PowerPoint Presentation

CONVERSIONARCHITECTURE

Testing dataKeyword expansionHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksResults analysisStrong content

Testing dataKeyword expansionHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksResults analysisStrong content

Testing dataHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksStrong content

Keyword expansionResults analysis

Proprietary technology for content management and assemblyof conversion-architectedhighly optimizedlanding and destination pages

Not dynamic content!Pre-built contentHundreds, thousands even tens of thousands of pagesAll uniqueAll non-duplicativeValuable, useful, important information for each specific userSearch engine friendlyHighly indexableAll content rich

More market share in organic search resultsAdded efficiency for paid search campaignsCapture traffic from a wider spectrum of queriesHighly ranked and relevant for more keyword stringsStronger content to improve position and CTRMap campaigns to highly targeted contentBoost quality score and improve positioning on SERPsMore visibility, more clicks at a lower CPC

CONVERSIONARCHITECTURE