Introduction to Content Development for

iPhoneAhmad Sahar, OpenSOS Sdn. Bhd.

shah@opensos.net

Topics• Overview of iPhone Development & iTunes

• Global Market Statistics for Content Development for iPhone

• Creating Animation, Mobile Content, and Application for iPhone

• Global Distribution of Contents for iPhone

• Content Development for iPhone as a business

• Demo: Content and Application creation

• Q&A

Overview

Content Authoring

(iLife,iWork,

Pro Apps)

iPhoneiPod touch

Content Server(Podcasting, streaming)

iTunes (Mac & PC)

App Dev(iPhone SDK)

iPhoneiPod touch

Apple App Store

iTunes (Mac & PC)

Global Market Statistics

iPhone & iPod touch• 80 countries in less than 2 years

• 30M iPhone + iPod touch by end 2008

• 800,000 SDK downloads

• 50,000 paid Developers

• over 60% never developed for Apple before

• 6B songs downloaded Jan 2009

• Over 25K apps available

• 1B downloads from Apps store

World has gone mobile

• 1.14B Mobile phones shipped worldwide in 2007

• 3.3B Mobile phone subscriptions worldwide

• Mobile networks cover 90% of the world’s population

• Smartphones 25% market in 2012 (expected)

Global mobile penetration hits 50%http://www.digitimes.com/news/a20071130PR205.html

Global mobile revenues to top $1tn in 2013http://www.telecoms.com/3602/global-mobile-revenues-to-top-1tn-in-2013

Size and Growth of Smartphone Market Will Exceed Laptop Market for Next Five Yearshttp://www.instat.com/press.asp?Sku=IN0703823WH&ID=2148

Mobility trends

Device 2002 2006 2007

Wireless email device

Cellphone

Internet

Landline

6% 22% 36%

38% 43% 53%

38% 38% 45%

63% 48% 40%

Higher Education Students

• Notebook ownership +7.5%

• Desktop ownership -10.8%

The ECAR Study of Undergraduate Students and Information Technology, 2007http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf

Higher Education Students

• 2005 Smartphone use 1.5%

• 2007 Smartphone use 10.1%

The ECAR Study of Undergraduate Students and Information Technology, 2007http://www.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf

How important was technology in choosing a school?

• Vocational & technical - 90%

• Communications - 89%

• Engineering - 79%

• Business - 78%

• Education - 73%

Is Hi Ed technology keeping up with demandhttp://www.campustechnology.com/articles/68495/

How important was technology for academic success?

• Engineering - 100%

• Science - 92%

• Vocational & Technical - 90%

• Business - 90%

• Communications - 89%

• Law Legal - 86%

• Education - 85%

• Medicine - 84%

• Fine Arts - 76%

Is Hi Ed technology keeping up with demandhttp://www.campustechnology.com/articles/68495/

Students technology use

• Prepare for class - 63%

• Use every day in class - 24%

• Notebooks - 75%

• Social networking - 60%

• iPods or MP3 players - 58%

Is Hi Ed technology keeping up with demandhttp://www.campustechnology.com/articles/68495/

WiFi access

• 90% students say it’s essential

• only 66% classrooms have WiFi access

Wifi Essential to Educationhttp://campustechnology.com/articles/2008/10/college-students-find-wifi-essential-to-education-survey-reports.aspx

Online courses

• 82% prefer online lectures over traditional classes that do not provide lectures online

• 60% institutions do not make materials available online

Lecture Capture no longer optionalhttp://campustechnology.com/articles/2008/09/lecture-capture-no-longer-optional.aspx

Creating Animation, Mobile Content and

Applications for iPhone

Animation & Mobile Content Creation

• iLife ’09

• iWork ’09

• FOSS (Blender, Frame by Frame)

• Commercial software (Mac or PC)

Application Creation

• Web applications

• Xcode

Global Distribution of Contents

Content Distribution Hosting

• Podcasting (any web server)

• Podcast Producer (Apple)

• iTunes store

• iTunes U

Content Distribution Access

• iTunes

• Mac or PC

• Autosync

Content Development for iPhone as a business

App development• Requirements: Apple Mac, iPhone or iPod touch and

USD 99 Standard iDP account

• Sell to 62 countries (15 in progress)

• 70% revenue back to developer (taxes, exchange rate)

• Gameloft - 20 games and 2 million paid downloads in a few months

• Steve Demeter, Trism developer - USD 250K in first two months

Contacts - Training

• H.M. Hong & AssociatesChris Hongtel: 019 351 6728email: chrishhong@gmail.com

• iTrainBikesh L.tel: 012 302 7527email: bikesh@itrain.com.my

Contacts - Development

• TeratoReza Razalitel: 016 219 6929email: reza@terato.com

• Manga BlackBoxTeng Chou Mingtel: 012 382 1271email: teng@mangablackbox.com

Other resources

• iPhone Developer Centerhttp://developer.apple.com/iphone/

• iPhone Developer University Programhttp://developer.apple.com/iphone/program/university.html

Thank youshah@opensos.net

Demo: Content and Application Creation