COOLING shoes

HYPTHETICAL PRODUCT

introduction To feel comfortable during hot or cold wheather,most people

traditionally dress according to the wheather, some people

commonly wear thin,light clothing such as T-shirts and

shorts .etc For cold wheather items, such as long sleeved shirts ,

pents ,coats and insulated vests , hats, gloves are popular

Shoes in particular are item of clothing that are important for comfort in different temperatures …but we feel uncomfort ,when we wear close shoes in hot wheather

This problem is solve now…because we have such a shoes which will remove all kind of such discomforts

PRODUCT NAME Our product name is “COOLING SHOES” Because this shoes include a shoe sole have an

accommodating portion and several ventilation holes formed through the side WALLS of he accommodating potion.

A PRESSURE OPERATED ELECTRIC GENERATOR is provide in the accommodating portion and produce and VOLTAGE SIGNLE when pressure is rapeatedly applied on shoe sole during use .

A cooling apperatus Is provide in the accommodating portion and produces cold air when ELECTRIC GENERATOR supplies the voltage signal to the cooling apperatus so as to cool the foot of a user.

PRODUCT NAME An air permialble and water proof cloth covers the top

surface of the shoe sole and surrounds the ELECTRIC GENERATOR and the cooling apparatus except for the top surface of the same.

A middle sole covers the upper portion of the assembly of the shoe sole and the cloth and has an accommodating holes formed ther through so as to allow the top surface of the cooling apparatus to extend through the accommodating holes.

A shoe pad is disposed on the top surface of the middle sole.

Each of the middle sole and the shoe pad has several holes formed there through and communicated with the ventilation holes of the shoe sole in order to facilitate circulation of air in the shoe.

PRODUCT DIA GRAMM

PRICE The product is execellent in quality and styling. True ti its

price.The brand is delivered its promise on qulaity, which ensured that the product is precieved as a value of money

product.It has the layer of SOFT, COMFORTABLE, SHOCK ABSORBING CUSHIONING for All day comfort and post workout relief

Cooling shoes has Average prices.reflective of quality and status accorded its product .Because our cooling shoes are for every age of people.so its price varies from customer to customer ,and designe to designe

PRICEFOR EXAMPLEWe are bringing more sophisticated touch in

cooling shoes and this for EXECUTIVE PEOPLE and because its designe is classic ,so we will charge more for it.

And the price of the cooling shoes designed for STUDENTS and OLD PEOPLE are average.

But shoes designed for RUNNERS is more costly ,you have to pay more for it ,because material use for it is more durable and expensive.

DISTRIBUTION

We are offering our product in many venues

Such as RETAIL STORE, IN SUPPER MARKETS, TELEMARKETING AND WEB

MARKET SEARCHWE have market research via surveys and found that people have many problems regarding foot wears so keeping in view all the needs of the customers we go for making this product called cooling shoes

Our survey and its results is given below

MARKET SEARCHGENDERPROBEMS %age

86% Male have complaint that 86%in hot there is a lot of sweating therefore their feet get unpleasant smell.

45% female discuss with us the same 45% problem as above.

55% female were conscious about germseffect on skin of their feet, they complaint that in hot their feet get some.

they have the same problem that in their 68% school during laodshedding their feet are warm up and this thing made them unable to pay proper attention to their studies.

STUDENTS

FEMALE

MALE

MARKET SEARCH

So after the analysis of all problems which are faced by people now we are here with the splendid solution of your problem and we have named this solution as cooling shoes.

TARGET Generally speaking, conventional shoes are manufactured not

only to satisfy an aesthetic need but also to achieve a comfortable feelings for the consumer.Accordingly, most shoes have several ventilations holes formed through the side wall of the shoe sole and the vamp of the shoe so as to allow or sause fresh air to enter and flow around the inner portion of the shoe,thus driving out foul air.

However,even if the ventilation holes of the shoe due to moist weather condition or due to sweating of the foot.As a result ,the user feels uncomfortable when the conventional shoe is in use.

But cooling shoes will remove all these discomforts, it absorbs the sweat and prevent from unpleasant smell created from sweating.

we are targeting youngsters,students,executives and old people

YOUNGSTERS

Youngsters runners walkers seek extra cushioning and rebound.

The sweat absorbing sheet in upper sole will absorb the sweat released during running and cooling apparatus let the feet cool.

STUDENTS AND EXECUTIVESStudents and executives usually use

cooling shoes that create discomfort in hot wheather.

So the flat comfort insole is perfect foe students and executives,they can work easily because their mind will b fresh, cooling shoes will prevent them from discomfort andthis will be energy return for them means high performance.

OLD PEOPLEOld people can get a lot of comfort by

using cooling shoes, because we are using high grade material which is good for foot care.

DESIGNES Designe for runners and youngsters We are introducing hundreds of sophisticated designes in cooling

shoes Some designes are as follows

DESINGS for GIRLS

DESIGNES FOR EXECUTIVES

PROMOTIONWe are using in-store testing and demonstrations

to draw customers into impluse purchases.It also dose some print advertisement.But its biggest promotion effort revolves arround

the publicity it recieves from newspaper and magzines stories.

So we use print media as well as electronic media.

For electronicpromotion now we are introducing ourweb sites.

POSITIONINGThis invention relates to a shoe , more particularly to a shoe

which has a cooling apparatus that is placed in the shoe sole and that can produce cold air so as to cool the foot of a user and provides a comfortable feeling for the user when the shoe is in use.

We are positioning it as sophisticated high quality premium shoes.

The product is excellent in quality and styling.true to its price, the brand delivered its promise on quality which ensured that the product is precieved as a value of MONEY PRODUCT.

IT HAS THE LAYER OF SOFT, COMFORTABLE, SHOCK ABSORBING, CUSHIONING FOR ALL DAY COMFORT AND POST WORKOUT RELIEF.

RESPECTWe attracting the finest and sophisticated

people.we are committedto continuous improvement in cooling shoes.

We believe that our product will setisfy our customer needs in term of total quality management.

And we promote health, safety and envoirment culture both internally and externally through oyr product

SLOGAN

OUR SLOGAN IS…………….

SWEATING…………

HUH…..!!!

BECAUSE SWEATINGSWEATING

ROOT CAUSE OF

GERMS SMELL

SO IF WE GET RIDE FROM SWEATING, WE WILL PROTECT FROM GERMS AND UNPLEASANT

SMELL,SO IN OUR SLOGAN WE HAVE USED MAIN CAUSED OF THESE PROBLEMS

OUR CLAIMPeople who use cooling shoes will have

the same attitude as described in our slogan……i.e

Sweating………huh!!