
genc
y n
urse
s
emergency Surgeons
critical care physicians
medical Law professionals
africahealthexhibition.com
The Africa Health hosted buyers programme consists of healthcare VIPs networking with exhibitors during scheduled tours of the exhibition during the course of the three day event. The delegation comprises of representatives from Ministries of Health, major distributors, and prominent hospitals from Sub-Sahara Africa.
INDUSTRY WORKSHOPS & TRAINING VILLAGE The Industry workshops and Training Village provide the opportunity for attendees to learn from leading healthcare companies within a hands-on environment. The success of the industry workshops in 2015 will see more opportunities for exhibiting companies to run their own Industry Workshops in 2016.
Industry workshops & Training Village supporters
Sample of the VIPs>> Ambassador - Turkey
>> CEO - Botswana
>> Chief Medical Officer - Tanzania
>> Commercial Attaché - South Africa
>> Director of Health - Zambia
>> Hospital Director - Botswana
>> General Manager - Madagascar
>> Group CEO - Zimbabwe
>> Head of Biomedical Engineering - Botswana
>> Head of Medical Equipment Division - Lesotho
>> High Commissioner - Angola
>> Hospital Superintendent - Botswana
>> Technical Department Manager - Tanzania
>> Managing Member - Malawi
>> Minister Of Health - Zambia
>> Operations Manager - Zimbabwe
>> Permanent Secretary - Botswana
>> Policy Director - Malawi
>> President - Botswana
>> Principle Nursing Officer - Zimbabwe
>> Procurement Director - Zimbabwe
>> Procurement Specialist - Botswana
>> Provincial Medical Officer - Zambia
>> Quality Assurance Officer - Botswana
>> Trade Commissioner - Madagascar
>> Trade Investment Advisor - Namibia
HOSTED BUYERS
“The exhibition was an opportunity for the Ministry to network and exchange valuable ideas with participants from various health areas.”permanent Secretary, Ministry of Health, republic of botswana
“We had a great experience with a lot of visitors coming to our booth. Getinge Group will definitely come back for 2016.”wilhelm tham, President, Getinge Group
MARKETING & PROMOTIONHere is a glimpse at some of the activity incorporated within the
Africa Health marketing and promotion campaign.
Print advertising takes place in key publications across Africa, including The Times and Sunday Times appearing throughout the campaign.
sMs
Our campaign incorporates sending SMS reminders and easy registration messages to an audience of 7,600 healthcare professionals across South Africa.
WeBsiTe
The best online platform for us to communicate to our targeted audience of healthcare professionals. The website saw 46,708 visits and 30,576 unique visitors in the run up to the 2015 exhibition.
Direct mAiL
Personal invitations are mailed to healthcare professionals across Africa. More than 40,000 contacts were carefully selected from our extensive database in 2015.
emAiL mArKetinG
Our comprehensive targeted email campaigns reach more than 45,000 healthcare professionals across Africa. Our continued research to build our data will see this number increase for the next year.
hoSpitAL mAiLinG
Key hospitals across Sub-Sahara Africa are selected to receive show information packs inclusive of posters, brochures and invitations to increase awareness of the upcoming event.
pr & meDiA coverAGe
An extensive Public Relations campaign is delivered by an experienced local PR agency to communicate our targeted message to our core audience. 2015 saw 127 articles published through various channels and achieving 9,038,298ZAR in value.
rADio
Radio adverts are aired on key local radio stations during premium time slots of morning and evening rush hours in the days leading up to the exhibition.
Vip pAcKS
VIP invitation packs are sent to key decision makers across Africa, including consulates, embassies, health authorities and other governmental organisations.
