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Content matters for search engine SEO and Link Building Search engines index the entire Web Brand new pages can be hard for search engines to find Absence of pre-existing links isolates web pages from search engines What Google Says About Content Panda hates low-quality content Hates pages that have thin amounts of content and those that are more focused on ads Penguin targets sites that have spammy links It targets over-optimized sites Avoid getting dinged by such updates Defining SEO-Friendly Content Respect the reader's time Use effective titles for your articles Grab your readers' attention with numbers Use killer images and visuals to spice up your content Use keywords strategically Use subheads Make your content easily sharable Tell a story Content & SEO Success Pick a comfortable niche Carefully research keywords Enable social media sharing Variety is the spice of SEO Traditional still works And don’t forget to build an editorial calendar & a message matrix Especially for Content Marketers Keep it fresh Don’t duplicate Learn more about SEO Learn from experts Practice and trial and error Incorporate keywords…but don’t overdo it
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© 2012 Regalix Inc. Confidential, All Rights Reserved
Content Matters for Search EnginesNupur Pathak | Channel Head - ContentDecember 19th , 2012
© 2012 Regalix Inc. Confidential, All Rights Reserved
About Nupur
Channel Head – Content, responsible for driving content strategy at Regalix
12+ years of experience with brand strategy, marketing communication and digital content for leading multi-million dollar organizations
Crafted result-oriented content campaigns for several verticals
2
© 2012 Regalix Inc. Confidential, All Rights Reserved
Initial Analysis
Keyword Research &
Analysis
Competitor Analysis
Sitemap + RSS Feed Inclusion
Search Engine + Directory
SubmissionSocial
Bookmarking
Blog + Press Release Creation
Article Submission
Link Popularity
SERP Report
The SEO Ecosystem
© 2012 Regalix Inc. Confidential, All Rights Reserved
The SEO Pyramid
Social + SEO
Link Building
Keyword Research and Content
Consumable, Useful & Quality Content
© 2012 Regalix Inc. Confidential, All Rights Reserved
SEO and Link Building
Search engines index the entire Web
Brand new pages can be hard for search engines to find
Absence of pre-existing links isolates web pages from search engines
© 2012 Regalix Inc. Confidential, All Rights Reserved
Links Help Build Trust
© 2012 Regalix Inc. Confidential, All Rights Reserved
Trust Aggregates into Authority
© 2012 Regalix Inc. Confidential, All Rights Reserved
Authority Helps Improve Search Rank
© 2012 Regalix Inc. Confidential, All Rights Reserved
How You Can Build Links
Social Bookmarking
Press Releases
Blog Posts
Related Websites
Articles
Blog Comments
Social SitesPodcasts
Videos
Directories
Your Website
© 2012 Regalix Inc. Confidential, All Rights Reserved
How to Build Links
High Authority Sites
Key Influencers & Advanced Social Media
PR & Basic Social Media, Partnerships
Niche Directories, Article Sites, etc.
Blogs, Forums, Profiles, Email Lists
General Directories, Organizations, Classifieds
HARD
EASY
© 2012 Regalix Inc. Confidential, All Rights Reserved
That’s Why Content Matters for SEO
© 2012 Regalix Inc. Confidential, All Rights Reserved
Types of Content that Helps Search Engine Ranking
Tips and Advice Centers
Video and Audio
Content
White Papers
Widgets
Blogs
Articles
Infographics
Reports
Press Releases
Case Studies
© 2012 Regalix Inc. Confidential, All Rights Reserved
What Google Says About Content
Panda hates low-quality content Hates pages that have thin amounts of content and those that are
more focused on ads Penguin targets sites that have spammy links It targets over-optimized sites Avoid getting dinged by such updates
© 2012 Regalix Inc. Confidential, All Rights Reserved
Defining SEO-Friendly Content
Respect the reader's time Use effective titles for your articles Grab your readers' attention with numbers Use killer images and visuals to spice up your content Use keywords strategically Use subheads Make your content easily sharable Tell a story
© 2012 Regalix Inc. Confidential, All Rights Reserved
Content & SEO Success
Pick a comfortable nicheCarefully research keywordsEnable social media sharingVariety is the spice of SEO Traditional still worksAnd don’t forget to build an editorial calendar & a message
matrix
© 2012 Regalix Inc. Confidential, All Rights Reserved
Especially for Content Marketers
Keep it freshDon’t duplicateLearn more about SEOLearn from expertsPractice and trial and errorIncorporate keywords…but don’t overdo it
© 2012 Regalix Inc. Confidential, All Rights Reserved
© 2012 Regalix Inc. Confidential, All Rights Reserved 18
Get in Touch
Forefront of InnovationDigital Marketing ServicesTechnology Enabled ServicesRegalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 4 Offices
Industry Recognition
visit: www.regalix.com
For a free evaluation of your website / ecommerce portal, please get in touch with Nick Pinkerton at [email protected]
If you have any questions about this webinar please feel free to get in touch with the speaker Nupur Pathak, [email protected]
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