Consumer Brand Guidelines for NPWS...16hotography do’s and don’ts P. 17 Typography. 18aragraph styles P 19eadline composition H 20eadline variations H. 21 Composition. 22omposition

V1 October 2018

Consumer

BrandGuidelines

for NPWSNature tells the best stories

Ben

Boyd

Nat

iona

l Par

k

Contents

3 Logo

4 Clear space and colour

5 Misuses

6 Placement and size

7 Co-branding

8 NPWS owned materials

9 Third party owned materials

10 Third party on NPWS materials

11 Colour

12 Primary and secondary

13 Photography

14 Nature

15 People

16 Photography do’s and don’ts

17 Typography

18 Paragraph styles

19 Headline composition

20 Headline variations

21 Composition

22 Composition breakdown

23 Collateral

24 Publications24 A4 highly designed publication (InDesign)25 A4 simple publication (Word)

26 Print26 A3 poster (InDesign)27 A4flyer1page(InDesign)28 A4flyer2page(Publisher)29 A4 to DL brochure (InDesign)30 A4toDLbrochure(Publisher)31 A3toDLbrochure(InDesign)32 A5flyer(InDesign)33 Advert A5 landscape (InDesign)34 Pull-upbanner(InDesign)35 Merchandise

36 Digital36 PowerPoint37 Digital banners38 Social media

39 Video

40 Print recommendations

41 Content

42 Maps

43 Map legend

44 Map symbols

45 Signage

Logo

The NPWS logo consists of the NSW National Parks and Wildlife Service (NPWS) shield and NSW Government waratah.

The Department of Premier and Cabinet has mandated that the shield must be 80% of the height of the waratah.

This logo is to be used on any communications produced by NPWS. The only exceptions to this treatment are staff uniforms, park signage and certain program initiatives and digital media where the scale and scope of requirements, target audience needs or design limitations have necessitated an alternative approach. In this instance, the NPWS shield can be used by itself.

3 /44 NPWS style guide

Clear space and colour

The logo appears in a white bounding box, sitting top right. The bounding box is used for NPWS print publications and marketing materials.

Digital marketing materials don’t use the bounding box, they use the logo only and in some instances only the NPWS shield.

Always try to use the full colour logo. Black (mono) and white (reverse) logos can be used when it’s not possible to accommodate the colour logo.

Logo treatment:The minimum clearance space for the logo is determined as the height of ‘N’ in ‘NSW’.

External communications

White bounding box

Colour:

PMS: 281C

CMYK: 100/85/5/20

RGB: 0/38/100

HEX: #002664

PMS: 186C

CMYK: 0/100/75/50

RGB: 0/104/129

HEX: #006881

PMS: Process BlackC

CMYK: 0/0/0/100

RGB: 39/37/31

HEX: #27251F

PMS: 314C

CMYK: 100/0/15/50

RGB: 0/104/129

HEX: #006881

Logo

Clear space and colour

Misuses

Placement and size

Co-branding

Colour

Photography

Typography

Composition

Collateral

Video

Print recommendations

Content

Maps

Signage


Misuses The NPWS logo should not be used in any format other than those specified. The examples below show some typical misuses.

To ensure the logo is accurately reproduced, always use the original master artwork files and never alter, redraw, recolour or distort the logo in any way.

Don’t stretch, warp or distort the logo.

Don’t rotate the logo. Don’t use any special effects or drop shadows on the logo.

Don’t change logo colours. Don’t outline the logo elements. Don’t lock up any additional elements to the logo.

Don’t place the logo on a coloured background.

Don’t use on busy or patterned backgrounds.

Don’t place any content within the outlined clear space area.

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Logo

Clearspace and colour

Misuses

Placement and size

Co-branding

Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage


Placement and size

Our templates have the logo embedded at the correct sizes. Never alter this size. For non-standard sizes, we have a simple rule that allows you to calculate the correct logo size. Detailed information below.

Standard sizes:

For NPWS materials, the logo appears as full colour, sitting within the white bounding box at the top right corner.

The logo width is 16% of the page width.

A simple rule to calculate this is: Width of the logo (excluding bounding box) = width of the page x 0.16

Logo size (excluding the bounding box):

• A3: 48mm

• A4: 37mm

• A5: 30mm (min width)

• DL: 30mm (min width)

Event - 21 April 2018 Bittangabee Bay, Ben Boyd National Park

nationalparks.nsw.gov.au/event

Bitt

anga

bee

Bay

Photo: Insert caption information here. (Photographer Name/OEH)OEH 20XX/XXXX (month) (year)

Space for a sub-heading

NSW Parksin 2018

Celebrate

Minimum size:

Print 30 mm

Digital 90 px

Logo

Clearspace and colour

Misuses

Placement and size

Co-branding

Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage


Co-branding

Sometimes co-branding relationships can become quite complex when we need to feature partner logos in addition to the NPWS logo. Please refer to the following examples for rules around co-branding. If you have any questions around branding please contact the brand team: [email protected]


mailto:brand.design%40environment.nsw.gov.au?subject=Query%20Re%20NPWS%20Styleguide

NPWS owned materials

If a program or event is wholly or predominately managed by NPWS, then the branding should be in line with these guidelines.

An exception is an NPWS campaign/program with its own visual identity.

For campaigns, programs and events with their own visual identity, such as Wild About Whales, WilderQuest and New Year’s Eve, the NPWS logo should be included as a supporting partner.

Logo

Co-branding


Third party owned materials

Third party on NPWS materials

Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage



Sometimes third parties want to use the NPWS logo in their communication materials: however, this is not always appropriate. While there are some instances where using the logo is permitted, there are other times where only text should be used to credit NPWS.

Text credits can read: ‘In partnership with NSW National Parks and Wildlife Service’.

Language may be updated where appropriate, e.g. ‘Supported by NSW National Parks and Wildlife Service’.

Examples of when the NPWS logo could be used: • When partnering with approved council or state government

programs. In this instance, the NPWS logo should not appear as the primary brand or ambassador for that project or message e.g. appearing in the end credits of a council video).

• In certain cases, some third parties are given standing permission to use the NPWS logo.

Examples of when only a text credit should be used:• Third party commercial tour operators’ communications materials,

including websites. This is to avoid any confusion about what is directly endorsed or managed by NPWS, for liability reasons.

• Other NSW government agency branded materials using the waratah logo – multiple waratahs should never appear in any single communications piece.

A person or company should never use the NPWS logo without written permission from a representative of the brand and design team.

To get permission, email a description of why you are asking and how the logo will be used. Please allow a minimum of 2 weeks response time.

Email: [email protected]

Logo

Co-branding




Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage





This style is appropriate for co-branding situations where partner brands must also be referenced in NPWS materials.

Logos and partner text should be placed in the bottom right corner of the page with text reading ‘In partnership with’

Language may be updated where appropriate, e.g. ‘With additional funding from’

Non-government partnerLogos should be in black and white only. Where possible, clear space should be in line with the individual brands requirements.

Government partnerWhen there are multiple NSW Government agencies, their names should be written in full, stacked.

Here are examples of several levels of partnership on one page.

nationalparks.nsw.gov.au

Saving our Species programNSW Environmental Trust

Supported by:

Nature hosts the best stories

Station

Park HighlightsTed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu, id lobortis.

Ben BullenNam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapien, at lobortis sapien dolor sed sapien. Vivamus sed lectus Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Caring for the parkSed hendrerit tium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend.

What’s onSydney Caravan and Camping Show 17–25 April 2018 www.supershow.com.au

Staying safe in parksMany NSW parks are remote and rugged places, weather can change quickly and conditions in the bush or on the water may be unpredictable. When visiting a national park, be aware of the risks and take responsibility for your own safety and the safety of any children in your care. and activities your stamina and fitness level, and tell someone where you’re going and when you’ll be back.

Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellenrcu arcu, id lobortis arcu. Nam purus purus, suscipit in, lectus eu malesuada ornare, neque dui.

Getting thereSed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare.

For more information visit nationalparks.nsw.gov.au or call 13000 PARKS

Historic site

DavidsonVisit

Whaling

Photo: John Spencer/OEH

Cover photo: Photographer Name/OEH

Published by:

Office of Environment and Heritage NSW 59 Goulburn Street, Sydney NSW 2000 PO Box A290, Sydney South NSW 1232

Email: [email protected] Website: www.environment.nsw.gov.au

ISBN XXX X XXXXX XXX X OEH 20XX/XXXX (month) (year)

Bittangabee Bay Event - 21 April 2018

Jervis Bay National Park weekend festivities


Nullam faucibus, lectus eu malesuada ornare, neque duielit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin ras pretium commodo massa.

Placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aeum commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sonean vitae arcu arcu arcu.


NSW Parksin 2018

Celebrate


Supported by:


Don’t use multiple NSW Government waratah logos– list Government agencies as text only.

Don’t include co-brand logos in full colour format – use black and white versions.

Don’t place more than one row of co-brand logos on the cover.

Logo

Co-branding




Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage

1 0 /44 NPWS style guide

Colour

The NPWS colour palette draws its inspiration from the original NPWS logo and on-park signage. The lyrebird shield yellow and sign-post teal are iconic to our parks. The neutral black and grey provide support and contrast to these colours.

EssenceThis yellow was given to NPWS when it came into being, over 50 years ago. It has and always will be the original NPWS colour.

ExperienceInspired by on-park signage, the teal colour represents discovery and all that is trusted, welcomed and revered in our parks.

FoundationBlack is the backbone of our communications. It’s in our logo and our text–it’s always present and always necessary.

IngenuitySupporting all the other colours, grey provides a blank canvas, allowing creativity and imagination to flourish.


Primary and secondary

PrimaryThe primary colour palette relies heavily on the combination of the yellow from the shield and the teal inspired by on-park signage.

CMYK: 77/14/34/5

RGB: 39/131/130

HEX: #278382

Heading

CMYK: 0/0/0/100

RGB: 39/37/31

HEX: #27251F

Heading

CMYK: 0/30/95/0

RGB: 253/185/36

HEX: #FDB924

CMYK: 44/34/22/77

RGB: 83/86/90

HEX: #53565A

body text

Secondary A secondary colour palette can be used when the primary palette is not sufficient, i.e. complex graphs, charts and infographics. They should never be used for heading levels in publications.

CMYK: 100/0/15/50

RGB: 0/104/129

HEX: #006881

CMYK: 20/0/100/5

RGB: 203/212/34

HEX: #CBD422

CMYK: 0/91/100/23

RGB: 191/49/26

HEX: #BF311A

CMYK: 5/50/100/5

RGB: 223/138/32

HEX: #DF8A20

Accessibility All Government materials must meet Web Content Accessibility Guidelines version 2 (WCAG 2.0) AA colour contrast accessibility requirements.

A Colour Contrast Analyser tool can be used to determine if colour combinations are accessible.

Read more on colour contrast and download the accessibility tool for free: visionaustralia.org

Logo

Co-branding

Colour

Primary and secondary

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage


http://visionaustralia.org

Photography

Photography tells the NPWS story – it depicts the beauty of our national parks and showcases the variety of experiences and activities available. Images should be vibrant, clear, atmospheric, emotive and immersive, making the audience feel like they could reach out and touch an object, or step into a location.

For examples of photography, visit the Office of Environment and Heritage image library: images.environment.nsw.gov.au


http://images.environment.nsw.gov.au

Nature These shots tell the NPWS story by showcasing the raw beauty of national parks. The magnificence of the images draws the audience in, leaving them with a desire to explore and experience the area and its wildlife up close and personal.

Photography tips:• The photographer should create a sense of

depth, so that the audience could reach out and touch an object, or step into the location.

• Maximise the focal depth and show as much of the environment in-focus as possible.

• Utilise the photography rule of thirds.

• Don’t take or use photos of animals being handled unless authorised and captioned appropriately.

Logo

Co-branding

Colour

Photography

Nature

People

Photography do’s and don’ts

Typography

Composition

Collateral

Video


Content

Maps

Signage


People These shots focus on people’s individual or group experiences within national parks. People in these shots are actively engaged with nature and their surroundings. The images invite the audience to join in on the experience and create their own adventure.

Photography tips:• People should be shown engaging with or

enjoying nature in a natural setting.

• Don’t take extreme close-ups of people without any surrounding environment or context.

• Allow for plenty of clear space around people, as the image will likely need to be cropped for design compositions.

• Make sure that the talent (if any) have signed a release form that allows NPWS to use the image.

• If photographing rangers, ensure the correct and current uniform (and safety equipment if applicable) is worn. Long sleeves should be rolled down, and hats worn if in direct sunlight.

Logo

Co-branding

Colour

Photography

Nature

People


Typography

Composition

Collateral

Video


Content

Maps

Signage


Photographydo’s and don’ts

Images need to be high quality with a minimum resolution of 300 dpi. Don’t use low resolution photography.

Only use colour photography. Don’t use black and white photography.

Photos should be true to what is experienced or seen on park. Don’t include staged props or artificial poses.

While some images may need colour and contrast corrections, don’t over edit so that the colours look unnatural.

ü

Photos should be vibrant and realistic. Don’t use washed out imagery, filters or older film photography.

ü

üüü

Logo

Co-branding

Colour

Photography

Nature

People


Typography

Composition

Collateral

Video


Content

Maps

SignagePhotographing at dawn or dusk gives evenly distributed light and differentiated shadows. Avoid flash and other harsh lighting.

Photograph subject matter with plenty of clear space, as images will later be cropped into focus to suit the design. Don’t crop too tight.

Always credit the photographer. Don’t use images without the photographers permission.

Capture a positive impression - a sunny day, complementary light, rich and healthy colours. Avoid gloomy/cloudy skies and dull colours.

üüPhoto: Woody head (John.Spencer) Photo: Woody head

ü

ü


Typography

Poppins and Helvetica Neue LT are our two primary fonts. Arial should be used as a secondary font when Helvetica isn’t available.

NPWS staff can install Poppins via the software centre. Otherwise it can be downloaded from Google fonts for free.

For access to Helvetica font and for more information, please contact the brand team: [email protected]

Headings font PoppinsA B C D E FG H IJ K LM N O P Q R S T U V W X Y Z

a b cd efg h i j kl m n o p q r st uv w x y z 1 2 345 67 8 9 0

Primary body font Helvetica Neue LTABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 1234567890

Secondary body font ArialABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 1234567890



Paragraph styles

The NPWS typographic hierarchy uses sans serif fonts Poppins for headings and Helvetica Neue LT for text. It is clear in its structure, making it easier for people to catagorise and understand information. It can be adapted to suit all the different types of NPWS collateral.

Yellow graphic line deviceUsed to separate the headings. Design and line weight is up to the designer and based on visual balance.

Subhead 1 (H1)

Poppins Bold, 100% black, 1pt rule below 2mm offset, 15pt min font size, 8mm space before.

Notes: Two versions are available which apply different space after: “>h2” is followed by Subhead 2, 5mm space after. “>body” is followed by body text, 6mm space after.

Subhead 2 (H2)

Poppins Bold, Teal, 12pt min font size, 2mm space before, 2mm space after.

Subhead 3 (H3)

Poppins Bold, 100% black, 10pt min** font size, 2mm space before, 2mm space after.

Notes: H3 and body copy font sizes match.

Body copy Helvetica Neue Regular* 80% black, 10pt min** font size, 1.5mm space after. Arial is used when Helvetica is not available.

Notes: Bullets/numbered bullets follow the same style as body copy. URL treatment is body copy in Helvetica Neue Medium. Use Arial bold when Helvetica isn’t available.

*Helvetica Neue Light can be used in highly designed publications.** 11pt is the minimum font size for WCAG 2.0 accessibility. However as this is a larger sans serif font, 10pt can be used.

Logo

Co-branding

Colour

Photography

Typography

Paragraph styles

Headline composition

Headline variations

Composition

Collateral

Video


Content

Maps

Signage

Body copy

Subhead 1

Subhead 2

Subhead 3



The headline design is separate from the standard heading levels. It is only to be used for marketing or promotional purposes. It is attention grabbing and uses different sized text to highlight the message.

1st LineIntroductory or active text. For example, ‘Visit’, ‘Celebrate’, ‘Join us at’. Max 1 line.

2nd LineMain message or content. For example, the name of the park, event or location. Max 3 lines.

3rd LineSecondary information or adjectives. For example, the name of a location or area. Max 1 line.

Sub-headingUsed for subheadings, quotes. Max 3 lines.

Indents

Indents allow for interesting design. The indents are open to design creativity.

Character descenders

Adjust the height of the white text box so that characters with descenders (g, j, p, q, y) don’t hang over the edge.

Sub-heading max of 3 lines

2nd Line3rd Line

1st Line

Indents

33% of 2nd line

100%: This is the key line a used for all

scaling

40-60%: Size based on character count

Size based on positioning

Logo

Co-branding

Colour

Photography

Typography

Paragraph styles


Headline variations

Composition

Collateral

Video


Content

Maps

Signage


Headline variations

BunglesBack to the

in 2018Celebrating with markets, music and more

KosciuszkoSki trails of

National ParkNSW winter wonderland

NSW ParksCelebrate

in 2018 Explore your local park

KosciuszkoVisit

National ParkNature hosts the best stories

SharkNYE

2018

IslandParty

Download your next adventure

National ParksNSW

App

Logo

Co-branding

Colour

Photography

Typography

Paragraph styles


Headline variations

Composition

Collateral

Video


Content

Maps

Signage


Composition

Design composition refers to the way graphics and text are placed onto a page to work alongside imagery. This section of the style guide will show the variety of ways headings, information, logos and social media information can be layered over an image for NPWS designed material.


Composition breakdown

The NPWS composition is very flexible so that it can work well in different formats. Most of the devices are flexible in terms of their placement, and some are optional if there is no space or they aren’t appropriate to the layout. Below is an example that shows all the devices working together.

Location or event markerThis marker can be moved up and down along the vertical edge of the design. It should be placed on the left side for continuity. This is an optional device and can include a brief description of a location or event.

HeadlineHeadlines are highly recommended within a design. Placing the headline in the centre is best, however it can be left or right aligned almost anywhere on the page in a position that works well with your background. Make headings short and snappy and always lead with a verb.

ImageThe image should always be a photo and should be in line with the photography section of these guidelines. Images need to be carefully chosen so that overlaying text meets accessibility requirements.

Photo credit/publication detailsPhotographer credits and OEH numbers are mandatory on all publications. ISBN numbers are only needed for published materials that will be in existence for more than one year.

Logo in bounding box The logo in the white bounding box is mandatory and should appear in the top right corner.

The exception is some digital materials where the bounding box and full logo are not appropriate due to space restrictions. In this case, please contact [email protected] for advice.

Details, call to action and URL This mandatory information can sit left or right aligned in any corner, except the top right. Images may need to be edited so text can be read clearly.

Social mediaThis always appears in the bottom right corner and should include all official social media channels.

A3 Poster



Bitt

anga

bee

Bay



NSW Parksin 2018

Celebrate

Logo

Co-branding

Colour

Photography

Typography

Composition

Composition breakdown

Collateral

Video


Content

Maps

Signage




Collateral

A suite of templates utilising the NPWS visual identity has been created for the most commonly used print and digital materials.

Publisher templates are available from InSite: insite.environment.nsw.gov.au/OEH/CED/SitePages/NPWS%20consumer%20brand%20templates.aspx

InDesign templates are available from the OEH image library: images.environment.nsw.gov.au

For approval of your designed document or for a custom design, please contact: [email protected]


http://insite.environment.nsw.gov.au/OEH/CED/SitePages/NPWS%20consumer%20brand%20templates.aspx



http://images.environment.nsw.gov.au


A4 highly designed publication (InDesign)

tourism

Dur

ras

Lake

masterplan2018–2020

Our

#NSWParks

2

Contents

3 List of Figures

4 List of tables

5 Summary

6 Heading 1

7 Heading 2 8 Heading 3

WelcomeTium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

Dium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Aenean vitae arcu arcu. Nullam faucibus do massa, sed sollicitudin dolor pellentesque non. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus.

Dium commodo massa, sed sollicitudin dolor pellentesque. Dium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu.

Photo: Caption (photographer name/OEH)

4

Things to see and do

Capertee Valleycxbvhbmnfsbvmhbium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

Winter activitiesDium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus

purus, suscipit in sodales id, eleifend nec magna. Aenean vitae arcu arcu. Nullam faucibus do massa, sed sollicitudin dolor pellentesque non. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus.

Ben BullenDium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus.

Cultural significance

Tium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.Atium commodo massa, sed sollicitudin dolor pellentesque non. Aesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.

elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa. Tium commodo massa, sed sollicitudin dolor pellentessque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam retium commodo massa. Tium commodo massa, sed soltesnean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.

elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa. Tium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend

Body quote: nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

s eu malesuada ornare, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa.

Park highlightsTed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis.


Winter activities Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellenrcu arcu, id lobortis arcu. Nam purus purus, suscipit in, lectus eu malesuada ornare, neque dui.

Getting there

Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus


6

Things to see and doAtium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.

Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa. Tium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare

1. First numbered list item

a. Second numbered list item

• First level bullet point

º Second level bullet point


7


Capertree ValleyTium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

Winter activitiesDium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus.

Places to stayAtium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa.

Park highlightsTed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis.


Ben Bullen Sed hendrerit sem arcu, quis placerat lectus. Cra



Pull out box quote Tium commodo massa, sed sollicit

udin dolor pellentesque non. Aenean vitae in dolor pellentesque non.

8

Things to see and doAtium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.


Table 1.1 s, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, Nam purus purus, suscipit in sodales

Name Description of location

Arragan Approximately 8 km north of Brooms Head; within Yuragir National Park

Bondi Approximately 7 km north of Tura Beach; within Bournda Nature Reserve

Bournda Approximately 6 km north of Tura Beach; within Bournda Nature Reserve

Brou Approximately 5 km south of Potato Point; partly within Eurobodalla National Park

Brunderee Approximately 2 km west of Potato Point

Durras Approximately 2 km west of North Durras

Hiawatha Approximately 4 km south-west of Minnie Water; within Yuragir National Park

Meroo Approximately 2 km north of Bawley Point

Minnie Water Approximately 3 km west of Minnie Water; within Yuragir National Park

Nadgee Approximately 45 km south of Eden; within Nadgee Nature Reserve

Nargal Approximately 6 km south of Narooma

Saltwater Approximately 4 km west of Point Plomer; within Limeburners Creek Nature Reserve

Wollumboola Approximately 1 km south of Culburra

Notes: purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuad

9


Capertree ValleyTium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies sapielt dolor ses sed lectuss placerat lectus.

Ben BullenDium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus.

Figure 1.2 id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, Nam purus purus, suscipit in sodales id, eleifend nec magna. Nulla


80% Harchill

20% Simus eaque

40% Rorit modi

10% Ferchicitiis

Places to stayAtium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare, neque dui ultricies.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa.

Park HighlightsTed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa.


Published by: Office of Environment and Heritage NSW 59 Goulburn Street, Sydney NSW 2000 PO Box A290, Sydney South NSW 1232


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ISBN XXX X XXXXX XXX X OEH (year)/XXXX XXXX (month) (year)

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[Title 5–8 words long][Informative sub-heading]

© 2018 State of NSW and Office of Environment and Heritage

With the exception of photographs, the State of NSW and Office of Environment and Heritage are pleased to allow this material to be reproduced in whole or in part for educational and non-commercial use, provided the meaning is unchanged and its source, publisher and authorship are acknowledged. Specific permission is required for the reproduction of photographs.

The Office of Environment and Heritage (OEH) has compiled this report in good faith, exercising all due care and attention. No representation is made about the accuracy, completeness or suitability of the information in this publication for any particular purpose. OEH shall not be liable for any damage which may occur to any person or organisation taking action or not on the basis of this publication. Readers should seek appropriate advice when applying the information to their specific needs.

All content in this publication is owned by OEH and is protected by Crown Copyright, unless credited otherwise. It is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0), subject to the exemptions contained in the licence. The legal code for the licence is available at Creative Commons.

OEH asserts the right to be attributed as author of the original material in the following manner: © State of New South Wales and Office of Environment and Heritage 2018.

Published by:

Office of Environment and Heritage59 Goulburn Street, Sydney NSW 2000PO Box A290, Sydney South NSW 1232Phone: +61 2 9995 5000 (switchboard)Phone: 1300 361 967 (OEH and national parks enquiries)TTY users: phone 133 677, then ask for 1300 361 967Speak and listen users: phone 1300 555 727, then ask for 1300 361 967Email: [email protected]: www.environment.nsw.gov.au

Report pollution and environmental incidentsEnvironment Line: 131 555 (NSW only) or [email protected] also www.environment.nsw.gov.au

ISBN 978 1 XXXX XXX XOEH 2018/XXXXMonth 2018

Find out more about your environment at:

www.environment.nsw.gov.au iii

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List of figuresFigure 1 Support for proposed conservation tools (number of responses) 3Figure 2 Most effective dispute resolution processes (number of responses) 3

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NSW Parksin 2018

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NSW Parksin 2018

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Station

Park HighlightsTed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu, id lobortis.


Caring for the parkSed hendrerit tium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend.

What’s onSydney Caravan and Camping Show 17–25 April 2018 www.supershow.com.au

Staying safe in parksMany NSW parks are remote and rugged places, weather can change quickly and conditions in the bush or on the water may be unpredictable. When visiting a national park, be aware of the risks and take responsibility for your own safety and the safety of any children in your care. and activities your stamina and fitness level, and tell someone where you’re going and when you’ll be back.

Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellenrcu arcu, id lobortis arcu. Nam purus purus, suscipit in, lectus eu malesuada ornare, neque dui.

Getting thereSed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa, sed sollicitudin dolor pellentesque non. Aenean vitae arcu arcu, id lobortis arcu. Nam purus purus, suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare.


Historic site

DavidsonVisit

Whaling



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Photo: John Spencer/OEHPhoto: David Finnegan/OEH

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in 2018NSW Parks

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Suscipit in sodales id, eleifend nec magna. Nullam faucibus, lectus eu malesuada ornare,

Name Description of location

Arragan Approximately 8 km north of Brooms Head; within Yuragir National Park

Bondi Approximately 7 km north of Tura Beach; within Bournda Nature Reserve

Bournda Approximately 6 km north of Tura Beach; within Bournda Nature Reserve

Brou Approximately 5 km south of Potato Point; partly within Eurobodalla National Park

Wollumboola Approximately 1 km south of Culburra


Photo: David Finnegan/OEH

Photo: David Finnegan/OEH

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Umquati busant illisci moloratur? Quidisciis eum dendes et harchici cuptae voloresed eris consed que vid quae eum ex est qui niendit modi dunt volut verfercite aut voluptatem. Nam, conem earibus quam, cuptatur alitis Et.

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A5 flyer(InDesign)


Bitt

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NSW Parksin 2018

Celebrate

Greenfield Beach Saturday 23 August 2018 from 10am to 3pm



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Advert A5 landscape(InDesign)

All advertisements need to be sent to brand and design for approval: [email protected]

NSW Parksin 2018

Celebrate

Greenfield BeachSaturday 23 August 2018 from 10am to 3pm


Nullam faucibus, lectus eu malesuada ornare, neque duielit. Sed hendrerit sem arcu, quis placerat lectus. Cras pretium commodo massa.

For more information visit nationalparks.nsw.gov.au or call 13000 PARKSP

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BundeenaSaturday 23 August 2018from 10am to 3pm

Royal National Park weekend festivities



NSW Parksin 2018

Celebrate

Pho

to: P

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Nam

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EH

OE

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Bitt

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Pull-up banner(InDesign)

Visit NSW national parks

Mur

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Merchandise Merchandise is usually custom made with a specific printer or promotions company. For more information please contact the brand team: [email protected]

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Digital banners

All advertisements need to be sent to brand and design for approval: [email protected]

Engaging headline

Short question or statement

Call to action >

Engagingheadline

Short questionor statement

Call toaction >

Engagingheadline

Shortquestion or statement

Call toaction >

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mailto:brand.design%40environment.nsw.gov.au?subject=

Social media Social media posts can engage an audience with photos/images, video, text and user generated content. Posts should always be to the point and engaging. Optimal engagement happens when text is 40 characters long and slowly wanes the longer you go, meaning an 80-character post is better than a 100-character post. For best results, text should be used sparingly when it’s used to overlay an image - this ensures the message is delivered quickly. When using more than one hashtag, include them in the main post copy, not the image.

The focus of the NPWS Facebook and Instagram page is to promote nature-based destinations and visitor experiences to a growing community of nature lovers. If you’d like to explore the suitability of using these channels, please contact the social media marketing team: [email protected]

IN #NSWPARKS5 THINGS TO REMEMBER

THIS EASTER

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mailto:digital.marketing%40environment.nsw.gov.au?subject=Query%20Re%20NPWS%20Styleguide

Video Video is one of the most important marketing tools for NPWS. It’s important that videos are always branded correctly, so that they are easily identified as being official NPWS communications. A separate video guideline is currently underway and will be available soon. For information about video production, standards, transcription, uploading and branding, please contact: [email protected]

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Before printing a publication consider if a hard copy is the best way to distribute your information. Would an online PDF or an HTML page (which is easier to find via Google) be a better option?

As an environmental organisation we must try to keep our printing to a minimum. If printing is required, be sure to put careful thought into the distribution and quantity required. Sometimes it is better to digitally print a smaller quantity more frequently, so that minor alterations can be made in future iterations, as opposed to a large print quantity that risks becoming redundant when there is a change to the content.

Look for a printer that can demonstrate their commitment to environmental responsibility by obtaining an environmental accreditation like ISO 14001, the Australian Printing Industries’ Sustainable Green Print level 3 (the best), 2 or 1 or an OEH Sustainable Advantage Award.

The minimum requirement would be to operate under an Environmental Management System (EMS). This includes the use of computer to plate, vegetable inks, waste management, volatile organic compounds emissions control, active water use reduction, carbon offsets, staff training in efficiency and sustainable stock use.

Work with your print professional: it is better to ask questions early in the project than have problems later.

When choosing a stock for your publication, use a paper that has a high level of recycled content and/ or has FSC (Forest Stewardship Council) or PEFC (Program for Endorsement of Forest Certification) certification. FSC and PEFC are international, non-profit, non-governmental organisations that promote sustainable forest management through independent third-party certification.

Use stock that is best suited to your publication. For example, a full colour DL 6-page brochure would be best printed on a coated stock.

There are two major paper suppliers in NSW: Spicers Paper (www.spicers.com.au) and B J Ball (www.bjball.com.au). Both have a range of sustainable stocks and can supply paper swatches and samples if required. All professional printers will keep a range of paper swatches.

For brand consistency, it is essential to produce all material in high print quality (300 dpi images, CMYK). Do not print images with a quality lower than 150dpi.

Recommended paper weight:

• A4 brochure – 150-170gsm

• DL flyer – 150-170gsm

• A3 poster – 170-200gsm

For more information or advice on selecting printers and paper stock, please contact the brand team: [email protected]

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http://www.spicers.com.au

http://www.bjball.com.au


Content To ensure that the copy correctly represents the NPWS brand, the tone of voice should be based on NPWS core brand values of sustainability, natural, unique, beauty, authentic and energizing.

HeadlinesTry and keep headlines short and accurate, communicating one clear thought or idea. Remember, the headline sells the rest of the article so it needs to be engaging. Take time to get this right. Make sure it entices the reader to keep reading, but be careful not to make it misleading.

Brochures, information sheets and flyersKeep the text straightforward and informative without wasting space with unnecessary information. Create a good balance between text and images. There should be enough images to bring the text to life, but also contain enough useful information to ensure the brochure is functional. Bring powerful statements and more valuable information to the forefront of the page.

Copy should maintain a balance without sounding either too dry nor overly enthusiastic, and should be in line with the NPWS copy writing style guide: insite.environment.nsw.gov.au/intranet%20Library/documents/npws-writing-for-web-and-seo-guide.pdf

Even though the NPWS copy writing style guide is specific to online content, over 90% of it remains applicable to print content as well. Please note, access is restricted to NPWS/OEH staff only. If you are not a staff member and require access, contact the NPWS content team: [email protected]

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http://insite.environment.nsw.gov.au/intranet%20Library/documents/npws-writing-for-web-and-seo-guide.pdf

http://insite.environment.nsw.gov.au/intranet%20Library/documents/npws-writing-for-web-and-seo-guide.pdf

mailto:parks.content%40environment.nsw.gov.au?subject=Query%20Re%20NPWS%20Styleguide

Maps

Maps are one of the most important communications used by NPWS staff and its visitors. They always need to be accurate and in line with current mapping standards and styles. Maps vary greatly in their requirements and complexity, so it’s mandatory that they are reviewed by the NPWS spatial and brand teams before they are published. For more information or to submit a map request contact: [email protected] and [email protected]

CurrangoHomestead

®C

SchofieldsHut

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®CCircuitsHut

BrayshawsHut ®C

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®C

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TownsendsHut

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®6 ®k®8Old SnowyCamp

Oldfields Hut

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YarrangobillyCaves

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®CBill JonesHut

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®6®8

CoolemanMtn

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CoolamineHomestead

®6 ®s®8Blue Waterholes

YarrangobillyMtn

Mt Nungar

Mt Morgan

Bimberi Peak

Mt Murray

Mt Jackson

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Big Dubbo Hill

Mount Bramina

Black Perry Mtn

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BIMBERINATURE

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NPWS reserves4WD trail - may not be accessiblein wet weather

Unsealed road - may not beaccessible in wet weather

Management trail - no publicvehicular access

Walking track

High Plains area

Cave®W

Campground(no facilities)®8Picnic area(day use only)®1

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®7 Accomodation

0 2 4 6 8 10

Kilometres!IMAP INFORMATION This map does not provide detailedinformation on topography, alerts or opening times and maynot be suitable for some activities. Map published: 11/05/2018

mailto:npws.parksupport%40environment.nsw.gov.au%20?subject=Query%20Re%20NPWS%20Styleguide


Map legend Maps are to be created as accurately as possible and should only be detailed enough to serve the purpose of the application.

The below sample unifies the overall NPWS map style – clear, uncluttered and easy to use.

For more detail on map specifications contact NPWS park support: [email protected]

When designing a map, please consider its design intention. If in doubt contact the brand team: [email protected]

NPWS maps should include:

• text in Helvetica Neue

• locality labels greater than a point size of 5.5

• symbols from the Park Signage manual placed as close as possible to where the specific feature is located without obscuring other information

• a reference to the major closest town, e.g. Sydney >180km, Coffs Harbour > 80km

• a comprehensive key/legend of all symbols used on map

• a north arrow and scalebar with a disclaimer as follows:

If a stand alone map, a title banner positioned on top including a simple locality map and the name of the park and park area of interest/type of map:

MAP INFORMATION This map does not provide detailed information on topography, alerts or opening times and may not be suitable for some activities. Map published: DD/MM/YYYY

Logo

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Colour

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Content

Maps

Map legend

Map symbols

Signage

CurrangoHomestead

®C

SchofieldsHut

®b

Cabramurra

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¬01

Link Rd

®b

®C

®CCircuitsHut

BrayshawsHut ®C

®C

Lovenest inthe Sallees

®C

®CPedensHut

Murrumbidgee Crossing

TownsendsHut

®7®b®k

®6 ®k®8Old SnowyCamp

Oldfields Hut

®C

Pockets Hut

®C

®b®bGurrangorambla

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OldCurrangoHut ®C

Hains Hut®C

Witzes Hut

®C

®6 ®k®8Bullocks Hill

YarrangobillyCaves

Millers Hut

®C®C®6®k

LongPlain Hut

®6 ®k®b®b®8 Ghost

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®CHainsworthHut

®CBill JonesHut

®8

®C®6 ®k®8Cooinbil Hut

®6®8

CoolemanMtn

®C®6

CoolamineHomestead

®6 ®s®8Blue Waterholes

YarrangobillyMtn

Mt Nungar

Mt Morgan

Bimberi Peak

Mt Murray

Mt Jackson

Peppercorn Hill

Big Dubbo Hill

Mount Bramina

Black Perry Mtn

Gooandra Hill

Tantangara Mtn

Kiandra

TantangaraReservoir

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Cotterills

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Bogong Mtn

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Prosser Tr

Jounama Tr

¬02

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¬06

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BIMBERINATURE

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Mi c helago Tr

Gob

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roadsubject toflooding

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GooandraHomestead

®C

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¬03

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High Plains areaKosciuszko National Park

!

!

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Jindabyne

Cooma

CanberraTumut

Adaminaby

Khancoban

Magpie Flat

®8®6¬01

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MurraysCave

CoolemanCave Waterfall

®W

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®8®6

Nic

holls

Gorge

Clarke Gorge

Cav

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C

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Campground®8 Historic hut®C

Highway/Sealed road

Other reserves

NPWS reserves4WD trail - may not be accessiblein wet weather

Unsealed road - may not beaccessible in wet weather

Management trail - no publicvehicular access

Walking track

High Plains area

Cave®W

Campground(no facilities)®8Picnic area(day use only)®1

Campground withfacilities for horses®kWalking track®bMountain bike trail®b

Featured walking trackor mountain bike trail¬01

Visitor information®EToilets®6

®7 Accomodation

0 2 4 6 8 10

Kilometres!IMAP INFORMATION This map does not provide detailedinformation on topography, alerts or opening times and maynot be suitable for some activities. Map published: 11/05/2018


mailto:npws.parksupport%40environment.nsw.gov.au?subject=Query%20Re%20NPWS%20Styleguide


Map symbols Some commonly used map symbols are shown below, including information on the RGB colour values and labels as they should appear in the legend.

<Feature NPWS area name> 50% transparent: 140/204/0

NPWS reserve (non area of interest) 50% transparent: 25/166/0

Other reserve (eg. State forest) 85% transparent: 230/115/0

Recreation area 211/255/190

Marine park/Aquatic reserve ESRI Fill Historic Site. Graphic: 115/223/255

Waterbody Fill: 230/255/255 Outline: 115/233/255

Label splined Text colour: 115/223/255 Font: Times New Roman italics

<Watercourse name>

Ground Non-transparent: 252/252/252 15% transparent: 245/245/245

Rock Foreground: 209/209/209 Background 222/222/217

<Park feature name> Fill: 0/94/209

<Route marker name> Fill: 193/75/2

<Mount/peak/hill name> Fill: 0/168/132

Airport Glyph font: ESRI default marker Unicode 111, Angle 225

o

Railway 0.75pt, 1pt dash/1pt gap

Motorway Inner: 225/190/190 Outer: 217/153/153

Primary road Inner: 225/222,168 Outer: 230/181/150

Arterial road Inner: 252/252/221 Outer: 245/186/122

Sub-arterial road Inner: 255/255/255 Outer: 194/196/204

Distributor road Same details as above, with smaller gap between

Local road Fill: 194/196/204

NPWS track/trail Fill: 59/59/59

Management trail Fill: 59/59/59

For more detailed brochure maps:

Unsealed Road 1.5pt

4WD Road 1.5pt, 4pt dash/2pt gap

Walking track 0.75pt, 1pt dash/2ptgap

Logo

Co-branding

Colour

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Typography

Composition

Collateral

Video


Content

Maps

Map legend

Map symbols

Signage


Signage All signage on NSW national parks or reserves, as well as directional tourism signage outside parks, is guided by the NPWS Park Signage Manual and the NPWS Signage Policy and Procedures.

The Park Signage Manual (PSM) aims to deliver state-wide signage standards that create a recognisable identity for NSW National Parks, are highly legible and effectively inform the visitor. Signage is an important point of communication for the park visitor and contributes to a visitors first impression and sense of place. The PSM guidelines aim to create signage which is welcoming and engaging, and consistent with the setting of a National Park. The PSM also provides standards for use of signs as tools in safety and risk management, and guidance for effective use in regulating activities.

The PSM and Signage Policy and Procedures are available at: insite.environment.nsw.gov.au/Intranet%20Library/Pages/ParkSignageManual.aspx. Please note, access is restricted to NPWS/OEH staff only. If you are not a staff member and require access, contact the brand team: [email protected].

If you need advice on parks signage, please contact the Park Programs Project Officer in Fixed Assets and Systems.

Logo

Co-branding

Colour

Photography

Typography

Composition

Collateral

Video


Content

Maps

Signage


http://insite.environment.nsw.gov.au/Intranet%20Library/Pages/ParkSignageManual.aspx

http://insite.environment.nsw.gov.au/Intranet%20Library/Pages/ParkSignageManual.aspx


Published by: Office of Environment and Heritage NSW 59 Goulburn Street, Sydney NSW 2000 PO Box A290, Sydney South NSW 1232


Photography: Cover: Bittangabee Bay (John.Spencer/OEH). Page 13: Murramarang Coast (Melissa.Findley). Page 14 (Left to right/Top to bottom: Durras Lake (David.Finnegan), Tawny Rock Dragon Mutawintji National Park (John.Spencer), Royal National Park (John.Spencer), Horse Camp Hut Kosciuszko National Park (John.Spencer), Woody Head campground (John.Spencer), Diamond Head Crowdy Bay National Park (David.Finnegan), Davidson Whaling Station Historic Site (John.Yursek). Page 15 (Left to right/Top to bottom: Woody Heads (John.Spencer), The End Festival (John.Spencer), Mungo Heritage (Melissa.Findley), Bonnie Vale Campground (John.Spencer), Merlins Lookout (John.Spencer), Myer House (John.Spencer), Bonnie Vale Campground (John.Spencer). Page 16 (Left to right/Top to bottom: Durras Lake (David Finnegan), Royal National Park (John.Spencer), Bonnie Vale Campground (John.Spencer), Unsplash Photos (Sergio.Cavalcanti), Horse Camp Hut Kosciuszko National Park (John.Spencer), Woody Head Campground (John.Spencer), Painted Burrowing Frog (Stephen.Mahony), Onmate Burrowing Frog (David.Coote). Bonnie Vale Campground (John.Spencer), Woody Heads (John.Spencer), Woody Heads (John.Spencer), Cape Byron Lighthouse (John.Spencer). Page 45: Woody Creek Cycling Trail (John.Spencer)

ISBN 978-1-925754-58-2 OEH 2018/0481 October 2018

Documents

Consumer Brand Guidelines for NPWS...16hotography do’s and don’ts P. 17 Typography. 18aragraph styles P 19eadline composition H 20eadline variations H. 21 Composition. 22omposition