1 © Nokia Siemens Networks

Cooperation with Partner Support Functions

CoreNet Vision 2020 study and examples

CoreNet Discovery Forum, Zurich, June 2013

Eckhard von Muenchow NSN Real Estate, Head of Strategy

©CoreNet Global. All rights reserved. Chapter Central Europe / Goals 2013 January 2013

CoreNet Central Europe Turning our goals into concrete actions

Chapter mission Be THE trusted CREM platform in Central Europe by offering networking, professional enhancement, best practice sharing and innovation. General

Goal Objective Actions 2013 Driver

Grow Membership

Create Sub regional Platforms

Set up Swiss platform Develop local platforms in Germany South Develop local platforms in Germany Central and North Develop prospect list for Austria

Marko Virant Eckhard v. Münchow

Be the thought leader

Strengthen Knowledge exchange

Better use of the strategic alliance with ZIA to profile the CE Chapter as the CRE platform

CRE to be a prominent topic in Media / at partner events CREM to become a prominent topic at RE courses, as

well as at HR, IT and business courses

Ulrich Kerber Sven Wingerter

Membership Satisfaction

Improve member satisfaction

Offer at minimum 4 events per year focusing on CRE / End User topics

2 x per year onboarding program for new members Mentoring program Young Leaders

Stefan Wolter Anke Gerlach Gabriel Epp

Strategic Alliances

Participate in local platforms/ interest groups

Continue the CE panel debate at Expo Real Cooperate with regional RE associations or associations

that have a RE angle (CREnet, RealFM, IFMA, RICS,…)

Partner with RE Institutions / universities

Sven Wingerter Thomas Glatte Thomas Glatte

Current Challenges

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Increased complexity of real estate projects with multiple interfaces

Decreasing budget for real estate projects

Space efficiency alone does not sell a workplace project

Virtual work requires new work environments

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What’s the Big Idea…?

• CoreNet Vision 2010 Integrated Resource and Infrastructure

Model (IRIS) 2011 Deloitte Consulting Study

90% of organizations offer some kind of shared services structures

• CoreNet Vision 2020 High performance corporations will place even greater demands on their infrastructure, requiring deeper forms of collaboration between enterprise support functions.

BU

BU BU

BU

5

Highlight of Current Research

Source:

Based on 600+ CRE exec interviews in 39 countries

Your Personal Experience

Who has experienced good cooperation of Real Estate and IT?

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Who has experienced good cooperation of Real Estate and HR?

Emerging Partnering Themes (1/2)

Formation of a “Super Nucleus”

• Collaboration will vary from ad hoc, project-based to strategic and even joint organization of related elements

• Enhanced decision making on strategic direction of workplace and workforce strategy

• Higher integration will lead to higher value add: Increased efficiency, productivity, cost reduction

• Increased capability in soft skills with the ability to articulate the value of the integrated function

• Leadership needed to inspire collaboration • No “one size fits all”

Emergence of New Integrated Leadership

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Emerging Partnering Themes (2/2)

• Currently little investment from corporates to drive joint objectives forward – metrics are rarely shared

• Striving for Enabled employee and productive workforce

• Achieved through expansion of function metrics and unification of language

• Shared Goals, across the super nucleus • Total employee cost • Productivity / Total cost of effectiveness • Employee satisfaction, retention

Joint Objectives and Unified Metrics

• Providing support and knowledge to the integration process

• Creating a super-nucleus of service providers • Ongoing improvement of tactical service delivery

Continued Importance of Service Delivery

Driving Global Service Provider Integration Microsoft

Inspiring Partnering Practices in 2020 Report

An Early Adopter of the Global Integration Model Procter & Gamble

Download: CoreNet homepage -> Publications -> CRE 2020 -> workstream PKSF

Integrated Team Launches Agile Workplace Unilever

A Collaborative Business Partner in a Shared Services Environment Pacific Gas & Electric

CRE at the Frontline of Workplace Change eBay

Case studies

Project-Based Integration, An Industry Proven Mode Red Hat

Leveraging Program Managers to Drive Functional Integration Shell Oil

Improved cooperation – driven by joint objective

• The enabled employee feels productive, valued and supported

Two views of the same coin - Individual perspective - Company perspective

• The enabled employee has the tools and things at her/his disposal to be productive and receives the support to get things done and questions answered.

A joint task of HR, IT and RE

Partnering of key support functions Opportunities

Cooperation of HR, IT and RE may grow step by step

Ad hoc

Project specific

Joint corporate initiatives

Regular institution-alized cooperation

Joint organization

Topics for cooperation • Inducting new employees • Evolution of work and

leadership style • Flexible workplace offerings • Attracting talent • Major company changes • Building social networks • …..

12 © Nokia Siemens Networks

Three examples

Measuring work at Nokia Siemens Networks Joint survey by HR, IT and RE - 2011

Paradigm shift. Siemens Office. Joint office concept by HR, IT and RE – 2010

Introducing new work styles at NSN

Joint change mgmt by HR, IT and RE - 2012

Partnering of key support functions Topics

HR IT

RE

Attracting talent

Social networks

Productivity

Voice connectivity

WLAN

Remote printing

Work styles Home

office

Work life balance

Workplace design

Induct new employees

Discussion Groups

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Cooperation with Partner Support Functions 1. Ways of collaborations

Projects, company initiatives, regular meetings, joint objectives 2. Joint topics HR and RE

3. Joint topics IT and RE

30 minute discussion – summary on a page

HOW

WHAT