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7/28/2019 consumer preference for digital camera
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Comparative Study of different brands of Digital Cameraand Consumer Preference for the same in Pune
Presented By: Ankita Singh Priyanka Varade Ravi Shanker Choubey Jagrit Minocha Radheyshyam Jangid
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Digital Camera
Research Objectives
Research Methodology
Sample Design
Top Brands of Digital Camera
Consumer Preference
Data Analysis
Findings
Learnings
Road Map
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A digital camera (or digicam) is a camera that takes video orstill photographs by recording images on an electronic imagesensor.
Types:
Compact digital cameras
Bridge cameras
Mirrorless interchangeable-lens camera
Digital single lens reflex cameras
Digital Camera
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The purpose of this study is to investigate and observation on what the consumer wants to purchase, what they are
purchasing, and why they purchase some specific digital camera brand.
Primary Objective
1) To study consumer preference towards digital camera and market position of the brands in Pune.
Secondary objective
1. To find the attributes which influenced the customers in selecting particular camera brands?
2. To know the camera features affecting buying decision of the consumer.
Research Objective
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Source of data collection:
There are two types of data collection:
1) Primary data collection
2) Secondary data collection.
RESEARCH METODOLOGY
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Sample Area : Pune
Sample Unit : Users and Non-users of digitalcamera
Sample Size : 131 respondent
Sample Media : Online Questionnaire
Sampling Method : Non random/nonprobability
Sample Design
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Canon
Nikon
Sony
Samsung
Panasonic
Fujifilm
Top Digital Camera Competitors
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Consumer preferences involve the ranking of
goods and services according to how muchbenefit they afford. The study of consumerpreferences employs assumptions aboutconsumers behavior and how they decidepreferences.
Consumer Preference
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25%
29%
21%
7%
8%
9%1%Canon Nikon Sony Panasonic
Samsung Fujifilm Other
Data Analysis
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Features Durability
34%
9%
17% 18%
22%
0%
Reasons for Prefering
Advertisement Product Features
20%
11%
17%
10%
21%
11%10%
0%
Factors Persuaded
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Mega Pixels
Low weight
Stylish Design
Lens Quality
Picture Quality
Zooming Density
Screen Size
Image Stabilizer
Interchangeable Lens
Manual Control Option
Panoroma Mode
Battery Backup
Other
157%
8%11% 14%
10%5%
8%3%
4%
3%11%
1%
Features for Prefering
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45%
24%
18%
6%6%1%
Brand Aspire
Canon Nikon Sony Panasonic
Samsung Fujifilm Other
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By our survey we found out that Nikon is the mostly prefered brand i.e 29% consumers are currentlyusing Nikon and Second most prefered is Canon i.e 25%.
Consumers generally prefer any particular brand of digital camera because of its features and easyhandling.
Mainly product features, family recommendation and advertisement persuade consumers to buy digital
camera.
After survey analyses it is found that consumer consider Mega Pixels, Picture Quality and Battery Backupas major features to purchase digital camera.
Mostly consumer use digital camera for their personal use, vacations & trips and family events.
After survey it was found that most of the respondent aspires Canon i.e 45% and 24% aspire Nikon.
Findings
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Learnings
We came to know about which brand of camera is mostlypreferred and on what basis.
We also learned that Consumers generally prefer anyparticular brand of digital camera because of its features andeasy handling.
Mainly product features, family recommendation andadvertisement persuade consumers to buy digital camera.
After survey analyses it is found that consumer consider MegaPixels, Picture Quality and Battery Backup as major features topurchase digital camera.
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Thank You