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Copyright 2020. The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Covering Data Through June 2020 Consumer Confidence Across Europe, USA & APAC

Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

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Page 1: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

Copyright 2020. The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

Covering Data Through June 2020

Consumer Confidence Across Europe, USA & APAC

Page 2: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 2

Consumer Confidence EU

Source: European Commission

-5 -4 -5 -6 -5 -6 -8 -8 -7 -7 -8 -6 -7 -6 -7 -6 -7 -7 -7 -7 -6

-10

-22-20

-16

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 3: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 3

Consumer Confidence EU

Source: European Commission

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Germany Spain France Italy UK Netherlands Belgium

Austria Poland Sweden Denmark Portugal EU

Page 4: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 4

Consumer Confidence EU

Source: European Commission

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

2018 2018 2018 2018 2018 2018 2018 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2019 2020 2020 2020 2020 2020 2020

Germany -2 -3 -1 -1 -1 -1 -2 -2 -2 -2 -3 -1 -3 -3 -4 -2 -4 -2 -4 -4 -3 -8 -16 -15 -11

Spain -1 -1 -3 -6 -7 -5 -7 -7 -5 -2 -6 -4 -2 -5 -6 -6 -9 -10 -12 -12 -8 -12 -29 -29 -26

France -10 -9 -10 -13 -11 -14 -18 -14 -12 -11 -11 -10 -9 -7 -8 -6 -6 -6 -9 -9 -7 -11 -19 -17 -13

Italy -9 -9 -10 -10 -10 -11 -10 -11 -12 -13 -13 -12 -14 -12 -13 -14 -14 -16 -14 -13 -14 -21 NA -20 -15

UK -7 -4 -6 -7 -7 -8 -9 -11 -11 -12 -11 -8 -11 -7 -11 -10 -11 -9 -7 -7 -6 -8 -23 -24 -21

NL 3 4 2 2 -1 -2 -4 -8 -6 -8 -8 -8 -7 -7 -8 -8 -7 -7 -7 -8 -5 -8 -23 -18 -16

Belgium -7 -6 -7 -6 -5 -7 -10 -11 -11 -9 -9 -8 -10 -11 -11 -14 -12 -12 -11 -11 -9 -13 -20 -15 -11

Austria 0 0 0 1 0 0 -1 -2 -2 -1 -3 0 -4 -4 -2 -4 -3 -4 -4 -3 -3 -8 -18 -14 -8

Poland 5 6 3 4 3 4 2 2 6 6 2 3 6 6 6 6 2 3 3 2 0 1 -23 -21 -16

Sweden 1 0 2 3 1 1 0 -1 -1 -1 1 -2 -1 1 -1 -3 -1 -2 -1 -2 0 -3 -5 -5 -1

Denmark 8 8 5 8 5 6 5 4 3 4 3 6 5 1 5 4 3 4 5 4 5 0 -6 -2 2

Portugal -5 -5 -5 -5 -5 -5 -7 -8 -9 -11 -8 -10 -9 -7 -8 -9 -8 -6 -8 -8 -7 -12 -36 -30 -26

EU -5 -4 -5 -6 -5 -6 -8 -8 -7 -7 -8 -6 -7 -6 -7 -6 -7 -7 -7 -7 -6 -10 -22 -20 -16

Page 5: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential

Consumer Confidence – EU Big 5

Page 6: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 6

Consumer Confidence Germany

Source: European Commission

-2 -3 -1 -1 -1 -1 -2 -2 -2 -2 -3 -1 -3 -3 -4 -2 -4-2 -4 -4 -3

-8

-16 -15-11

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

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npdgroup deutschland GmbH | Proprietary and confidential 7

Consumer Confidence Spain

Source: European Commission

-1 -1-3

-6 -7 -5-7 -7

-5-2

-6-4

-2-5 -6 -6

-9 -10 -12 -12-8

-12

-29 -29-26

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul18

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 8: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 8

Consumer Confidence France

Source: European Commission

-10 -9 -10-13

-11-14

-18-14

-12 -11 -11 -10 -9-7 -8

-6 -6 -6-9 -9

-7-11

-19-17

-13

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul18

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 9: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 9

Consumer Confidence Italy

Source: European Commission

-9 -9 -10 -10 -10 -11 -10 -11 -12 -13 -13 -12-14

-12 -13 -14 -14-16

-14 -13 -14

-21 -20

-15

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 10: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

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Consumer Confidence UK

Source: European Commission

-7-4 -6 -7 -7 -8 -9

-11 -11 -12 -11-8

-11-7

-11 -10 -11-9 -7 -7 -6

-8

-23 -24-21

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 11: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential

Consumer Confidence – EU rest

Page 12: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 12

Consumer Confidence Netherlands

Source: European Commission

3 42 2

-1

-2-4

-8-6

-8 -8 -8 -7 -7 -8 -8 -7 -7 -7 -8-5

-8

-23

-18-16

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 13: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 13

Consumer Confidence Belgium

Source: European Commission

-7 -6 -7 -6 -5-7

-10 -11 -11-9 -9 -8 -10 -11 -11

-14 -12 -12 -11 -11-9

-13

-20

-15

-11

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 14: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 14

Consumer Confidence Austria

Source: European Commission

0 0 0 1 0 0 -1 -2 -2

-1-3

0-4 -4

-2 -4 -3 -4 -4 -3 -3

-8

-18-14

-8

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 15: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 15

Consumer Confidence Poland

Source: European Commission

5 63 4 3 4

2 26 6

2 36 6 6 6

2 3 3 20 1

-23-21

-16

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 16: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 16

Consumer Confidence Sweden

Source: European Commission

1 02 3

1 1 0 -1

-1 -1 1-2 -1

1 -1 -3 -1 -2 -1 -2 0-3

-5 -5

-1

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 17: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 17

Consumer Confidence Denmark

Source: European Commission

8 85

85 6 5 4 3 4 3

6 51

5 4 3 4 5 4 50

-6-2

2

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

15

20

25

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 18: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 18

Consumer Confidence Portugal

Source: European Commission

-5 -5 -5 -5 -5 -5-7 -8 -9

-11-8 -10 -9

-7 -8 -9 -8 -6-8 -8 -7

-12

-36

-30-26

-41

-36

-31

-26

-21

-16

-11

-6

-1

4

9

14

19

24

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 19: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential

Consumer Confidence – World

Page 20: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 20

Consumer Confidence Turkey

Source: European Commission

-9-7

-12

-17

-20-18 -19

-20-21

-19 -18

-24-22 -23 -23 -22 -21

-19 -19 -20 -20 -20

-23

-18 -19

-30

-25

-20

-15

-10

-5

0

5

10

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 21: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 21

Consumer Confidence Russia – Quarterly Index

Source: Trading Economics

-32-23 -24

-26

-30

-26

-19 -18-15 -14

-11 -11-8 -8

-14-17 -16 -15

-13 -13-11

-40

-30

-20

-10

0

10

Q1 15Q2 15Q3 15Q4 15Q1 16Q2 16Q3 16Q4 16Q1 17Q2 17Q3 17Q4 17Q1 18Q2 18Q3 18Q4 18Q1 19Q2 19Q3 19Q4 19Q1 20

Page 22: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 22

Consumer Confidence US

Source: Conference Board

127 127133 135 138 136

128122

131

124129

134

122

136 135

125 126 126 127132 131

120

87 87

98

60

80

100

120

140

160

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 23: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 23

Consumer Confidence Canada

5654 56 56 55

57

5254 54 55

5154

5755 56

53 53 53 5352

54 53

3638

42

30

40

50

60

70

80

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Source: Trading Economics

Page 24: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 24

Consumer Confidence Australia

Source: Trading Economics

102

106104

101 102104 104

100

104

99101 101 101

97100

98

93

9795

9396

92

76

88

94

70

80

90

100

110

120

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

Page 25: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

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Consumer Confidence China

123 123

118 120 119 119 119122 123 124

126124 125

123126 124

122124 124 125

127 126

119122

116

80

100

120

140

Apr18

May18

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

Mai19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

Source: Trading Economics

Page 26: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

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Consumer Confidence Japan

Source: Trading Economics

44 44 43 43 43 43 43 42 42 41 40 39 39 38 3736 36

39 39 39 38

31

2224

28

20

30

40

50

60

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

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npdgroup deutschland GmbH | Proprietary and confidential 27

Consumer Confidence South Korea

Source: Trading Economics

106

101 99102

10096 97 98

100 100102

98 98 9693

97 99101 100

104

97

78

71

7881

60

70

80

90

100

110

120

130

Jun18

Jul18

Aug18

Sep18

Oct18

Nov18

Dec18

Jan19

Feb19

Mar19

Apr19

May19

Jun19

Jul19

Aug19

Sep19

Oct19

Nov19

Dec19

Jan20

Feb20

Mar20

Apr20

May20

Jun20

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Consumer Confidence – Definitions

Page 29: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 29

Definitions Consumer Confidence EU Countries & Candidate Countries

Source: European Commission

The consumer confidence indicator is the arithmetic average of the balances (in percentage points) of the answers to the questions on:

the financial situation of households in the pastHow has the financial situation of your household changed over the last 12 months? It has …+ + 1 got a lot better + 2 got a little better = 3 stayed the same − 4 got a little worse − − 5 got a lot worse (don't know)

the financial situation of households in the futureHow do you expect the financial position of your household to change over the next 12 months? It will …+ + 1 get a lot better + 2 get a little better = 3 stay the same − 4 get a little worse − − 5 get a lot worse (don't know)

the general economic situationHow do you expect the general economic situation in this country to develop over the next 12 months? It will ... + + 1 get a lot better + 2 get a little better = 3 stay the same − 4 get a little worse − − 5 get a lot worse (don't know)

acquisition costs on major purchasesCompared to the past 12 months, do you expect to spend more or less money on major purchases (furniture, electrical/electronic devices etc.) over the next 12 months? I will spend …+ + 1 much more + 2 a little more = 3 about the same − 4 a little less − − 5 much less (don't know)

Page 30: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

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Consumer Confidence EU & Candidate Countries

Source: European Commission

From June 2009 it was decided not to seasonally adjust question 7 which refers to unemployment. This causes a change in backdata. Besides data for Portugal has been revised by the partner institute.

With effect from May 2011, a number of partner institutes in the BCS program have changed; this may have caused a break in some series.

An analysis on December 2017 shows that, an indicator combining survey questions about consumers’ personal finances with their expectations in respect of macro-economic developments clearly outperforms all alternatives tested, including the current CCI.The ‘Micro-and-Expectations-Mix’ indicator is therefore chosen as the European Commission’s new official CCI (arithmetic mean of the balance series to the four survey question on chart 28), replacing the current CCI as of January 2019.

Page 31: Consumer Confidence Across Europe, USA & APAC … · Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Germany Spain France

npdgroup deutschland GmbH | Proprietary and confidential 31

Consumer Confidence Russia

Source: Trading Economics

For Russia, the Consumer Confidence Overall Index is based on a survey of 5,000 people aged 16+ leaving in all regions of the country. The index is an arithmetical average of 5 indices: the change in the respondent's personal financial situation over the last 12 months and next 12 months, the change in the country's economic situation over the last year and in the next 12 months, and the current climate for durable goods purchase. The index shows the difference between the percentage share of persons that are optimistic and the percentage of persons that are pessimistic. It takes a value between -100 (all respondents asses their situation as poor and expect it to become worse) and 100 (all participants are satisfied with the current situation and expect it to improve); 0 indicates neutrality.

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Consumer Confidence US

Source: Conference Board

The Conference Board Consumer Confidence Index (CCI) is a barometer of the health of the U.S. economy from the perspective of the consumer. The index is based on consumers’ perceptions of current business and employment conditions, as well as their expectations for six months hence regarding business conditions, employment, and income. The Consumer Confidence Index and its related series areamong the earliest sets of economic indicators available each month and are closely watched as leading indicators for the U.S. economy.

Present Situation Index 1. Respondents’ appraisal of current business conditions.2. Respondents’ appraisal of current employment conditions.

Expectations Index3. Respondents’ expectations regarding business conditions six months hence.4. Respondents’ expectations regarding employment conditions six months hence.5. Respondents’ expectations regarding their total family income six months hence.

Calculation of the Consumer Confidence IndexEach of the five CCS survey questions has three response options: positive, negative, or neutral. The response proportions to each question are seasonally adjusted. For each question, the positive figure is divided by the sum of the positive and negative to yield a proportion, which we call the "relative" value. For each question, the average relative value for the calendar year 1985 is then used as a benchmark to yield the index value for that question.

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Consumer Confidence Canada

Source: Conference Board

In Canada, the Index of Consumer Confidence is calculated from the combination of responses to 11 survey questions. Those questions, current state of the economy in the local area and in the country and its expected state 6 mths ahead; current personal financial situation and the expected situation 6 mths ahead; making a major purchase like a home or car now compared to 6 mths ago; making other household purchases now compared to 6 mths ago; confidence about own and relatives' job security and own ability to invest in the future and save money for retirement now compared to 6 mths ago and losing job as a result of economic conditions in the last 6 months and in the coming 6 mths. Consumer confidence is measured on a scale of 0 to 100, where 0 indicates an extreme lack of confidence, 50 neutrality and 100 extreme confidence.

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Consumer Confidence Australia

Source: Trading Economics

The Consumer Sentiment Index is based on a survey of over 1,200 Australian households. The Index is an average of five component indexes which reflect consumers' evaluations of their household financial situation over the past year and the coming year, anticipated economic conditions over the coming year and the next five years, and buying conditions for major household items. The index scores above 100 indicate that optimists outweigh pessimists.

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Consumer Confidence China

Source: Trading Economics

In China, the consumer confidence index is based on a survey of 700 individuals over 15 years old from 20 cities all over the country. This composite index covers the consumer expectation and consumer satisfaction index, thus measures the consumers' degree of satisfaction about the current economic situation and expectation on the future economic trend. The Index measures consumer confidence on a scale of 0 to 200, where 200 indicate extreme optimism, 0 extreme pessimism and 100 neutrality.

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Consumer Confidence Japan

Source: Trading Economics

In Japan, the Monthly Consumer Confidence survey data is collected by direct visit and covers about 4,700 households consisting of more than two persons. The questionnaire covers four subjects: consumer perceptions of overall livelihood, income growth, employment and willingness to buy durable goods. For each subject an index based on the respondents’ evaluation of what they consider the prospects to be over the next six months is created. The Consumer Confidence Index is the simple average of the four consumer perception indexes. A score above 50 indicates optimism, below 50 shows lack of confidence and 50 indicates neutrality.

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Consumer Confidence South Korea

Source: Trading Economics

In South Korea, the Composite Consumer Sentiment Index (CCSI) measures the level of optimism that consumers have about the performance of the economy. The index is based on a survey of around 2200 households. The CCSI is computed as a sum of six variables, including current living standards, prospective household income and prospective spending. A CCSI above 100 indicates an improving outlook and below 100 a deteriorating outlook.