CONSUMER CONFIDENCE SURVEY IN PAKISTAN · Healthcare Commercial Strategy & Advisory Services 9 ‒ SOCIAL INTELLIGENCE ANALYTICS Social Listening Tools by Synthesio Social Media Mining

CONSUMER

CONFIDENCE SURVEY

IN PAKISTAN

December 2019│Key Insights

16 January 2020

Abdul Sattar Babar

© Ipsos | Consumer Confidence Survey in Pakistan – December 2019

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IPSOS

GLOBAL CONSUMER

CONFIDENCE INDEX (GCCI)

PAKISTAN-DECEMBER 2019


METHODOLOGY SAMPLE TARGET RESPONDENT

• Face to face interviews

• Random selection of households

• Respondent selection via Kish

grid

• Data collection: December, 2019

Sample Size: 2900

Coverage: Nationwide (Urban and Rural)

• No. of cities: 40+

• No. of villages: 80+

Gender : Male/Female (50:50)

Age : 18+ (General Public)

SEC : All SECs

RESEARCH DESIGN


GCCI NATIONAL INDEX: Reflects respondents' perception of current local economy, future local economy,current financial situation, future financial situation, major purchase comfort, household purchase comfort,job security, investment confidence, job loss experience and job loss expectation within their country.

Ipsos GLOBAL CONSUMER CONFIDENCE INDEX (GCCI*)

GCCI CURRENT INDEX: Reflects respondents' perception of current economic climate, ability to make household purchases, job security, and investment confidence within the country.

GCCI INVESTMENT INDEX: Reflects respondents' perception of current financial situation, future financial situation, major purchase comfort, household purchase confidence within the country.

GCCI EXPECTATION INDEX: Reflects respondents' attitude regarding the future local economy, future financial situation and job loss expectation within their country.

GCCI JOB INDEX: Reflects respondents' perception regarding Job security, job loss experience, and job less expectation within the country.

GCCI NATIONAL INDEX

* GCCI Index is also known as Primary Consumer Sentiments Index (PCSI)

The National index result is driven by the aggregation of four weighted sub-Indices


I GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN

48.5

32.8

39.5

19.2

CURRENT INDEX

56.843.6

EXPECTATIONS INDEX

42.2

19.1

INVESTMENT INDEX

56.2 49.7

JOBS INDEX

Global Averages

NATIONAL INDEX – Dec. ‘19


Ipsos GLOBAL CONSUMER CONFIDENCE INDEX (GCCI) - Pakistan

IPSOS GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN VS EMERGING

MARKETS

NATIONAL INDEX- Dec. ‘19


© Ipsos | Consumer Confidence

Survey in Pakistan – December

2019

CURRENT INDEX 19.2 42.7 69.1 28.2 33.3 25.8 60.6

EXPECTATIONS INDEX 43.6 65.6 71.6 48.0 50.6 43.5 66.6

INVESTMENT INDEX 19.1 50.4 68.7 32.2 40.6 27.5 64.7

JOBS INDEX 49.7 42.6 66.3 43.8 41.0 37.1 53.8

32.8

49.4

69.1

38.140.1

33.7

61.1

PAKISTAN BRAZIL CHINA RUSSIA SOUTH AFRICA TURKEY INDIA

GLOBAL

AVERAGE48.5

Pakistan Global

AverageAsia-Pacific

Middle East/

North AfricaG7 BRICS

IPSOS GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN VS EMERGING

MARKETS

NATIONAL INDEX – DEC’ 2019


Expectations Index 43.6 56.8 58.4 57.7 55.0 60.5

Investment Index 19.1 42.2 45.7 46.5 38.1 51.3

Jobs Index 49.7 56.2 60.0 50.7 64.0 49.5

National Index 32.8 48.5 52.0 50.3 48.4 51.6

Current Index 19.2 39.5 43.2 45.2 37.1 46.8

LAST ONE YEAR

AS RECALED BY PAKISTANI’S

CONSUMER


MAKING A MAJOR PURCHASE, LIKE A HOME OR CAR

Compared to 1 year ago, are you NOW more

or less comfortable making a major purchase,

like a home or car?

یہ بتائیے کہ گذشتہ ایک سال پہلے کے مقابلے میں آج کل آپ

کے لئے کوئی بڑی خریداری کرنا مثالً جائیداد، گاڑی یا نئے

کپڑے وغیرہ خریدنا آسان ہوگیا ہے یا مشکل ہوگیا ہے؟

MORE COMFORTABLE

9%DEC’19

10%AUG’19

Compared to 1 year ago, how are you feeling?


MAKING OTHER HOUSEHOLD PURCHASES


or less comfortable making other household

purchases?


کے لئے عام گھریلو یا ذاتی استعمال کی اشیاء کی خریداری کرنا آسان ہوگیا ہے یا مشکل ہوگیا ہے؟

MORE COMFORTABLE



10%DEC’19

11%AUG’19

JOB SECURITY FOR YOURSELF, YOUR FAMILY AND OTHER PEOPLE


or less confident about job security for yourself,

your family and other people you know

personally?


اپنی یا اپنے گھرانے کے افراد یا جان پہچان والے افراد کے

ذریعہ معاش مثالً مالزمت، کاروبار وغیرہ کے باقی رہنے کے

حوالے سے مجموعی طور پر کس حد تک کم یا زیادہ پراعتماد

ہیں؟

MORE COMFORTABLE



17%DEC’19

18%AUG’19

ABILITY TO INVEST IN THE FUTURE


or less confident to invest in the future,

including your ability to save money for your

retirement or your children’s education?


اس حوالے سے کس حد تک کم یا زیادہ پراعتماد ہیں کہ آپ میں

ادی مستقبل مثالً ریٹائرمنٹ کے بعد یا اپنے بچوں کی تعلیم، ش

وغیرہ کے اخراجات کے لئے پیسہ بچانے کی صالحیت موجود

ہے؟

MORE COMFORTABLE



18%DEC’19

20%AUG’19

LOST JOB AS A RESULT OF ECONOMIC CONDITIONS

Thinking of the last 1 year, have you, someone

in your family or someone else you know

personally lost their job as a result of economic

conditions?

یہ بتائیے کہ کیا گذشتہ ایک سال کے دوران آپ یا آپ کے

گھرانے کے کسی فرد یا آپ کے کسی جاننے والے کو معاشی

صورتحال کے باعث اپنے ذریعہ معاش مثالً مالزمت، کاروبار

وغیرہ سے ہاتھ دھونا پڑا؟

YES



31%DEC’19

38%AUG’19

MOST WORRYING

ISSUES


Ipsos’ Primary

Consumer Sentiment

Index (PCSI) – Pakistan

August’19

Ipsos’ Primary

Consumer Sentiment


August’19

According to you, which of the following is the MOST worrying issue in Pakistan?

یہ بتائیے کہ آپ کے خیال میں

پاکستان کے مندرجہ زیل مسائل

میں سے سب سے زیادہ پریشان

کن مسئلہ کونسا ہے؟

Unemployment remains the most

worrying issue, followed by high

inflation and burden of additional

taxes.

MOST WORRYING ISSUES – TOP OF MIND (SINGLE RESPONSE)

*Top of Mind or First Mention

refer to the first concern that

comes to Pakistani’s minds

when thinking of their

concerns.(Single response)


52

50

49

48

44

34

27

24

21

21

17

17

17

17

16

INCREASE IN INFLATION

INCREASING POVERTY

UNEMPLOYMENT

INCREASE IN ELECTRICITY PRICE

BURDEN OF ADDITIONAL TAXES

ELECTRICITY LOAD SHEDDING

DECREASING VALUE OF RUPEE

LACK OF FACILITIES IN HEALTHCARE & TREATMENT

TERRORISM

UNAVAILABILITY OF WATER FOR DOMESTIC USAGE

CORRUPTION, BRIBERY, BLENDING & NEPOTISM

DECREASING FREEDOM OF SPEECH & CENSORSHIP ON MEDIA

DISCRIMINATION BEHAVIOR IN IMPLEMENTATION OF LAW &JUSTICE

INTERFERENCE OF STATE DEPARTMENTS IN EACH OTHERSMATTERS

INCREASE IN EXTREMIST THOUGHTS & BEHAVIORS

Ipsos’ Primary

Consumer Sentiment


August’19

Ipsos’ Primary

Consumer Sentiment


August’19

According to you, which of the following is the OTHER worrying issue in Pakistan?

Cost of living, unemployment &

poverty are the other most

worrying issues among

Pakistani’s.

OTHER WORRYING ISSUES (MULTIPLE RESPONSES)


Ipsos’ Primary

Consumer Sentiment


August’19

Ipsos’ Primary

Consumer Sentiment


August’19

According to you, which of the following is the MOST worrying issue in Pakistan?

Unemployment remains the most

worrying issue, followed by high

inflation and burden of additional

taxes.


81

79

56

55

51

36

28

28

25

23

19

19

18

17

17

Very satisfied

Very dissatisfied

Fairly satisfied

Fairly dissatisfied

4%

20%

37%

40%

SATISFIED OR DISSATISFIED WITH THE WAY THINGS ARE GOING IN PAKISTAN TODAY

77%

24%

Present situation in Pakistan?


Now, thinking about Pakistan, overall, are you satisfied or dissatisfied with the way things are going in Pakistan today?

غیر مطمئن ہیں؟یاائے مہربانی پاکستان کی موجودہ صورتحال کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ آجکل پاکستان کی مجموعی صورتحال سے کس حد تک مطمئنرب

3%

18%

39%

40%

Very satisfied

Very dissatisfied

Fairly satisfied

Fairly dissatisfied

DESCRIBE THE CURRENT ECONOMIC SITUATION IN PAKISTAN

79%

21%



Now, thinking about our economic situation, how would you describe the current economic situation in Pakistan

?

گی؟/اب پاکستان کی معاشی صورتحال کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ پاکستان کی معاشی صورتحال کے بارے میں کیا کہیں گے

CURRENT STATE OF THE LOCAL ECONOMY



Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a

very weak economy.

کا مطلب 1کے اسکیل کی مدد سے دیں جہاں 7سے 1گی؟ آپ اپنا جواب /یہ بتائیے کہ آپ اپنے عالقے کی معاشی صورتحال کے بارے میں کیا کہیں گے

کا مطلب بہت مضبوط معیشت ہے؟7بہت کمزور معیشت جبکہ

Top 2 Box

5%

1%

4%

12%

17%

25%

23%

19%

7 Very strong

6

5

4

3

2

1 very weak

Bottom 2 Box

42%

CURRENT PERSONAL FINANCIAL SITUATION



Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong

today and 1 means it is very weak.

کے اسکیل کی 7سے 1گی؟ آپ اپنا جواب /یہ بتائیے کہ آپ اپنے عالقے کی معاشی صورتحال کے بارے میں کیا کہیں گے

کا مطلب بہت مضبوط معیشت ہے؟7کا مطلب بہت کمزور معیشت جبکہ 1مدد سے دیں جہاں

1%

4%

13%

19%

26%

21%

17%

7 Very strong

6

5

4

3

2

1 very weak

Top 2 Box

5%

Bottom 2 Box

38%

FUTURE OUTLOOK


Looking ahead 6 months from now, what do you expect?


COUNTRY HEADING IN RIGHT/WRONG DIRECTION?

21%Right Direction

79%Wrong Direction



EXPECTED STATE OF LOCAL ECONOMY

Looking ahead six months from now, do you expect the economy in your local area to be much stronger,

somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

آئندہ چھ ماہ کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ کے خیال میں آئندہ چھ ماہ کے دوران آپ کے عالقے کے معاشی صورتحال کیسی ہوگی؟

Much stronger

Somewhat stronger

About the same

Somewhat weaker

Much weaker

24% 23%

15% 15%

3% 3%

32% 29%

27% 31%

DEC'19 AUG'19



EXPECTED FINANCIAL SITUATION

Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

آئندہ چھ ماہ کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ کے خیال میں آئندہ چھ ماہ کے دوران آپ کی اپنی معاشی صورتحال کیسی ہوگی؟

Much stronger

Somewhat stronger

About the same

Somewhat weaker

Much weaker

24% 23%

15% 15%

3% 3%

32% 29%

27% 31%

DEC'19 AUG'19



LIKELIHOOD OF LOSING JOB

Now look ahead at the next six months. How likely is it that you, someone in your family/someone else you know personally will lose their job as a result of economic conditions?

ے والے کو معاشی صورتحال کے باعث اپنے اننیہ بتائیے کہ آپ کے خیال میں اس بات کا کس حد تک امکان ہے کہ آئندہ چھ ماہ کے دوران آپ یا آپ کے گھرانے کے کسی فرد یا آپ کے کسی ج

ذریعہ معاش مثالً مالزمت، کاروبار وغیرہ سے ہاتھ دھونا پڑیں گے؟

Much stronger

Somewhat stronger

About the same

Somewhat weaker

Much weaker

24% 23%

15% 15%

3% 3%

32% 29%

27% 31%

DEC'19 AUG'19

Would you agree or disagree* that……..

13

11

8

9

34

38

31

40

I am getting ahead financially

My current quality of life is very good

I am very optimistic that I will be able toafford the leisure activities I like in the

next couple of years

I expect my overall quality of life to bemuch better in 5 years than it is now

% Agree (6-7) % Disagree (1-2)

* Responses on 7 points scale

Compared to the % of agree

Results of Aug ‘19

0

1

-1

-3


Q: Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy today and 1means a very weak economy.

79%Unemployment

Strong

Neither Strong Nor Weak

Weak

August‘19

32.881%Increase in inflation33.8

Q: Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strong todayand 1 means it is very weak.

55%Burden of taxes

Strong

Neither Strong Nor Weak

Weak

Personal Financial Situation

Top 4 Concerns For PakistaniCountry Economic Situation

PAKISTAN GCCI, DECEMBER 2019

GCCI INDEX

DEC’19

Sub indices Dec’19

Current Index 19.2

Expectations Index 43.6

Investment Index 19.1

Jobs Index 49.7

5%

53%

42%

5%

57%

38%


56%Increasing Poverty

Documents

CONSUMER CONFIDENCE SURVEY IN PAKISTAN · Healthcare Commercial Strategy & Advisory Services 9 ‒ SOCIAL INTELLIGENCE ANALYTICS Social Listening Tools by Synthesio Social Media Mining