Date: 03/20/2020

To: FILE

From: Pete Fowler

Topic: How to Get Any Job You Want

How to Get Any Job You Want

THIS IS BEST VIEWED IN PDF (HTTPS://INTRANET.PETEFOWLER.COM/DOWNLOAD/NOTE/244008.PDF)

Introduction

I have owned my business now for more than 20 years. And as it has become more successful, I have

been asked by more and more to help them, or more often, one of their loved ones, to find a job. I love

being asked this question because I love to be of service; it's an honor to help. And the older, more

experienced, and wiser I have become, the more effective I have become generally, and at helping

people get the jobs they want. With the help of my brother-in-law Shaun Alger (https://volohaus.com/),

who also has a servant's heart, we combined my super-process-orientation with his super-sales-expertise

to create this How to Get Any Job You Want Process, that, if worked hard, will always succeed (at least

here in the U.S.; the most prosperous nation to have existed so far).

If you have used the traditional method to get a job, by looking at advertisements from companies with

open positions, and applying through their defined process, and this has not lead you to the best job

you're qualified for, then this process is for you. If at any point you think this is too good to be true, I ask

that you suspend disbelief (like when you watch movies), and "Fake it until you make it." This article is

going to apply and age-old strategy for getting whatever you want, to the very specific task of getting

any job you want. Since my (now grown) children were very young I would say to them" You can have

virtually anything you want; but not everything." And I genuinely believe it, within reason. Of course, my

being a not-so-athletic, average-height, middle-aged, white-guy, probably prohibits my becoming an NBA

star; but luckily I never wanted that anyway. So "stretch goals" are good, but at least a touch of realism

is required. So the title of this article really should be “How to get any job you want, or it's functional

equivalent.” Because you can't always have, literally, anything you want. But, it's a great big world, and

you can, within reason, have something VERY similar to what you want.

We will begin by assuming that you could succeed at the job you want, if it were given to you. Remember

(from Stephen Covey): There are two components of trustworthiness. We must have the WILL to succeed

at what we are being entrusted with, and we must also have the SKILL to succeed. If my child were to

fall ill or be injured, I would have a burning desire (the "will) to perform a life-saving surgery, but I have

zero surgical skills or experience, so I would not trust myself to operate. If you don't yet possess the skill

to succeed at the job you want, Tim Ferriss has already written a long-form article called "8 Steps to

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Getting What You Want… Without Formal Credentials" (https://tim.blog/2011/09/29/8-steps-to-getting-

what-you-want-without-formal-credentials/). Later in this process we will read, making notes, and get

inspired by this article, so read on if you're qualified, or go directly there if you are not.

System Summary

In short: We are going to market and sell you ("the product"), to prospective employers ("the

prospects").

And just like any marketing & sales plan, we will:

• A. identify a target market of prospects;

• B. package the product in a way that is compelling to prospects

• C. create compelling marketing & sales collateral (your resume, LinkedIn profile, etc.)

• D. communicate with prospects;

• E. all this will lead to "sales meetings" where you'll either make a sale or learn important things

about the prospects;

• F. repeat as necessary.

That's it. Eventually, this will lead to success. And it takes a lot less time than you might think.

Success Literature & Psychology

The great success coach Tony Robbins teaches a four step (and a 3-step, and a 5-step, and a 12-step,

etc...) process for getting what you want.

4 Steps to Getting What You Want

• 1. Write it down

• 2. Get clear on the “why”

• 3. Take Massive Action

• 4. Deliberate practice and repetition

If you don't already know this, humans don't make decisions logically; they make them emotionally.

Remember the promise to suspend disbelief, above? Event the most "logical people" (even me) don't

really make their decisions with logic; they also make decisions emotionally and are able to justify them

with logic. So, one of the keys to success is to get your emotions lined up to help you accomplish your

goal. This process, taught by all success literature, teaches us that the combination of making a goal

crystal-clear by writing it down, then connecting to our emotions by being crystal-clear on why we want

to accomplish the goal, is a magical combination that makes taking the actions required, and sticking

through to the end of a long journey, the real keys to success.

What Employers Want

Employers want you to accomplish the objective(s) without drama. That's really it. It's not always easy,

but it's often just this simple. If you convince them you might be able add more value than you cost, then

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you're likely to get hired; especially if you either (1.) do the same work as others, for less pay; or, (2.)

better for you, do more work for the same pay (and eventually more).

Action Steps

1. Read this entire article (Less than 30 minutes).

2. Your Journal (Less than 30 minutes).

• A. Get an inexpensive, approximately 100 page bound notebook. It can be as little as a couple

dollar "Composition" book, spiral bound, or whatever.

• B. Write your name and telephone number and "$20 reward for return of this journal. If found,

it's very important to me, so please call. Thank you SO MUCH in advance."

• C. Every time you write, begin by writing the date, including the year (my preferred format is

MO/DY/YEAR Example: Today is 3/20/2020).

• D. Number your entries, beginning every day at "1." This way you can always easily refer to any

place in this journal (Example: A note "3/20/2020-4" refers to the fourth note you wrote on

3/20/2020.)

3. Get Inspired (2 hours)

• A. Set a timer for 60 minutes.

• B. Google "Tony Robbins steps for getting what you want" and read, listen to, and watch as much

as you can, just from that first page, for 60 minutes. No more, no less.

• C. Make notes throughout that hour, in your journal.

• D. 4 Steps to Getting What You Want (Steps 1 and 2. Step 4 comes later.)

• Set a timer for 30 minutes for Steps 1 and 2, and be done by the time it rings, or at most

spend a few extra minutes smoothing it out.

• Step 1. Write it down: Write down a crystal clear description of what you want, in your

journal.

• Step 2. Get clear on the “why”: Write down a crystal clear list of EMOTIONAL reasons why

you want what you want.

• Step 3: Review all of this this with someone you love or admire.

4. (A. from above) Identify a target market of prospects (1-4 hours)

• A. Set a timer for 60 minutes to complete items A to E.

• B. Make a list of potential employers you’d like to work for and might be even close to qualified

for. Use the internet, LinkedIn, or any other resource you might have.

• C. The list should be a minimum of 10 and a maximum of 100 companies.

• D. Prioritize the list and number it.

• E. Make sure you have a prioritized list of at least 10 companies, numbered 1 to 10, within the 60

minutes. It's important to NOT get "Analysis Paralysis."

• F. If you are good on a computer then use a spreadsheet like Google Docs or Excel, but your

journal and pencil are not less effective for most people, and can actually be MORE effective

because it’s visceral and you never loose any data.

• G. Write the name of each of the first 10 companies on it's own page (dated and numbered for

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easy reference) in your journal.

• Get on the internet and LinkedIn and begin researching each for 5-15 minutes (no more) each. If

you identify important people, write down their names.

5. (B. from above) Package the product (you) in a way that is compelling to prospects (2-16 hours)

• A. Email: Start a gmail (really, it must be Gmail) account if you don't already have one with a

business-like email address (a.not.silly.name@gmail.com). I got my gmail account more than 10

years ago, so I have a simple version of my name: peterdfowler@. Those days are long gone for

those of us with common names. Today I found available: petefowler1968, pete.fowler.1968, and

pete.fowler.construction@gmail.com (I got bored after that). You can find something smart.

• B. Personal grooming: Make sure you look and smell good. Have your friend who has the best

style help you decide how you look best.

• C. Clothes: Take your friend who has the best style and go to Target or Marshall's. Buy some

modern, stylish, properly fitting, business attire. Take good care of it. Make sure it's clean and

pressed (buy an iron and learn to use it, if necessary). Get an inexpensive sports coat.

• D. Phone: If you have a silly ring-back tone or not-professional voicemail on the phone people

will be calling you on, then change it.

6. (C. from above) Create compelling marketing & sales collateral (your resume, LinkedIn profile, etc.) (4-

8 hours)

• A. Resume: There are good, simple forms in Google Docs. Have one of your most professional

friends help or, at least, peer review. Make it as simple as possible.

• B. Head-shot: It does not need to be shot by a professional, if you can't (or shouldn't) afford it.

Just Google "how to get a good headshot on my phone." Have a friend or family member who

has good style, and/or is tech savvy, help. Put your new head-shot on your LinkedIn account.

• C. LinkedIn: If you don't have an account, then get one. Google "Killer LinkedIn profile" and

follow the directions. Have your most successful, tech-savvy friend or family member peer review

it.

7. (D. from above) Communicate with prospects;

• A. 10-Touches: In the "good old days" of advertising, they said a person needed to be hit with 3-

6 messages before they even noticed you. Now days, with the tsunami of media, it's more like 7-

13. So we'll just call it 10, and not even consider getting discouraged until well after our Top 10

Prospects have been hit 10 times each. Your touches might include: Email, LinkedIn, Telephone

calls (voicemail and conversations), Letter Mail, and even Personal Visit(s).

• B. Email: Sample script. "Ms. Xxxx. I have been researching your company and would like to have

a short chat about my coming to work for you, if you'd be interested. (I just relocated from Xxxxx

and) I am looking for a great place to settle in, apply my hard-won experience, and hard-wired

work ethic in a relatively low-drama, high-productivity environment. Thanks in advance for even

considering me."

• C. LinkedIn: Find and connect with people who work for the company you're interested in. Send

messages like "Hi Xxxx. How do you like working at Xxxxx? I am looking for a great place to

settle in, apply my hard-won experience, and hard-wired work ethic in a relatively low-drama,

high-productivity environment. Thanks in advance for any insights."

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• D. Telephone: Call people who you think can help, or connect you with people who can help;

even the receptionist (seriously). Say something like

• E. Letter Mail: If you have decent handwriting, send handwritten notes on simple, small

stationary. You might write something like "Hi Xxxx, I left you a message and would love to

connect for a quick call, if you can make the time." [VERIFY THIS WITH SHAUN]

• F. Personal Visit(s): Dropping in and leaving your resume with a handwritten note for the Hiring

Manager, and maybe even a little present for the receptionist, can go a LONG way. You will say

something like "Hi. I'm Xxxxx. I just wanted to drop off my resume for [Hiring Manager]. If s/he's

in, I would love to say hello in person, but I understand that s/he's super busy." [VERIFY THIS

AND THE SCRIPT WITH SHAUN]

8. (E. from above) "Sales Meetings" where you'll either make a sale or learn important things about the

prospects;

• A. Personal Visit(s) from the section above technically qualify as "Sales Meetings"

• B. Don't be needy. No one healthy is attracted to needy. Before you walk in, say to yourself "I am

independently wealthy and don't need to make this sale."

• C. Be on the lookout for learning opportunities.

• D. Take your journal and make notes during and after.

• E. [MORE FROM SHAUN ALGER]

• F. [MORE FROM SHAUN ALGER]

9. F. from above AND "4 Steps to Getting What You Want: Step 4. Deliberate practice and repetition"

• A. Read Expert Performance and Deliberate Practice PFCS blog (pfcs.co/8zcv)

• B. The point is: Deliberate Practice is the best way to learn anything. The definition is "activities

designed for the sole purpose of effectively improving specific aspects of an individual's

performance." It is a disciplined cycling endlessly through (1.) performance, (2.) analysis of the

performance, and (3.) modification of performance with the explicit intention of improving.

• C. So, when you cycle through "7. (D. from above) Communicate with prospects;" and "8. (E.

from above) "Sales Meetings" where you'll either make a sale or learn important things about the

prospects;" you are going to learn a LOT. It's important to take notes and let the lessons sink in.

• D. Repeat "7. (D. from above) Communicate with prospects": Remember that one round of email,

LinkedIn, telephone call, and letter mail is only 4 touches. Make another run around the bases.

People who are important enough to make decisions are busy! Don't be discouraged!!

10. Keep Learning

• A. Read "8 Steps to Getting What You Want… Without Formal Credentials" by Tim Ferriss

(https://tim.blog/2011/09/29/8-steps-to-getting-what-you-want-without-formal-credentials/) and

make notes.

• B. Something about everyone being in sales

• C. Something about communicating professionally with email

• D. Something about professional writing... With a little help from your friends

• E. More...

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