7/31/2019 Consumer insights for Calor Gas by Trufflenet

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Calor Gas is talked about for recreation and business

1. Prompts of conversation about Calor Gas

Heating

n = 196 n = 281

Cooking Price

3. Products being discussed

Gas canister Calor heater Calor Gas BBQ

2. Sentiment towards Calor Gas

LikeLove Balanced Dislike

4. Locations of people talking about Calor GasLondon Manchester Bath Cardi Retired EngineerPropertyMarine

0% 3.9% 89.3% 5.0%

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Camping Trucks Modication

6.1%

TV advert

7.1%

Hate

1.8%

4%

12.8%13.3% 5.1%13.8%

15% 6%22.2% 7.9%

Gas stove

5.6%

5. Occupations of comentators

4%

Calor Gas is talked about as an alternative to central heating with no consensus as to whether its cheaper or more eective. The price of both gas and

accessories was a common theme throughout the search but there were only a few strong complaints about over-pricing. Discussions about cooking

with Calor usually centre on barbeques and gas stoves used for camping or yachting. Safety issues concerning Calor were represented by a small

number of results, with carbon monoxide from camping stoves and the Essex Calor Gas terminal leakage being two examples.

n = 126 n = 72

London has the single largest population of people talking about Calor Gas which is

not particularly signicant as it is also the largest population centre in the UK. After

these top four locations a fairly even spread of areas are represented including a

wide range of rural areas. It is notable that a a number of locations primarily associ-

ated with wealthier middle class residents came up; Harrogate, Bath and Chelten-

ham being examples.

Gas canisters constituted nearly half of all products mentioned which, as they

are used for heaters and cookers, is consistent with the most prevalent dis -

cussion topics. Likewise, the next three most talked about products continue

this trend as they are used for either heating or cooking.

Methodology:

n = 82

Individuals and businesses talking about Calor Gas closely reect groups which

would need to purchase Calor products. Charter yacht companies and marine sup-

pliers discussed Calor Gas heating and cooking products used on vessels while prop-

erty developers and engineers also have to work with Calor Gas. The retired talked

about Calor Gas for two clear reasons, either they were concerned with keeping

warm during the winter or were thinking about outdoor recreational activities like

camping, sailing or caravan touring. Sectors listed other than the four above also

had clear links to Calor usage. They included re ser vice, haulage and camping

supply.

The search used to form this analysis ran on 1 August 2011, focused on global english

language content and produced XXXX results, 281 of which were relevant. A 'result'

refers to the raw material our system generates when it scours the Internet. A

'relevant result' is a result that is deemed relevant to the subject of the analysis. 'Data'

refers to a rened relevant result - a result that has been considered, and topics and

values applied to produce a piece of data. The 281 relevant results used in this analy-

sis produced 757 pieces of data, a ratio of 2.69 pieces of data per relevant result. It

should be noted that data is not linear, and not every result provides data to every

topic. The 'n' value (n = X) indicates the volume of data used in answering each topic.

Overall sentiment was overwhelmingly neutral. Those who stated that they hated or disliked Calor Gas mainly

did so mainly because of cost-related issues and frequent price rises in particular. It could be of some concern

that there is more negative sentiment than positive overall. However, complaint issues such as over-pricing,

are not overriding and negative sentiment still only accounts for 6.8% of all discussion found in the search.

Bought a two-ring

camping stove Calor gas

canister for the weekend.

Feels like a f**k of a lot to pay

for a cup of tea & an egg

sarnie.

@sarahditum @altohb @mizzbiz

... (the best thing ever!!) a

calor gas heater. It just gets

wheeled... was perishingly cold

(hence the calor heater) and

cost a king's...

The rst winter we were

here we used only calor gas

heaters, as we had to wait 4 months

for the electricity to be connected,

and we kept reasonably warm

in quite a large house, with on

heater upstairs and one

down. ...

Copyright Truenet 2011. All rights reserved.

7.1%

45.2%11% 7.3% 6.1%7.3%