Contemporary Contexts Reportf

8/22/2019 Contemporary Contexts Reportf

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introductionThis unit provides you with opportunity to do some

detailed research into a particular aspect of current

practice within the creative industries. It is supported

by a series of workshops, seminars, lectures and

discussion groups. Students are required to research the

views of key practitioners from the creative industries

of contemporary practice. Discoveries are presented to

staff and fellow students through a written report.

task:

On the 12th March you will receive a lecture thatexplores the landscape of contemporary design and

communication. We will outline some of the key ideas

and issues in 2012. The lecture will provide starting

points for a detailed exploration into these ideas and

how they might affect you and your future. As part of this

out will form the basis for a 1600>2000 word analysis of

one of the questions that are outlined later in the brief.

Required Assessment Evidence> a 1600>2000 word typewritten report examining one of

the questions outlined later in this report.

IMPORTANT!- This report MUST include: Four interviews with

contemporary practitioners, evidence of Primary,

Secondary & Tertiary research and a Bibliography

organised according to the Harvard Convention.

- Citations, references, sources and the presentation

of the document must follow the University AcademicWriting guidelines.

- Evidence of all research must be collated

and bound as a separate document.

CamberwellCollege of Arts/

the Design Area:

** FdA Design/ Illustration

ContemporaryContexts Report

Deadline: 24/05/12

UNIT 03. Work Based Learning 01:

Making Contact with the Industry

UAL Assessment Criteria

Subject Knowledge: Understanding and application of

subject knowledge and underlying principles

Analysis: Examination and interpretation of resources

Personal and Professional Development: Management

subject engagement and commitment

Communication and Presentation: Clarity of purpose;

skills in the selected media; awareness and adoption

of appropriate conventions; sensitivity to the needs of

the audience


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background researchYour research channels will be dependent on your chosen question. Early

next term alumni from the Camberwell FdAs will be visiting the college

and will be available to be interviewed and the following texts & resources

are good starting points for an exploration of the issues contained within

the different questions:

Books:

Roberts, Lucienne GOOD: An Introduction to Ethics in Graphic Design.

Best, Kathryn Design Management AVA publishing.

Lucas, Gavin and Dorian, Michael Guerrilla Advertising.

Williams, Eliza. This is Advertising.

Shaughnessy, Adrian. How to be a Graphic Designer:

Without Losing Your Soul.McCormack, Lee. Designers Are Wankers.

Gladwell. M. The Tipping Point. (2000) Abacus, London.

Anderson, C The Long Tail (2006) Random House, London.

Poynor, Rick. Design Without Boundaries:

Visual Communication in Transition.

Poynor, Rick. Looking Closer 3: Classic Writings on Graphic Design

(co-editor with Michael Bierut, Jessica Helfand and Steven Heller).

Poynor, Rick. Obey the Giant: Life in the Image World.

Poynor, Rick. Designing Pornotopia: Travels in Visual Culture.

Michael Bierut, William Drenttel and Steven Heller (editors),

Looking Closer Five: Critical Writings on Graphic Design.Michael Bierut, William Drenttel and Steven Heller (editors), \Looking

Closer Four: Critical Writings on Graphic Design.

Beirut, Michael. 79 Short Essays on Design.

Artmstrong, Helen. Graphic Design Theory: Readings from the Field.

Shaughnessy. Adrian & Brook, Tony Studio Culture: The Secret Life of a

Graphic Design Studio.

Shaughnessy. Adrian. Graphic Design: A Users Manual.

Rushkoff, Douglas. 10 Commandments of the Digital Age

Reports (available online):

the Design Council. Design Industry Insights. 2010

Demos. the Future Face of Enterprise.

Cox, Sir George. the Cox Review.

Magazines & Periodicals (back issues in the library):

Websites:

http://www.designobserver.com/; http://www.eyemagazine.com/home.php;

http: //www.creativereview.co.uk/crblog/; http://www.magculture.com/blog/;http://www.metahaven.net/mhSRC/t.php?p=1/ http://

www.thinkingforaliving.org/.

** FdA Design/Illustration

research.


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Questions (choose one):

> How are the print designers responding to the growth in screen-

based communication? What are the long term implications of thesedevelopments?

> participatory culture..... describes the way consumers interact with

media content, media producers and eachother. As they explore the the

resources available to them.. consumers become active participants in

shaping the creation, circulation and interpretation of media content, such

experiences deepen the consumers investment in the media property and

expands their awareness of both content and brand. MIT, Convergence

contemporary brand & advertising design?

> Max Bruinsma wrote in a 1997 issue of Eye Magazine, within the broad

province of art, design & visual communication, graphic design will remain

recognisable as a discipline for some time to come. But it will merge more

& more with other disciplines. Was he right?

> On the Moving Brands website it says Most brands remained fixated

on yesterdays problem - consistant reproduction across media. But today

a brand must be alive to change, just like the people it wants to connect

with and the business it it is part of. How are these ideas reflected in their

work and what are their significance to contemporary branding and adver-

tising?

beautiful, what do you think they mean by this and how does this defini-

tion relate to the times we live in?

** FdA Design/Illustration

research.

Documents

Contemporary Contexts Reportf