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#SOCIETY30 RONALD VAN DEN HOFF

Convenience platform: Zero Budget Marketing

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Key note to meet up of Convenience Platform, a group of Dutch Retailers, Merchants, Producers and more. Maarssen, The Netherlands. November 2012.

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Page 1: Convenience platform: Zero Budget Marketing

#SOCIETY30

RONALD VAN DEN HOFF

Page 2: Convenience platform: Zero Budget Marketing

ZOMBI EC A S I N OCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

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ZOMBI EBLOOPERS

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ZOMBI EBLOOPERS

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ZOMBI EBLOOPERS

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SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

BEFORE 1800 1850 1990 20302015

Page 10: Convenience platform: Zero Budget Marketing

Visual: Marco Derksen, Upstream.

“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

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sharing

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B I G D A T A&

R E A L T I M EORGANIZATION

R E S P O N S I V E

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

REDISTRIBUTION

P R O D U C TSERVICE SYSTEM

C O O P E R AT I VEL I F E S T Y L E

COLLABORATIVE

PRO-SUMPTION

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

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P O P U P

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THE LONGTAILO F S T U F F

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FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

ATTENTION +

TIME +___________

= MONEY

‘SERENDIPITY MACHINE’ ASBUSINESSMODEL

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S.C.

S.C.

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3 R D S P A C E

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3 R D S P A C E

live chatbox

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TAICHI

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3 R D S P A C ECOLLABORATION

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TAICHI

S H A R E T H EA B U N D A N C E :

MAX STRATEGY

3 76 LOCATIONS

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TAICHI

?? ??!!

BUZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

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“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

B U Z Z

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THE S2M MESHCONTENT AGREGATION &CURATION

V

V

M

V

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J O B S :

S A L E S

M A R K E T I N G

PR MANAGER

RESERVATIONS

W E B M A S T E R

P URC H AS ING

F&B MANAGER

HR MANAGER

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