Controlling Your Online Presence

Ian Cleary RazorCoast & RazorSocial

It’s time to plant your seeds for

2015

Become More Organized

Better Content Promotion

Optimize Results

©2013

WhitePaperSource

Publishing• Do

NOT distribute

Organized

FIND POPULAR CONTENT

Also useful to check who is

sharing the content

www.Buzzsumo.com

FIND POPULAR CONTENT

Also useful to check who is

sharing the content

www.Buzzsumo.com

FIND KEYWORDS DRIVING TRAFFIC TO COMPETITORS

www.semrush.com

VIEW TOP 10 RESULTS

www.semrush.com

PLAN OUT YOUR CONTENT

“A Blog Without an Editorial Calendar

is Like a Project without a Plan”

PLAN AHEAD WITH YOUR CONTENT

www.CoSchedule.com

SCHEDULE SOCIAL MEDIA OUTPOSTS

www.CoSchedule.com

SCHEDULE SOCIAL MEDIA OUTPOSTS

www.CoSchedule.com

Create and schedule the posts/tweets to promote your blog

article (all within WordPress)

PLAN OUT YOUR IMAGERY

www.Buzzsumo.com

SHARE MORE THAN ONCE

CONTINUOUSLY SHARE EVERGREEN CONTENT

www.BulkBuffer.com

BUILD RELATIONSHIPS WITH INFLUENCERS

FINDING JOURNALITS

FINDING JOURNALITS

USE FACEBOOK ADS

FACEBOOK RETARGETING

CONVERT YOUR FANS TO EMAIL SUBSCRIBERS

• Reach of email

– 20-25%

• Reach of Fans

– 10-15%

• Reach of people who are fans and email subscribers

– Greater than 30%

Email Subscribers

Facebook Fans

RUN A COMPETITION

www.Heyo.com

RUN A COMPETITION

www.Heyo.com

Connect to whichever email

service you are using

OPTIMIZE SOCIAL SHARING

www.filament.io/flare

OPTIMIZE SOCIAL SHARING - MOBILE

SHARING ANALYTICS

OPTIMIZE YOUR BOOKING PROCESS

Are you planting your seeds?

Controlling Your Online Presence

Ian Cleary RazorCoast & RazorSocial