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Consumer and Market Insights: Skincare Market in France
CT0027IS Sample Pages
November 2014
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Example table of contents
Introduction
Category classifications
Demographic definitions
Summary methodology
Market overview
Macro-economic analysis: GDP Per Capita, Population, Consumer Price Index, and Age Profile
Overall market value, (US$ millions), 2008-2018
Overall market growth rate, in value and volume, 2008-2018
Global country comparison of market volume and growth, (millions of KG), 2008-2018
Components of change analysis of market value growth, 2013
Market volume, (millions of KG), 2013-2018, by category
Category value growth, 2008-2018
Change in category value share, 2013-2018
Change in segment value share, 2013-2018
Leading company analysis
Leading brand analysis
Retailer and packaging
Identification of key retailers
Channel analysis: sector and industry distribution, 2010-2013
Channel analysis by category, 2013
Private Label penetration by category, 2013
Brand and Private Label growth, 2010-2013
Packaging Material and Type analysis, sector and category, 2013
Packaging Closure and Outer analysis, sector and category, 2013
Growth in Packaging Material, Type, Closure, and Outer, 2013-2018
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Example table of contents - continued
Demographic cohort consumption patterns
Breakdown of overall consumption occasions 2012, by age and gender
Breakdown of Private Label consumption occasions 2012, by age and gender
Over/under consumption compared to the proportion of society represented
Breakdown of consumption frequency 2012, by gender
Breakdown of consumption frequency 2012, by age group
Private label consumption by age group compared to overall market consumption by age, 2012
Consumer trend analysis
Trend framework
Level of influence each trend has on overall consumption, by volume, 2012
Level of influence each trend has on overall consumption by category, by volume, 2012
Primary market drivers – the top five trends influencing consumption
For each primary market driver:
Sub-trend explanations and analysis
Value of consumption influenced by the trend, (US$ millions), 2013
Volume of consumption influenced by the trend, (millions of KG), 2013
Percentage of consumption motivated by the trend, by category
Percentage of consumption motivated by the trend, by gender
Percentage of consumption motivated by the trend, by age group
Percentage of consumption motivated by the trend, by leisure time group
Percentage of consumption motivated by the trend, by income group
Analysis of how the trend influences consumption habits
Recommendations of how manufacturers can formulate their products to target the trend
How the trend will evolve in the category
What trends will increase in importance over the next ten years?
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Example table of contents - continued
Innovation examples
Innovative country-specific launches in the sector
Innovative global launches in the sector
Recommended actions
For each primary market driver and category, how to target the driver through:
Formulation
Positioning
Packaging
Occasion
Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean
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Reasons to buy this report
This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
This is based on Canadean’s unique consumer data – developed from extensive consumption surveys and consumer group
tracking – which quantifies the influence of 20 consumption motivations within your industry.
Consumer trends analysis An overview of the key demographic groups driving
consumption in your industry, and what their motivations are
for doing so. This enables the reader to identify the most
important trends within the market and also determine
whether beliefs over what influences consumer behavior
within the category are accurate.
Future outlook The report provides insight to highlight the "so what?"
implications behind the data, and analysis of how the
need states of consumers within your industry will evolve
in the short-to-medium term future.
Recommended actions Strategic recommendations of how to capitalize on the
evolving consumer landscape are offered at a sector and
category level, allowing product and marketing strategies
to be better aligned with the leading trends in the market.
Product innovation examples Examples are provided of innovative international and
country-specific product development within your
industry, with analysis of how these products effectively
target the most pertinent consumer need states.
Demographic analysis Key demographic groups driving consumption within French
market are identified. The figures showcase the number of
Skincare occasions attributed to specific age groups and
genders, as well as identifying whether these demographic
groups "over" consume in the category.
Market sizing Market value and volumes are given over 2008–2018 for
every category in the sector. In addition, distribution and
packaging dynamics are studied to provide a complete
review of current and future market dynamics.
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Canadean has identified nine mega-trends that drive consumer choice and these can be broken down into 20 sub-trends
Aspiration
Beauty
Better Value
Busy Lives
Changing Age Structures
Changing Life Stages
Connection
Experience Seeking
Fun & Enjoyment
Individualism
Indulgence
Media
Technology
Trust
Urbanization &
Migration
New Gender
Behaviors
Personal Space & Time
Quality Seeking
Health
Ethics
MEGA-TRENDS:
CHANGING
LIFESTAGES
CONNECTIVITY
CONVENIENCE
ETHICS
EXPERIENCE &
ENJOYMENT
HEALTH &
WELLNESS
INDIVIDUALITY
TRUST
VALUE
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The French Skincare market is currently valued at EURXX billion, and is forecast to reach EURXX billion by the end of 2018
Market value of the French Skincare market,
2008–2018
Market volume of the French Skincare market,
(Unit Million), 2008–2018
CAGR 2008–2013 XX
CAGR 2013–2018 XX
The Skincare market in France was valued at EURXX million in 2013 and is forecast to grow at a CAGR of XX%,
to reach EURXX million by 2018. Improving economic conditions, continuous product innovation, and the rising
demand for premium Skincare products by high income consumers will drive growth in the market.
Market volume is expected to grow at a CAGR of XX% during 2013–2018, which is higher than the historic
CAGR of XX% during 2008–2013. This is partially attributable to the large aging population in France, who are
demanding more anti-aging Skincare products.
EUR million $US millions
2008 XX XX
2013 XX XX
2018 XX 5,091.5
CAGR 08-13 XX% XX%
CAGR 13-18 XX% XX%
2008 2013 2018
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Women and Older Consumers enjoy the most Skincare occasions in France on an annual basis
Number of occasions in France Skincare industry, by age, 2012
Number of occasions in France Skincare industry, by gender, 2012
French women use Skincare products more often than men. Older consumers are the most frequent users of
Skincare products, and also have the highest combined number of occasions. This is partially attributable to their
large share of the population and their increased use of anti-aging Skincare products.
Women:
Occasions: XX billion
Per person: XX
Men:
Occasions: XX billion
Per person: XX
Tweens & Early
Teens:
Occasions:
XX billion
Per person: XX
Early Young
Adults:
Occasions:
XX billion
Per person: XX
Pre-
Mid-Lifers:
Occasions:
XX billion
Per person: XX
Mid-Lifers:
Occasions:
XX billion
Per person: XX
Older Young
Adults:
Occasions:
XX billion
Per person: XX
Older
Consumers:
Occasions:
XX billion
Per person: XX
Kids & Babies
Occasions:
XX billion
Per person: XX
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How the Individualism trend influences Skincare consumption habits in the France
Personalized Skincare products are demanded more by
women
French society is moving fast as different cultures and values
make consumers more aware of their personal choices and
ideas. Owing to this, French consumers seek products that
satisfy their particular needs. The feeling of being a unique and
distinctive individual is reflected in the seeking of personalized
products rather than generic ones.
The demand for personalization is in Body and Facial Care
products. Of women’s total Skincare consumption, 26.4% is
based on the idea that the product is specifically designed for
their individual requirements. Awareness of different skin types,
such as sensitivity or dryness, along with notable signs of aging,
drive consumers to buy more specific products.
Technology, and its advances in the industry of beauty and
personal care, helps us to understand differing Skincare needs.
Skincare consultations and DNA testing are rapidly becoming
common practice for those consumers looking to take
personalization to the next level. Such advancements will allow
for the most specific Skincare products available to date.
In recent years French women
have adopted measures to
protect them from the sun.
French brand, Etat-Pur, offers a
range of products that satisfy
consumers’ explicit needs that
stem from a lack of melanin
production.
Biochemistry is playing
a key role in the
Skincare market. By
developing specialized
products, consumers
can find particular
goods that meet their
individual needs.
The Skincare market has to move with new
technology
Specific needs require
particular products
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Innovative new product launches in the global Skincare market
Brand: MDNA Skin
Manufacturer: MTG Co., Ltd.
Launched: 2014, Japan
Trend: Aspirations, Beauty, Experience
Seeking
Pop star Madonna has launched her own
celebrity Skincare line in collaboration
with Japanese cosmetics major MTG
Co., Ltd. The product range includes
chrome clay masks, a skin rejuvenator,
and a skin serum.
Brand: Sublimage
Manufacturer: Chanel
Launched: 2014, US
Trend: Indulgence, Beauty, Experience
Seeking, Changing Age Structures
Chanel has launched Sublimage mask
containing PFA, which claims to help
reduce signs of aging.
Brand: Sublimage
Manufacturer: Chanel
Launched: 2013, US
Trend: Beauty, Quality Seeking, Trust
Chanel has launched Sublimage Makeup
remover, which contains camellia and
jojoba oil. The natural formulation gives
the product more value and will earn
consumers’ trust.
Brand: Happy Time
Manufacturer: Nivea
Launched: 2013, India
Trend: Aspirations, Beauty, Experience
Seeking
Nivea has launched Happy Time Body
lotion which claims to contain bamboo
extract and milk proteins. Its formulation
will help consumers to feel new
sensations.
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How to successfully target the Beauty trend
Body Care Facial Care Hand Care Depilatories Make-up Remover
Pro
du
ct
Formulation
• Caffeine can be used to create Body Care lotions that improve skin appearance and firmness
• Signs of fatigue can be reduced using natural ingredients
• Consumers prefer natural ingredients that have an impact on the hand skin. Therefore, aloe Vera might be a good substitute that keeps the beauty of the skin
• Marks can appear after hair-removal. However, ingredients such as chamomile help reduce inflammation and redness
• Make-Up Removers that also moisturize or brighten the skin offer an additional beauty benefit
Positioning • Manufacturers should emphasize results such as smooth skin
• Beauty and skin health are closely linked, and products should address both these needs
• To add value and increase the number of times consumers use the product, Hand Care can be positioned as a remedy to avoid age marks
• Consumers, especially women, need Depilatories for brighter skin
• Emphasize the outcomes of having healthy skin such as skin luminosity
Packaging
• A bottle of body lotion with neutral colors mixed with bright tones will emphasize beauty and sophistication
• Packaging should clearly highlight a product’s effectiveness
• Hand lotions that come in a thin, white bottle will be considered attractive for consumers as it reflects cleanliness and purity
• Depilatories need to be well-packaged using natural and light colors that say pureness and beauty
• On-the-go packaging that uses green colors will be associated with simplicity and cleanliness
Occasion • Premium products can be bought for special occasions
• Night time anti-aging face creams can be positioned as a daily use product for those who fear getting older
• Regular use of Hand Care lotions will be important for bright skin, free of aging marks
• As a functional product, regular use is required
• As a functional product, regular use is required
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Summary Methodology
MARKET DATA
• Method: Analyst triangulation of
consensus numbers based upon
comprehensive primary and desk
research as part of an international
research programme.
• Coverage:
• 50 Countries fully researched
• Category and segment breakdown
• 8 channels
• Value and Volume data
• Internationally comparable data
• 100% standardized definitions
CONSUMER DATA
• Method: Extensive consumption surveys
and consumer group tracking with strict
age and gender quotas to ensure
nationally-representative results.
• Coverage:
• 10 Countries
• 20 Consumer Trends
• 26 Consumer Groups
• Category breakdown
• Integrated market sizing at the
country and category level
• Interim 2013 Consumer data
generated by mapping 2013 Market
size data onto 2012 Consumer data
consumption values
Details on the methodology for both of these research programs can be found in the Appendix.
This report is comprised of two data research programs
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