Conversion RateDynamsoft

  Jan Feb Mar Apr May Total

Unique Visitors 27235 27585 30555 31517 30660 144,567

Download 1580 1334 1233 1227 1198 6572

Purchase 95 68 95 87 85 430

V->D 5.80% 4.84% 4.04% 3.89% 3.91% 4.55%

D->P 6.01% 5.10% 7.70% 7.09% 7.10% 6.54%

V->P 0.35% 0.25% 0.31% 0.28% 0.28% 0.30%

Planning (1)Value:

1.The most impressive words you’ve heard from our customers. (about our product, service)2.One of the most unusual questions we’ve ever had was …3.One thing people tell us they are confused about our business is …4.I was especially proud when I helped a customer with …5.We do lots of things that customers never see; if they knew this they would …6.The biggest error made by first-time buyers is …7.When we talk with customers, they always tell us … (about our business)

Planning (2)Customers:

1.Who is your customers?2.Behaviors

Persuasive Content

Features vs. BenefitsNavigationPresentation

Sample 1

The 2005 model has a 220-horsepower, V8 engine, antilock brakes, traction control, automatic safety restraint system, and both front- and side-impact airbags.

Sample 2

This car has a very powerful engine, so it won’t need to work as hard as one with a smaller engine. You’ll find it a pleasure to own, especially when you want to merge or pass. The extra power will also help you avoid obstacles and quickly get you and your family out of harm’s way, while the extra safety features ensure you’re all safe and secure. And it’s great fun to driver.

Features vs. Benefits (1)

Features vs. Benefits (2)

The easiest path to making an emotional connection is by focusing on the benefits of your products or services.

NavigationPersuasion Occurs One Step at a Time… Shoppers could not ascertain enough information from the product list, so they clicked back and forth between the list and multiple individual product page … Pogosticking is the name we gave to this comparison-shopping technique … It’s an indication that you are losing sales.

NavigationRelevance/GuidingNavigation Bar vs. In-side search engines Don’t supply answers to questions they don’t

have.

Presentation (effective layout)8 secImagesConsistency (content, design)

Shop with ConfidenceCancel anytime, Unsubscribe, money-back

guarantee;Security;Reiterate unique value;Meaningful error messageContact info (phone, live chat)Progress indicatorResponse time

Samplewww.cafepress.com/

Optimizing (1)

Data

Optimizing (2)1. Bounce rate; 2. Page flow;3. Sales cycle

Optimizing (3)Optimizing your scent trails

A/B testNote: One-by-One

keywords

Relevance Conv. Rate

E Conv. Rate

Bounce Rate