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Content With A Purpose
Cassidy BlackwellDIR. STRATEGIC PROJECTS,
PUBLIC AFFAIRS
@CASSBLACKSF
To Open Doors Is To Open MindsHosts are the heart of our
community.
Host-Led Storytelling: Our Approach
Visit Sweden x Airbnb
Hosts by the Numbers
• 3.1 million active hosts around the world
• Hosts keep up to 97% of what they charge
• Seniors are our one of our fastest growing demographic
• 2017: $1.8 billion USD earned by 280,000 senior hosts
Launched in 2016 with 500 Experiences
Provides excursions, adventures and more
Will launch in over 1000 destinations by the end of 2018.
Powered by local entrepreneurs and fueled by passions
Airbnb ExperiencesMAGICAL TRIPS
Bangkok
Airbnb
Community
3 Pillars for Purposeful Content
Do Good.
• Drive economic growth within communities
• Empower destinations from major cities to emerging markets
• Support environmental sustainability
Healthy TourismOUR GOALS
Office of
Healthy TourismPUERTO RICO LAUNCH
• Launched March 2018
• Partnership with Puerto Rico Tourism Company
• Launched Experiences In Puerto Rico
• Fees donated to non profits
• Press conference with Gov. Rosello, CEO Brian Chesky + Hosts
Office of Healthy TourismPUERTO RICO LAUNCH COVERAGE SNAPSHOT
Be Vocal.
Think Beyond Your Market.
Title OnlySUBTITLE HERE IF NEEDED
Takeaways
• Think locally. Not just about the visitors, but your residents.
• Source authentic content and celebrate MOMENTS.
• Stand up for your mission and values. Capture hearts.
• We’re all in this together.