Ruth Christensen, onsite copy training, 2.17.15

Graphic courtesy of Kathy Sierra

1. Too many client restrictions.

2. Stuck in sales mode for CTAs.

3. Bogged down or switched direction midway.

4. Creative burnout.

5. Yawn. TIRED and just wanna finish the blog

already.

1. Sum it up

2. Inspire a feeling

3. Ask a question

4. Offer a postscript

5. Give a concrete

suggestion

1. Summarize2. Inspire 3. Question4. Postscript5. Concrete suggest

--for your blog, anyway .

•http://www.copyblogger.com/writing-closing-paragraphs/

•http://www.copyblogger.com/lede-close-with-style/

•http://headrush.typepad.com/creating_passionate_users/2006/08/give_users_a_ho.html

•http://www.problogger.net/archives/2012/02/17/7-powerful-ways-to-end-your-next-blog-post/

•http://unbounce.com/conversion-rate-optimization/how-to-write-a-call-to-action-that-converts-with-case-sudies/