CONSUMER BEHAVIOURA. Answer all of the following multiple choice questions: 10*1=10M

1. 1. Behaviour that consumer displays in searching for, purchasing, using, evaluating and disposing of products and services is called...a. Perception b. Consumer evaluation c. Customer forecasting d. Consumer behaviour 2. The consumers whose entities include profits and not-for-profit businesses is called..a. Domestic consumers b. Personal consumers c. Organisation consumers d. Service consumers3. To understand a consumer's behavior, we must know about the _____. a.consumer b.situation c. stimulus object d.a, b, and c 4. Which of the following is a situation characteristic? a.product b. package c. temporal perspective d.demographics 5. which of the following is NOT an individual characteristic influencing consumer behavior? a. culture b.attitudes c.task definition d.social class 6. which concept suggests that the consumers may on occasion respond to their immediate needs or wants, while overlooking what is in effect in their own long run best interest.a. marketing concept b. Societal marketing conceptc. sales concept d. Production concept 7. The concept of 4 ps is called.... a. Product mix b. Promotion mix c. marketing mix d. None 8. The ratio between the customers perceived benefits and the resources used to obtain those Benefits is called...a. Value proposition b. Customer valuec. customer retention. d. Customer profitability9. in which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness? a.communications b. purchase c.usage d. disposition 10. Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic? a.physical surroundings b.social surroundings c.temporal perspectives d.task definition section b Fill in the blanks 10 *1=10M

1. The consumers who buys goods and services for his or her own use are called -------------.2. The selection of one or more of the segments identified for the company to pursue is called ------------------.3. Promotional activities include----------------,--------------------- and ----------------------.4. The customised products and services, coupled with customised marketing messages that cater to the specific needs of consumers is termed as-----------------------------.5. ----------------------- Tier consists of customers whose spending volume and profitability donot merit special treatment from the company.6. consumer .................... helps markerters in identifying the consumers attitude towards the new and innovative products.7. ................................ are acquired needs that are learned in response to ones culture or environment.8. .......................... is the sum total of learned beliefs, values and customs that serve to regulate the cb of members of a particular society.9. consumer behaviour is both a science and .............................10. consumer behaviour focuses specially on......................................section cAnswer the following five questions..... 5*3=15M1. Explain the theories of personality?2. Describe marketing segmentation?3. What do you understand by consumer research?4. What is the effect of culture on cb?5. Explain Maslows hierarchy of needs?Section d Answer all the two questions ... 3*15=45M1. Explain the forces influencing consumer behaviour?2. Why are marketers forced to reposition their products or services? Illustrate your answer with examples?3. Explain the model of consumer decision making?

Section e Case study: 20m

SUPPLY CHAIN MANAGEMENTSection A:1. A supply chain consists of all parties involved directly or indirectly in fulfilling whose needs?a. Manufacturer request b. Supplier requestb. transporters request d. Customer request.2. How many principle streams comprise supply chain management?a. Two b. Three c. Four d. None3. Supply chain surplus equalsa. Customer value + supply chain costb. Customer value and supply chain costc. Customer value supply chain costd. None4. Pull view is also known as...a. Speculative process b. Reactive process c. Consumptive process d. Sourcing.5. ISCM stands for....a. Integrated SCM b. Information SCM c. International SCM d. NoneB. fill in the blanks.... 5*1=5M1. Push process is also know as-----------------------.2. All processes that focus on the interface between the firm and its customers is ------------------.3. value generation in SCM is known as------------------.4. -------------------- occurs at the interface between two successive stages of supply chain.5. supply chain macro process consists of ----------------- and ------------------.C. answer all the following 5*2=10M1. what are the stages involved in SCM?2 Explain material management?3. what is the objective of SCM?4. explain supply chain design?5. define cycle view?D. 1. explain the strategies of SCM?2. describe the elements of SCM?E. Essay question1. Elaborate the process views of a supply chain?