Imagery

There are two main images on this contents

page, the first one is of the four boys stood

on the hill. This image takes up most of the

page so I know that it is the key feature. The

boys are wearing indie clothing which tells

me that the magazine has an indie/rock

theme. The high key lighting in the

magazine also sets the genre of the

magazine and it is bright however the

background is quite dull. The smaller image

is of a man leaning on a column which

shows the magazine is more casual than

formal. Again the high key colours show the

genre of the magazine.

Design Balance

House style

Design principles

Masthead The white text against the vibrant red

hair attracts teenagers and young people

and it also catches people’s attention. It

is very large and is in the primary optical

area, this is so as soon as you look at the

magazine, you know that it is NME.

Main image The main image is a close up of Florence Welsh’s face, there is high key lighting to highlight her porcelain skin. This shows the genre of magazine (indie).

Model credit The words ‘Florence’ are in bold black text to show that she has a bold personality. The colours black has connotations of class as she is a very classy, sophisticated and mysterious woman.

Coverlines The cover lines never use more than 4 colours; here the colours are white and black. These colours go together nicely and fit in with the house style.

Main cover line The main cover line is ‘I would never have got through the x factor auditions’ I know this because it is just above the text ‘florence’. This makes the viewer want to read on and see what Florence welsh is

saying.

House Style The majority of the text is sans serif; this means that it is easy to read. The text is quite harsh; it represents the genre of magazine. The colours are mainly red, black and white; these are the main colours for NME magazine. The text for the main cover lines are quite large however the cover lines are quite small.

Comment on how the design of the magazine cover attracts the target audience: Colour

The colours black and red have

connotations of class and mystery. This

is because Florence Welsh is one of

the very classy.

Typefaces They have chosen fonts that are easy to read, the black against the red makes it easy to read. The text is in capital letters to make it sound like who ever is saying it is shouting Photography Lighting There is high key lighting on the Florence Welsh’s face which shows her porcelain face.

Design Principles Used?

The guttenburg design principle has

been used. It directs the eye from the

masthead to the barcode, left to right.

(it is not necessarily good as it directs

the eye to the price and not the actual

content of the magazine.