Consumer End-point Security Market - Outlook (2015-19) Market_Europe

Consumer End-point Security Market - Outlook (2015-19) for Europe

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ResearchFox Consulting is an Indian market research and consulting firm based in Bangalore. We strive to provide our clients with research data and reports which they can trust and analyze. Insights gleaned from our detailed and comprehensive research reports helps our clients stay ahead of trends. ResearchFox serves clients with services from data collection to analysis and reports. ResearchFox has extensive sector expertise and its consultants are abreast of global trends and issues across industries. Our areas of expertise include Manufacturing, IT, FMCG, Healthcare, Automotive, Government Sector and NGO, BFSI and Retail.

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Copyright 2015. ResearchFox Consulting Private Limited

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Tableof Contents

1. Introduction1.1. Report Description1.2. Objective1.3. Scope of the Research1.4. Regions Covered1.5. Key Takeaways1.6. Key Stakeholders1.7. Key Terminologies1.8. List of Abbreviations

2. Executive Summary2.1. Executive Overview

3. Research and Forecasting3.1. Research Methodology3.2. Forecasting Methodology

4. Industry Landscape4.1. Market Size and Growth4.2. Competitive Landscape4.3. Market Share4.4. Company Classification4.5. Region Outlook4.6. Market Metrics4.7. Porter's Five Forces Model4.8. Key Drivers Analysis4.9. Key Constraints Analysis4.10. Key Opportunities Identified4.11. Key Challenges Identified

5. Market Segmentation5.1. Region5.1.1. Europe

5.1.1.1. Market Size and Forecasting5.1.1.2. Key Drivers Analysis5.1.1.3. Key Constraints Analysis5.1.1.4. Key Opportunities Identified5.1.1.5. Key Challenges Identified5.1.1.6. Sub Segments

5.1.1.6.1. Deployment : On-Premise5.1.1.6.2. Deployment : Cloud

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Introduction 014

1. Introduction

1.1. Report DescriptionInternet penetration and improvement of telecom technology has enabled the use of different forms endpoint devices like the laptops, smartphones, tablets and various others. Internet users today are so much attached to these devices that almost anything and everything is now being browsed over the Internet using these devices. While technology is being seen as a facilitator in this case, there are several security related risks these activities can bring to the devices used by the consumers. The growing cyber-attacks which equally attack the business users as well as individual consumers has prompted many individuals to secure their endpoint perimeter. This has enabled the growth of consumer endpoint security solutions across the globe.The growing sophistication in attacks is making individuals to voluntarily adopt consumer endpoint security solutions irrespective of their activities both on-line and offline. The market for Consumer endpoint security solutions is expected to flourish further due to increasing average endpoint device per person.This report exclusively focuses on studying the Consumer Endpoint Security Solutions market and does not include the study of Enterprise endpoint security solutions market.The market for Consumer Endpoint Security solution has existed and is growing. And this report provides deep insights on how the market is expected to fare in the next five years. It also presents interpretative and easy-to-understand facts on how the current Consumer Endpoint Security market is segmented based on the deployment type and also based on the geographic regions.

1.2. Objective1. To understand the Consumer Endpoint Security market across the globe by addressing the challenges faced by the industry with regards to the adoption of Consumer Endpoint Security solutions.2. To estimate the size of present global Consumer Endpoint Security solutions market and to forecast its future values.

1.3. Scope of the ResearchScope of the research was limited to understanding the market share across segments. Key drivers, constraints and challenges along with their impact on various business functions in both short term and long term were addressed. Segmentations and forecasting were done based on:1. Deployment Type (On-premise vs Cloud)2. Region Based Segmentation (North America, Europe, APAC, South America and RoW)

1.4. Regions Covered1. North America (US, Canada and Mexico and other countries)2. Europe (United Kingdom, France, Germany, Italy, Spain and other countries)3. APAC (Australia, India, China, Japan, Singapore and others)4. South America (Brazil, Argentina and others)5. RoW (Middle East and Africa, South America, Russia and other countries)

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1.5. Key Takeaways1. North America holds the highest market share in terms of revenue followed by the European region. But, Asia-Pacific region is set to record the highest adoption/growth rate in the coming years.2. The market for Consumer Endpoint Security was USD 5754.90 million in 2014 and is expected to grow at a CAGR of close to 7.20% till 2019.3. Deployment wise, traditional on-premise solutions have the highest market share but Cloud based solutions are slowly eating up this market share and are experiencing greater adoption rate than on-premise solutions.

1.6. Key Stakeholders1. Consumer Endpoint Security solution and product providers: Consumer Endpoint Security solution providers will be able to gauge the market more accurately as this will assist them in better decision making. Also, the product developers would be able to develop products according to the requirement of the customers.2. End-User companies: Report will provide the end-users, a more clear picture on the solution provider demographics so that they can choose among the best.3. Global Investors: Those investors who look to fund new and budding cloud based Consumer Endpoint solution provider start-ups, will get clear picture about the market and its trends.4. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow markets. The report would add to their knowledge repository, creating value for their know-how.

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1.7. Key Terminologies1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations3. MEA: Mainly includes Israel, South Africa, UAE and other nations4. North America: Mainly includes United States of America, Canada, Mexico and other North American nations5. South America: Mainly includes Brazil and Argentina and other South American nations6. Enterprise: Companies with an employee headcount above 1001.7. Mid-Size: Companies with an employee headcount between 501 ? 1000.8. Small-Business: Companies with an employee up to 500.

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1.8. List of Abbreviations1. USD: United States Dollar2. CAGR: Compound Annual Growth Rate3. USA: United States of America4. APAC: Asia-Pacific5. IT: Information Technology6. RoW: Rest of the World7. UK: United Kingdom8. R&D: Research and Development9. SMB: Small and Medium Businesses10. UAE: United Arab Emirates11. SOHO: Small Office Home Office

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Executive Summary 029

2. Executive Summary

2.1. Executive Overview

Apart from the cyber-attacks on the businesses, miscreants are now actively targeting individual endpoint device users or Small Office Home Office (SOHO) users. As there is increased use of multiple devices, keeping a track of their security and managing each and every devices is becoming a herculean task. Moreover, negligence or accidental revealing of access information or other similar has resulted in breach of privacy of data. Containing the ever increasing endpoint device attacks and at the same time providing quick access to Internet networks through these devices is the underlying challenge.

Consumer Endpoint security solutions is slowly gaining popularity among many of the endpoint device users worldwide. Earlier, those individual users who preferred solutions like antivirus or antimalware are now actively adopting the comprehensive consumer endpoint security solutions. The availability of advanced endpoint security solutions that support several multiple devices and the cost effectiveness of these solutions is driving many of the device users to adopt these solutions.

Consumer Endpoint Security Market Growing Steadily

With growing frequency of attacks and increased use of endpoint devices, solutions like Consumer Endpoint Security is expected to flourish further. The "Global Consumer Endpoint Security Market - Outlook (2015-2019)" report suggests that the overall market was valued at USD 5754.90 million in 2014 and is expected to grow at a steady CAGR of 7.70% till 2019. The introduction of cloud based consumer endpoint security solutions would also add to the growing market.

Asia-Pacific region set to record highest Adoption Rate

While North America holds the maximum market share followed by the contribution from the European users, the startling adoption rate is expected to be recorded in the Asia-Pacific region. Those solution providers who possess vital market share in developed countries like the USA , Canada, UK, Germany, Japan and others, are now turning towards the Asia-Pacific market and especially concentrating on emerging economies like India.

Cloud based Consumer Endpoint Security Solutions Gaining Momentum

As most of the large organizations have been using traditional endpoint security solutions, the market share for this solutions remains high. However, with businesses moving towards cloud and with the introduction of cloud based versions of endpoint security solutions, businesses, especially medium and small level companies are expected to extensively start adopting them. This is expected to provide the necessary boost to the cloud based endpoint security provider companies.

The Underlying Challenges

While the introduction of cloud based version of consumer endpoint security solutions has considerably reduce the costs of these solutions, the main question of concern that would decide on the growth of the market would be the effectiveness of the solution. Many of the previous attacks and failure of existing

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security solutions has reduced the faith of device users about this solution. However, with introduction of advanced solutions that stay up-to-date in terms of security aspects, the market can expect to grow in the near future.

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Research and Forecasting 0312

3.1. Research Methodology

Base Year: 2014Forecasting Period: 2015 - 2019

3.1.1. Sampling

The leading suppliers of each end-user product categories that were chosen to provide a larger representative sample.

Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth aspects of the market.

3.1.2. Secondary ResearchThe research methodology that was carried out was desk research through various journals, association reports, and in house database to build a knowledge base on various market service segments, product categories and industry trends.

Various fact based data was analyzed. Some of the sources included:

a. ResearchFox Knowledge Base:Previous data on the market has been put through a rigorous and comprehensive analysis to analyze the current state.

b. Desk Research:Industry reports, annual reports, press releases, webinars, journals and publication, independent rating agencies and government statistics.

3.1.3. Primary ResearchPrimary interviews were conducted among various stakeholders:

Product and service companiesMembers of associations and alliancesSubject Matter Experts and EvangelistsConsultants and Strategists

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3.1.4. Industry InformationIt was essential to understand the current industry landscape, market dynamics, security ecosystem and competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales Managers and product stakeholders were interviewed.

3.1.5. Technical InformationIn addition to the interviews with leading participants for industry-related information, ResearchFox conducted interviews with Research and Development (R&D) and Design and Development teams to understand the current usage of the products by service type and also to find out the emerging trends. Finally, interviews with suppliers were conducted to cross check the validity of information and also to understand the emerging trends in the end-user segment. The detailed methodology for primary research is outlined below.

3.1.6. Primary Interview Questionnaire DesignResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their discussions. This process ensured the collection of all necessary data. The questionnaire was designed to elicit unbiased industry level data (market size, production, sales, and others), that had check points (questions such as company level information and their position in the industry acted as check points) to ensure accuracy of the data. The questionnaire included the following sections:

1. Industry level information2. Characteristics and Dynamics3. Company-specific information4. Market segmentation data

3.1.7. Interview Questionnaire Test and ValidationFollowing the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the appropriate market and technology data was generated. After the final design of the questionnaire, ResearchFox began full scale primary research. Specific companies targeted for primary research interviews were selected based upon market participation. Higher was the entity's profile, more attractive was the entity.

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3.1.8. Interview ProcessAs participants respond in the course of an interview, ResearchFox analysts are trained to move from lower priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key data, operations, and competitive information. Multiple contacts within a single organization and with an individual are often planned and/or staged in order to optimize and complete the information gathering process.

3.1.9. Research ValidationAt a point, when 20 percent of the research interviews and/or data collection had been completed, ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with project objectives. The analyst team analyzed the information from the interviews and information was validated through a combination of the following validation techniques:

Cross checking with other primary data and previously developed in-house researchReview of secondary information, such as trade journals, annual reports and industry directories

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3.2. Forecasting Methodology

3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting

Market Estimation and Forecast Methodology, 2015Step Method

1 Understand the market mechanism for the market through structured, systematic and theoretically established norms of analyzing, designing, introducing and quality assurance of the market estimation2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team4 Market estimation and forecast calculation5 Delphi method and Causal Analysis used as and when required

6 Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final publicationSource: ResearchFox

Significance and Importance of the Market Forecast, 2015Sr. No. Significance and Importance

1 Helps revisit on the company's R&D investments2 Keeps the Sales and Marketing team posted on the market prospects3 Strategize investment and expansion plans4 Improve business planning5 Helps create business aims and set sales figures within the company6 Aware of the current market competition7 Support plans for Merger and Acquisition (M&A)

Source: ResearchFox

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Consumer End-point Security Market - Outlook (2015-19) Market_Europe