PROGRAMME 4: TOURISMOVERVIEW

Context: structure of the Tourism Branch

Tourism Branch

Deputy Director-General: Dr Patrick Matlou

Chief Directorate: Tourism Development

Mahandra Naidoo

Chief Directorate: Tourism Support

Mervin Kamoetie

Directorate: Business Development

Dr Johann Kotzé (Acting Director)

Directorate: Research and Development

Lisa-Ann Hosking

Directorate: Quality Assurance

Dr Joseph Rapoetsoe

Directorate: International Tourism Liaison and Intergovernmental Coordination

Vacant

Context: partners

• South African Tourism (SAT): statutory body, funded jointly by DEAT (R 340 m) and the tourism industry (R 48 m)

• Tourism Business Council of South Africa (TBCSA): represents large industry players, and collects the voluntary tourism levy

• THETA: tourism SETA

• South African Tourism Institute (SATI): funded by Spanish donor funding. Conducts tourism awareness and training at school level

• Tourism Enterprise Programme (TEP): established by the Business Trust to assist tourism SMMEs. To be funded by DEAT from June 2004

Context: partners (Cont.)

• Regional Tourism Organisation for Southern Africa: established to develop and grow tourism amongst the 14 SADC members.

• NEPAD Secretariat and African Union: Formed to unite and develop the African Continent. We are cooperating with these partners in developing a tourism plan for the continent.

• World Tourism Organisaton: a specialised agency of the United Nations re-sponsible for developing tourism globally.

Context: goal of the Tourism Branch

Create conditions for sustainable tourism growth

and development for the benefit of all South Africans

Strategic objectives

Strategic objective: Ensure effective and efficient international and domestic tourism marketing

Strategic Objective: Develop a competitive and transformed tourism product and services platform

Strategic objective: Address gaps in the tourism logistics value chain

Strategic objective: Empower South African’s to participate in environment and tourism

Strategic objective: Strengthen cooperative governance

Strategic objective: Promote regional and continental tourism growth

Strategic objective: : Increase participation of marginalized and local people and groups in cooperative management, equitable use and benefit-sharing of natural resources

Strategic objective: Reduced releases of prioritized pollutants and waste streams into the environment and/or landfills

Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)

R 5 million (to be sourced) from National Treasury)

• Tourism Satellite Account:– Population of at least 3

tables– Audit of remaining

information gaps– Launch new surveys to fill

gaps

• Monthly monitoring and tracking of arrivals, spend, etc

• Roll-out of Fundi training• Implement Tourism

Agreements with Foreign markets, i.e. India, Iran, Saudi Arabia.

• Volume 2%• Spend 3%• Stay 10 days• Geographic

Distribution 3%

• Seasonality 5%

Expedite the implementation of the international and domestic tourism marketing growth strategies

Resourcing requirements

Key activitiesKey performance

indicators

Key outputs

Strategic objective: Ensure effective and efficient international and domestic tourism marketing

• TBCSA to assume responsibility for TOMSA levy collection, and increase in number of TOMSA levy collectors

• Motivation for increased government contribution to National Treasury

• TOMSA levy contribution to increase by

R 50 m• Government’s

marketing contribution to increase by R 50 m

Increased tourism marketing budget in order to compete effectively with main international competitors

Resourcing requirements

Key activitiesKey performance

indicators

Key outputs

Strategic objective: Ensure effective and efficient international and domestic tourism marketing

R 1 500 000

• Focusing of financial institutions and the industry on products and service gaps identified though the competitiveness study

• Launch of phase 2

• Mobilisation of at least 1 major tourist group and financial institutions respectively to invest in market aligned tourist products

Develop tourist products and services aligned to tourist market demand

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Develop a competitive and transformed tourism product and service platform

R 100 000

R 500 000

• Negotiations with DHA to enhance visa access in respect of priority markets

• Facilitate air access in respect of priority markets, jointly with DoT, DPE and SAA

• Welcome Campaign and SA Host training rolled-out to frontline SARS and DHA staff at all ports of entry

• Enhanced visa access for at least 2 priority markets

• Increased frequencies from at least 2 priority markets

• Critical road and air infrastructure upgraded in at least 3 of the 6 less visited provinces

• Improved services to tourists from all frontline DHA and SARS staff at all ports of entry

Facilitate easier tourist access to SA, and movement of tourists within SA

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Address gaps in the tourism logistics value chain

R 500 000 for initial work (additional funds to be sourced from poverty relief)

R 5 m committed by SA Tourism

• Tourist route development, integrating poverty nodes, rural areas, national parkes, ertc

• Roll-out of the Domestic Tourism Growth Strategy

• 10% increase in domestic tourism into townships and rural areas

• Domestic tourist trips increased from 7m leisure trips to 8 million

Build a tourism nation

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Empower South African’s to participate in environment and tourism

Strategic objective: Strengthen cooperative governance

R 500 000 (additional funding to be leveraged through the Spanish government and THETA)

R2.4 (Sponsorship)

R 500 000 (DEAT)

R 500 000 (DEAT)

R1 000 000 (DEAT)

• Development and implementation of the HRD strategy

• Effective use of SATI to undertake training of tourism officials

• Alignment of activities through MINMEC and MIPTECH

• Sharing of procurement monitoring tool

• Sharing of tourist guide monitoring tool and statistics

• Tourism training of 90 provincial tourism officials in all 9 provinces

• At least 3% of TEP funding obtained from provinces

• Alignment of business plans across all 9 provinces

• 100 Interns to be trained in tourism sector

• Foreign Language training (140)

• Exchange Programmes (80)• Tourist Guide Training (100)

Alignment and capacity enhancement of tourism partners, particularly at provincial government level, to promote tourism development

Resourcing requirements

Key activitiesKey performance indicatorsKey outputs

• R 168 000 (additional funding to be sourced through poverty relief)

• Jointly with MCM, undertake certification process and pilots

• Identify priorities and quantify needs respect of the fishing harbours. Raise funds and initiate

• Blue Flag certification of 3 beaches

• Develop tourism potential of 4 fishing harbours

• R 1 m to appoint contract project management resources

• Partnership with B&C to develop the tourism potential of TFCAs and protected areas

• Tourism infrastructure and product development in 4 ecotourism priority areas

Leveraging of tourism potential of TFCAs, harbours and other assets to provide income generating opportunities for local communities

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Increase participation of marginalised and local people and groups in cooperative management, equitable use and benefit sharing of natural resources

RETOSA

Membership fees

R2 018 545

• Facilitate the refocusing of RETOSA

• Key Markets

• Transformation of RETOSA into a strong regional tourism marketing organisation

• Roll out of Bi-Lateral and Multi-lateral agreements

AU

945 115.60 (104.780 Euro) Membership fees

35 430.00 (5000U$)

10 425.00 (1500U$)

• Establish partnership with the AU

• Implementing Key Projects

• Completion of the NEPAD tourism action plan

• WTO• IOTO• ATA

Effective utilisation of our membership of multilateral organisations, and bilateral agreements to promote tourism

Resourcing requirements

Key activitiesKey performance indicatorsKey outputs

Strategic objective: Promote regional and continental tourism growth

• Develop criteria jointly with the Grading Council, and implement

• Inclusion of environmental management criteria in the grading process

Source funding through poverty relief

• Identify sites and leverage resources jointly with Branch: EQ&M

• Waste management in at least 2 tourism priority areas

Promote environmental management through tourism

Resourcing requirements

Key activitiesKey performance indicatorsKey outputs

Strategic objective: Reduced releases of prioritised pollutants and waste streams into the environment and/or landfills

R 400 000

R 10 m

R 700 000

R 15m to be sourced from DBSA

R 650 000

R 383 000

• Development and implementation of the scorecard

• Sustaining of TEP• SMME funding for Indaba, ITB,

WTM, etc• Roll-out of SMME training

programme

• Software development and implementation of the procurement monitoring tool

• Updating, translation and printing of the funding and support handbooks

• 20% increase in number of BEE tourism SMMES

• 20% increase in public sector procurement from BEE tourism SMMES

Ensuring transformation of the tourism industry

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)

+- R10m to be sourced from Spanish Government

• Establishment of a strong partnership with DoL and THETA

• Monitoring of THETA• Application to the Spanish

government to continue to fund SATI

• At least 700 new learnerships achieved

• Establishment of a strengthened and resourced SATI

Ensure the development of the required human resource base

Tourism Grading Council of South Africa (TGCSA)

• Growing the capacity of the Grading Council in partnership with SA Tourism

• Training of black assessors (56)

• At least 25% of tourism establishments to be graded in the focus sectors identified by the Grading Council

• At least 100 black tourist guides trained and employed

Ensuring quality in respect of tourism products and services

Resourcing requirements

Key activitiesKey performance indicators

Key outputs

Strategic objective: Empower South African’s to participate in the environment and tourism

THANK YOU