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Participating life insurance
Continuing Education for Advisors
Life’s brighter under the sun
knowledge continuing training educate online awareness participate
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
2
Learning objectives
By the end of this course you will be able to:
Explain what participating life insurance is
Explain how participating life insurance works
Know when to recommend participating life insurance
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
Now more than ever, participating permanent whole life plans offer tremendous value to participating policyholders. Canadians have increasingly demonstrated renewed interest in par products. Sales have been on the rise since a low in 2001, while sales of universal life (UL) have declined or held steady over the same period.
As the Canadian boomer market moves from the accumulation of assets to protection and
as they transfer those assets to the next generation, they are looking for products that offer
both growth and stability.
3
The benefit of participating life insurance in today’s market
What is participating whole life?
Participating life insurance plans offer clients the opportunity for
long-term growth without the volatility traditionally associated
with equity markets.
?
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
4
How does participating life insurance work?
Life insurance involves the transfer of risk from an individual to a life insurance company. With participating life insurance, a portion of the risk is shared among the policyholders and the company.
As part of the risk-sharing relationship, participating policyholders may also share in certain
rewards when policies perform better than originally expected. This reward may come in
the form of a policyholder dividend, which is a portion of the earnings from the insurance
company’s participating account. This account is where the investments, expenses and other
items related to the company’s participating policies are tracked. The company determines
at least annually, through the sole discretion of its Board of Directors, if there will be a
dividend and the amount of any dividend.
What are the differences between participating policyholder dividends and shareholder dividends? Policyholder dividends are based on the experience of the company’s participating account.
Shareholder dividends are based on the company’s overall performance, including earnings
from all of its lines of business.
There is no direct relationship between these two types of dividends. That is why it’s possible
for policyholder dividends to decrease in the same year the company’s shareholder dividends
have increased. Consequently, it is also possible for policyholder dividends to increase in the
same year that shareholder dividends have decreased.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
5
What determines the dividend credited to a participating policy?
It is important to note that policyholder dividends are not guaranteed and they will vary from year to year.
Participating policies are grouped based on certain factors such as the type of policy and
when it was purchased. The experience of each group determines the dividends available
to be allocated within the group. This approach in determining dividend allocation is
known as the contribution principle and is used by life insurance companies in Canada
to help ensure a fair distribution of the participating account earnings among the
participating policyholder groups.
The amount of dividends allotted each year can vary upward or downward as a result of a
change to the dividend scale. The dividend scale is the outcome of a series of calculations.
It will determine how the available earnings for the group will be allocated to each
individual policy in the form of policyholder dividends.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
6
What is meant by experience?
Insurance companies will design their products based on a set of risk assumptions to be shared with the policyholder. These risks include investment returns, mortality, expenses, taxes, inflation and the number of policyholders they assume will cancel their coverage.
Each year, the company compares these assumptions to the actual results and the anticipated
future results for their participating life insurance product. This assessment defines the
experience for the group. Experience that is better than the assumptions made creates
earnings that are available to be distributed as policyholder dividends. When experience
worsens, earnings available to be distributed as dividends will decrease. If the experience is
equal to or worse than the assumptions made, dividends may be zero.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
7
There are three key risks that can be used to further explain how experience impacts the dividend scale and the earnings available to be allocated as policyholder dividends.
Expense risk Mortality risk Investment risk
- Like any business, an insurance company has expenses such as the cost to develop, market, distribute and administer insurance products
- Expense risk reflects the company’s ability to control and reduce expenses, relative to the assumptions made in the dividend scale
- The impact of the expense experience on participating account earnings is relatively small, but changes can have a significant impact on participating policies with smaller face amounts
- During periods of high inflation, expenses will increase
- Mortality is the number of deaths expected to normally occur in a given group at a given age
- Mortality risk reflects the death benefits actually paid, in relation to the assumptions made in the dividend scale for the group
- The impact of mortality experience on participating account earnings is gradual over time because mortality trends and changes to mortality trends develop slowly
- Premiums from all participating policies in the group are pooled; funds not required to pay benefits, expenses and taxes are invested to provide for future benefits
- The investment risk reflects the company’s actual returns on the invested funds, net of losses due to defaults, in relation to the assumptions made in the dividend scale for the group
- Investment experience is usually the most important factor in determining annual participating account earnings
- The participating account has investments in a variety of asset classes and has a long-term investment strategy
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
8
How do participating account portfolio investments respond to market conditions?
The investment return experience is normally the
most important factor influencing the earnings
available to be credited as policyholder dividends.
A long-term investment strategy, together with
a large, well established participating account,
contributes to more stable investment returns.
As a result, these investment returns tend to
fall more slowly than actual interest rates and
equity markets. They also recover more slowly
when actual interest rates increase or equity
markets enter periods of growth. The following
chart illustrates the performance of the Sun Life
Participating Account over the past 25 years.
Historical returns35%
30%
25%
20%
15%
10%
5%
0%
-5%
-10%
-15%
-20%
-25%
-35%
-30%
Dividend Interest CPIS&P/TSX 5-year GIC10-year GOC bond
1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Calendar year
? Why Sun Life Financial for par?We sold our first participating life
insurance policy in 1871. We’ve
paid policyholder dividends every
year since 1877 and have a large,
prudently managed par account.
We have over $16 billion in par
account assets, and support
1.6 million par policyholders
who have over $87.6 billion of
participating life insurance with us.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
9
What safeguards are in place to protect the interests of participating policyholders?
The participating account is kept separate
As required by law, the insurance company maintains an account for its participating
policies that is separate from the accounts for its non-participating policies and other
businesses. The participating account records the assets, liabilities, premiums and any
earnings for the participating policies only.
With participating life insurance, only the base insurance amount and any additional
coverage provided under either a dividend option or any optional plus premium benefit
are considered participating. All other optional benefits are considered to be
non-participating and do not contribute to the participating account, nor are they
eligible for policyholder dividends.
The Board of Directors (the Board)
The Board decides if policyholder dividends will be paid and the dividend scale that
will be used to allocate them. Participating policyholder dividends are reviewed at least
annually. The Board considers the participating policyholder dividend recommendation
of the company’s Appointed Actuary who applies sound actuarial principles and
practices in formulating the recommendation. Before declaring the annual participating
policyholder dividend, the members of the Board review a written report that includes a
signed opinion from the Appointed Actuary stating that the policyholder dividends being
considered are in accordance with the company’s dividend policies.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
10
Dividend options
Paid-up additional insurance
Base insurance amount
* The total death benefit is not guaranteed.
Total death benefit*
Time
Paid-up additional insurance
Paid-up additionalinsurance
Policyholder dividends credited to the policy are used to purchase paid-up additional
insurance. The paid-up additional insurance is added to the base insurance amount creating
another layer of permanent protection. This layer as well as the base insurance amount is the
basis for earning dividends, resulting in a compounding effect of dividend earning potential.
The paid-up additional insurance also has a cash value which accumulates over time on a
tax-preferred basis.
Paid-up additional insurance
Enhanced insurance
Annual premium reduction
Dividends on deposit
Cash payments
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
11
Enhanced insurance
Enhanced insurance is a dividend option that enables clients to establish a permanent life
insurance policy in a cost-effective manner. With enhanced insurance as the dividend option,
on each policy anniversary any dividend credited to the policy is used to purchase a
combination of yearly term insurance and paid-up additional insurance (PUA). This combined
amount is equal to the enhanced insurance amount set out in the client’s policy.
In the graph to the right,
you can see the various
layers of coverage in a
policy with the enhanced
insurance dividend option.
The first layer is the base
insurance amount which is
the permanent insurance
that is guaranteed for the
entire lifetime of the insured
person, regardless of future
dividend scales, provided all of the required premiums are paid.
The next layer is the enhanced insurance amount – at issue this is made up entirely of yearly term
insurance. On every policy anniversary, any dividends credited are used to purchase a combination
of yearly term and paid-up additional insurance equal to the initial enhanced insurance amount.
Over time, paid-up additional insurance replaces the yearly term insurance.
Yearly term
Dividend crossover point
Base insurance amount
Time
Paid-up additionalinsurance
* The total death benefit is not guaranteed.
Total death benefit*
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
12
The dividend crossover point
occurs when all of the yearly term insurance is
replaced by paid-up additional insurance. Then
any future dividends are used to purchase more
paid-up additional insurance. The paid-up
additions earn dividends and accumulate cash
value. The result is a higher total cash value
and a higher total death benefit. An important
element of the enhanced insurance dividend
option is which of two guarantees the client
chooses at purchase.
Lifetime guarantee
With the lifetime guarantee, the enhanced insurance amount is guaranteed for the life of the
policy regardless of the policyholder dividend performance. If the policyholder dividends
credited to the policy are insufficient to pay for the yearly term insurance required, we will
surrender any previously purchased paid-up additional insurance for its cash value to make
up the amount owing. This ensures that the total death benefit remains intact.
Even if the combination of the dividend credited and cash value from surrendered paid-up
additional insurance is insufficient to pay for the cost of the yearly term insurance, the
lifetime guarantee will ensure the total death benefit remains intact.
Sun Par Protector offers
clients the choice of two
guarantees under the
enhanced insurance dividend
option. They can choose
either the lifetime guarantee,
or the 10-year guarantee.
!
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
13
10-year guarantee
If a client selects the 10-year guarantee, the enhanced insurance amount is guaranteed for
the first 10 years of the policy regardless of policyholder dividend performance.
If the policyholder dividends credited to the policy are insufficient to pay for the yearly term
insurance required, we will surrender any previously purchased paid-up additional insurance
for its cash value to make up the amount owing. At any time during the first 10 years, if the
combination of surrendered paid-up additional insurance and policyholder dividends can’t
cover the cost of the yearly term insurance, we guarantee the total death benefit will remain
intact during that time.
Starting on the 11th policy anniversary, if the
combination of policyholder dividends and
surrendered paid-up additional insurance
(PUA) is not sufficient to cover the cost of
yearly term insurance, we will reduce the
remaining yearly term insurance to the
amount that may be purchased at that time.
To maintain the original coverage, the policy
owner may make additional payments in
the form of plus premium benefit payments
which we determine are enough to prevent
a reduction to the enhanced insurance
amount from occurring. Under these
circumstances, these additional payments
will not be subject to additional evidence
of insurability. However, the policy owner
will be limited to paying what is needed to
maintain the yearly term insurance.
Note about surrendering PUAs When PUAs are surrendered
for their cash value, the death
benefit will decrease by more
than the cash value. This is a
result of the multiplier effect of
PUAs where one dollar of cash
value equals more than one
dollar of death benefit.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
14
Annual premium reduction Dividends credited to the policy are used to reduce the annual premium for the next policy
year. If in the future the dividends exceed the annual premium, then the excess amount is held
in the withdrawable premium fund.
Dividends on deposit Dividends credited to the policy are automatically deposited into an account that is similar
to a savings account and earns taxable interest. Clients have access to these dividends at any
time. The death benefit is equal to the base insurance amount plus any remaining dividends
on deposit. Dividends paid will become taxable once cumulative dividends paid exceed the
adjusted cost basis of the policy.
Cash paymentDividends are paid in cash directly to the client each year. Dividends paid will become taxable
once cumulative dividends paid exceed the adjusted cost basis of the policy.
Summary of dividend options available
Annual cash flow
Cash accumulation
Increase in death benefit
Annual tax reporting
Paid-up additonal insurance No Yes Yes No
Enhanced insurance No Yes No1 No
Dividends on deposit No Yes Yes2 Yes
Annual premium reduction Yes No No Yes
Cash payment Yes No No Yes
1 May occur if and when the dividend crossover point is reached.2 The value of dividends on deposit is added to the death benefit.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
15
While premium offset provides clients with future flexibility for premium payments, it is
important to remember that other values, such as the increase in death benefit and cash
value, will not accumulate to the same extent as they would if the client continued to pay the
premium with out-of-pocket payments.
And while the performance of policy owner dividends plays an important part in determining
the future premium offset point, there are a number of other factors that should be taken
into consideration. These factors include cash withdrawals, policy loans, a change in dividend
option and the addition of optional benefits to the policy.
Premium offsetPremium offset is a non-contractual feature that may be available at some point in the future.
If your clients select paid-up additional insurance or enhanced insurance with the 10-year
guarantee as their dividend option, they may be able to select premium offset in the future.
After paying the required premiums for a number of years, annual dividends combined with
the surrendering of existing paid-up additional insurance for its cash value are projected to be
sufficient to pay the required premium in future years.
Premium offset may occur when the base insurance
amount and any paid-up additional insurance have
created a base large enough to earn enough policy owner
dividends, which in combination with the surrendering of
paid-up additional insurance, are projected to be sufficient
to cover the cost of future premiums.
Continuing education for advisors
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16
If your clients elect paid-up additional insurance as their dividend option, the potential
premium offset point may occur earlier than if they elected enhanced insurance as their
dividend option.
This is because the policyholder dividends credited under the paid-up additional insurance
dividend option are used entirely to purchase additional insurance. Whereas, with enhanced
insurance, the policyholder dividends are being used to purchase a combination of
paid-up additional insurance and yearly term insurance.
So while changes in the dividend scale will have an impact on the premium offset point,
regardless of the dividend option elected, clients electing enhanced insurance as their dividend
option will likely see a greater impact than those electing paid-up additional insurance.
Even if the policy has gone on premium offset, if the dividend scale is reduced in the future,
clients may have to either resume paying premiums to maintain their coverage, or elect a
decrease in the death benefit.
Paid-up additionalinsurance
Currentdividend scale
Premium offsetat year 15
Base insurance amount
Time
Alternatedividend scale
* The total death benefit is not guaranteed.
Total death benefit*
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Plus premium benefitParticipating whole life insurance products typically offer clients the opportunity to make additional
payments beyond the required premiums. This option would generally be available to be made
either as lump-sum payments or combined with the scheduled required premiums.
The availability of this option will depend on the terms set by the insurer, but is typically available
when the client has chosen either the paid-up additional insurance or enhanced insurance dividend
options. The additional premiums paid under this option allow the policyholder to increase the
amount of paid-up additional insurance purchased. The result will be a more rapid accumulation of
paid-up additional insurance and the cash value associated with it. The insurer will set maximums in
order to prevent the growth from exceeding the maximum tax exempt limit.
With enhanced insurance as the dividend option, the total death benefit will not increase
immediately. Instead, the paid-up additional insurance purchased by the additional premiums
would replace the yearly term portion of the enhanced insurance more rapidly. Eventually, the
paid-up additional insurance would entirely equal, then exceed, the enhanced insurance amount,
making the total death benefit grow from that point onward.
Base insurance amount
Time* The total death benefit is not guaranteed.
Paid-up additional insurancepurchased by
plus premium benefit
The power of plus premium benefitPaid-up additional insurance dividend option
Paid-up additionalinsurance purchased
by dividends
Total death benefit*
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How to calculate the total cash value:
Guaranteed cash value +
Any accumulated dividends on deposit +
Cash value of any paid-up additional insurance +
Any value in the withdrawable premium fund –
Any outstanding policy loans or automatic premiums loan =
Total cash value
$
The total cash value of the plan is made up of guaranteed cash value plus any cash values
that are generated by dividends, as well as any plus premium benefit payments if the client
has elected the optional plus premium benefit.
Policy cash values – what they mean and how they are calculated
Guaranteed cash value:
Guaranteed cash values are set out in the
client’s policy. They typically begin at the
end of year five. Guaranteed cash values are
not affected by the dividend option selected.
They are determined on the base permanent
insurance portion of the policy and vary by
issue age, sex, payment period, smoking status
and payment duration.
Non-guaranteed cash value:
Non-guaranteed cash values arise when
dividends are used to purchase paid-up
additional insurance or left on deposit.
These cash values are available only if
a client has elected paid-up additional
insurance, enhanced insurance or
dividends on deposit as the dividend
option with the policy.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
19
Cash accessibility options
Cash withdrawals are:
• Availablewithpaid-upadditional
insurance or dividends on deposit.
• Notavailablewithenhanced
insurance, annual premium
reduction or cash payments.
Another way clients can access the cash value from their participating policy is through withdrawals.
If a client has elected either paid-up additional
insurance or dividends on deposit as their
dividend option for their policy, they can
access the cash values arising from policy
owner dividends through withdrawals.
Withdrawals are available in amounts equal
to or greater than $1,000.
If the dividend option is paid-up additional insurance, the cash withdrawals are made by
surrendering paid-up additional insurance to access the policy’s cash value. The total death
benefit will be reduced by the amount of the paid-up additional insurance surrendered for
the withdrawal. It is important to note that the death benefit will be reduced by more than
the amount withdrawn. That’s because, with paid-up additional insurance, one dollar of
cash value results in more than one dollar of death benefit.
If a withdrawal of guaranteed cash values is made, the base permanent insurance portion
and all other guaranteed values associated with the plan will be reduced accordingly. Cash
withdrawals are not available with enhanced insurance, annual premium reduction, or
cash payments.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
20
Policy loans• Clientscanaccessthecashvalueofthepolicy
through a policy loan, anytime the policy is
in force. A policy loan will accrue interest.
• Theclientcanrepaythepolicyloanatany
time without penalty. Upon the insured
person’s death, the balance of any policy loan
is subtracted from the death benefit payable.
• Iftheclientrequestspolicyloans,they
will be subject to taxation to the extent the
loan exceeds the adjusted cost basis (ACB)
of the policy.
• Upto100%ofthetotalcashvalue,
less one year’s interest, less any existing
indebtedness may be borrowed.
• Policyloansareagoodwayfor
clients to take advantage of the cash
accumulated in their policy. The higher
the total cash value in the policy, the
more funds the client can borrow.
Adjusted cost basis (ACB) The ACB of a life insurance policy is
calculated using a complex formula that takes into account all premium
payments, withdrawals, loans and the net cost of pure insurance.
$
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
21
Non-forfeiture optionsSun Par Protector and Sun Par Accumulator have non-forfeiture options that can keep
some coverage in force for clients, in case they can’t pay the required premiums.
Automatic premium loan
If a premium is outstanding, the amount will first be taken from the withdrawable
premium fund. If there isn’t enough money in the withdrawable premium fund, then the
amount will be paid through an automatic premium loan. Automatic premium loans are
available only to pay unpaid premiums and cannot be requested by the client.
The client’s policy will lapse when the total loan plus applicable interest exceeds the total
cash value of the policy.
Reduced paid-up life insurance
With reduced paid-up life insurance, Sun Life Financial will decrease the death benefit
to an amount where premiums will be no longer payable. If the dividend option on
the original policy was either enhanced insurance or annual premium reduction, it will
automatically change to paid-up additional insurance. Any benefits attached to the policy
will be terminated once the policy changes to reduced paid-up.
You can customize clients’ policies with these optional non-par benefits
!Term insurance (base insured) – 5-, 10-, 20-year
Term insurance (additional insured) – 5-, 10-, 20-year
Child term insurance
Accidental death benefit
Total disability
Total disability benefit for juveniles
Owner waiver on disability
Owner waiver on death
Guaranteed insurability benefit
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Life’s brighter under the sunwith Sun Life Financial
22
When to use participating whole life?
Estate protection – Par whole life is an ideal choice for estate protection as it offers
an increasing death benefit.
Investment shelters – On an individual or corporate basis, par whole life is ideal
for its long-term growth potential. The compounding effect of dividends allows clients to
accumulate significant sums within their policy, without necessarily exposing themselves to
volatile equity markets.
Leveraging – Ideal for clients looking to supplement their retirement income, a par
policy allows the client to take advantage of the policy values. Due to the stability of the
guaranteed cash values and previously credited dividends, clients can potentially access
greater amounts through a leveraged lending arrangement.
Young children – A 20-pay plan is an ideal configuration for juveniles.
Par as an asset class – For those clients who may be equity heavy, participating
whole life plans allow policyholders to diversify their assets.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
23
Meet Frank
Frank, age 55 has built a sizeable estate and is looking forward
to an early retirement. He is also laying the groundwork for an
efficient transfer of wealth to his three grown children.
The challenge – Frank’s experience in the world of investing has been
bittersweet. His hands-on approach has allowed him to successfully build
a sizeable portfolio. However recent pullbacks in equity markets have left
him scratching his head. He built his fortune over his lifetime and does not
want to see it decreased through excessive exposure to unpredictable equity
markets. As he approaches retirement, Frank’s focus will be to slow down
and take a more passive approach to protecting his assets.
The solution – If Frank purchases a $1M Sun Par Accumulator policy
and selects paid-up additional insurance as the dividend option, his annual
premium would be $46,030. As Frank has substantial non-registered assets,
he also chooses to add the plus premium benefit. This would allow him
to make additional annual payments of $7,520 for a total of $53,550.
He would make these payments for the next 10 years.
Sun Par Accumulator could provide an ideal estate transfer vehicle for Frank.
The policy illustration projects a tax-free death benefit of $1,610,630 at
age 85, assuming the current dividend scale. Dividends are not guaranteed
and will vary based on a number of factors including investment returns,
mortality, inflation, lapses and taxes.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
24
Sun Par Protector is funded using base premiums of $42,090
with plus premium benefit of $11,460. Premiums are made for 10 years
and then projected to go on offset. By comparison, the total cash value
of Sun Par Protector at year five is $89,546 versus $246,871 for Sun Par
Accumulator. This is an ideal solution for Frank as he is used to hands-on
management of his investments and likes to see that his premiums are
reflected in his cash values in the early years.
Given Frank’s history of hands-on management, the higher early cash values
available with Sun Par Accumulator give him the comfort he is looking for.
The policy cash value projected at year five is $246,871. As a par policy, Sun Par
Accumulator can provide Frank with access to a stable and well managed par account
to assist him with his estate transfer wishes and the opportunity for growth.
Male, age 55, non-smoker, $1M death benefit, paid-up additional insurance
Sun Par Protector
Sun Par Accumulator
Projected total cash value comparison
0
5
10
15
20
25
30
35
Sun Par Protector Sun Par Accumulator
55 65 75 85 95
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Tota
l dea
th b
enef
it
Age
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
25
Meet Mary and Dianne
Mary and Dianne are identical twins, age 45. Both earn $500,000 per year as lawyers, have maxed out their
registered retirement savings plans (RRSPs) and are looking for
permanent life insurance protection for estate preservation with an
element of additional tax-preferred savings.
The challenge – While much of their lives have been identical – both
married, two children and a dog – they have truly different investment styles.
Mary invests heavily in the market, and market turmoil does not cause her
sleepless nights. She enjoys the opportunity for potential high returns.
On the other hand, Dianne is willing to give up some potential return for
more steady and stable growth.
Both have a $1M permanent life insurance need.
The solution – Dianne purchases a 20-pay $1M Sun Par Protector
policy with paid-up additional insurance as the dividend option. Premiums
of $33,480 are payable for 20 years. Dianne is comfortable with the steady
and conservative nature of the investments held within the par account.
She likes the fact that the diversified portfolio of bonds, mortgages, real
estate and conservative equities are managed with a long-term view.
As Mary prefers to make her own investment decisions, she chooses a
“no bonus” universal life plan with a $1M face amount, an increasing death
benefit and a level cost of insurance structure. She also contributes annual
premiums of $33,480 for 20 years and selects a diversified mix of equity
based investments. While she realizes that the returns within her policy will
fluctuatefromyeartoyearsheassumesanaveragenetrateofreturnof6.5%
over the life of the plan.
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26
Thanks to strong equity market performance, Mary’s universal life plan
resulted in larger cash values and death benefits at ages 65 and 75. However,
softer and more volatile markets in the years leading up to age 85, resulted in
a universal life policy with a lower cash value and death benefit than Dianne’s
Sun Par Protector policy. The Sun Par Protector plan has benefitted from stable
and consistent returns of the par account.
While both Mary and Dianne were able to meet their need for a tax-preferred estate
protection solution that provided the opportunity for increasing cash values and death
benefit, they both went about it a different way.
Sun Par Protector may be ideal for those conservative clients who appreciate a solution
that offers the potential for lower volatility in cash value and death benefit growth over
time without the need to make ongoing investment decisions.
Female age 45 non-smoker, $1M SunUniversalLife and $1M Sun Par Protector
Sun Par Protector
SunUniversalLife
Projected death benefit comparison
05
101520253035404550
Sun Par Protector SunUniversalLife
45 55 65 75
$5,000,000
$4,500,000
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Tota
l dea
th b
enef
it
Age
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
27
Meet Paul
Paul, 45, is a successful executive with a young family and a
$500,000 permanent life insurance need. Even though he is not planning
to retire for another 20 years, his focus on asset accumulation has
resulted in building a significant portfolio. Part of Paul’s success lies in
his passion for his career and willingness to take risks. As a result, Paul’s
long-term assets are primarily equity based.
The challenge – Paul has been anxiously watching market events over the
past two years and is concerned about what the future holds for his family. In
addition to his $500,000 permanent life insurance need, Paul is looking for ways
to shift a portion of his assets to a tax-preferred environment while diversifying
his holdings away from the volatility of a straight equity based portfolio.
The solution – Paul purchases a $500,000 20-pay Sun Par Protector
policy and selects paid-up additional insurance as the dividend option.
Annual premiums for this plan are $17,270 and are payable for 20 years.
Sun Par Protector is an ideal solution for Paul as it provides the permanent
life insurance protection he requires with premiums that stop at his planned
date of retirement. As a participating policy that is eligible to earn dividends,
it provides the opportunity to accumulate significant cash values in a
tax-preferred environment.
The policy illustration projects a tax-free death benefit of $1,869,071 at age 80,
assuming the current dividend scenario. Dividends are not guaranteed
and will vary based on a number of factors including investment returns,
mortality, expenses, taxes and inflation. The projected total cash value of this
plan is $560,448 at age 65. Cash values can be accessed should Paul need to
supplement his retirement income.
Continuing education for advisors
Life’s brighter under the sunwith Sun Life Financial
28
This solution also addresses Paul’s diversification concerns. Investment returns
are one of the primary factors influencing the earnings available to be credited
as dividends. Investments within the par account are managed to help meet
the long-term needs of our participating policyholders. Due to the long-term
investment philosophy of this account and the relatively stable cash flows into
this account, Sun Life Financial can invest in longer-term holdings such as real
estate, equities, bonds and mortgages.
Male, age 45, non-smoker, $500,000 Sun Par Protector – 20-pay
Total cash value
Total death benefit
Projected death benefit and total CSV comparison
0
5
10
15
20
25
30
35
40
45 55 65 75 85 95
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Tota
l dea
th b
enef
it
Total cash value Total death benefit
Age
Continuing education for advisors
Why partner with Sun Life Financial?
1. Brand, strength and integrity
2. Competitively designed and priced products
3. Sales strategy tools
4. Expert, accessible underwriting
5. Regional support
6. VIP treatment via Strategic Partner Program
www.sunlife.ca/advisorVisit us around the clock to check out our broad range of tools and support services, including our
proprietary sales concepts, Finanical Advisor bulletins, case studies, needs analysis softward and full
product guides.
Want to know more?If you already work with Sun Life Financial you can contact your regional distribution office to
arrange for face-to face case assistance, or consultation on advanced tax estate planning issues.
Call 1 800 800-4SUN/4786 option 5.
If you don’t currently work with Sun Life Financial call 1 800 800 4SUN/4786 option 3, 1 to
inquire about contracting.
Life’s brighter under the sun
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