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USA Marketing efforts

Cop. Copine PARIS (USA)

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Page 1: Cop. Copine PARIS (USA)

USA

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Page 2: Cop. Copine PARIS (USA)

Featured online on Olena Fashion TV:

OLENA is an effective marketing platform

for American and international fashion and

luxury businesses of all sizes. The platform

delivers unique and engaging content to

the worldwide audiences since 2007

through fashion and luxury articles,

photography and videos published on the

site and streaming 24×7 on OLENA Fashion

TV Roku and Olena Fashion TV Samsung.

They have a very strong social media

following of about half a million people

Audience at a Glance

Page 3: Cop. Copine PARIS (USA)

Featured in Cliche Magazine:

Cliché is the voice of today’s socially active, continuously connected, digital advocates who demand the newest, hottest, leading edge

products, trends and experiences. They blaze new paths of thought, ideas and lifestyle. Besides being able to view Cliché Magazine from

anywhere in the world, they also have a popular iTunes app so that you can view Cliché Magazine on the go.

Total reach per year

Page 4: Cop. Copine PARIS (USA)

Interview with Josh Bois TV:Josh Bois TV is a digital platform for socially conscious consumers around the world to learn about great people, ideas, and companies.

Their Fortune 500 sponsors include Microsoft, Sony, Intel, Disney etc.

CO-FOUNDERS: Josh Bois and Rick Jeffries

IMPACT: 7 Million+

Interview link: https://www.youtube.com/watch?v=_YCrGICH4qQ&feature=youtu.be

Page 5: Cop. Copine PARIS (USA)

Featured in Where Los Angeles Magazine:

WHERE Magazine and WHERE Guestbook are sources of

information for travelers staying in premium hotels. Visitors and

locals rely on and are loyal to WHERE for the essential, timely

and accurate information they provide on shopping, dining,

entertainment, attractions and the arts.

Page 6: Cop. Copine PARIS (USA)

Featured on “The Cool Hour” Magazine:

Link: http://www.thecoolhour.com/2014/10/cop-copine-autumn-winter-2014

THE COOL HOUR - The Cool Hour offers

inspiration and lifestyle women's clothing &

accessories for the young, the creative,

and the cool. TCH is a creative collective

on a journey to inspire and be inspired in

the ever changing environment of

subcultures of the city. With roots in the laid

back, free, youthful, and wild California

scene, The Cool Hour curates the latest in

top street inspired style and brands.

Page 7: Cop. Copine PARIS (USA)

Featured in Where San Francisco Magazine:

Where® is the world’s premier name in travel publishing. From

magazines and books to maps and comprehensive digital

content, Where gives travelers everything they need from a

local perspective. Each year, 246 million travelers trust Where

for up-to-date information on where to go and what to see in

more than 100 cities worldwide. Dynamic content created by

local editors covers essential dining, shopping, attractions,

entertainment options and more, all from an insider’s point of

view.

Page 8: Cop. Copine PARIS (USA)

Featured in Where Guest Book:

We are featured in Where Guestbook: An annual, museum-quality coffee-table book featuring best places to go shopping, insightful essays,

neighborhood profiles and celebrity interviews, with an annual readership of 56.7 million.

Page 9: Cop. Copine PARIS (USA)

Partnership with TV show Parenthood NBC:

Parenthood is a very popular American television drama series developed by Jason Katims and produced by Imagine Television and Universal Television for NBC.

Reach: 7 million

We have partnered with Parenthood to buy Cop. Copine collection for their actors. We receive wardrobe credits for each show that the actors wear Cop. Copine.

Page 10: Cop. Copine PARIS (USA)

Featured in Naluda Magazine :

Naluda Magazine is a monthly publication covering topics on lifestyle,fashion, travel, social events and activities, with the most interesting,useful and up to date information. Naluda covers topics on a world-wide level, providing the latest information and written by a team ofexperienced writers from around the globe to provide key informationin a compact, enjoyable and easy-read style with amazing visualattraction.

Page 11: Cop. Copine PARIS (USA)

5 page article in Jute Fashion Magazine :

Jute magazine celebrates the individual fashionista. It’s about fashion at all

levels and finding one’s own style by mixing and matching.Jute Magazine covered a 5 full-page article about Cop. Copine and Dr. LillieMossadegh.

Page 12: Cop. Copine PARIS (USA)

Events :

Completed a fashion show with 900 Michigan shops in Chicago.Completed Fall Fashion event on October 9th in Union Square, San Francisco.

We’ve had excellent branding at the Ultimate Women’s Expo in Chicago and San Francisco.Gearing up for more events and promotions during the holiday/festive season.

Page 13: Cop. Copine PARIS (USA)

Operations :

78% of our customers are new in the last 45 days. Many of them aretourists who saw our feature in the magazines and “Where”Guestbooks in the hotels they were staying.

We have partnered with the malls, community and shoppingcenters ot all 3 US locations of our boutiques to run programsthroughout the year.

Our Social media marketing has been strong. We have beensending email blasts regularly to customers and media. Facebookhas over 1000 likes (from 649, 2 months ago), we've been regularlyposting articles.

We are working towards engaging stylists and celebrities forpromotions, sales and events.

We are now registered in world fashion directory: http://www.world-fashion.info/firm/5364-Cop-Copine-US

Worked on banners and marketing mailers/ 3-fold brochures thathas the new collection, leading our customers to buy in-store andonline.

Launched website and have been marketing via social media,events and word-of-mouth. Sales have been increasing at a steadypace.

Our email database has gone up from 3,290 (just 2 months ago) to9,122 contacts of affluent individuals.

We have made several changes in the way we work internally, 90%of the reports are entered online and real-time for us to analyze thedata. Feedback and training calls are set for every week.