CONFERENCEMUNICH8th

17 – 18 September 2014Kempinski Hotel Airport Munich

Europe‘s leading Digital Signage and Digital out of Home Strategy Conference

Consolidating the industry‘s rise

8th OVAB Digital Signage Conference Munich

Networking | Presentations | Panels | Exhibition

Instore TechnologyPoint-of-Sale

Analytics & MeasurementPlanning Platforms

Content & Campaigns

A N I N V I D I S E V E N T

#OVABconference

Thank you for visiting the 8th OVAB Digital Signage Conference Munich

Save the Date!

16 – 17 September 2015

Dear conference visitor,

Digital signage and digital out of Home (DooH) are

well established in retail, transportation and media.

OVAB Europe has worked very hard in the last five

years to form this industry. We have established

standards which are being implemented across Eu-

rope and beyond. Our standards enable the industry

and their customers to reach further, engage with

consumers and transport dynamic messages.

But we are a very young industry / media and

need to adapt continuously to changing demands

of the markets. Technology is developing fast, com-

munication behaviors are changing and the media

market demands automatic platforms for DooH.

OVAB Europe continuous to represent and shape

the industry in Europe with events, workshops, new

and updated standards and a new certification pro-

gram.

I wish you a great conference and inspiring talks

with colleagues from the digital signage and DooH

industry.

Yours,

Dirk Hülsermann,

President OVAB Europe

Dear conference visitor,

I would like to welcome you in Munich to the OVAB

Munich Digital Signage Conference 2014 on behalf

of invidis consulting and OVAB Europe. This year will

mark the eights edition of the conference and we are

proud to have established an event which is strongly

anchored in the European digital signage event cal-

endar. This conference wouldn’t be possible without

the long standing support of the industry and OVAB

Europe.

Digital Signage and DooH has come a long way

and is firmly established with customers. Wheth-

er with advertising customers, retail, government

or enterprise clients. Engaging with customers th-

rough dynamic information at the point of sale or

point of Information has become mainstream today.

“Consolidating the industry’s rise – Trends and

Drivers in the EMEA digital signage and DooH indus-

try” is our conference topic in 2014. We invite you to

join the discussions, network with clients and peers

alike and get involved in shaping this young industry.

Enjoy the conference!

Yours,

Florian Rotberg,

Managing Director invidis consultingFlorian Rotberg, Managing Director invidis consulting

Dirk Hülsermann, Founding President and Chairman OVAB Europe

Conference Plan

1 Presentations Digital Signage

2 Presentations DooH

3 Ingram Micro / LG Electronics Distribution Area

4 Wardrobe

5 Toilets

Haupteingang

Rezeption

CaféLobby Café

Lobby I

Lobby II

Lobby III

Nightflight Bar

Brunnen

Business Center Operator

Lift

Lift

Lift

Ciragan II

Leonardo da Vinci II

Leonardo da Vinci I

Ciragan I

Baltschug

1

2

3

4

5

Way to the Conference

Haupteingang

Rezeption

CaféLobby Café

Lobby I

Lobby II

Lobby III

Nightflight Bar

Brunnen

Business Center Operator

Lift

Lift

Lift

Ciragan II

Leonardo da Vinci II

Leonardo da Vinci I

Ciragan I

Baltschug

Overview

Way to the Conference

EXHIBITORSPLATINUM

1 Samsung Electronics

GOLD

2 Tech Data Maverick

3 LG Electronics

SILVER

4 Inputech

BRONZE

5 Elo Touch Solutions

6 DS Connekt

7 STiNO eyevis

8 Concept

9 HAGOR Products

10 iiyama

11 SMIL-Player / LionDATA

TECHNOLOGY PARTNERSA dimedis / Vangenhassend

iFeedback Totem

B LG ShineOut / UNICOL / SONUS

Live Broadcast Presentations

C Samsung / Navori

Program Displays

A

B

C

Haupteingang

Rezeption

CaféLobby Café

Lobby I

Lobby II

Lobby III

Nightflight Bar

Brunnen

Business Center Operator

Lift

Lift

Lift

Ciragan II

Leonardo da Vinci II

Leonardo da Vinci I

Ciragan I

Baltschug

8

21

3 4

96

10

11

Way to the Conference

7

Lunch

Registration

Lunch

5

Main Entrance

17th September

CONFERENCEMUNICH8th

17 – 18 September 2014Kempinski Hotel Airport Munich

Conference Program

13:00

OVAB Europe Annual Membership Meeting

13:30

14:00

14:30

15:00

Installation Tour Munich City OVAB Standards Workshop

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:30 invidis Yearbook Release Event(on invitation only)

18th SeptemberRoom: Leonardo da Vinci*

10:00 – 10:45 [1] Keynote // invidis consulting„Consolidating the industry‘s rise – Trends and Drivers in the EMEA Digital Signage & DooH Industry and Outlook 2015/16“Florian Rotberg (invidis consulting) / Oliver Schwede (invidis consulting)

10:45 – 11:15 [2] Keynote // Ströer Media„Public Video – from infrastructure to marketing“Christian Schmalzl (Ströer Media)

11:15 – 12:00 [3] Panel // Planning PlatformsOld habits die hard - „The Challenges of digital booking and ad serving platforms“Christian Schmalzl (Ströer Media), Andreas Soupliotis (Ayuda), Dirk Hülsermann (OVAB / VUKUNET), Radjen van Wilsem (CS Digital Media)

12:00 – 13:30 Lunch Break

DIGITAL SIGNAGE TRACK — Room: Leonardo da Vinci I* DIGITAL-OUT-OF-HOME TRACK — Room: Leonardo da Vinci II*13:30 – 13:55 [4] Best Practice Presentation // Umdasch Shopfitting, Ars Electronica Solutions

„Combining online and offline shopping with an interactive shopping wall“Günther Berger (Umdasch Shopfitting), Bernd Albl (Ars Electronica Solutions)

13:30 – 14:00 [09] Study Presentation // Smart TV Networks„690 GRP - Results of the first comprehensive DooH study in Germany“Dr. Frank Goldberg (Digital Media Institute)

13:55 – 14:20 [5] Best Practice Presentation // Sevenal„Working Use Cases with iBeacons“ Jan Webering (Sevenval)

14:00 – 14:30 [10] Panel // Planning and Booking Platforms „Current Experiences and challenges of existing RTM projects“Horst Brunner (Goldbach), Dirk Hülsermann (OVAB / VUKUNET), Winfried Karst (Silverflow Media), Andreas Soupliotis (Ayuda)

14:20 – 14:45 [6] Best Practice Presentation // McFIT„The Virtual Trainer – Digital Signage at McFIT“André Hoppe (McFIT)

14:30 – 15:00 [11] Panel // Campaigns: The heat is on„Right time, right place, right audience - DooH in the relevant set“Vladimir Aubin (Broadsign), Sven Jacobi (Neo Group), Willi Meyer (Goldbach)

14:55 – 15:20 [7] Best Practice Presentation // Lekkerland„Digital Signage in convenience stores”Ralf Wilker (Lekkerland)

15:00 – 15:45 [12] Best Practice Presentation & Panel ContentPresentation: „Pepsi Max Augmented Reality Campaign“Tim Last (Grand Visual) Panel: „Dynamic ads for a captive audience on the move“Thomas Eusterholz (Oestreicher+Wagner), Tim Last (Grand Visual), Markus J. Deserno (OVAB / Seen Media), Tino Keller (Promiflash)

15:20 – 15:45 [8] Best Practice Presentation // RMG Networks„Transforming customer experience through intelligent visual communication”Rob Brinklow (RMG Networks)

15:45 – 16:15 Coffee Break

16:15 – 17:00 [13] Panel // Instore Technology„Analytics, measurement and their legal implications“Daniel Gasser (Relevance Analytics), Simon Marg (ituma), Ke-Quang Nguyen-phuc (Quividi), Thorsten Ihler (Fieldfisher)

17:15 – 18:00 [14] Panel // OVAB Europe Digital Signage & DooH Panel„Worldwide Industry Outlook 2015/16“Damon Crowhurst (Scala), Brian Dusho (Broadsign), Ronni Guggenheim (Navori), Vladimir Kozlov (DigiSky), Bob Raikes (Meko)

18:00 – 23:00 Networking Event (Airbräu)

12.30: Guided Tour // Airport Munich, Wolfram Last (NEC) / Susanne Gomez (InoNet)

* Sim

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Florian RotbergManaging Director

invidis consulting

Keynote:Consolidating the industry‘s rise

Oliver Schwede Senior Analyst

invidis consulting

Christian SchmalzlCOO

Ströer Media

Keynote:Public Video – from infrastructure to marketing

Speakers

Jan Webering CEO

Sevenval

Ralf Wilker Head of CoS² (Consumer oriented Store Solutions)

Lekkerland Information Systems

Wolfram LastManager Sales Operations D-A-CH

NEC Display Solutions Europe

Bernd Albl Senior Director

Ars Electronica Solutions

Günther Berger Shop Consultant

UMDASCH Shopfitting

Rob Brinklow Consumer Portfolio Manager

RMG Networks

André Hoppe Division Manager IT ServiceDesk

McFIT

Dr. Frank Goldberg Managing Director

Digital Media Institute

Tim Last Products & Services Director

Grand Visual

Susanne GomezKey Account Manager Digital Signage

InoNet Computer

Guided Tour Airport Munich

Presentations

Daniel GasserConsultant

Relevance Analytics

Simon MargManaging Director

ituma

Thorsten IhlerAssociate

Fieldfisher

Ke-Quang Nguyen-PhucCOO

Quividi

Instore TechnologyAnalytics, measurement and their legal implications

Damon CrowhurstSales Director EMEA

Scala

Ronni GuggenheimManaging Director

Navori

Brian DushoVice Chairman

BroadSign

Vladimir KozlovCEO

DigiSky

OVAB Europe Digital Signage & DooH Panel

Bob RaikesCEO

Meko

Christian SchmalzlCOO

Ströer Media

Dirk HülsermannManager DOOH Solutions (NEC) / President (OVAB Europe)

Andreas SoupliotisCEO

Ayuda Media Systems

Radjen van WilsemCEO

CS Digital Media

Planning PlatformsOld habits die hard – The Challenges of digital booking and ad serving platforms

Vladimir AubinSales Director EMEA

BroadSign

Sven C. JacobiManaging Partner

Neo Group

Willi MeyerHead of Sales DOOH PG3

Goldbach Media Switzerland

CampaignsThe heat is on – Right time, right place, right audience: DooH in the relevant set

ContentDynamic ads for a captive audience on the move

Thomas EusterholzGeneral Manager

Oestreicher+Wagner

Tim Last Products & Services Director

Grand Visual

Tino KellerFounder & CEO

Promiflash / Celebrity News

Markus J. Deserno Managing Shareholder

SEEN MEDIA

Horst BrunnerUnit Director Digital Out of Home

Goldbach Media Austria

Andreas SoupliotisCEO

Ayuda Media Systems

Winfried KarstCEO

Silverflow Media

Planning and Booking PlatformsCurrent Experiences and challenges of existing RTM projects

Dirk HülsermannManager DOOH Solutions (NEC) / President (OVAB Europe)

We would like to thank all our sponsors and partners!

Platinum Sponsor Gold Sponsors Silver Sponsor Bronze Sponsors

Conference Sponsors

Technology & Content Partners

POLISHDIGITALSIGNAGEASSOCIATION

Distribution Partner

Media Partners Cooperation Partners