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Cooperative Extension Centennial. On the 100 th Anniversary of Smith-Lever. An Opportunity. 2014 Marks 100 Years Since the Passage of Smith Lever Yearlong Opportunity for Education and Promotion Honor History, Contemporary Focus. ECOP Working Group. Organized Fall 2012 Charge to Group - PowerPoint PPT Presentation
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Cooperative Extension Centennial
On the 100th Anniversary of Smith-Lever
• 2014 Marks 100 Years Since the Passage of Smith Lever
• Yearlong Opportunity for Education and Promotion
• Honor History, Contemporary Focus
An Opportunity
ECOP Working Group• Organized Fall 2012• Charge to Group• Core Team Membership– Frankie Gould and Bill Woodrum, Co-Chairs–Chrystal Checketts, Jimmy Henning, Judy
Rude, Jane Schuchardt
Research To DetermineSystem Support
• Survey of Directors, October 2012• Follow-Up at APLU, 2012 in Denver• Identifying Partnering and Supporting
Organizations• Use existing Brand Value work
Course of Action• Federal Advocacy• Convocation Event • Scalable Toolkit
Federal Advocacy• BLC formed a Smith-Lever Advocacy
Committee• The Case for Federal Capacity Funds• Focus-Return on Investment in CE
Convocation Event• Washington D.C. Event• Wrapped around P.I.L.D. (potentially)• Monday Afternoon-Federal Workers• “Grasstops Event” Tuesday Evening –Delegations may use as States Dinner
Website
• Bought Extension100Years.net for 3 years• LSU AgCenter is the host• Rotating images – collected from states
Historic and contemporary• Channels
About the Smith-Lever Act Centennial CelebrationNews ResourcesToolkit Centennial Team
TOOLKIT
• Graphic Identity• PowerPoint
Templates• Messaging
• Ad template• Banner• Facebook
Extension100Years.netExtension100Years.net
1. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people.
2. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people.
3. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.
Next steps• Social Media campaign
FacebookTwitterPinterest – create an image gallery of
extension- yesterday and today• Toolkit updates
FactsheetsMore Templates
Journal of Extension
Commentary articles in each of the six 2014
issues of JOE
Promotion Opportunities• Association of Communication Excellence• Regional Summer Meetings• COPs meetings• Galaxy IV• APLU
Next Steps• Identification of “External” Stakeholders• Fund Raising Process• Gather Pictures, Stories, and Impact from System• Looking for the Big Idea-DO YOU HAVE IT?
Questions?Thank You!
