Contemporary - GBV · Video Case 1.3 Cannondale Keeps Satisfied Customers ... The Forces of Demand andSupply Factors Driving Demand ... From Multinational Corporation to Global

ContemporaryBUSINESS

13th Edition

Distinguished Professor andR.A. and Vivian Young Chair ofBusiness AdministrationUniversity of Arkansas

WILEY

Contents

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chapter 1 The Changing Face of Business

Opening VignetteBoeing Bets on

Innovation 3

Hit & MissFour Seasons First-Rate

Service: It Startswith the Staff 9

Hit & MissYum's Appetite forGrowth in China 13

Business EtiquetteDining Do's and Don'ts 17

Solving an EthicalControversy

Can Business EthicsBe Learned? 25

What Is Business?Not-for-Profit Organizations 5, Factors of Production 6

The Private Enterprise SystemBasic Rights in the Private Enterprise System 10, The Entrepreneurship Alternative 11

Six Eras in the History of BusinessThe Colonial Period 13, The Industrial Revolution 14,

The Age of Industrial Entrepreneurs 14, The Production Era 15,The Marketing Era 15, The Relationship Era 16, Managing Relationshipsthrough Technology 17, Strategic Alliances and Partnerships 18, The Green Advantage 18

Today's Business WorkforceChanges in the Workforce 20

The 21st-century ManagerImportance of Vision 22, Importance of Critical Thinking and Creativity 22,Ability to Lead Change 23

What Makes a Company Admired?

What's AheadSummary of Learning Goals 26, Business Terms You Need to Know 27,Other Important Business Terms 28, Review Questions 28,Projects and Teamwork Applications 28, Web Assignments 29

Case 1.1 Herman Miller Has Designs on the Future

Case 1.2 Facebook's Continuing Makeover

Video Case 1.3 Cannondale Keeps Satisfied Customers Rolling

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chapter 2 Business Ethics and Social Responsibility

Opening VignetteWal-Mart: Big Retail Goes

Green 33

Business EtiquetteThe Do's and Don'ts of

Donating at Work 39


Wellness at Work: BigBrother Butts In 47

Hit & MissIs It Time to Rethink

Nuclear Power? 49

Hit & MissEmployers Examine Sick

Time 56

Concern for Ethical and Societal Issues

The Contemporary Ethical EnvironmentIndividuals Make a Difference 36, Development of Individual Ethics 38,On-the-Job Ethical Dilemmas 38

How Organizations Shape Ethical ConductEthical Awareness 42, Ethical Education 43, Ethical Action 43, Ethical Leadership 44

Acting Responsibly to Satisfy SocietyResponsibilities to the General Public 46, Responsibilities to Customers 52,Responsibilities to Employees 54, Responsibilities to Investors andthe Financial Community 59


Case 2.1 Honda's FCX Clarity: A Clearer View of the Future

Case 2.2 Local Produce: It's Good for Everyone

Video Case 2.3 Timberland Walks the Walk

J234

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chapter 3 Economic Challenges Facing Contemporary Business

Opening VignettePop of Housing Bubble

Deflates Other Businesses 67

Hit & MissSharing the Wealth of

Baseball: Losing Teams"Win Big 74

Business EtiquetteThe Holiday Bonus: How

Much Is Enough? 76

Hit & MissEthanol: Too Much, TooLittle, or Just the Right

Amount? 78


Doctors and MedicareCuts: Are Patients

Being Hurt? 82

Microeconomics: The Forces of Demand andSupplyFactors Driving Demand 69, Factors Driving Supply 72,How Demand and Supply Interact 74

Macroeconomics: Issues for the Entire EconomyCapitalism: The Private Enterprise System and Competition 75,Planned Economies: Socialism and Communism 80, Mixed Market Economies 81

Evaluating Economic PerformanceFlattening the Business Cycle 84, Productivity and

the Nation's Gross Domestic Product 84, Price-Level Changes 85

Managing the Economy's PerformanceMonetary Policy 88, Fiscal Policy 89

Global Economic Challenges of the 21st Century

What's AheadSummary of Learning Goals 92, Business Terms You Need to Know 94,Other Important Business Terms 94, Review Questions 94, Projects andTeamwork Applications 95, Web Assignments 95

Case 3.1 An Economic Windfall: The Rise of Wind Energy

Case 3.2 Music and Money: Breaking Record-Labels' Stranglehold on Artists

Video Case 3.3 Burton Snowboards Takes Demand for a Ride

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chapter 4 Competing in World Markets

Opening VignetteTata Motors Drives onto

the World Stage 101

Business EtiquetteHow to Build and Manage

an Effective GlobalWorkforce n o

Hit & MissDoing Business in

Dubai « 2


Who's Responsible forConsumer Safety in a

Globalized World? 114

Hit & MissSamsung: A World Leader

in Digital Television 124

Why Nations TradeInternational Sources of Factors of Production 103,Size of the International Marketplace 103, Absolute and Comparative Advantage 104

Measuring Trade between NationsMajor U.S. Exports and Imports 106, Exchange Rates 107

Barriers to International TradeSocial and Cultural Differences 109, Economic Differences 111,Political and Legal Differences 113, Types of Trade Restrictions 116

Reducing Barriers to International TradeOrganizations Promoting International Trade 117,International Economic Communities 119, NAFTA 119,CAFTA-DR 120, European Union 120

Going GlobalLevels of Involvement 122, From Multinational Corporation to Global Business 127

Developing a Strategy for International BusinessGlobal Business Strategies 128, Multidomestic Business Strategies 128


Case 4.1 McDonald's Delivers for Foreign Markets

Case 4.2 Lego Builds Creatively for Haifa Century

Video Case 4.3 ESPN Broadcasts Sports around the World

Part 1 Greensburg, KS: New Ways to Be a Better Town

Part 1: Launching Your Global Business and Economics Career

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chapter 5 Options for Organizing Small and Large Businesses

Opening VignetteMichael Kobold, Extreme

Watch Maker 141

Hit & MissChris MacAskill's Vision IsFocused on SmugMug 144

Most Businesses Are Small BusinessesWhat Is a Small Business? 142, Typical Small-Business Ventures 143

Contributions of Small Business to the EconomyCreating New Jobs 147, Creating New Industries 149, Innovation 149

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Hit & MissDancing Deer Baking

Revitalizes ItsNeighborhood 148

Business EtiquetteWhen and How to Tell a

Client, "You're Fired!" 1514'


Paper, Not Plastic? 154

Why Small Businesses FailManagement Shortcomings 150, Inadequate Financing 151,

Government Regulation 153

Increasing the Likelihood of Small-Business SuccessCreating a Business Plan 153, Small Business Administration 155,

Business Incubators 157, Small-Business Opportunities for Women and Minorities 157

The Franchising AlternativeThe Franchising Sector 159, Franchising Agreements 160,Benefits and Problems of Franchising 161

Alternatives for Organizing a BusinessSole Proprietorships 163, Partnerships 164, Corporations 165,

Changing Legal Structures to Meet Changing Needs 166

Organizing and Operating a CorporationTypes of Corporations 167, The Incorporation Process 167,Corporate Management 167, Employee-Owned Corporations 169,Not-for-Profit Corporations 169

When Businesses Join ForcesMergers and Acquisitions (M&A) 170,

Joint Ventures: Specialized Partnerships 171

Public and Collective OwnershipPublic Ownership 171, Government-Owned Corporations 172,Customer-Owned Businesses: Cooperatives 172


Case 5.1 Military Veteran Robbie Doughty Finds a Second Life as a Business Owner

Case 5.2 Cooperative Helps Furniture Stores Compete

Video Case 5.3 The UL Mark of Approval

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chapter 6Opening VignetteTina Aldatz-Norris:Stepping Out as an

Entrepreneur 181

Hit & MissMarc Ecko's Edgy

Designs 187

Hit & MissElon Musk: Rocket Man

and More 193

Starting Your Own Business:The Entrepreneurship Alternative

What Is an Entrepreneur?

Categories of Entrepreneurs

Reasons to Choose Entrepreneurship as a Career Path

Being Your Own Boss 185, Financial Success 186, Job Security 188,Quality of Life 188

The Environment for EntrepreneursGlobalization 189, Education 190, Information Technology 191,Demographic and Economic Trends 192

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Business EtiquetteTips for Working with a

Mentor 199


Entrepreneurs andVenture Capitalists—Hovv

Much ScrutinylsEthical? 203

Characteristics of Entrepreneurs

Vision 192, High Energy Level 194, Need to Achieve 194,

Self-Confidence and Optimism 194, Tolerance for Failure 195,Creativity 195, Tolerance for Ambiguity 196, Internal Locus of Control 196

Starting a New Venture

Selecting a Business Idea 197, Creating a Business Plan 199,Finding Financing 200, Government Support for New Ventures 203

Intrapreneurship

What's Ahead

Summary of Learning Goals 205, Business Terms You Need to Know 206,Other Important Business Terms 206, Review Questions 207,Projects and Teamwork Applications 207, Web Assignments 207

Case 6.1 Entrepreneurs Help Revitalize New Orleans

Case 6.2 Social Entrepreneurs Run Business for the Common Good

Video Case 6.3 The Geek Squad to the Rescue!

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chapter 7 E-Business: Doing Business Online

Opening VignetteMaking the Internet Safe

for Shoppers 213

Business EtiquetteE-Mail Courtesy 218

Hit & MissNewegg Is the Hottest

New Kid on the Block 223

Hit & MissWal-Mart's Blog 232


Yahoo! Unveils Dissidentsin China 236

What Is E-Business?

Capabilities and Benefits of E-Business 216, Business Web Sites 217

Business-to-Business (B2B) E-Business

Electronic Data Interchanges, Extranets, and Private Exchanges 219,Electronic Exchanges and E-Procurement 220

Online Shopping and B2C E-Business

E-Tailing and Electronic Storefronts 222, Who Are the

Online Buyers and Sellers? 223, Benefits of B2C E-Business 224,Developing Safe Online Payment Systems 226

E-Business Challenges

Privacy and Security Issues 227, Internet Fraud 228,

Poor Web Site Design and Service 229, Channel Conflicts 229

Using the Web's Communication Function

Online Communities 230, Blogs 231, Web-Based Promotions 233

The Global Environment of E-Business

Managing a Web Site

Developing Successful Web Sites 236, Costs and Maintenance 238,Measuring Web Site Effectiveness 239

What's Ahead


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Case 7.1 Ask.com Won't Tell

Case 7.2 Real Money for Virtual Assets

Video Case 7.3 Manifest Digital: Putting the User First

Part 2 Greensburg, KS: Greensburg: A Great Place to Start

Part 2: Launching Your Entrepreneurial Career

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chapter 8 Management, Leadership, and the Internal Organization

Opening VignettePepsiCo's Indra Nooyi:

Performance withPurpose 253

Business EtiquetteSaying the

Right Thing 256

Hit & MissNielsen's New CEO

Measures Up 259


Do CEOs Owe TheirCompanies Total

Commitment? 269

Hit & MissDecentralization at

lohnson & Johnson 276

What Is Management?The Management Hierarchy 254, Skills Needed for Managerial Success 255,Managerial Functions 257

Setting a Vision and Ethical Standards for the Firm

Importance of PlanningTypes of Planning 260, Planning at Different Organizational Levels 261

The Strategic/Planning ProcessDefining the Organization's Mission 262, Assessing Your Competitive Position 263,Setting Objectives for the Organization 265, Creating Strategies forCompetitive Differentiation 265, Implementing the Strategy 265,Monitoring and Adapting Strategic Plans 266

Managers as Decision MakersProgrammed and Nonprogrammed Decisions 266, How Managers Make Decisions 267

Managers as LeadersLeadership Styles 269, Which Leadership Style Is Best? 270

Corporate Culture

Organizational StructuresDepartmentalization 273, Delegating Work Assignments 274,Types of Organization Structures 275


Case 8.1 Merck Gets Well

Case 8.2 Live Nation Rocks On

Video Case 8.3 Made in the USA: American Apparel

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chapter 9Opening Vignette

Big Brown's DrivingForce 287

Hit & MissExecutive Pay

the Right Way 295


Should Paid Sick Leave BeRequired by Law? 297

Business EtiquetteHow to Ask for a Flexible

Work Schedule 301

Hit & MissDeloitte & Touche Tames

Turnover 302

Human Resource Management, Motivation, andLabor-Management Relations

Human Resource Management Is Vital to All Organizations

Recruitment and Selection

Finding Qualified Candidates 289, Selecting and Hiring Employees 290

Orientation, Training, and Evaluation

Training Programs 292, Performance Appraisals 293

Compensation

Employee Benefits 296, Flexible Benefits 298, Flexible Work 298

Employee Separation

Voluntary and Involuntary Turnover 300, Downsizing 303, Outsourcing 303

Motivating Employees

Maslow's Hierarchy of Needs Theory 305, Herzberg's Two-FactorModel of Motivation 305, Expectancy Theory and Equity Theory 306,Goal-Setting Theory and Management by Objectives 307,Job Design and Motivation 308, Managers' Attitudes and Motivation 309

Labor-Management Relations

Development of Labor Unions 310, Labor Legislation 311,The Collective Bargaining Process 311, Settling Labor-Management Disputes 312,Competitive Tactics of Unions and Management 312,The Future of Labor Unions 314

What's Ahead


Case 9.1 Google Transforms Human Resource Management

Case 9.2 General Motors and the United Auto Workers Reach Historic Agreement

Video Case 9.3 Replacements, Ltd.

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chapter 10Opening Vignette

Where Teamwork Is aMatter of Life or

Death 325

Hit & MissNugget Market

Employees: The Power ofGold 328


Stock Options—ValuableBenefit or Gamble? 330

Improving Performance through Empowerment,Teamwork, and Communication

Empowering Employees

Sharing Information and Decision-Making Authority 326,Linking Rewards to Company Performance 327

Teams

Team Characteristics

Team Size 332, Team Level and Team Diversity 333,Stages of Team Development 333, Team Cohesiveness and Norms 334,

Team Conflict 335

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Hit & MissIBM Teams: Online, On

Task, On CommonGround 332

Business EtiquetteWatch What You Say

Without Words 343

The Importance of Effective CommunicationThe Process of Communication 336, Basic Forms of Communication 338

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344External Communication: Crisis Management

What's Ahead 346Summary of Learning Goals 346, Business Terms You Need to Know 348, Other Important BusinessTerms 348, Review Questions 349, Projects and Teamwork Applications 349, Web Assignments 349

Case 10.1 Southwest Airlines Faces a Public Crisis 350

Case 10.2 Interaction Associates Team Puts Its Expertise to Work 351

Video Case 10.3 Meet the People ofBP 351

chapter 11 Production and Operations Management

Opening VignetteIceculture: Where

Cold Is Hot 355

Hit & MissToyota Uses Its Own

Formula toBuild Fi Cars 360

Hit & MissNRG Models Energy

Efficiency 364

Business EtiquetteMaking the Most of

Industry Conferences 369


Should Airlines OutsourceMaintenance Abroad? 375

Strategic Importance of the Production Function

Mass Production 357, Flexible Production 358, Customer-Driven Production 358

Production Processes

Technology and the Production ProcessRobots 361, Computer-Aided Design and Manufacturing 361,Flexible Manufacturing Systems 362, Computer-Integrated Manufacturing 362

The Location Decision

The Job of Production ManagersPlanning the Production Process 365, Determining the Facility Layout 366,Implementing the Production Plan 367, Controlling the Production Process 371

Importance of QualityQuality Control 374, ISO Standards 376

What's AheadSummary of Learning Goals 377, Business Terms You Need to Know 379,

Other Important Business Terms 379, Review Questions 379,

Projects and Teamwork Applications 380, Web Assignments 380

Case 11.1 Zara: Zippy Production Means Fast Fashion

Case 11.2 Sprint's Emergency Call for Service

Video Case 11.3 Washburn Guitars: Sound Since 1883

Part 3 Greensburg, KS: No Time to Micromanage

Part 3: Launching Your Management Career

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chapter 12 Customer-Driven Marketing

Opening VignetteDunkin' Donuts Findsthe Sweet Spot with

Customers 389

Hit & MissTesco Makes Food

Shopping Fresh andEasy 392


The Real Story behindReal Estate Listings 397

Hit & MissAirline Marketers Target

MulticulturalTravelers 406

Business EtiquetteCalming the Angry

Customer 412

What Is Marketing?How Marketing Creates Utility 391

Evolution of the Marketing ConceptEmergence of the Marketing Concept 393

Not-for-Profit and Nontraditional MarketingNot-for-Profit Marketing 393 Nontraditional Marketing 394

Developing a Marketing StrategySelecting a Target Market 398, Developing a Marketing Mixfor International Markets 398

Marketing ResearchObtaining Marketing Research Data 399, Applying MarketingResearch Data 400, Data Mining 401

Market SegmentationHow Market Segmentation Works 402, Segmenting Consumer Markets 402,Segmenting Business Markets 407

Consumer BehaviorDeterminants of Consumer Behavior 409, Determinants of BusinessBuying Behavior 409, Steps in the Consumer Behavior Process 409

Relationship MarketingBenefits of Relationship Marketing 411,

Tools for Nurturing Customer Relationships 412

What's AheadSummary of Learning Goals 414, Business Terms You Need to Know 415, Other ImportantBusiness Terms 415, Review Questions 416, Projects and Teamwork Applications 416,Web Assignments 417

Case 12.1 Green Marketing: Good for Customers, Businesses, and the Earth

Case 12.2 High School Musical Draws New Audience for Disney

Video Case 12.3 WBRU Listens to Its Customers

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chapter 13 Product and Distribution Strategies

Opening VignetteBuffato Wild Wings: Saucy

Success withSports Fans 421

i Hit & Miss• Crocs Rock 427

Hit & MissIs Starbucks Diluting Its

Own Brand? 429


Teens at the Mall: A GoodMatch? 445

Business EtiquetteProper Business

Greetings 447

Product StrategyClassifying Goods and Services 423, Classifying Consumer Goods and Services 423,Marketing Strategy Implications 425, Product Lines and Product Mix 425

Product Life CycleStages of the Product Life Cycle 426, Marketing Strategy Implications ofthe Product Life Cycle 428, Stages in New-Product Development 429

Product IdentificationSelecting an Effective Brand Name 432, Brand Categories 432,

Brand Loyalty and Brand Equity 433, Packages and Labels 435

Distribution StrategyDistribution Channels 436

WholesalingManufacturer-Owned Wholesaling Intermediaries 439,Independent Wholesaling Intermediaries 439,Retailer-Owned Cooperatives and Buying Offices 440

RetailingNonstore Retailers 440, Store Retailers 442,How Retailers Compete 443

Distribution Channel Decisions and LogisticsSelecting Distribution Channels 446, Selecting Distribution Intensity 447,Logistics and Physical Distribution 448


Case 13.1 Neiman Marcus Attempts to Attract Teens

Case 13.2 Teens Turn to Net for TV

Video Case 13.3 Monopoly: America's Love of Rags-to-Riches Game Is Timeless

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chapter 14 Promotion and Pricing Strategies 458

Opening VignetteProcter & Gamble Gets the

Word Out 459

Hit & MissPromoting Green Totes:

It's in the Bag 472

Business EtiquetteYou're Off Base: Avoiding

Sports Jargon 475

Integrated Marketing Communications

The Promotional MixObjectives of Promotional Strategy 462, Promotional Planning 464

AdvertisingTypes of Advertising 465, Advertising and the Product Life Cycle 466,Advertising Media 466

Sales PromotionConsumer-Oriented Promotions 471, Trade-Oriented Promotions 473

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Solving an Ethical' Controversy

Can a Price Cut Ever Be aBad Idea? 480

Hit & MissWat-Mart Leads the Wave

of $4 Generic Drugs 484

Personal SellingSales Tasks 474, The Sales Process 476, Public Relations 477, Publicity 478

Pushing and Pulling Strategies

Pricing Objectives in the Marketing MixProfitability Objectives 479, Volume Objectives 479,Pricing to Meet Competition 480, Prestige Objectives 481

Pricing StrategiesPrice Determination in Practice 482, Breakeven Analysis 482,Alternative Pricing Strategies 483

Consumer Perceptions of PricesPrice-Quality Relationships 485, Odd Pricing 485


Case 14.1 Dollar Stores Muscle In on the Big Discounters

Case 14.2 Marketing to the Over-40 Crowd

Video Case 14.3 FUBU: For Us, By Us

Part 4 Greensburg, KS: Think Green, Go Green, Save Green

Part 4: Launching Your Marketing Career

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chapter 15 Using Technology to Manage Information 496

Opening VignetteGoogle and Microsoft

Square Off Online 497

Hit & MissThe PGA Tees Off with

New DataManagement 501

Business EtiquetteCourteous Communication

via Wireless Devices 504


Should Employers BeWatching Employees'

Every Move? 511

Hit & MissEVault: Saving Businesses

from Data Disasters 513

Data, Information, and Information Systems

Components and Types of Information Systems

Databases 500, Types of Information Systems 500

Computer Hardware and Software

Types of Computer Hardware 503, Computer Software 505

Computer NetworksLocal Area Networks and Wide Area Networks 506,Wireless Local Networks 506, Intranets 507Virtual Private Networks 507, VoIP 508

Security and Ethical Issues Affecting Information SystemsE-Crime 508, Computer Viruses, Worms, Trojan Horses, and Spyware 509,

Information Systems and Ethics 510

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Disaster Recovery and Backup

Information System TrendsThe Distributed Workforce 513, Application Service Providers 514,On Demand, Cloud, and Grid Computing 514


Case 15.1 HP Rebounds Overseas

Case 15.2 Trend Micro Busts Computer Bugs

Video Case 15.3 Peet's Coffee & Tea: Just What the Customer Ordered

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chapter 16 Understanding Accounting and Financial Statements

Opening VignetteForensic Accountants

Fight Fraud 523

Hit & MissKPMG's Part in New

Century FinancialBankruptcy 527

Business EtiquetteAuditing Etiquette 529


The Burden ofSarbanes-Oxley on

Small Business. 530

Hit & MissAccounting Is Booming in

Vietnam 545

Users of Accounting InformationBusiness Activities Involving Accounting 525

Accounting ProfessionalsPublic Accountants 526, Management Accountants 527,Government and Not-for-Profit Accountants 528

The Foundation of the Accounting System

The Accounting CycleThe Accounting Equation 531, The Impact of Computers andthe Internet on the Accounting Process 533

Financial StatementsThe Balance Sheet 534, The Income Statement 534,Statement of Owners' Equity 536, The Statement of Cash Flows 537

Financial Ratio AnalysisLiquidity Ratios 539, Activity Ratios 540, Profitability Ratios 541,Leverage Ratios 542

Budgeting

International AccountingExchange Rates 544, International Accounting Standards 544


Case 16.1 Lawson Software Streamlines Financial Processes

Case 16.2 Who Is RSM McGladrey?

Video Case 16.3 Taking Account: The Little Guys

Part 5 Greensburg, KS: The Dog Ate My Laptop

Part 5: Launching Your Information Technology and Accounting Career

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chapter 17 The Financial System

Opening VignetteWhat Is Berkshire

Hathaway? 559

Hit & MissFixing the Ratings

Companies 565

Business EtiquetteWhen the Answer

Is "No" 572

Hit & MissNavy Federal Gets It Right

on Time 574


Can the SecuritiesIndustry Regulate

Itself? 582

Understanding the Financial System

Types of SecuritiesMoney Market Instruments 562, Bonds 562, Stock 564

Financial Markets

Understanding Stock MarketsThe New York Stock Exchange 568, The Nasdaq Stock Market 568,Other U.S. Stock Markets 568, Foreign Stock Markets 569, ECNs andthe Future of Stock Markets 569, Investor Participation in the Stock Markets 569

Financial InstitutionsCommercial Banks 570, Savings Banks and Credit Unions 573,Nondepository Financial Institutions 574, Mutual Funds 575

The Role of the Federal ReserveOrganization of the Federal Reserve System 576, Check Clearing and

the Fed 576, Monetary Policy 577

Regulation of the Financial SystemBank Regulation 579, Government Regulation of the Financial Markets 579,

Industry Self-Regulation 580

The Financial System: A Global Perspective


Case 17.1 Vanguard: A Frontrunner with Investors

Case 17.2 Community Banks: Thriving in a Land of Giants

Video Case 17.3 Morgan Stanley Likes Educated Customers

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chapter 18 Financial Management 590

Opening VignetteFootball Teams

Face a GargantuanCredit Crunch 591

Hit & MissUPS: Balancing Risks

and Returns 595

The Role of the Financial Manager

Financial Planning

Managing Assets

Short-Term Assets 597, Capital Investment Analysis 598,

Managing International Assets 599

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Business EtiquetteHow to Ask for

a Raise 597


Executive Pay: WhoShould Decide the

Salaries of CEOs? 602

Hit & MissTPG Hunts for

the Hottest Deals 607

appendixes

Sources of Funds and Capital StructureLeverage and Capital Structure Decisions 600,

Mixing Short-Term and Long-Term Funds 601, Dividend Policy 601

Short-Term Funding OptionsTrade Credit 603, Short-Term Loans 604, Commercial Paper 605

Sources of Long-Term FinancingPublic Sale of Stocks and Bonds 605, Private Placements 606,Venture Capitalists 606, Private Equity Funds 606, Hedge Funds 607

Mergers, Acquisitions, Buyouts, and Divestitures


Case 18.1 Does Microsoft Have Too Much Cash?

Case 18.2 When the Dollar Declines: Who Wins, Who Loses?

Video Case 18.3 Southwest Bucks Airline Industry Headwinds

Part 6 Greensburg, KS: So Much to Do, So Little Cash

Part 6: Launching Your Finance Career

Appendix A

Appendix B

Appendix C

Appendix D

Appendix E

Business Law

Insurance and Risk Management

Personal Financial Planning

Developing a Business Plan

Careers in Contemporary Business

GLOSSARY

NOTES

NAME INDEX

SUBJECT INDEX

INTERNATIONAL INDEX

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Documents

Contemporary - GBV · Video Case 1.3 Cannondale Keeps Satisfied Customers ... The Forces of Demand andSupply Factors Driving Demand ... From Multinational Corporation to Global