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Group 4

Pharmacy 2-B

Carreon, Gerard

Glomo, Dhan Elly

Dormido, Ana Febriane

Mallorca, Pia Lorenz

Posecion, Marielle

CO N SU M ER BEH AVIO R ACTIVITY

KIBIG -KIBIG SN ACK BAR

O W N ED AN D M AN AG ED BY BARBIE,

BABE AN D KEN

PARTN ERSH IP

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Pharm acy 2-B

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Group 4

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Rice Chicken Juice UTILITY MARGINAL

UTILITY

2 0 0 40 40

4 2 2 70 30

4 4 !0 "0

Pic#$re "

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Rice PanciCanon

Juice UTILITY MARGINAL UTILITY

2 0 0 0 04 2 2 0 0

4 4 %0 &"0

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Rice !iomai Juice UTILITY MARGINAL

UTILITY

2 0 0 40 40

4 2 2 70 30

4 4 70 0

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Rice Chicharon

Juice UTILITY MARGINAL

UTILITY

2 0 0 %0 %0

4 2 2 0 "0

4 4 0 0

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Rice Buchi Juice UTILITY MARGINAL UTILITY

2 0 40 404 2 0 20

4 0 0

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PanciCano

n

!iomai Juice UTILITY MARGINAL UTILITY

2 0 0 70 70

4 2 2 '0 20

4 4 !0 &"0

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PanciCano

n

Chicken Juice UTILITY MARGINAL UTILITY

2 0 0 %0 %0

4 2 2 0 "0

4 4 %0 &"0

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PanciCano

n

Chicharon

Juice UTILITY MARGINAL UTILITY

2 0 0 %0 %0

4 2 2 40 &"0

4 4 40 0

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PanciCano

n

Buchi Juice UTILITY MARGINAL UTILITY

2 0 40 40

4 2 0 20

4 40 &20

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Rice Chicken Juice UTILITY MARGINALUTILITY

! 0 0

"0 ! ! 70 "0

"2 "0 "0 70 0

"4 "2 "2 %0 &20

" "4 "4 %0 0

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A(#er #he (oodhas beencons$med)

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comb) " comb) 2 comb) 3 comb) 4 comb) %0

"0

20

30

40

%0

0

70

!0

'0

"00

*+C+

*+PC+

*+-+

*+CC+

*+.

PC+-+

PC+C+

PC+CC+

PC+.

*+C+2

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GUIDE QUESTIONS

") /ha# are #he (ood meal #ha#ibi1&ibi1 -nac .ar be serin1#o #heir cos#$mers

5he ibi1&ibi1 -nac .ar sho$ldbe serin1 Panci# Can#on and-iomai (or i#s com6lemen# and

Coe (or drins)

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GUIDE QUESTIONS

2) Gie a# leas# e reasons 8hy #he-nac .ar 6re(erred #o sere #his meal)

a)9 :# has a li##le bi# o( eery#hin1

b)9 Panci# Can#on is a 1ood s$bs#i#$#e(or rice

c)9 i# is a;ordable

d)9 :# 1ies #he ma

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GUIDE QUESTIONS

3) /hich o( #he com6onen# o( #hela$ria# are com6lemen#ary ands$bs#i#$#e"oo# or

MenuComponen

Comp$emen !u%&iue

*ice Chicen

-iomaiChicharonPanci#Can#on

.$chi

Chicen

-iomaiChicharonPanci#Can#on

.$chi

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GUIDE QUESTIONS

3) /hich o( #he com6onen# o( #hela$ria# are com6lemen#ary ands$bs#i#$#e"oo# or

MenuComponen

Comp$emen !u%&iue

Panci#

Can#on

Chicen

-iomaiChicharonPanci#Can#on

.$chi

Chicen

-iomaiChicharonPanci#Can#on

.$chi

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GUIDE QUESTIONS

4) =MA*G:>AL *A5E ?F -@.-:5@5:?>9As yo$ ee6 on increasin1 #hen$mber o( serin1s 8hich do yo$

no#ice , 'a( a& he com%inaion& or&er)in*& are increa&e#+ heen#ency o,ar#& a##iiona$

&er)in*& #ecrea&e&+ =b9 as #hecombina#ions or serin1s areincreased, #he #endency #o8ardsaddi#ional serin1s ee6s onincreasin1, =c9 as #he combina#ions or

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BUDGET CONSTRAINTS : Provi! co"# !"#im a#!"

") o8 m$ch is #he cos# o( #heserin1s 8hich 1ies #he hi1hes#mar1inal $#ili#y

30&40 6esos)

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BUDGET CONSTRAINTS : Provi! co"# !"#im a#!"

2) Does #he cos# com6lemen# 8i#h #hes#$den#s b$d1e# or allo8ance

5he cos# o( #he chicen la$ria#com6lemen#s 8i#h #he s#$den#sBallo8ance (or a# s$ch a lo8 6rice yo$

1e# #o #as#e a li##le bi# o( eery#hin1#ha# #he s#ore has #o o;er)

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CONSU$ ER%S C&OICE

") :n o;erin1 #he chicen la$ria#, 8ha#has been considered by ibi1&ibi1-nac .ar

5he arie#y o( (ood #o be ea#en, i#scos#&e;ec#ieness, and i#s a66eal

#o #he b$yers)

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CONSU$ ER%S C&OICE

2) /hich o( #he combina#ions has #hehi1hes# mar1inal $#ili#y

5he rice, chicen, and $icecombina#ion)

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CONSU$ ER%S C&OICE

3) /hich o( #he combina#ions has #helo8es# mar1inal $#ili#y

5he 6anci# can#on, b$chi, and $icecombina#ion)

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CONSU$ ER%S C&OICE

4) :( yo$ hae a##ained or reached #o acombina#ions 8hich 1ae yo$ #he hi1hes#mar1inal $#ili#y, 8ill yo$ s#ill e9

>o beca$se a66aren#ly #he s$cceedin1

combina#ionsB mar1inal $#ili#y 8ill s#eadilychan1e b$# 8ill neer a1ain reach #hehi1hes# (or #he sa#is(ac#ion leels o( a6erson ea#in1 #he same #hin1s oer and

oer a1ain 8ill slo8ly decline)

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T&EOR' O( CONSU$ ER BE&A)IOR

Cons#r$c# a sin1le line or s#a#emen##ha# 8o$ld bes# describe and mare##he (ood sold by ibi1&ibi1 -nac .ar)

:# m$s# be able #o ca6#$re #he #as#esand 6re(erences o( #he c$s#omers)

Per.ec mach in e)erycom%inaion/0