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Letterbox Media Catalogue Advertising Version 1.0
* Australasian Catalogue Association (ACA), 2015, “Annual Catalogue Industry Report 2014/15. Letterbox Advertising: Connect with more people in more places, Australia Post, February 2015.
Connecting your business to your customersLetterbox Deals and Yellow Catalogue are delivered to almost 10 million homes each year by Australia Post.
And with 77% of Australians engaging with a catalogue last month alone* and 99% of Australians checking their letterbox daily*, Letterbox Media catalogues are arguably the most effective and popular option for businesses to reach and engage new and existing customers.
Why Australia Post?Our clients tell us it works the best!
Through our partnership with Australia Post, Letterbox Deals and the Yellow Catalogue are distributed with:
The reliability and accuracy only a professional postal network can deliver
The regular mail for higher cut-through with consumers and increased weather protection
Advertising Features • Full colour, full page coverage• Reach optimised metro areas for maximum exposure
at a lower cost• Share the expense with other quality advertisers• Category exclusivity – freeze your competitors out!• Distribution through Australia Post’s trusted network
Catalogue™
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane) or email us at [email protected]
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane) or email us at [email protected]
A Powerful Tool. Our Target Demographic.
Utilising sales data provided by our longest-serving advertisers and demographic mapping data provided by Australia Post, we have redefined the scope of our media across Sydney, Melbourne and Brisbane. Going forward, our catalogue media will be more narrowly focused on the following Roy Morgan HELIX communities:
These personas represent the “middle Australia” demographic we wish to target with our catalogue advertising media. We will seek to avoid higher income areas and also higher density, apartment-heavy areas that are less relevant to many of our advertisers and are more expensive to service.
Driven by dreams of a big future, ‘Aspirationals’ are highly ambitious and culturally diverse up-and-comers. Careful spenders, they’re working hard today to create a more successful tomorrow.
“Aspirationals”
Closest to the average Australian, life revolves around the home for these contented Australians who embrace conventional family life. Perennial home improvers, they see their homes as an expression of their status and achievements.
“Hearth and Home”
Modest but contented, people in the ‘Doing Fine’ community are happily making their way through life and value simple pleasures. Price sensitive and light spenders, they take a pragmatic approach to what they buy.
“Doing Fine”
Please see https://www.helixpersonas.com.au/ for more information on these persona types.
Cost Effective Creative Unparalleled Reach
Metro Targeting
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane) or email us at [email protected]
Major areas covered
Sunshine - Werribee
Craigieburn - Pascoe Vale
Bayswater - Croydon
Dandenong - Cranbourne
Frankston
RRP = $5,880 +GST
Bi-monthly coverage via Letterbox Deals.
Maps above for illustration purposes only.
Melbourne 420,000 metro homes
Sydney 500,000 metro homes
Major areas covered
Hills District
Blacktown - Penrith
Liverpool - Fairfield
MacArthur
The Shire
RRP = $7,000 +GST
Monthly coverage via Letterbox Deals and Yellow Catalogue.
Optimised Distribution Maps
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane or email us at [email protected]
of Australians check their letterbox daily*
99%
*Letterbox Advertising: Connect with more people in more places, Australia Post, February 2015. Better Connections: How Letterbox Advertising Engages and Drives Purchasing Behaviour, Australia Post, October 2014.
Why Letterbox Advertising?
of Australians purchased something as a result of receiving letterbox
advertising*
42%83%of Australians take
the unaddressed mail (catalogues, envelopes)
they receive with regular mail into the home*
37%of consumers believe
catalogues to have the highest influence on their
shopping purchases*
1 in 3Australians used a coupon
from an unaddressed mail article to receive a discount on a purchase
in-store*
Some companies we keep...
Map above is for illustration purposes only.
Brisbane 585,000 metro homes
Major areas covered
All of Brisbane metro covered from Caboolture to Beenleigh
RRP = $8,190 +GST
Bi-monthly coverage via Letterbox Deals.
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane) or email us at [email protected]
“The team at LBD were extremely helpful and had great insight into this new medium for City Beach.”
Tom Chapman | National Retail Marketing Manager | City Beach Australia
ScopeDomino’s book every edition of Letterbox Deals equating to 3.5 million homes nationally every 2 months.
Domino’s
Testimonial“Domino’s has been advertising through Letterbox Deals for the past five years, commencing soon after it launched in April 2009. Domino’s currently enjoys an impressive sales return from Letterbox Deals and looks forward to it complementing their future marketing activities.”
Todd Reilly | National Promotions Manager | Domino’s
Result
“Noticed a growth of 15%-17% in the store’s transactions”
LARGE TRADITIONAL
PIZZAS
DISCOUNT CODE: 129190
7.50*$
FROM
EACH PICK UP
*See full conditions below. Valid until: 06/10/19.
Minimum delivery order $22.
Valid until: 06/10/19. *See FULL conditions beLOW.
DISCOUNT CODE: 582327 DISCOUNT CODE: 934320
3 2LARGE TRADITIONAL OR VALUE RANGE
LARGE TRADITIONAL OR VALUE
PIZZASPIZZAs
FROM29.95* $FROM31.95* $
FROM12.95* $
DELIVEREDDELIVERED
EACH PICK UP
+ Garlic Bread & 1.25L Drink
DISCOUNT CODE: 918026BNE
2 SIDES*
*CHOOSE FROM: Garlic Bread, 1.25L
Drink, Cheesy Garlic Bread, Choc Lava
Cake, Salted Caramel Choc Mousse,
Mini Dutch Pancakes, Churros 4 Pk,
Cheese & Garlic Scrolls 4Pk
DISCOUNT CODE: 7094575*
$ONLY
*10% surcharge applies on Sundays. 15% surcharge applies on public holidays.The average adult daily energy intake is 8700kJ.
131 888DOWNLOAD THE DOMINO’S ordering app
*Additional charges as displayed apply for extra toppings & half ‘n’ half. No half ‘n’ half allowed on Value Range or Vegan Cheese
Pizzas. $2.95 extra for Gluten Free Sourdough Crust & Vegan Mozzarella. $3.45 extra for Cheesy Crust & Garlic Bread Crust. Garlic
Bread Crust contains animal products & is not suitable for Vegetarians or Vegans. Upgrade to Extra Large pizzas for $3 each.
Available on Classic Crust Only. Voucher Codes do not apply to the $3 surcharge for Extra Large pizzas. Extra Large pizzas are 50%
bigger in surface size post-bake and have 50% more toppings than Large pizzas. 50c extra for American Cheddar base sauce. No
indulgent crusts allowed on the New Yorker Range or Vegan Cheese Pizzas. No substitute toppings allowed on Value Range, Vegan
Cheese Pizzas or New Yorker Range Pizzas. Large Premium Pizzas $2.95 more than Traditional Range. New Yorker Range Pizzas are
not allowed in Domino’s standard combination deals. Minimum delivery order $22 (excluding extended delivery, Sunday and Public
Holiday surcharges). Drivers only carry $20 in change. Order online coupons only valid for orders placed through dominos.com.au or
Domino’s iPhone, iPad or Android ordering apps. All offers not valid with any other coupon or offer. Only available at selected stores.
ScopePure Dry was one of the early adopters of Letterbox Media and has booked a page in every Sydney, Melbourne & Brisbane publication since.
Pure Dry
Testimonial“We have been with both Yellow Envelope and Letterbox Deals for at least 7 years uninterrupted in our category. We measure the success of Yellow Envelope and Letterbox Deals in terms of direct sales and enquiry and the response Letterbox Media generates is critical for our business. Keep up the good work!”
Peter Dimitry | Owner | Pure Dry Carpet Cleaning
Result
“Response Letterbox Media generates is critical for our business…”
5 Seater Leather LoungeCleaned, moisturised
& re-protected
NOW$203$250
3 Rooms or3 Seater Lounge
$95Combined
lounge/diningconsidered two rooms
5 Rooms or5 Seater Lounge
$128Combined
lounge/diningconsidered two rooms
Steam or Dry Cleaned Steam or Dry CleanedNOW
$73$128
Tile and GroutCleaning
(Min two rooms)
per room
PROFESSIONAL
CARPETCLEANING
We also clean Rugs,
Mattresses & Curtains.
7 REASONS TO USEPURE DRY
We pre-vacuum the carpet for you.
Standard stain treatment included.
No extra charge for moving basic furniture.
You can choose either steam or dry cleaning.
All of our products are non-toxic,
safe for babies and pets.
Carpets dry in about 2 hours.
FREE deodorising.
Dry in2 hoursDry in2 hours
Valid till 01/12/2019.Standard room size 12sqm.
Valid till 01/12/2019.
Standard room size 12sqm.
Valid till 01/12/2019.
Standard room size 12sqm.
Valid till 01/12/2019.
CALL NOW 1300 651 001Visit www.puredry.com.au or email [email protected]
Check out ourcustomer reviews online
For full terms and conditions see website.Clean now, pay later
ScopeModern continually book a Letterbox Deals catalogue page in all markets available. Doing so, Modern reaches over 17.6 million homes across Australia each year, cost-effectively.
Modern Group
Testimonial“Letterbox Media forms a vital part of our marketing strategy. We find the results we generate from Letterbox Media consistently deliver the required return on investment demanded by our client. We find the team at Letterbox Media to be pro-active and always looking at ways Modern can increase their conversions.”
Adam Baker | Baker Advertising & Marketing Pty Ltd
Result
“Vital part of our marketing strategy…”
*Credit provided by Certegy Ezi-Pay Pty Ltd ABN 28 129 228 986 (including Establishment Fee and Monthly Fee). Credit approved applicants only; fees, terms, conditions, minimum amounts and
exclusions apply. #Conditions Apply; Savings off regular retail price on complete systems with standard installation and not individual components. Not valid with any other offer. Based on standard
installation within metro area 50km from Perth CBD and additional charges may be incurred for nonstandard installations. Product availability differs by location, call to confirm range. Roller Shutter &
Plantation Shutter offer is receive $250 off per opening and excludes installation; up to $170/shutter. Roof Restoration offer is up to 50% off gutters with every full roof restoration. Excludes remedial
work i.e.; re-bedding, tile change. Prices and savings can change at any time without notice. Offer ends 08/11/19 and is subject to availability. WA Painter’s Reg No. 8198.CALL NOW 13 11 78 OR SEARCH www.moderngroup.com.au
MENTION CODE: X8651 to redeem offer.
PER OPENING$250 OFF
SUPER FAST DELIVERY
PER OPENING$250 OFF
GUTTERS WITH FULL
RESTORATION
50% OFF
ROOF RESTORATION
Australian made products
ROLLER SHUTTERS
Protect and Insulate
PLANTATION SHUTTERS
Stylish and functional
Taronga Zoo
Testimonial“Letterbox Deals not only met our expectations in terms of response, it exceeded them and then some! Our memberships are constantly growing.”
Claire Johns | Direct Marketing Coordinator | Taronga Zoo
ScopeTaronga Zoo offered “15 months for the price of 12” for new members of Zoo Friends, allowing unlimited entry to Taronga and Taronga Western Plains Zoos. The offer had to be redeemed online with a cut off date of 30 September, only 11 days after the distribution date.
Result
“86 new memberships were generated with a cost per acquisition of $23.20 within target.”
Stories from the letterbox
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne & Brisbane) or email us at [email protected]
Calendar 2020
Artwork CostNo Creative, No Worries! Don’t have any artwork or a creative agency? We can create your artwork for you.
Our rate is as follows:
From $350* + GST
New 1 page ad from your supplied high resolution logo, images & brief sheet, with a maximum of 3 rounds of changes following the initial design (if required).(Note: if you want us to search and include photo images, they will cost $60 per image)
* Conditions apply. Includes final art files that can be reused across other media. The price stated is a base/minimum price only. Situations may arise which may incur further fees.
Supplying your own artwork?Letterbox Deals Artwork MeasurementsTrim 188mm (W) x 128mm (H) Type 178mm (W) x 118mm (H) Bleed 198mm (W) x 138mm (H)
Yellow Catalogue Artwork MeasurementsTrim 188mm (W) x 128mm (H) Type 178mm (W) x 118mm (H) Bleed 198mm (W) x 138mm (H)
Artwork MechanicsArtwork to be supplied as high-resolution (300dpi) PDF All artwork in CMYK Please DO NOT output PDF with colour bars All artwork supplied with trims and bleed All artwork (images, coupons, etc) should have a 5mm safe area. This area is to ensure that your important information will not be cut off during the printing process.
Distribution Month Delivery Week
Homes Reached
RRP (Ex-GST)
JanuaryNo media TBA
FebruaryLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
MarchYellow Catalogue Sydney TBA 500,000 $7,000
AprilLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
MayYellow Catalogue Sydney TBA 500,000 $7,000
JuneLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
Distribution Month Delivery Week
Homes Reached
RRP (Ex-GST)
JulyYellow Catalogue Sydney TBA 500,000 $7,000
AugustLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
SeptemberYellow Catalogue Sydney TBA 500,000 $7,000
OctoberLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
NovemberYellow Catalogue Sydney TBA 500,000 $7,000
DecemberLetterbox Deals Sydney TBA 500,000 $7,000Letterbox Deals Melbourne TBA 420,000 $5,880Letterbox Deals Brisbane TBA 585,000 $8,190
