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| INFOIT@OUTBRA IN.COM @OUTBRA INIT
Contentmarketing,data&targeting:comesviluppareunastrategia dimarketingbasatasugli interessi
AlbertoMariCountryManagerOutbrain Italia
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 15
HubSpot/SmartInsights2016europe
Principale veicolo dicrescita delle vendite nel 2016
ContentMarketing 21%
BigData(includingmarket andcustomerinsights&predictiveanalytics)
Communities(brandedniceandverticalcommunities)
Conversionrateoptimization(CRO)/Improvingwebsiteexperiences
Marketingautomation(incl CRM,behavioralemailmrktandweb)
SocialMediamarketingincludingSocialCRM,andSocialCustomerCare
11%
15%
9%
6%
10%
Whichsingleonlinemarketingtechniquewillmakethelargestcommercialimpactorupliftinleadsandsalesin2016.
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 29
Hubshout,2015
Domanda eofferta dicontenuti
BRAND
FEATURE
RECENSIONIEPROVE
NUOVIMODELLI
DESIGN
PREZZO
OFFERTA:Volumedecrescente DOMANDA:CTRdecrescente
MODELLO
ALIMENTAZIONE RECENSIONEEPROVE
DESIGN
ALIMENTAZIONE
MODELLO
BRAND
PREZZO
NUOVIMODELLI
FEATURE
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 40
Storysequencing:impostare l’ordine dei contenuti perportare all’azione
1a StoriaCrea awarenessgrazieaearnedmedia
2a StoriaPortaall’azione conl’ownedmedia
Renault:ThenewAlpinewillbe“madeinFrance”Europe1
TheAlpine,likeyouhaveneverseenherebefore.AlpineVision
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