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1
COOPER HERNIS
Agent Seminar 2012
March 12-14
Bangkok, Thailand
Cooper HERNIS AP Organization Chart
Terrence Chan
General Manager
Terrence Chan
Rizalino S. Esquivel Jr
Sr. Area Sales Mgr
Clement Lam
Area Sales Mgr
Vacant
Area Sales Mgr
Carmencita Francia
Sales & Marketing Assistant
Ivan Ho
Regional Service Manager
Louis Peh
Area Sales Manager (Aftermarket)
Moses Quek
Service Engr
Jainulabedeen Abdul Najeer
Service Egr
Amper Mark Lowie Cabilada
Service Engr
Kathleen Jessica Fernado
Service Assistant
Mohammed Fairuz Bin Hussain
Storekeeper
Victor Lim
Project Engineer
Eileen Fung
Accountant
Dessie Goh
Receptionist
Asia Sales Bridge
3
Actual
2010
Actual
2011
Target
2012
CAGR
2010-2012
Order
Booking
(million NOK)
23.65 62.06 70.00
Order
Booking
(million USD)
4.93 10.69 13.11 38.8%
Moderate Growth is Expected from Asia Market with the
Offshore and Marine segments holding it position and
opportunity from Onshore Segment continue to grow.
Asia Sales Partner Network
4
5
EPC/Design
• McDermott
• Technip
• Aker Solution
• SOME
• Mustang
• KBR
Shipyards
• Keppel
• Jurong
• SHI
• DSME
• HHI
• COSCO
• MMHE
Telecom Integrators
• Transtel
• Radio Holland
• Omega
• Alcatel Lucent
• Crest Marine
• Axis
Drilling
• NOV
• Aker
• TT Sense
Owners
• Seadrill
• ENSCO
• Transocean
• Hoegh
• Teekay
End Users
• BP
• Pertamina
• HESS
• Shell
• Chevron
• ExxonMobil
Major Projects:
•Atwood Drillship
•Aker Drillship
•Espadon Drillship
•Malikai TLP
•Bokor
•Shell Prelude FLNG
•ICHTHYS
Telecom Integrators in
Singapore are winning
more jobs from Korean
shipyards.
Leverage on the drilling
equipment package
supplier, offshore/onshore
projects.
Direct approach to the
Owner/Designer/EPC and
in the region for
specification.
High Growth in 2011 follow
by a Small Growth in 2012,
before 2013 brings new
growth
Offshore - Summary
SEA Offshore
0
100
200
300
400
2005 2007 2009 2011 2013 2015
6
Major Projects:
•Banyu Urip
•Refinery Cilacap
RFCC
•RMP2
•LNG Projects in
Australia
•Barzan Train 3 & 4
•IRP 2
Integrators in Singapore are
winning more jobs from
Korean & Japan EPC.
Leverage from Global
network through the agents,
Oil & Gas Initiative for
specification works and
pricing strategy.
In 2011 the expenditure
within the onshore market
has growed to the level in
2008. Further growth is
expected in this segment for
coming years. Hot Spots:
Australia & Middle East
Onshore - Summary
SEA Onshore
EPC
• Technip
• Worley Parson
• Flor Daniel
• Vector Infotec
• Saipem
• Cegelec
SI
• Transtel
• Alcatel
• ABB
• Nera
• Siemens
• Radio Holland
Oil Company
• Petronas
• BP
• Shell
• Woodside
• Total
• PTT
Instrumentation
• Honeywell
• Invensys
• Emerson
• Yokogawa
• ABB
Design/Engineering
• Foster Wheeler
• Becthel
• JGC
• Chiyoda
7
System Integrators
• Kongsberg
• Marshel
• Rico
• Jason
Shipyards
• Keppel
• Jurong
• Sembawang
• MMHE
• CUEL
• TNS
• MHI
• KHI
Owner
• MISC
• BW Offshore
• Transocean
• Maersk
• Teekay
• AET
• Pertamina Kapal
Major Projects:
•LNG Tankers at
Hudong
•LNG Tankers at MHI
•FLNG
•Seismic Vessel in
China
Marine shipbuilding have
shifted out from the region to
China
New ship builds will have to
be reduced by approx 20%
from the 2010 level between
now and 2014 to reach 90%
utilization of the global
shipping fleet
Commercial sea freight rates
are very low as a result
(Supply vs Demand)
The main exceptions are
special ships such as LNG, -
45 new tanker orders YTD vs 5
last year – this is key to the
HERNIS Marine business
Marine - Summary
SEA Marine
FY2012
Product Gap
8
Offshore Marine
Onshore
Video Analytics - Motion
detection system of lower
costs
Ex Proof Thermal Dual
Camera
Long Range Non Thermal
Camera
Recorder of lower costs
IP-Solution
Network attached storage
Possibilities to transmit
via VSAT
Low cost camera – 2nd tier product
Smaller system with integration capabilities
Possibilities to transmit via VSAT
Recorder of lower costs
Interface with Radar System
PAGA - System
Safety System (Fire & Gas)
Entertainment system
Complementary product (M&A)
Camera fitted for onshore requirement
Motion detection system of lower costs
Recorder of lower costs
Control and monitoring IP – solution based on FO
internet
IP - Solution
Complementary product (M&A)
Intruder Control system
Safety System (Fire & Gas)
PAGA
Complementary product (M&A)
PAGA - System
Safety System (Fire & Gas)
Entertainment system
Growth Driver – Technology Road Map
2012 2013 2014 2015
Existing Tech’s
Development Tech’s
Need/Gap Tech’s
Legend
Mark
et
Tre
nd
s
IP Technology
User friendly / Intuitive GUI
Remote Maintenance
Transition to HD Video
Ease of Installation
Seamless Multiple System GUI
Incursion of AV features (EDID & HDCP)
New AV Interfaces
IP capable platform
Incorporate new system interfaces
Remote Maintenance and control
Multi System GUI
HD ready Field Equipment
Multi-media information storage &
presentation
Continue to Invest in New Technology & Gain Competitive Advantage 9
Maintaining Growth – Business Opportunities
10
Leverage the Oil & Gas initiative within Cooper
Leverage the Onshore end user relationships within CCH
Develop the IP solutions and HD offer
Leverage group products on the HERNIS system
Leverage group marketing & exhibition opportunities
Global project channel management
Major Projects
11
Top Projects Currently in Region
Project Name: Customer / EPC Location Division /
Sales Leader Value (US$) Stage
Win/Loss
If Loss, Reason
Timing
Atwood Drillship #2 in DSME Omega Automation Singapore/Korea RSE $530,000 Finalizing Schedule
Q1/2012
Banyu Urip CPF & CFF Tripatra Singapore/Indonesia TC $450,000
SI bidding stage
Q1/2012
Banyu Urip FSO
Jason Electronic/Kongsberg/SM0E
Singapore/Indonesia CL/TC $300,000
SI bidding stage
Q1/2012
Jurong Rock Cavern HHI Singapore RSE $500,000 Rebidding Q2/2012
Shell Prelude FLNG Alcatel/Technip-Samasung Consortium Singapore/Korea TC $900,000 Commercial
Q2/2012
M883 Petrobass Semisub KFELS Singapore RSE $250,000 Bidding Q4/2012
Refinery Cilacap (RFCC) PT Adhi Karya/GS Construction Indonesia/Korea TC Bidding
Gehem Gendola Exxon TC Budgetary Nigh Son Onshore JGC/Technip Malaysia Vietnam RSE KALTIM 5 IKPT/Toyo Indonesia/Japan TC Commercial
Major Projects
12
Top Projects Currently in Region
Project Name: Customer / EPC Location Division /
Sales Leader Value (US$) Stage
Win/Loss
If Loss, Reason
Timing
Dong Do CPF Vietnam RSE $230,000 Bidding Jasper Jack up China CL Budgetary Seadrill Jack up China CL Budgetary 2 x LNG Carrier MHI Japan RSE $200,000 Bidding Rabigh Refinery Expansion Toyo or Chiyoda Japan $150,000 Bidding Parker/KCA Base, Browse LNG Development Transtel-Alcatel/Samsung $400,000 Bidding
Browse LNG Dev Transtel-Alcatel Singapore/Australia TC/RSE
$2,280,000 Budgetary
Q3/2012
Vermillion Wandoo A & B DVL/Atkins Australia TC $150,000 Budgetary
Icthhys - Onshore Alcatel or Transtel/JGC Singapore/Australia TC
$2,500,000 Bidding
Icthhys - CPF & FPSO Alcatel or Omega/SHI Singapore/Korea TC Bidding Wheatsone DVL/Alcatel Australia Commercial Gladstone Australia
Bokor Field Development Aker Solution Malaysia Malaysia TC FEED Q2/2013
KALTIM 5 IKPT/Toyo Indonesia/Japan TC Commercial