ConstructionWeekOnlineCom Media Pack

Media Pack 2012

ConstructionWeekOnline.Com takes an in-depth look at the business of the construction industry throughout the GCC and the wider Middle East.

It offers project, contract and tender news for contractors, consultants, developers and designers from across the industry.

Attracting more than 190,000 unique users every month, the site plays host to content from Construction Week and its associated specialist monthlies: MEP Middle East, PMV Middle East and FM Middle East. It also features content from Commercial interior Design and Architect Middle East.

Who are we

1.

ReachConstructionWeekOnline.Com is used as a daily news source by construction and design industry professionals through multiple browsers and computing tools:

• Laptops

• Desktops

• Tablets

• Smart phones

Availability

2.

Editorial Sections

BusinessLatest corporate and business news from the ICT industry

ProjectsImportant project milestones, site visits to on going projects and project reviews of the finished product from around the GCC

Materials New developments, demand surges and the latest improvements from the materials sector

DesignNewly completed projects, latest contract wins and the hottest trends from the design industry

MEPEngineering in action with information about the latest MEP projects, contracts and tenders

PMVEngineering in action with information about the latest PMV projects, contracts and tenders

Facilities ManagementOperations in action with information about the latest FM projects, contracts and tenders

Human ResourceLatest human resources news affecting the whole of the design and construction industry

ConstructionWeekOnline.Com delivers news, interviews, analysis, industry comments and special reports.

3.

The ConstructionWeekOnline.Com newsletter reaches 104,000 subscribers twice a day.

A direct communication that replaces the traditional print newspaper for many users.

On clicking any one of the dozens of story links, users are diverted to the full story hosted on the portal through laptops, tablets & mobile

E-newsletters

4.

Website access analyticsAccurate analysis of our traffic is a key core value for ConstructionWeekOnline.Com – we utilize the most effective and most recognized web analytics companies in the world, as we emphasis on presenting transparent performance figures to our clients.

Statistics & transparency

Website performance

Audience profiling

Ad serving &management

5.

http://www.constructionweekonline…www.constructionweekonline.…

© 2012 Google

en-us

en-gb

en

fr

de

es

ar

tr

de-de

zh-cn

Language Visits % Visits

1. 240,255 80.15%

2. 16,946 5.65%

3. 7,139 2.38%

4. 3,839 1.28%

5. 2,296 0.77%

6. 2,264 0.76%

7. 2,045 0.68%

8. 1,813 0.60%

9. 1,807 0.60%

10. 1,800 0.60%

Overview

199,649 people visited this site

Visits: 299,744

Unique Visitors: 199,649

Pageviews: 857,465

Pages/Visit: 2.86

Avg. Visit Duration: 00:02:34

Bounce Rate: 61.50%

% New Visits: 55.90%

55.94% New Visitor167,690 Visits

44.06% Returning Visitor132,054 Visits

Visits

Apr 8 Apr 15 Apr 22 Apr 29

10,00010,000

20,00020,000

100.00% of total visits

Visitors Overview Apr 1, 2012 - May 1, 2012

Website access analyticsTraffic incoming from desktops,laptops, mobile

Web stats snapshotPage views, unique visits, time spent on site

Website analysis from Google

6.


© 2012 Google

en-us

en-gb

en

fr

de

es

ar

tr

de-de

zh-cn


1. 240,255 80.15%

2. 16,946 5.65%

3. 7,139 2.38%

4. 3,839 1.28%

5. 2,296 0.77%

6. 2,264 0.76%

7. 2,045 0.68%

8. 1,813 0.60%

9. 1,807 0.60%

10. 1,800 0.60%

Overview


Visits: 299,744


Pageviews: 857,465

Pages/Visit: 2.86


Bounce Rate: 61.50%




Visits


10,00010,000

20,00020,000




© 2012 Google

en-us

en-gb

en

fr

de

es

ar

tr

de-de

zh-cn


1. 240,255 80.15%

2. 16,946 5.65%

3. 7,139 2.38%

4. 3,839 1.28%

5. 2,296 0.77%

6. 2,264 0.76%

7. 2,045 0.68%

8. 1,813 0.60%

9. 1,807 0.60%

10. 1,800 0.60%

Overview


Visits: 299,744


Pageviews: 857,465

Pages/Visit: 2.86


Bounce Rate: 61.50%




Visits


10,00010,000

20,00020,000




© 2012 Google

Row s 1 - 10 of 205

Explorer

Site Usage

1. 7,564 2.08 00:01:28 59.12% 72.70%

2. 7,152 1.54 00:01:02 52.21% 80.05%

3. 3,806 1.71 00:01:31 51.87% 75.91%

4. 480 1.83 00:01:18 49.38% 76.88%

5. 285 1.82 00:01:32 69.12% 76.14%

6. 194 1.43 00:00:52 73.71% 79.38%

7. 118 1.75 00:01:33 64.41% 77.12%

8. 98 2.10 00:01:40 61.22% 73.47%

9. 85 1.22 00:00:57 41.18% 85.88%

10. 82 1.74 00:01:05 70.73% 75.61%

Visits

Mar 15 Mar 22 Mar 29 Apr 5

700700

1,4001,400

Visits Pages/Visit Avg. Visit Duration % New Visits Bounce Rate

21,686 % of Total: 7.56% (286,757)

1.79 Site Avg: 2.85 (-37.15%)

00:01:23 Site Avg: 00:02:33 (-45.53%)

57.00% Site Avg: 57.29% (-0.51%)

75.92% Site Avg: 62.11% (22.23%)

Mobile Device Info Visits Pages/Visit Avg. Visit Duration % New Visits Bounce Rate

Apple iPad

Apple iPhone

(not set)

Samsung GT-I9100 Galaxy S II

SonyEricsson LT15i Xperia Arc

Apple iPod Touch

Samsung GT-P1000 Galaxy Tab

Samsung GT-P7500 Galaxy Tab

RIM BlackBerry 9700 Bold

Samsung GT-I9000 Galaxy S


Devices Mar 12, 2012 - Apr 11, 2012

Mobile access analytics58% of the mobile visits made toConstructionWeekOnline.Com are generated from the Apple iPad.

iOS devices generate most of thistraffic , followed by BlackBerry

Mobile analysis from Google

7.

Traffic from GCC and MENA countries

Statistics: GCC – MENA geographical reach

8.


© 2012 Google

Row s 1 10 of 204

Map Overlay

Site Usage

1. United Arab Emirates 87,899 30.88%

2. Saudi Arabia 24,842 8.73%

3. United States 23,588 8.29%

4. India 19,340 6.80%

5. Qatar 19,300 6.78%

6. United Kingdom 16,767 5.89%

7. Oman 6,189 2.17%

8. Canada 4,988 1.75%

9. Pakistan 3,950 1.39%

10. (not set) 3,816 1.34%

11 87,89987,899

Visits Pages/Visit Avg. Visit Duration % New Visits Bounce Rate

284,615 % of Total: 100.00% (284,615)

2.88 Site Avg: 2.88 (0.00%)

00:02:35 Site Avg: 00:02:35 (0.00%)

57.16% Site Avg: 57.16% (0.00%)

61.72% Site Avg: 61.72% (0.00%)

Country/Territory Visits Visits Contribution to total: Visits


Location Mar 18, 2012 Apr 17, 2012

Who are the people browsing ConstructionWeekOnline.Com?

Audience profiling by Effective Measure

9.



10.



11.

90% of audience are highly educated

{

Advertising and sponsorship

12.

ConstructionWeekOnline.Com offers a full suite of interactive digital marketing tools:

Display On-Site

• Leaderboard• MPU• White Space Banner• Overlay• Interstitial• Page Peel• Rich Media Content• Road Block• Sponsorship• Special Execution

Newsletter Sponsorship

104,000 recipient of our newsletters

HTML based newsletters-ability for recipient to click and get automatically diverted to your company’s website or microsite.

E-mail Direct Marketing

Dispatching eDMs to our database of 530,000 subscribers

Categorize recipients based on age, gender, job industry, job function, household level of income, nationality, country of residence etc.

Microsites

Create dedicated microsites within Construction Week Online.Com

Microsites branded that reaches your corporate guidelines / identity.

Surveys

Create interactive online surveys that reaches your audience through e-mail

Clients modify all the questionnaires content of the survey to suit their marketing goals

Results gathered by Construction Week Online.Com are shared completely with clients.

LeaderboardSize: 728x90Format: GIF –Flash –Tags

Space BannerSize: 220x550Format: GIF –Flash –Tags

MPUSize: 300x250Format: GIF –Flash –Tags


13.

Overlay Size: 450x450Format: GIF –Flash –Tags

Pops up in the middle of the website and capturing the browser’s attention

Frequency cap and close button are mandatory


14.

Background BannerSize: 450x450Format: GIF – Flash – Tags


15.

Interstitial

User click to read the full story Banner is displayed User is returned to site


16.

Page peel• Unintrusive• Promotes natural interactive feel• Breaks from the clutter of other contending banners


17.

SurveysClient branded, online questionnaires which engage the readers to interact and allow the client to capture user information.

Special advertising features

18.

Microsites• Custom built for the client• Literally a mini website within ConstructionWeek Online.com, with specific content• Bespoke editorial pages built, with advertisers color and images integrated into the fabric of the website

Special advertising features

19.

Special Execution

20.

User hovers the leaderboard Full execution displays

E-newsletter advertising positions• Leaderboard: 728 X 90px• MPU: 250 X 300px• Space Banner: 220 X 550px• Half Page Banner: 300 X 600px

E-newsletter advertising

21.

Email – Registration Process

E-mail – How do we get our recipients’ details

22.

E-newsletters

E-mails

audience selection criteriaage - gender

Job – Profession location level of income

users

advertisers

1 2

A

B

Advertisers reach out to their target audience through direct mailing

e-newsletters are sent 3 timesA week to 180,000 subscribers

e-news letter is sent twice a day to 104,000 subscribers

E-Mail marketingConsidered as the most effective and efficient digital marketing tool

Reach these individuals and target our database by the following in order to reach your exact target audience: • Age • Gender• Nationality• Country of Residence• Job Title • Job Industry

Total Database recipient: 530,000

E-mail marketing

23.

Start Date End Date Campaign Name Banner Type Booked Imp. Delivered Imp. Clicks*CTR*

(clicks/views)

4-Mar-2012 31-Mar-2012CWO-113473-AHEC-

CIDAwards20112-728x90 Leaderboard 30,000 30,079 84 0.28%

ON-SITE BANNER REPORT

Reports

24.

Campaign Measurability

Date Newsletter Total ViewsOpen %

(views/total)Banner Clicks

CTR (clicks/views)

URL

Sun, 11/Mar/12

ConstructionWeek-Online.com

105,168 9,509 9.04% 34 0.36%www.X.com/ar-AE/Promo/High+Performance+Building+Design/advertisment.

htm?skid=CT_ENL_ME_BLD_CW_MARCH

NEWSLETTER REPORT

Date List Name Total Sent Views ClicksOpen %

(views/total)CTR

(clicks/views)

Mon, 26/Mar/12 ConstructionWeekOnline .com - Client X 19,572 1,417 49 7.24% 3.46%

EDM REPORT

Ratecard

Name Dimensions File Size Position Rate Card CPM (AED) Rate Card CPM (USD) Availability

Leaderboard* 728 x 90px 50 KB Above the Masthead AED 367 USD 100 Homepage and ROS

MPU (Medium Rectangle)* 300 x 250px 50 KB Within central column of ALL pages AED 349 USD 95 Homepage and ROS

Whitespace Banner (Verticle Rectangle)*

220 x 550px 50 KB Right hand side of the screen AED 367 USD 100 Homepage and ROS

Half Page 300 x 600px 50 KB Right hand side of the screen AED 404 USD 110 Homepage and ROS

Fixed Button 300 x 100px 50 KB Contact Sales Team AED 44,064 USD 12,000 Homepage Only

Overlay (Eyeblaster) 450(w) x 450(h) px - this is the maximum. Include a close button functionality

50 KB Any except over the Masthead or other advertising formats (appears over the page content)

AED 551 USD 150 Homepage and ROS

Interstitial Full Screen - 750 x 450px 100 KB Appears between any page impression & visable for 60 seconds

AED 551 USD 150 Homepage and ROS

Content Push Leaderboard(728x90px) White Space Banner (220x550px) Content Push (Video Streaming, 632 x 356px)

As above except

Content Push, 50

KB

Below the Masthead AED 551 USD 150 Homepage and ROS

Page Peel “Minimised area - 90 x 90px. Final Image Dimensions: 700(w) x 400 (h) px, JPG/GIF. There is no FLASH. “

100 KB Top Right of Masthead AED 551 USD 150 Homepage and ROS

Catfish 1004 x 60px 40 KB Fixed at the bottom of the page AED 551 USD 150 ROS Only

Home Page Roadblock 220 x 550px, 728 x 90px, 300 x 250px

As above Home Page AED 36,720 USD 10,000 Homepage Only

Branded Backgrounds 1652(w) x 770(h) px - for visibility breakdown see last page

50 KB Either side of the main body text Contact Sales Team Homepage and ROS

Smart Links Keyword can be of any length; banner size is 200 x 200px max

N/A A keyword link within the text and will popup up a layer containing the clients logo / banner / blurb.

AED 36,720 USD 10,000 Homepage and ROS

Microsites 220 x 550px, 728 x 90px, 300 x 250px

As above Dedicated microsite housed within CWO.com. Bespoke editorial pages built for the advertiser with their colours and images integrated into the fabric of the website

AED 91,800 USD 25,000 ROS Only

Surveys 220 x 550px, 728 x 90px, 300 x 250px

As above Dedicated survey housed within CWO.com AED 110,160 USD 30,000 ROS Only

Special Operations Contact Sales Team Special Executions Available Contact Sales Team Homepage and ROS

Sponsorships / Special Reports

220 x 550px, 728 x 90px, 300 x 250px

As above Roadblock of section / industriy / report. Named as the official sponsor

Contact Sales Team ROS Only

25.

26.

Ahmad Bashour Digital Publishing [email protected]

+971 4 444 3 000

Riad Raad Sales Manager, B2B Digital

[email protected]+971 4 444 3 000+971 50 70 229 70

Documents

ConstructionWeekOnlineCom Media Pack