Conveying theMessage - PCPD...Mr. James Mok, Supervisor (Research & Leadership) of Hong Kong Federation of Youth Groups announced survey results to the media on 20 March 2006. In 2005,

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PCPD Annual Report 2005-2006 53

Raising public awareness of the data protection

principles of the Ordinance has been a key objective

over the past year. A range of promotional and

educational initiatives were launched, targeting society

as a whole, to ensure that the message of privacy

protection is understood, irrespective of age, profession

or background.

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This competition aimed at facilitating a cultural exchange betweenHong Kong and Macau. With the theme: To Build a HarmoniousSociety, the competition encouraged young people to think of

the importance of fostering harmony acrosssociety by respecting the privacy of individuals.The competition attracted almost 400 entriesand the winning photographs were exhibited inHong Kong and Macau in mid-2005.

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�� !"#$� �� !"#$%&2005�6�25�� !"“To Build a Harmonious Society” Photo Competition prizepresentation ceremony held on 25 June 2005 in Macau.

�� Open Category:

�� !"#$%&First Runner-up and OriginalityAward:

�� !Fong Cheok Va(Macau)

�� Second Runner-up:

�� !Mak Kin Sze, Angela(Hong Kong)

�� !"#Best Presentation Award:

�� !Chao Kin Hong(Macau)

�� !"#Best Presentation Award:

�� !Tse Ching Chung(Hong Kong)

�� !"#$%Best Photographic Skill Award:

�� !Hui Yau Tat(Hong Kong)

�� ChampionhK=`K=`ÜÉìåÖ�� ! K. C. Cheung (HongKong)

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“To Build a Harmonious Society”Photo Competition



�� Secondary School Category:

�� !"#$%&'()*+,-Photo exhibitions of the winning entries heldin Hong Kong and Macau.

�� First Runner-up:

�� =�� !"#$�� !Lei Man Cheng(Macau)(Escola Lou Kung Chi Tai)

�� !"#$%&Second Runner-up andBest Presentation Award:

�� !"#$%&'(�� !Wong Ching Shun(Hong Kong)(Jockey Club TI-I College)

�� !"#$%Best Photographic Skill Award:

�� !"#$%�� !Tsoi Piu Fung(Hong Kong)(Ho Dao College)

�� !"#$% Champion & Originality Award�� !"#$%& Wong Man Chi (Escola Kwong Tai — Macau)


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�� !"#$%&'(�� !"#$%&�� !"#$%&'()*+,-.Kwok Yin Ming, Open Category Champion of the“Respect Others and Protect Privacy” PosterDesign Competit ion, shared her designexperience at the prize presentation ceremony.



“Respect Others and Protect Privacy” Poster Design CompetitionEntries in a poster design competition in Hong Kong applied vivid graphics and strong art forms to promoteprivacy protection awareness. The competition was divided into student and open categories and the winningdesigns are widely distributed for publicity purpose.

�� Champion�� Chan Ho Chi

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Category

�� !"#$%&'(�� !"#$%&�� !"#$%&'()*+,- �Chan Ho Chi, Student Category Champion ofthe “Respect Others and Protect Privacy” PosterDesign Competition, talked about his winningdesign at the prize presentation ceremony.


�� First Runner-up�� Lam Wei Men

�� Second Runner-up�� Ho Cheong Wing

�� Open Category




�� Student Category

�� First Runner-up�� To Wai Yip

�� Second Runner-up�� Chung Chi Hung



�� !"#$%&�� !“Telling you my secret” Educational DVD

A culture of respect for privacy starts at childhood. To promote thisculture, the PCPD has produced a DVD based on the show “Tellingyou my secret” which toured more than 50 schools and waswatched by an estimated 10,000 children in 2004 and 2005. Theshow, hosted by children’s entertainer Harry Wong, features music,magic, puppets, drama and games to illustrate the importance ofpersonal data privacy. The interactive DVD uses a similar formatand will be distributed to primary schools in Hong Kong.

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� 2006 � 3 � 30�� ! 200�� !"#$%&�� !"#$%�� !"#$%&'()*+,�� ! 1�� !"#$%&' �A preview of the “Telling you my secret” educational DVDwas held on 30 March 2006. The Privacy CommissionerMr. Roderick Woo (first left, 2nd row) enjoyed the DVDwith over 200 primary school students and teachers.



�� !"#$%&'()*+,-�� !"#$%&'()*+,-�� !"#Privacy Commissioner Mr. Roderick Woogave his views on various privacy issuesthrough the media.

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The PCPD understands the importanceof networking its privacy messages andmaintaining a close working relationshipwith the media. In disseminating privacynews to the media, 12 news briefingswere held and media interviews weregiven from time to time.


�� !"#$%&'()*+,-./0123456789�� !"#$%&'Privacy Commissioner Mr. Roderick Woo gave his views on variousprivacy issues through the media.



The Data Protection Officers’ Club (DPOC) continued to providea critical two-way communication platform on compliancy practicebetween the PCPD and public and private sector organizations. TheDPOC was established in 2000 with the primary aim of providing achannel for two-way communications between the PCPD and dataprotection officers across a broad range of organizations. It hassince grown to a membership of 237 data protection officers froma range of commercial and professional backgrounds.

In May 2005, leading privacy scholar, Professor Colin Bennett, ofthe University of Victoria, Canada, delivered a talk on the globalizationof personal data privacy protection to DPOC members. Memberswere also updated on prevailing policy instruments used for dataprotection across the globe.

As in previous years, a series of data protection workshops wereconducted from September to October 2005 exclusively formembers. Members took the opportunity to learn the applicationof data protection principles in the context of human resourcemanagement and monitoring at work and received certificates uponcompletion of the courses.

In January 2006, a meeting was held on the protection of personaldata in relation to property management. Adopting an innovative

interactive framework,PCPD staff acted somecommon cases on stageso as to encouragemembers expressingtheir views in a morerelaxed atmosphere.

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�� Professor Colin Bennett�� !"#$%&'(�� !"#$%�� !"#$%&'()*+,��Professor Colin Bennett spoke to DPOCmembers on “The Globalization of PersonalPrivacy Protection: Policy Instruments inInternational Perspective”.

�� !"#$%&''()*+,�� !"#$�� !"#$%&'�� !"#$%&�� !"#$�� !"#$%&'()*+�� !"#$%&Mr. Suen Kwok Lam (middle), President ofthe Hong Kong Association of PropertyManagement Companies and Mr. Jimmy Mak(left), Director & GM (Operatios) of Main ShineDevelopment Ltd. and PCPD’s Chief Personaldata officer, Mr. K.T. Chan (right) shared viewswith DPOC members.



�� !"#$%&'()*+,-.$%�� !"#�� !"�� !"��Privacy Commissioner Mr. Roderick Woo presented souvenirsto Mr. Suen Kwok Lam, President of the Hong KongAssociation of Property Management Companies (left photo),and Mr. Jimmy Mak, Director & GM (Operations) of MainShine Development Ltd. (lower photo).




�� !"#$International and Regional Liaison

Contemporary privacy issues transcend national boundaries. Forthis reason, the PCPD participates extensively in the work of regionaland international privacy organizations where representativesinfluence discussions and benefit from the experiences of otherjurisdictions.

On 1-2 June 2005, the PCPD hosted the first technical assistanceseminar for the APEC Electronic Commerce Steering Group(ECSG) to implement the APEC Privacy Framework, as membereconomies agreed during the course of 2005. Some 90 delegatesfrom 15 member economies attended the seminar in June 2005.

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�� !"#$�� 1�� !"#$%&'()*+,-./(Asia Pacific Privacy Authorities Forum)�Privacy Commissioner Mr. Roderick Woo (first right) attended the Asia Pacific Privacy Authorities Forum held in Melbourne.

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The majority of participants were senior government officials,representatives of the business community and civil society,consumer advocates and members of academia. The seminaraddressed key issues such as maximising the benefits of privacyprotection and information flows, public education on domesticprivacy protection and furthering cooperation between public andprivate sectors. The group also looked at appropriate remedies forsituation where privacy protection is violated and a mechanismfor reporting the domestic implementation of the APECPrivacy Framework.

In November 2005, the Privacy Commissioner represented HongKong’s interests at the Asia Pacific Privacy Authorities Forum(APPA) held in Melbourne. APPA is expanding membership acrossthe region to encourage more efficient sharing of information througha website, a system of secondment and web-based training seminars.It is also developing a regional infrastructure and secretariat that willfacilitate debate on privacy issues with a view to adopting a collectiveposition on matters of common concern.



�� !"#$%2006�� !"�� !"#$%&PCPD took the opportunity to convey themessage of data privacy protection at the“Education & Careers Expo 2006”.

�� !"#$%&'()�� !"#$%&'()�� !"#Staff of the PCPD attended localseminars and conferences toexplain the requirements of theOrdinance to all classes.

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Training seminars focussing on Hong Kong’s compliancyrequirements were organized throughout the year. TheCommissioner and his staff also participated in local andinternational conferences relating to personal data privacy issues.One focus has been the protection of personal data privacy as itrelates to young people and job seekers. To convey messagesand policies in this area, staff of the PCPD participated in theEducation and Careers Expo 2006, held in February 2006.

Liaising with international agencies remains a priority. It isimportant for Hong Kong to participate in the work of regionalprivacy organizations as a means both of influencing discussionsand benefiting from the experiences of other jurisdictions. The PrivacyCommissioner has attended international conferences andworkshops to gain insights into privacy protection legislationand how agencies responsible for protection operate.

Both the public and private sector community in Hong Kongare keen to remain abreast of developments. As a result, the PrivacyCommissioner and his staff undertook 65 speaking engagements,addressing business, professional and community groups onthe status and requirements of legislation and the protection itoffers individuals.


�� !"#$Publications and Website

The PCPD has continued to distribute its newsletters to subscribers,professional groups, government departments and other relevantparties in both hard copy and electronic format.

The website for the PCPD — www.pcpd.org.hk — continues to be acritical conduit of information and advice. In 2005, the site received227,497 hits, an average of almost 19,000 hits each month.

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�� !"#$�� !"#$%&'()*+�� !"#$%&�OMMS�P�OM�� !"#�� !"#Privacy Commissioner Mr. Roderick Woo, (right) andMr. James Mok, Supervisor (Research & Leadership) ofHong Kong Federation of Youth Groups announced surveyresults to the media on 20 March 2006.

In 2005, The PCPD and the Hong KongFederation of Youth Groups undertook ajoint survey of young people’s attitudestowards technology and personal dataprivacy. The aim was to better understandhow young people react to the privacy-intrusive nature of certain technologiesand their applications.

More than 1000 young people agedbetween 15 and 29 were surveyed onthree key themes: attitudes towards

personal data protection in an environment where technologycan be privacy intrusive, protection practices adopted by youngpeople during recruitment and perceptions of the importance ofpersonal data privacy.

The survey revealed that young people, while accepting oftechnology, are not necessarily well-informed about the privacyimpact of technological applications. Virtually 60 per cent ofrespondents indicated they would consent to placing medicalrecords on patient medical records database proposed by theGovernment. There was a similar level of acceptance in terms ofadditional applications for Hong Kong ID cards, library cards anddriver’s licences.

Most respondents did not regard the installation of CCTV camerasin public car parks, shopping malls and residential lifts as a privacyintrusion. While the findings suggest a relatively high level oftrust among respondents over the administration of data, thesurvey noted that it is possible that young people have becomeacclimatized to privacy risks. The survey also revealed howeverthat young people are aware of the privacy dimension to phototaking in public and that to resort to this behaviour is disrespectfulof others.

On Internet usage patterns, the survey highlighted perceivedpersonal data risks associated with online shopping. Most ofthose surveyed claimed they were vigilant and many used multiplesecurity measures. In terms of selection and recruitmentprocesses, respondents indicated that they were both aware oftheir privacy rights and cautious about the use and retention oftheir personal data by a potential employer.

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Documents

Conveying theMessage - PCPD...Mr. James Mok, Supervisor (Research & Leadership) of Hong Kong Federation of Youth Groups announced survey results to the media on 20 March 2006. In 2005,