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1 COOPER HERNIS Agent Seminar 2012 March 12-14 Bangkok, Thailand

COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

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Page 1: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

1

COOPER HERNIS

Agent Seminar 2012

March 12-14

Bangkok, Thailand

Page 2: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Cooper HERNIS AP Organization Chart

Terrence Chan

General Manager

Terrence Chan

Rizalino S. Esquivel Jr

Sr. Area Sales Mgr

Clement Lam

Area Sales Mgr

Vacant

Area Sales Mgr

Carmencita Francia

Sales & Marketing Assistant

Ivan Ho

Regional Service Manager

Louis Peh

Area Sales Manager (Aftermarket)

Moses Quek

Service Engr

Jainulabedeen Abdul Najeer

Service Egr

Amper Mark Lowie Cabilada

Service Engr

Kathleen Jessica Fernado

Service Assistant

Mohammed Fairuz Bin Hussain

Storekeeper

Victor Lim

Project Engineer

Eileen Fung

Accountant

Dessie Goh

Receptionist

Page 3: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Asia Sales Bridge

3

Actual

2010

Actual

2011

Target

2012

CAGR

2010-2012

Order

Booking

(million NOK)

23.65 62.06 70.00

Order

Booking

(million USD)

4.93 10.69 13.11 38.8%

Moderate Growth is Expected from Asia Market with the

Offshore and Marine segments holding it position and

opportunity from Onshore Segment continue to grow.

Page 4: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Asia Sales Partner Network

4

Page 5: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

5

EPC/Design

• McDermott

• Technip

• Aker Solution

• SOME

• Mustang

• KBR

Shipyards

• Keppel

• Jurong

• SHI

• DSME

• HHI

• COSCO

• MMHE

Telecom Integrators

• Transtel

• Radio Holland

• Omega

• Alcatel Lucent

• Crest Marine

• Axis

Drilling

• NOV

• Aker

• TT Sense

Owners

• Seadrill

• ENSCO

• Transocean

• Hoegh

• Teekay

End Users

• BP

• Pertamina

• HESS

• Shell

• Chevron

• ExxonMobil

Major Projects:

•Atwood Drillship

•Aker Drillship

•Espadon Drillship

•Malikai TLP

•Bokor

•Shell Prelude FLNG

•ICHTHYS

Telecom Integrators in

Singapore are winning

more jobs from Korean

shipyards.

Leverage on the drilling

equipment package

supplier, offshore/onshore

projects.

Direct approach to the

Owner/Designer/EPC and

in the region for

specification.

High Growth in 2011 follow

by a Small Growth in 2012,

before 2013 brings new

growth

Offshore - Summary

SEA Offshore

0

100

200

300

400

2005 2007 2009 2011 2013 2015

Page 6: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

6

Major Projects:

•Banyu Urip

•Refinery Cilacap

RFCC

•RMP2

•LNG Projects in

Australia

•Barzan Train 3 & 4

•IRP 2

Integrators in Singapore are

winning more jobs from

Korean & Japan EPC.

Leverage from Global

network through the agents,

Oil & Gas Initiative for

specification works and

pricing strategy.

In 2011 the expenditure

within the onshore market

has growed to the level in

2008. Further growth is

expected in this segment for

coming years. Hot Spots:

Australia & Middle East

Onshore - Summary

SEA Onshore

EPC

• Technip

• Worley Parson

• Flor Daniel

• Vector Infotec

• Saipem

• Cegelec

SI

• Transtel

• Alcatel

• ABB

• Nera

• Siemens

• Radio Holland

Oil Company

• Petronas

• BP

• Shell

• Woodside

• Total

• PTT

Instrumentation

• Honeywell

• Invensys

• Emerson

• Yokogawa

• ABB

Design/Engineering

• Foster Wheeler

• Becthel

• JGC

• Chiyoda

Page 7: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

7

System Integrators

• Kongsberg

• Marshel

• Rico

• Jason

Shipyards

• Keppel

• Jurong

• Sembawang

• MMHE

• CUEL

• TNS

• MHI

• KHI

Owner

• MISC

• BW Offshore

• Transocean

• Maersk

• Teekay

• AET

• Pertamina Kapal

Major Projects:

•LNG Tankers at

Hudong

•LNG Tankers at MHI

•FLNG

•Seismic Vessel in

China

Marine shipbuilding have

shifted out from the region to

China

New ship builds will have to

be reduced by approx 20%

from the 2010 level between

now and 2014 to reach 90%

utilization of the global

shipping fleet

Commercial sea freight rates

are very low as a result

(Supply vs Demand)

The main exceptions are

special ships such as LNG, -

45 new tanker orders YTD vs 5

last year – this is key to the

HERNIS Marine business

Marine - Summary

SEA Marine

FY2012

Page 8: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Product Gap

8

Offshore Marine

Onshore

Video Analytics - Motion

detection system of lower

costs

Ex Proof Thermal Dual

Camera

Long Range Non Thermal

Camera

Recorder of lower costs

IP-Solution

Network attached storage

Possibilities to transmit

via VSAT

Low cost camera – 2nd tier product

Smaller system with integration capabilities

Possibilities to transmit via VSAT

Recorder of lower costs

Interface with Radar System

PAGA - System

Safety System (Fire & Gas)

Entertainment system

Complementary product (M&A)

Camera fitted for onshore requirement

Motion detection system of lower costs

Recorder of lower costs

Control and monitoring IP – solution based on FO

internet

IP - Solution

Complementary product (M&A)

Intruder Control system

Safety System (Fire & Gas)

PAGA

Complementary product (M&A)

PAGA - System

Safety System (Fire & Gas)

Entertainment system

Page 9: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Growth Driver – Technology Road Map

2012 2013 2014 2015

Existing Tech’s

Development Tech’s

Need/Gap Tech’s

Legend

Mark

et

Tre

nd

s

IP Technology

User friendly / Intuitive GUI

Remote Maintenance

Transition to HD Video

Ease of Installation

Seamless Multiple System GUI

Incursion of AV features (EDID & HDCP)

New AV Interfaces

IP capable platform

Incorporate new system interfaces

Remote Maintenance and control

Multi System GUI

HD ready Field Equipment

Multi-media information storage &

presentation

Continue to Invest in New Technology & Gain Competitive Advantage 9

Page 10: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Maintaining Growth – Business Opportunities

10

Leverage the Oil & Gas initiative within Cooper

Leverage the Onshore end user relationships within CCH

Develop the IP solutions and HD offer

Leverage group products on the HERNIS system

Leverage group marketing & exhibition opportunities

Global project channel management

Page 11: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Major Projects

11

Top Projects Currently in Region

Project Name: Customer / EPC Location Division /

Sales Leader Value (US$) Stage

Win/Loss

If Loss, Reason

Timing

Atwood Drillship #2 in DSME Omega Automation Singapore/Korea RSE $530,000 Finalizing Schedule

Q1/2012

Banyu Urip CPF & CFF Tripatra Singapore/Indonesia TC $450,000

SI bidding stage

Q1/2012

Banyu Urip FSO

Jason Electronic/Kongsberg/SM0E

Singapore/Indonesia CL/TC $300,000

SI bidding stage

Q1/2012

Jurong Rock Cavern HHI Singapore RSE $500,000 Rebidding Q2/2012

Shell Prelude FLNG Alcatel/Technip-Samasung Consortium Singapore/Korea TC $900,000 Commercial

Q2/2012

M883 Petrobass Semisub KFELS Singapore RSE $250,000 Bidding Q4/2012

Refinery Cilacap (RFCC) PT Adhi Karya/GS Construction Indonesia/Korea TC Bidding

Gehem Gendola Exxon TC Budgetary Nigh Son Onshore JGC/Technip Malaysia Vietnam RSE KALTIM 5 IKPT/Toyo Indonesia/Japan TC Commercial

Page 12: COOPER HERNIS Agent Seminar 2012 March 12-14 … Cooper... · Project Engineer Eileen Fung ... •Banyu Urip •Refinery Cilacap ... Bokor Field Development Aker Solution Malaysia

Major Projects

12

Top Projects Currently in Region

Project Name: Customer / EPC Location Division /

Sales Leader Value (US$) Stage

Win/Loss

If Loss, Reason

Timing

Dong Do CPF Vietnam RSE $230,000 Bidding Jasper Jack up China CL Budgetary Seadrill Jack up China CL Budgetary 2 x LNG Carrier MHI Japan RSE $200,000 Bidding Rabigh Refinery Expansion Toyo or Chiyoda Japan $150,000 Bidding Parker/KCA Base, Browse LNG Development Transtel-Alcatel/Samsung $400,000 Bidding

Browse LNG Dev Transtel-Alcatel Singapore/Australia TC/RSE

$2,280,000 Budgetary

Q3/2012

Vermillion Wandoo A & B DVL/Atkins Australia TC $150,000 Budgetary

Icthhys - Onshore Alcatel or Transtel/JGC Singapore/Australia TC

$2,500,000 Bidding

Icthhys - CPF & FPSO Alcatel or Omega/SHI Singapore/Korea TC Bidding Wheatsone DVL/Alcatel Australia Commercial Gladstone Australia

Bokor Field Development Aker Solution Malaysia Malaysia TC FEED Q2/2013

KALTIM 5 IKPT/Toyo Indonesia/Japan TC Commercial