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ANALYSIS OF CONSUMER BEHAVIOUR IN
EQUITY MARKET
IN
KARVY STOCK BROKING LIMITED
In partial fulfillment in award of PGDM
two year full time programme.
Under the guidance of
Faculty guide CompanyGuide
Mrs.Rubina Sajid Mr.Prateek Bhardwaj
Submitted by
Avneet Kaur
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ACKNOWLEDGEMENT
"Gratitude is not a thing of expression; it is more than a matter of feeling."
There is always a sense of gratitude which one express towards others for their help and
supervision in achieving the goals. This formal piece of acknowledgement is an attempt to
express the feeling of gratitude towards people who helpful me in successfully completing
of my training.
I would like to express my deep gratitude to Mr. Prateek Bhardwaj my training
coordinator for their constant co-operation. He was always there with his competentguidance and valuable suggestion throughout the pursuance of this research project.
I would also express my gratitude to Mrs. Rubina Sajid my faculty guide for her help and
co-operation, she gave us guidance throughout the pursuance of research project.
Last but not least I would also like to place of appreciation to all the respondents whose
responses were of utmost importance for the project.
Above all no words can express my feelings to my parents, friends all those persons who
supported me during my project. I am also thankful to all the respondents whose
cooperation & support has helped me a lot in collecting necessary information.
I would also like to thank almighty God for his blessings showered on me during the
completion of project rep
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Certificate from the company
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Certificate of Originality
I, Avneet Kaur, d/o Jasveer Singh Chhabra, having Enrollment No. 3620 of
Batch 20010-2012, do hereby certify and declare that this research report
titled Analysis of Investors behaviour towards equity market is the result of
my own work. This report contains no materials or information which has
been previously submitted for any other academic diploma or degree,
except where indicated otherwise.
Date: Signature of the Student
Avneet Kaur
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CERTIFICATE FROM THE FACULTY GUIDE
This report, entitled CONSUMER BEHAVIOUR IN EQUITY MARKET,
prepared and submitted by Avneet Kaur, in partial fulfilment of the required
for the degree of POST GRADUATION DIPLOMA IN MANAGEMENT is
hereby accepted.
Faculty guide
Mrs. Rubina Sajid
Accepted as partial fulfillment of the requirement for the 2-Year Full-TimePGDM COURSE.
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EXECUTIVE SUMMARY
Equity derivatives have been one of the hottest areas of growth in a market environment of rapid
financial innovation. A crucial driver of the vast increase in the use of equity derivatives has been
the pace of innovation, with numerous diverse structures being developed to suit particular needs
of many different types of users. It investigates ach of the widely used equity derivative products.
This program is designed to familiarize participants with the structures of the important equity
derivatives as well as the analytic tools and techniques used to evaluate and price them.
The program begins with a survey of the two basic types of derivative contracts: first
futures/forward contracts and then options. These will be explored in greater detail as they are
the building blocks of all the more complex derivative instruments. Sessions will address contract
structure and terminology, but focus on valuation, risk/return characteristics and trading/risk
management applications. The program will then proceed with a similar approach applied to a
range of derivative contracts to include: swaps, options, future and forwards etc.
The study is based on the information collected from respondent through questionnaire. The
data analyzed is presented in the form of graphs and on the basis of that conclusion are made.
After analyzing the data it is found that this is the time to make customers aware of Equity and
derivatives and also to convince them to invest in the equity market.
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Table of content
1. INTRODUCTION TO THE COMPANY 2-7
2. INTRODUCTION TO THE PROJECT TOPIC 8-11
3. PROJECT PROFILE
TITLE OF THE STUDY 11
OBJECTIVE OF THE STUDY 11
SCOPE OF THE STUDY 11-12
RESEARCH METHODOLOGY 13
UNIVERSE 13
SAMPLING TECHNIQUE 13
RESEARCH DESIGN 13
LIMITATION OF STUDY 13-14
4. DATA AND DATA ANALYSIS 15-21
5. CONCLUSION
6. SUGGESTION
7. ANNEXURE (ALONG WITH QUESTIONNAIRE) 22-23
8. BIBLIOGRAPHY 24
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Introduction to the company
The Karvy group was formed in 1983 at Hyderabad, India. Karvy ranks among the top
player in almost all the fields it operates. Karvy Computershare Limited is Indias largest
Registrar and Transfer Agent with a client base of nearly 500 blue chip corporates,
managing over 2 crore accounts. Karvy Stock Brokers Limited, member of National Stock
Exchange of India and the Bombay Stock Exchange, ranks among the top 5 stock brokers
in India. With over 6,00,000 active accounts, it ranks among the top 5 Depositary
Participant in India, registered with NSDL and CDSL. Karvy Comtrade, Member of NCDEX
and MCX ranks among the top 3 commodity brokers in the country. Karvy Insurance
Brokers is registered as a Broker with IRDA and ranks among the top 5 insurance agentin the country. Registered with AMFI as a corporate Agent, Karvy is also among the top
Mutual Fund mobilizer with over Rs. 5,000 crores under management. Karvy Realty
Services, which started in 2006, has quickly established itself as a broker who adds value,
in the realty sector. Karvy Global offers niche off shoring services to clients in the US.
Karvy has 575 offices over 375 locations across India and overseas at Dubai and New
York. Over 9,000 highly qualified people staff Karvy.
Organization:
Karvy was started by a group of five chartered accountants in 1979. The partners decidedto offer, other than the audit services, value added services like corporate advisoryservices to their clients. The first firm in the group, Karvy Consultants Limited wasincorporated on 23rd July, 1983. In a very short period, it became the largest Registrarand Transfer Agent in India. This business was spun off to form a separate joint venturewith Computershare of Australia, in 2005. Karvys foray into stock broking began withmarketing IPOs, in 1993. Within a few years, Karvy began topping the IPO procurementleague tables and it has consistently maintained its position among the top 5. Karvy wasamong the first few members of National Stock Exchange, in 1994 and became amember of The Stock Exchange, Mumbai in 2001. Dematerialization of shares gathered
pace in mid-90s and Karvy was in the forefront educating investors on the advantages ofdematerializing their shares. Today Karvy is among the top 5 Depositary Participant inIndia.
While the registry business is a 50:50 Joint Venture with Computershare of Australia, wehave equity participation by ICICI Ventures Limited and Barings Asia Limited, in KarvyStock Broking Limited. For a snapshot of our organization structure, please click here.
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Karvy has always believed in adding value to services it offers to clients. A top-notchresearch team based in Mumbai and Hyderabad supports its employees to advise clientson their investment needs. With the information overload today, Karvys team of analystshelp investors make the right calls, be it equities, mf, insurance. On a typical working day
Karvy:
Has more than 25,000 investors visiting our 575 officesPublishes / broadcasts at least 50 buy / sell calls
Attends to 10,000+ telephone callsMails 25,000 envelopes, containing Annual Reports, dividend cheques / advises,allotment / refund advisesExecutes 150,000+ trades on NSE / BSEExecutes 50,000 debit / credit in the depositary accounts
Advises 3,000+ clients on the investments in mutual funds
Investors servicing strengths
Controlled and low cost service culture
Large volume processing capability
Adherence to strict time schedules
Expertise in co-ordination multi-location responses
Expertise in managing independent intermediaries such as Banks, Post Offices etc.
Pooling of group resources for peakloads and , also for one time assignments
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Investor Servicing : Capabilities
Professionally managed by qualified and trained manpower
Uniquely structured in house software and hardware department
Query handling within 48 hours.
Strong secretarial , accounting and audit systems
Unique work culture of working 7 days a week in 3 shifts
Our Achievements
Largest Independent Distributor for Financial Products
Amongst the Top 5 Stock Brokers
Among the Top 3 Depository Participants
Largest Network of Branches & Business Associates
ISO 9002 certified operations by DNV
Amongst Top 10 Investment Bankers
Adjudged as one of the Top 50 IT Users in India by MIS South Asia
Adjudged as one of the Top 50 IT Users in India by MIS South Asia
Indias #1 Registrar & Securities Transfer Agent
Indias #1 Registrar & Securities Transfer Agent
Player with the full-range of products Players like Karvy offer a complete range of products
n line with their positioning as a one-stop retail financial mall
Mutual Fund Life Insurance
Fixed deposits
Non life insurance
IPos
Derivatives
Equity Tradings
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Tax savers
Debt Trading
Commodities
Real Estate
Quality Policy of Karvy
To achieve and Sustain market leadership, Karvy shall aim for complete Customer
Satisfaction by combining its human and technological resources to provide world classQuality services. In the process Karvy shall strive to meet and exceed customers
satisfaction & set Industry standards.
Mission Statement
To be a leading and preferred service provider to our customers, and we aim to achieve
this leadership position by building an innovative, enterprising, and technology driven
organization which will set the highest standards of service and business ethics.
BOARD OF DIRECTORS
OUR CHAIRMAN
Mr. C Parthasarathy, a leader in the financial services industry in India is responsible for
building Karvy as one of India's truly integrated Financial Services Provider; he is a fellow
member of the Institute of Company Secretaries of India, a Fellow Member of theInstitute of Chartered Accountants of India and a graduate in law. As Chairman, he
oversees the group's operations and renders vision and business direction. His passion
and vision for achieving leadership in the business made KARVY a leading financial
intermediary ranking them as number one in the registrar, Share Transfer and IPO
Distribution businesses. He also holds directorship in Karvy Stock Broking Limited, Karvy
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Investor Services Limited, Karvy Computershare Private Limited, Karvy Comtrade Limited,
Karvy Insurance Broking Pvt Ltd.
OUR MANAGING DIRECTOR
Mr. M Yugandhar, Managing Director, founder member of Karvy Consultants Limited, has
varied experience in the field of financial services spanning over 20 years. He is a Fellow
Member of the Institute of Chartered Accountants of India and was involved in the
statutory and branch audit of banks for 26 years.
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OUR DIRECTOR
Mr. M S Ramakrishna, Director, founder member of Karvy Consultants Limited is
orchestrator of technology initiatives such as the call center in the service of the
customer. Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is the
director of Karvy Stock Broking Limited, Karvy Investor Services Limited, Karvy
Computershare Private Limited, Karvy Comtrade Limited, Karvy Insurance Broking Pvt Ltd.
He has helped Karvy diversify into the field of medical transcription leveraging on the
company's core competency of transaction processing. He has more than 20 years of
experience in the financial services arena.
Mr. Prasad V Potluri, Director, is an entrepreneur of repute in the IT professional services
arena. In June 1996, he founded "Procon" building the organization into one of the fastest
growing IT services players in the US with 225 employees and revenues of $22m in 27
months. He successfully merged the company with RCM for $32m in November 1998. In
2000, he founded ' Albion Orion Company', a roll up in IT services sector in the US. He
acquired and restructured two high-end solution providers, Albion International in Atlanta
and Orion Consulting in Minneapolis. Subsequently, he led the merger of the consolidated
entity to SSI Ltd. for $63.65m in December 2000.
He is the Chairman & Co-founder of Irevna Limited, a leading business information
research services organization. He possesses vast experience and expertise of building
organizations globally with organic and inorganic grow
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Introduction to the project topic
Investment in Equity markets are based on analysis & reasoning which help to predict
market to some extent. Through the years a number of technicals & theories for analysis
have evolved, these combined with modern technology guides the investor. The big
players in the market, like Foreign Institutional Investors, Mutual Funds, etc. have the
expertise for various analytical tools & make use of them. The speculator invests for a
short period for instant gains & his investment are based on market sentiments, inside
information, through grapevine, tips & intuition. Thesmall investors depend on brokers
and brokerage house for his investments.
In recent years a large number of players have entered into his market. The level of
competition is so high that retaining existing customers or getting new customers by good
word of mouth from existing customers is very important. This clearly shows the
importance of knowing how satisfied our present customers are.
It is with this backdrop that the study is being initiated. We are trying to find out how
satisfied the existing customers are and also trying to find out what are the crucial factors
that customers look for. This will help in improving methods by which the overall
performance can be improved and key indicators of customer dissatisfaction shall be
documented and supported by objective information.
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BACKGROUND OF STOCK EXCHANGE IN INDIA
The emergence of stock market can be traced back to 1830. In Bombay,
business passed in the shares of banks like the commercial bank, the
chartered mercantile bank, the chartered bank, the oriental bank and the old
bank of Bombay and shares of cotton presses. In Calcutta, Englishman
reported the quotations of 4%, 5%, and 6% loans of East India Company as
well as the shares of the bank of Bengal in
Stock Market
Market of Hope, Discipline & Greed
The term 'the stock market' is a concept for the stocks are listed and traded on stock exchanges
the mechanism that enables the trading of company stocks, other securities, and derivatives. The
stock market in the India includes the trading of all securities listed on the BSE, NSE, as well as
on the many regional exchanges.
The stock market is one of the most important sources for companies to raise
money. This allows businesses to go public, or raise additional capital for expansion. The liquidity
that an exchange provides affords investors the ability to quickly and easily sell securities. This isan attractive feature of investing in stocks, compared to other less liquid investments such as real
estate
The stock Exchanges:
India has: 24 Regional Stock Exchanges
2 Leading Exchanges : Bombay Stock Exchange (BSE)
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National Stock Exchange of India Ltd. (NSE)
The Indices:
BSE : BSE Sensex comprising 30 stocks NSE : S&P NSE 50 Index (Nifty) which consists of 50 stocks
The two leading exchanges are recognition. Others have to seek recognition on annual basis.
EQUITY MARKET
A stock market is a market for the trading of company stock, and derivatives of same; both of
these are securities listed on a stock exchange as well as those only traded privately.
The share of equity issues in total new equity and debt issues strong predictor of U.S. stock
market returns between 1928 and 1997. In particular, firms issue relatively more equity than debt
just before period of law market returns. The equity share in new issues has stable predictive
power in both halves of the sample period and after controlling for other known predictors results.
Instead, the fact that the equity share some times predicts significantly negative market returns
suggests inefficiency and that firms time the market component of there returns when issuing
securities.
General terms referring to the organized trading of securities through the various physical
and electronic exchange and the over the counter market. The securities involved include
common stock, preferred stock, bonds, convertibles, options rights, and warrants. The term may
also encompass commodities when used in its most general sense, but more often then not the
stock market and the commodities (or futures) market and distinguished. The query How did the
market do today? is usually answered by a reference to the Dow Jones industrial average,
comprised of stock listed on the New York stock exchange.
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Ownership interest in a corporation in the form of common stock or preferred stock. It also
refers to total assets minus total liabilities, in which case it is also referred to as shareholder's
equity or net worth or book value. In real estate, it is the difference between what a property is
worth and what the owner owes against that property (i.e. the difference between the house value
and the remaining mortgage or loan payments on a house). In the context of a futures trading
account, it is the value of the securities in the account, assuming that the account is liquidated at
the going price. In the context of a brokerage account, it is the net value of the account, i.e. the
value of securities in the account less any margin requirements.
Title of the study CONSUMER BEHAVIOUR IN EQUITY
MARKET
Duration of the Project: - 45 Days
OBJECTIVE OF STUDY
To find out:-
1. Satisfaction level of Investors with respect to their existing broker.
2. Awareness of competitors products among Investors.
3. Investors Preference
http://www.businessdictionary.com/definition/ownership.htmlhttp://www.investorwords.com/2531/interest.htmlhttp://www.investorwords.com/1140/corporation.htmlhttp://www.businessdictionary.com/definition/form.htmlhttp://www.investorwords.com/986/common_stock.htmlhttp://www.investorwords.com/3778/preferred_stock.htmlhttp://www.investorwords.com/5975/total_assets.htmlhttp://www.investorwords.com/5911/liabilities.htmlhttp://www.investorwords.com/4527/shareholder.htmlhttp://www.investorwords.com/1725/equities.htmlhttp://www.investorwords.com/3267/net_worth.htmlhttp://www.investorwords.com/549/book_value.htmlhttp://www.investorwords.com/4057/real_estate.htmlhttp://www.investorwords.com/3900/property.htmlhttp://www.investorwords.com/5341/worth.htmlhttp://www.businessdictionary.com/definition/owner.htmlhttp://www.investorwords.com/3562/owe.htmlhttp://www.investorwords.com/2346/house.htmlhttp://www.investorwords.com/5209/value.htmlhttp://www.investorwords.com/3124/mortgage.htmlhttp://www.investorwords.com/2858/loan.htmlhttp://www.investorwords.com/3634/payment.htmlhttp://www.businessdictionary.com/definition/context.htmlhttp://www.investorwords.com/2134/futures.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.investorwords.com/5954/securities.htmlhttp://www.investorwords.com/42/account.htmlhttp://www.businessdictionary.com/definition/liquidated.htmlhttp://www.businessdictionary.com/definition/going-price.htmlhttp://www.investorwords.com/586/brokerage_account.htmlhttp://www.businessdictionary.com/definition/net-value.htmlhttp://www.investorwords.com/2959/margin_requirement.htmlhttp://www.investorwords.com/2959/margin_requirement.htmlhttp://www.businessdictionary.com/definition/net-value.htmlhttp://www.investorwords.com/586/brokerage_account.htmlhttp://www.businessdictionary.com/definition/going-price.htmlhttp://www.businessdictionary.com/definition/liquidated.htmlhttp://www.investorwords.com/42/account.htmlhttp://www.investorwords.com/5954/securities.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.investorwords.com/2134/futures.htmlhttp://www.businessdictionary.com/definition/context.htmlhttp://www.investorwords.com/3634/payment.htmlhttp://www.investorwords.com/2858/loan.htmlhttp://www.investorwords.com/3124/mortgage.htmlhttp://www.investorwords.com/5209/value.htmlhttp://www.investorwords.com/2346/house.htmlhttp://www.investorwords.com/3562/owe.htmlhttp://www.businessdictionary.com/definition/owner.htmlhttp://www.investorwords.com/5341/worth.htmlhttp://www.investorwords.com/3900/property.htmlhttp://www.investorwords.com/4057/real_estate.htmlhttp://www.investorwords.com/549/book_value.htmlhttp://www.investorwords.com/3267/net_worth.htmlhttp://www.investorwords.com/1725/equities.htmlhttp://www.investorwords.com/4527/shareholder.htmlhttp://www.investorwords.com/5911/liabilities.htmlhttp://www.investorwords.com/5975/total_assets.htmlhttp://www.investorwords.com/3778/preferred_stock.htmlhttp://www.investorwords.com/986/common_stock.htmlhttp://www.businessdictionary.com/definition/form.htmlhttp://www.investorwords.com/1140/corporation.htmlhttp://www.investorwords.com/2531/interest.htmlhttp://www.businessdictionary.com/definition/ownership.html8/2/2019 Consumer Behaviour in Equity Market
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Scope and significance of study
This project report will help the organization in assessing the awareness of various
occupational segments (Businessmen, Professionals, and Servicemen) about the stock
market. This awareness is estimated in form of percentage.
Due to time constraints, more time could not be devoted to individual respondents.
Due to unwillingness of providing any information, the respondents filled the questionnaire
casually, which might have effected the conclusions.
In the most questionnaires the open ended questions were remained unfilled.
Marketing Manager being quite busy with his job. He was not able to spend enough time
for over proper guidance.
The busy schedule of the customers also makes the collection of information a very
difficult one.
The bias and hesitation in the judgments of the customer affect analysis of the survey in a
significant manner.
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Research methodology
Sample Size: - 50 individual
Method of selecting sample: - Random Sampling
Research Design
The research design is analytical in nature. A questionnaire was prepared and distributed
to Investors. The investors profile is based on the results of a questionnaire that the
Investors complete. The Sample consists of 100 investors from various brokers
premises.
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LIMITATIONS
Limitations in regards with the Sample Selections:
The sample under study is relatively small, limited to field research for 100
Investors in the Stock market & conducted only in Jaipur. The responses are
subjected to customer bias.
A more extended geographical sample may show greater difference in
perceptions.
It would be interesting, in further research, to correlate perceptions of services in
terms of customer satisfaction, or factor analysis on the various services expected
by customers. The Sample size may be extended to include other services also.
Limited Time for conducting the study.
Respondents were not interested to disclose details.
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Data and data analysis
Decision regarding investment in share market.
55% people are currently investing in share market with the expectation that
market will show a record breaking performance. 35% people are not
investing either because they dont have much knowledge about share
market or they prefer mutual funds over trading.10% people have stopped
now after suffering heavy losses.
Trading Preference
0
10
20
30
40
50
60
yes no earlier,nowstopped
Series1
Investment
48%
Speculation
10%
Both
42%Investment
Speculation
Both
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Figure 4. Trading Preference
Trading preference can be classified into Investment and Speculation.
Investment refers to a longer time horizon. Buying and selling shares in
selected companies to make a profit and is linked to a long time. Speculation
on the other hand refers to making quick profits by anticipating the changes
in the prices of shares. Speculative transactions are carried out in the stock
exchange day in & day out. The preference of trading was found to be 48%
in Investment & 10% in speculation.
APPROXIMATE TRANSACTION PER DAY:
Figure 5. Approximate Transaction per Day
The amount of investment in the stock market varies from investor to
investor. There are a various reasons, viz. the returns expected from the
past investments, the Dividends obtained, the amount availability, etc. Amajority of the transaction done was found to be Rs.50, 000 per day (57%)
followed by 50,000 to 1 lakh per day (25%).
57%25%
8%6% 4% Less Than 50,000
50,000 - 1 Lakh
1 - 2.5 Lakh
2.5 - 5 Lakh
More Than 5 Lakh
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Expectations of Annual Income & Expense over next 3 to 5 Years:
A view of the present income & expense level to their projections determines
the amount of investment. The various aspects to be considered are,
Percentage of his income to be invested in Equity market
Quality & Return Investments
Profitability
Growth of Capital & Earnings
ANNUAL INCOME:
Figure 1. Income Expectations of Investors
Annual Income: Respondents % Average Change
%
Increase 87.01 54.13
Decrease 1.94 28.33
Remain Same 11.03
Respondents %
87.01
1.9411.03
0
10
2030
405060
7080
90100
Increase Decrease Remain
Same
Respondents %
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ANNUAL EXPENSE:
Figure 2. Expense Expectations of Investors
An
nual Expense: Respondents % Average Change %
Increase 86.2 34.19
Decrease 4.13 7
Remain Same 9.65
.
AVERAGE INVESTMENT PERIOD:
Figure 6. Average Investment Period
Respondents %
86.2
4.139.65
0102030405060708090
100
Increase Decrease Remain
Same
Respondents %
28%
34%
22%
16%
Less Than 3
Months
3 - 6 Months
6 Months - 1 Year
More Than 1 Year
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The investment period refers to the period within which the
security/share is bought and sold. It relates to the investor behavior
towards his expectations & reaction to the change in prices of theshare. It was found that 34% of the investor preferred a category of 3
to 6 months.
Investors Importance or Order of preference from Service
Providers:
STOP LOSS:
A certain characteristic of an Investor is to average out the cost of
investment in Stock if the market goes down & price of the stock reduces,
while certain stop their loss to further increase by selling it at a lesser
price than what it was bought, thus incurring a loss. The Below chart
gives the investors preference towards stop loss.
25%
15%15%20%
10%15%
Reliability
promptness in delivery
Speed of transaction
flexibility
courteous behaviour
approach
Yes
27%
No
46%
Sometimes
27%
Yes
No
Sometimes
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APPRECIATION CAPITAL:
Investors look forward towards increasing their return of investments
either through the Dividends paid by the company or through the increase
in the share value of the shares held. The below chart gives thepercentage of returns and investor expects over his/her investments.
Figure8. Appreciation Expected
Loss:
Investment in Share market involves risk of loss and the below chart gives
the percentage of loss on investments made. The below diagrams
represents the loss anticipated by the investors and categorization of risk
they are willing to take.
17%
38%27%
18% Upto 15%
15% - 25%
25% - 35%
More Than 35%
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Figure 9. Expected Loss
Figure no 10: willingness to take risk
34%
46%
20%
Loss
Less Than 5%
5% - 10%
More Than 10%
17%
26%
57%
Risk
High
LowModerate
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7. CONCLUSIONS
Making Risk- adjusted returns comparison. By doing this the investor will know whether
the returns generated by the scheme have been adequately compensated for the
extra risk undertaken by the scheme.
The investor depending upon his risk appetite and preferences should sub-classify the
schemes on the basis of the characteristics of the schemes, which may be defensive or
aggressive in nature.
Portfolio objective is also an important factor to be considered. It is always advisable to
choose a scheme, which has a well-diversified portfolio rather than a concentrated
portfolio, as it carries lesser risk.
Liquidity of the portfolio is also one of the critical parameters.
The fund size of the scheme is also of importance. A large corpus size firstly denotes
investors confidence in the scheme and its fund manger abilities over the years and,
secondly it allows the fund manager to diversify the portfolio, which reduces the overall
market risk.
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Suggestion
o Sub- Brokers are the main part of the company because by the sub-brokers, the
customers can get information on time- to- time and take fast decision. So no. of
sub-brokers in the company should be increased.
o In the stock market derivatives are less aware to the people. Therefore, the less
people invest their money in the derivatives. So more awareness programmers
should be making for derivatives.
o Consumers are unaware of the brokerage plans. So make the brokerage plans
according to the customers needs.
o There are very less service centers in the city. Therefore customers have to face
many problems because of lack of proper information. The service centers help to
customers to get knowledge about plans on accurate time. So more service
centers should be opened.
o Trading department is the main department to earn money. This department helps
to customers to invest their money and after get the return. Thus trading
department should be separate department.
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ANNEXURE-SCHEDULE
Name:-_____________________ Occupation:-________________
(1) Do you invest in Stock Market?
Yes No Earlier, now stopped
(2) What is the current brokerage that you are paying?
1ps-2ps 2ps-3ps above 3ps
(3) What is your current trading preference?
Speculation Investment Both
(4)What do your Approx Transaction Amount/Day?
Below Rs 50,000 Rs 50,000-Rs1lakh Rs 1 lakh-Rs 2.5 lakhs
Rs 2.5 lakhs-Rs 5 lakhs More than Rs 5 lakhs
(5)What is your Average investment period?
A. Less than 3 months. B.3 to 6 months.
C. 6months to 1 year. D. More than 1 year.
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(6)Please give your Order of Importance___A. Realiability ___ B. Promptness in Delivery.
___ C. Speed of transaction ___ D. Approach
___ E. Flexibility ___ F. Courteous Behavior
(7) Have you put any Stop Loss on your Investments?
Yes No Sometimes
(8) How much appreciation do you expect from your Investments?
Up to 15% 15%-25% 25%-35% more than
35%
(9) How much loss are you willing to take?
Less Than 5% 5-10% more than 10%
(10) How much risk are you willing to take?
High Low Moderate
(11) How many Trading & Demat a/c do you have?
Trading __________ Demat __________
Bibliography
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WEBSITES:-
www.karvy.com
www.moneycontrol.com
www.nseindia.com
www.bseindia.com
MAGAZINES:- Business Today
Economic Times
Business World
Research methodology: - C.R.Kothari,
http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.nseindia.com/http://www.nseindia.com/http://www.bseindia.com/http://www.bseindia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.moneycontrol.com/8/2/2019 Consumer Behaviour in Equity Market
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