Copy of Final Master of Business Administration

8/2/2019 Copy of Final Master of Business Administration

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MASTER OF BUSINESS ADMINISTRATION 2010-2012

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MASTER OF BUSINESS ADMINISTRATIONCOURSE SUMMARY

I SemesterSub Code Subject Title Marks Distribution Credits Distribution Subject

TypeCIE SEE Total L P T Total

10MBA101 Foundations of Management 50 50 100 3 0 0 3 Core

10MBA102 Organization Behavior 50 50 100 3 0 0 3 Core

10MBA103 Quantitative Techniques 1 50 50 100 3 0 0 3 Core

10MBA104 Marketing Management 50 50 100 3 0 0 3 Core

10MBA105 Financial Accounting 50 50 100 3 0 0 3 Core

10MBA106 Business Communication 50 50 100 3 0 0 3 Core

01MBA107 Economics for Managers 50 50 100 3 0 0 3 Core

Sub Total 350 350 700 21 0 0 21

II Semester10MBA201 Operations Management 50 50 100 3 0 0 3 Core

10MBA202 Quantitative Techniques 2 50 50 100 3 0 0 3 Core

10MBA203 Financial Management 50 50 100 3 0 0 3 Core

10MBA204 Human Resource Management 50 50 100 3 0 0 3 Core

10MBA205 International Business 50 50 100 3 0 0 3 Core

10MBA206 Strategy Management 50 50 100 3 0 0 3 Core

10MBA2WS Business Research Methods 100 100 3 0 0 3 CoreWorkshop

Sub Total 400 300 700 21 0 0 21

Total First Year 750 650 1400 42 0 0 42


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III SemesterSub Code Subject Title Marks

Distribution

Credits Distribution Subject

Type

CIE SEE Total L P T Total

10MBA301 Project Planning and Appraisal 50 50 100 3 0 0 3 Core

10MBA302 Operations Management 2 50 50 100 3 0 0 3 Core

10MBA303 Services Management 50 50 100 3 0 0 3 Core

10MBA3PW Project Work 50 50 100 0 16 0 16 IndependentWork

Finance Electives

10MBA3F1 Advanced Corporate Finance 50 50 100 3 0 0 3 Elective

10MBA3F2 Mergers acquisitions and

Corporate Restructuring

50 50 100 3 0 0 3 Elective

10MBA3F3 Risk Management 50 50 100 3 0 0 3 Elective

10MBA3F4 Security Analysis and Portfolio

Management

50 50 100 3 0 0 3 Elective

Marketing Electives

10MBA3M1 Consumer Behaviour 50 50 100 3 0 0 3 Elective

10MBA3M2 Industrial Marketing 50 50 100 3 0 0 3 Elective

10MBA3M3 Sales Management 50 50 100 3 0 0 3 Elective

10MBA3M4 Integrated Marketing

Communication

50 50 100 3 0 0 3 Elective

Human Resources Electives

10MBA3H1 Industrial Relations 50 50 100 3 0 0 310MBA3H2 Organizational Structure

Process and design

50 50 100 3 0 0 3 Elective

10MBA3H3 Human Resource

Development

50 50 100 3 0 0 3 Elective

10MBA3H4 Industrial Psychology 50 50 100 3 0 0 3 Elective

Sub Total 400 400 800 21 0 0 37


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IV SemesterSub Code Subject Title Marks Distribution Credit Distribution Subject Type


10MBA401 Tax Management 50 50 100 3 0 0 3 Core

10MBA402 Entrepreneurship

Development

Workshop

100 100 3 0 0 3 Core Workshop

10MBA403 Seminar 100 100 3 0 0 3 Mandatory Viva

voce

Finance Electives

10MBA4F5 Management

Accounting andControl System

50 50 100 3 0 0 3 Elective

10MBA4F6 International Financial

Environment

50 50 100 3 0 0 3 Elective

10MBA4F7 Investment Banking 50 50 100 3 0 0 3 Elective

10MBA4F8 Merchant Banking

and Financial Service

50 50 100 3 0 0 3 Elective

Marketing Electives

10MBA4M5 Channel and Logistics

management

50 50 100 3 0 0 3 Elective

10MBA3M6 Retail management 50 50 100 3 0 0 3 Elective10MBA3M7 Product and Brand

Management

50 50 100 3 0 0 3 Elective

10MBA3M8 Sales Accounting 50 50 100 3 0 0 3 Elective

Human Resources Electives

10MBA3H5 Labour Legislation 50 50 100 3 0 0 3 Elective

10MBA3H6 Organisational

Change and

Development

50 50 100 3 0 0 3 Elective

10MBA3H7 Performance

Management

50 50 100 3 0 0 3 Elective

10MBA3H8 Leadership Elective

Sub Total 450 250 700 21 0 0 21


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Sub Code Subject Title Marks Distribution Credits Distribution Subject


10MBA101 Foundations of Management 50 50 100 3 0 0 3 Foundation

10MBA102 Organization Behavior 50 50 100 3 0 0 3 Foundation

10MBA103 Quantitative Techniques 1 50 50 100 3 0 0 3 Foundation

10MBA104 Marketing Management 50 50 100 3 0 0 3 Foundation

10MBA105 Financial Accounting 50 50 100 3 0 0 3 Foundation

10MBA106 Business Communication 50 50 100 3 0 0 3 Foundation

01MBA107 Economics for Managers 50 50 100 3 0 0 3 Foundation

Sub Total 350 350 700 21 0 0 21

FIRST SEMESTER


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Subject Code:

10MBA101

Subject Title

Foundations of Management

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 MarksCourse Objectives:

1. To understand fundamental concepts and principles of management,including the basic roles, skills, and functions of management

2. To become knowledgeable of historical development, theoretical aspectsand practice application of managerial process;

3. To become familiar with interactions between the environment, technology,human resources, and organizations for achieving high desired performance;

4. Be aware of the ethical dilemmas faced by managers and the socialresponsibilities of businesses.

NOTE-The material covered will be relevant to you, regardless of your career

objectives. In all likelihood, you will either be a manager or work with one in any

occupation you choose. In the final analysis, we are all managers of our own

lives and can benefit by studying to be better managers.

Module-1

Management theory and practice

Nature, purpose and functions; evolution of management thoughts; Mintzbergs interpersonal,

informational and decisional roles; Management theories-scientific management and work of F.W

Taylor, administrative management and Fayol; Max Webers ideal bureaucracy ;the Hawthorne

studies; Mc Gregors Theory X and Y; and Systems approach, Contributions to Management thought-

Peter F Ducker; Levels of management; current trends in management.

Text books: MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines

Duening ; Ivancevich

6

Module 2

Planning

Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises; Decision

making under-certainty, uncertainty, risk ; Techniques that enhance quality in decision making; Search

for alternatives-Evaluation of alternatives- Selection of an alternative; Programmed and non

programmed decisionsModern approaches to decision making under uncertainty-Decision trees.


Duening ; Ivancevich; MANAGEMENTChallenges for tomorrows leaders-Pamela S. Lewis ; Stephen

H.Good ; Patricia M.Fanc, 4th

,

6

General

Management

Semester-I

Foundation


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Module 3

Organizing

Nature of organizing and entrepreneuring- formal and informal organizations- Structure and

departmentation - line, line and staff, functional, divisional and matrix; span of control-

decentralization-delegation of authority - the art of delegation-Power and responsibility

Text books : MANAGEMENT- Stoner ,Freeman , Gilbert; MANAGEMENT Principles and guidelines

Duening; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen


editio

6

Module 4

Staffing

Overview of all staffing functions; systems approach to human resource management

Text books: Human resource management and industrial relations-Subba Rao and Ashwathappa

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Module 5

Leading

Leader centered Approaches; Trait, Behavior ,Power focus; Follower centered approaches self

leadership, Leadership substitutes focus ; Interactive approaches- situational, empowerment, and

transformational leadership ;Women as leaders; Leaders of the future ; Likerts four systems of

management- the managerial grid-Robert Blake and Jane Mouton Model - Committees Nature of

committees-Reasons for using committees-Types-Merits and Demerits.


Duening ; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen

H.Good ; Patricia M.Fanc, 4th ,

Module-6

Controlling

Process of control for diverse organizations; Setting standard for performance ; Measuring actual

performance; Responding to deviations; Designing quality and effectiveness into control systems;

criteria for effective control; Selecting the focal point of control; Managerial control philosophies-

bureaucratic control, organic control; Selecting a control style in todays diverse and multinational

organizations; Impact of information technology on organizational control; Mechanisms for financial

control-Financial statement, Financial ratios; Ethical issues in a control of a diverse work force.

Text books: MANAGEMENTChallenges for tomorrows leaders-Pamela S. Lewis ; Stephen H.Good ;

Patricia M.Fanc, 4th

,

10

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Module 7

Social Responsibility and ethics

Ethics in corporate world; Four faces of social responsibility; Strategies-reaction, Defense,

accommodation, Pro-action.


Duening ; Ivancevich; MANAGEMENT Challenges for tomorrows leaders-Pamela S. Lewis ; Stephen


,

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Subject Code:

10MBA102

Subject Title

Organization Behavior

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

Upon completion of the course, the students should be able to have better

understanding and grasp of

1. The basic concepts and theories underlying individual behavior besidesdeveloping better insights into ones own self

2. Individual behavior in groups, dynamics of groups and team buildingbesides developing a better awareness of how they can be better

facilitators for building effective teams as leaders themselves

Module 1Introduction to OB

The importance of interpersonal skills Management functions, Management roles, management skills,

effective versus successful managerial activities, Challenges and opportunities for OB, Developing an OB

model: An overview, the dependable variables, independent variables, contingency OB model.

Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall

Inc, Upper Saddle River, New Jersey; 13th

,

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Module 2

Foundations of individual behavior

Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other

characteristics: tenure, religion, sexual orientation, and gender identity, Learning: definition, theories,

Shaping: A Managerial Tool, Global implications: Intellectual abilities, Biographical Characteristics,

Learning

Text book : Stephen P Robbins & Timothy A Judge ; Organizational Behavior ; Prentice- Hall Inc, Upper

Saddle River, New Jersey; 13th ,

6

Module 3

Attitudes and Job SatisfactionAttitudes: Main components, Cognitive dissonance theory, Major job attitudes, Job satisfaction:

measuring job satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees

on the workplace.


Saddle River, New Jersey; 13th

,

6

General

Management

Semester-I

Foundation

Subject


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Module 4

Personality and Values

Personality: The Myers Briggs Type Indicator, The Big Five Personality Model, and other personality

traits relevant to OB, Values: Importance of values, terminal versus instrumental values, generational

values, Linking an individuals personality and values to the workplace: Person job fit, Person _

organization fit Global implications: Personality. Values



7

Module 5

Perception and Individual decision making

Perception: factors influencing perception; Person perception: attribution theory, frequently used

shortcuts in judging others, specific application of shortcuts in organization, The link between

perception and individual decision making: Decision making in organizations; Influences on decision

making and organizational constraints; ethics in decision making



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Module 6

Motivation

Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, Two factors Theory,

McClellands Theory of Needs, Contemporary theories of Motivation: Cognitive evaluation theory, Goal

Setting Theory, Self Efficacy Theory, Reinforcement Theory, Equity Theory, Expectancy Theory, From

concepts to Application, Motivating by Job design: The Job Characteristics Model; EmployeeInvolvement; Using rewards to motivate employees.



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Module7

Foudations of Group behavior

Defining and classifying groups; Stages of group development; Group properties: Roles, norms, status,

size and cohesiveness, Group decision making: Group versus individual; Group think and group shift;

Group decision making techniques, Global implications, Understanding work teams, Differences

between groups and teams; Types of teams: Problem solving teams; Self managed teams; Cross

functional teams; Virtual teams; Creating effective teams, Factors determining the success of a team;

Team composition; Work design; Team process, Turning individuals into team players



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Module 8

Power and Politics

Power: Contrasting Leadership and Power; Bases of Power; Dependency; Power Tactics, Politics:Organizational Politics; Reality of Politics; Causes and Consequences of Political Behavior; The ethics of

behaving politically; Global Implications


Saddle River, New Jersey; 13th edition,

6


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Subject Code:

10MBA103

Subject Title

QUANTITATIVE TECHNIQUES -1

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. Develop and refine decision-making skills by basing decision upon the outcome

of statistical tests.

2. Determine and analyze the appropriate type of statistical problem solving

techniques to business situations.

3. Interpret the results of statistical tests to draw conclusion / decision.

4. Understand the reasoning/basis behind each statistical test.

5. Shall be able to manually solve selected problems.

Note to Students:

1. The problem are from the perspective of business/managerial application2. Use of non-programmable scientifically calculators are allowed3. The SEE paper comprises of theory and problems.

Module 1

Introduction:

Definition of Statistics Importance and Scope of Statistics Functions of Statistics - Statistical

Investigation - Limitations of Statistics. Distrust of Statistics.Descriptive Statists Tabular & graphical

presentationStatistical Data: Primary and Secondary data Sources of Data Types of Classification ofdata - Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency

Distribution, Continuous Frequency Distribution. Diagrammatic and Graphic Representation:,

Frequency Polygon, Cumulative Frequency Curves or Ogives Advantages and Limitations of Diagrams

and Graphs. Tabulation: - Types of Tables- Construction of one way and two way tables.

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Module 2

Descriptive Statists

Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-Measures of

Variability - Measures of Distribution shape- Relative Location and Detecting outliers -Exploratory Data

Analysis

6

Module 3

Introduction to Probability

Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional probability,

independence of Events, Combinatorial concepts, laws of total probability-Bayes theory, Joint

probability table.

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Quantitative

Techniques - 1

Semester-I

Foundation Subject


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Module 4

Discrete Probability distribution

Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial Probability

Distribution-Poisson Probability Distribution- Hyper geometric Probability Distribution.

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Module 5

Continuous Probability Distribution

Uniform Probability Distribution - Normal Probability Distribution - Normal Approximation of Binomial

Probabilities - Exponential Probability Distribution.

International Banks,

6

Module 6

Samples and Sampling

The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction to

Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-Properties

of point estimators-Other Sampling Methods

6

Module 7

Population and Sample Mean

Known-Population mean: Unknown-Determining the sample size-Population Proportion.

6

Module 8

Index numbers

Price relative aggregate price index computing aggregate price index from price relatives consumer

price index product price index deflating a series of price indexes price index considerations

Quality indexes

6

Recommended Reading

J.K.Sharma, Business Statistics, Pearson Education, Third , 2010.

Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006

Anderson, Sweeney, William,Statistics for Business and Economics, Thomson Publishing, 9/e,

2007


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Subject Code:

10MBA104

Subject Title

PRINCIPLES OF MARKETING

MANAGEMENT

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. To apply marketing theory and concepts to what marketers do in"the real world

2. To use marketing concepts to make business decisions3. Determination of the organization's products, prices, channels, and

type of communication

Module 1

Defining Marketing & Understanding the Marketplace

The Marketing Environment, Managing Marketing Information, Creating value and managing profitable

customer relationships. Consumer Markets and Consumer Buyer Behavior, Business Markets and Business

Buyer Behavior

Text Books: Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing

Etzel, Walker,Stanton, Pandit - 14th ,

Module 2

Designing Marketing Strategy through Marketing Process

Competitor Analysis, Strategies and Creating Competitive Advantage & usage and implications of BCG

Matrix.

Text Books; Marketing Etzel, Walker,Stanton, Pandit - 14th

,

Module 3

Designing Customer Driven Marketing Process

Segmentation, Targeting, and Positioning, Demand Forecasting and Measurement.

Text Books : Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006

1

Module 4

Product Management

Product/Services, New-Product/Service Development and strategies/Tactics, Product Mix strategies,

Product Life Cycle, Stages in adoption process, Brands, packaging and other product features.

Text Books :Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing

Management, Ramaswamy & Namakumari, Macmillan,2005

1

Marketing

Management

Semester I

Foundation Subject


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Module 5

Pricing Considerations & Distribution Channel

Approaches and Pricing Strategies, measuring perceived value, factors affecting pricing, pricing tactics.

Logistics & Retailing and Wholesaling and Physical distribution.

Text Books: Marketing Etzel, Walker,Stanton, Pandit - 14th

, Marketing Management, Ramaswamy &

Namakumari, Macmillan,2005

Module 6

Integrated Marketing Communications

Advertising, Sales Promotion, and Public Relations, Event & Sponsorships, Personal Selling, Direct

Marketing, Marketing in digital era and CSR as tools of Communication

Text Books : Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson,PHI,12th , ,2006; Marketing

Management, Ramaswamy & Namakumari, Macmillan,2005

Recommended Reading:

1. Marketing Management, Ramaswamy & Namakumari, Macmillan,2005 edition2. Marketing Etzel, Walker,Stanton, Pandit - 14thedition3. Marketing Management-Rajan Saxena, TMH Publication, 3rd edition


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Subject Code:

10MBA105

Subject Title

FINANCIAL ACCOUNTING

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. To introduce the concept of accounting and the framework for themechanism

2. To enable the students prepare financial statements3. To provide basic understanding of the structure and understanding of

the financial statements and the implications of the financial

performance

Module 1

Basics of Accounting

Accounting Conventions and Concepts, Accounting Principles, Accounting Equations and Accounting

disclosures, GAAP and Users of Accounting. Introduction to IFRS.

Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rdedition

6

Module 2

Basics accounting mechanics

Journal Ledgers Cash books -- Trial Balance Income statement Balance Sheet- (Students are required

to understand the flow in recording transactions. Case studies should be adopted as teaching

methodology)

Text Books: R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd

edition,

12

Module 3

Revenue recognition and measurement-Inventory valuation

Concepts and Methods (LIFO, FIFO and Weighted averages) , Accounting for depreciation and depreciationmethods, Disposable of depreciable assets - Implications of changes in method of valuation of Inventory

and depreciation,. Accounting for manufacturing cost.


edition

8

Finance

Semester-I

Foundation

Subject


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Module 4

Exposure to reading income statements of companies and firms

Profit and loss related concepts reporting methods (vertical and horizontal), Measuring Income,

Adjustment process, various heads in income statements, Evaluating incomes and expenses to measure

performances (Cost effectiveness various cost component as a percent of sales).

Balance sheet related concepts Reporting of Assets of liabilities under companies act and measuring

performances, Auditors report and qualifications of auditor


edition

6

Module 5

Exposure to reading Balance Sheet of companies and firms


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Module 6

Use company financial statement to define concepts

Measurement of cost of production, COGS, EBDIT, EBIT, Operating profit/loss, non operating Income and

Expenses, PBT, PAT, Cost profit, Book Profit Net worth EPS, DPS P/E ratio, EVA, Entity value, Economic

values, Market capitalization, Book values, ROCE, RONW., Window dressing of Balance sheet.


8

Recommended Reading

1. S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikaspublishing house

2. N. Ramachandran & Ram Kumar Kakani - Financial Accounting for Management-TMHPublications


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Subject Code:

10MBA106

Subject Title

BUSINESS COMMUNICATION

Credits 3

L 3 T 0 P 0

CIE 50 MarksSEE 50 Marks

Course Objectives:

To prepare to develop the art of business communication with emphasis on

message development

Module 1

Communication Foundations

Communicating at Work- Communicating in Teams: Listening, Non Verbal Communication, Collaboration

and Meeting Skills - Communicating Across CulturesModule 2

The Writing Process

Preparing to Write Business Messages - Organizing and Writing Business Messages - Revising Business

Messages

Module 3

Business Correspondence

Routine Letters and Goodwill Messages - Routine Memos and Email Messages - Persuasive and Sales

Messages - Negative Messages

Module 4

PresentationsSpeaking Skills - Employment Communication

Module 5

Reports and Proposals

Report Planning and Research - Report Organization and Presentation - Typical Business Reports -

Proposals and Formal Reports

Text Book

1. Business Communication Process and Product, Mary Ellen Guffy, # 3 edition , Thomson SouthWestern.

General

Management

Semester-I

Foundation Subject


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Subject Code:

10MBA107

Subject Title

ECONOMICS FOR MANAGERS

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:1. To enable the students to understand the basics of micro as well as

macro economics;

2. To learn to employ economic concepts and logic for obtaining optimaldecisions to business problems;

3. To know the functioning of Indian Economy, its development paththrough the decades;

4. To know as well as to assess the impact of economic environment-microas well as macro-on business

Note: There are some Aspects/elements in the syllabus which are non-

instructional and the students need to obtain the list of topics from theinstructor. These topics/aspects are subjects to Self-directed Learning (Under

the guidance of the instructor, if need be) The students have to make

presentation on these topics.

Module-1: Introduction to Economics:

Why study economics? What is economics about? Two streams of modern economics-Micro and Macro;

fundamental problem of economic organization and production possibility above.

Module-2: Market Equilibrium/Basics of Demand and supply

Demand analysis: Concept of demand, different demand concepts-Determinants of demand change in

quantity demanded and change in demand-elasticity of demand and, measurement Demand

forecasting.

Supply Analysis: Concept of supply-Determinants of supply-Change in quantity supplied and change in

supply-elasticity of supply-market equilibrium and government intervention.

Module-3: Production and cost analysis

Production function-laws of production relating to short-run and long run-cost concepts-relationshipbetween production and costs

Module-4: Market structure and Product Pricing

Concept of market and market structure-price and output decisions under perfect competition,

Monopoly, Discriminating monopoly, monopolistic completion and oligopoly.

General

Management

Semester-I

Foundation Subject


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Module-5: Basics of Macroeconomics

Goals and instruments of macro economics-National Income Accounting: Concept of nation income,

GDP, GNP, Nominal income and Real Income, GDP deflector, methods of measuring national income,

limitations of national income estimates.

Module -6: AD-AS model and Business Cycle

Basic of AD-AS model-Business cycle: concept, Phases of a business cycle and stabilization policies.

Module-7: Money and Banking

Money: concept and function of money-banking; Functions and multiple expansions of credit

Changing/Emerging features of Indian Banking System-Central banking: functions, money supply process

in India: Measures of money supply and determination of quantity of money in India

Module 8: Economic policy in India

Economic reforms in India-An outline: concept of economic growth and development and determinants

and structural changes in Indian economy-monetary policy, fiscal policy-price trends in India-exchange

rate policy, trade policy and trends in balance of payments.

Text Books

1. Paul Samuelson: Economics, Tata-Mcgraw-Hill , , Tenth print 2008, (for Modules 1-7)2. Managerial Economics: H.L.Ahuja, S.Chand and Co., First , , 2007 (Parts, II, III, IV and part VII)3. Managerial Economics: Dominick Salvotre, Thomson-south western ,4. Economic Environment of Business-S.K Misra and V.K.Puri, Himalaya publishing house, latest

editon)

5. Principles of Economics, William boyes and Michael Melvin, Indian , , Cengage Learning, 2003Recommended Reading

1. Micro Economics: Gregory Makiw, Cengage Learning, Indian , , 20062. Macro Economics : Gregory mankiw, Worth Publishers, 6th , 2009


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Sub Code Subject Title Marks Distribution Credits Distribution Subject


10MBA201 Operations Management 1 50 50 100 3 0 0 3 Foundatio

10MBA202 Quantitative Techniques 2 50 50 100 3 0 0 3 Foundatio

10MBA203 Financial Management 50 50 100 3 0 0 3 Foundatio

10MBA204 Human Resource Management 50 50 100 3 0 0 3 Foundatio

10MBA205 International Business 50 50 100 3 0 0 3 Foundatio

10MBA206 Strategy Management 50 50 100 3 0 0 3 Foundatio

10MBA2WS Business Research Methods 100 100 3 0 0 3 Core

Workshop

Sub Total 400 300 700 21 0 0 21

Total First Year 750 650 1400 42 0 0 42

SECOND SEMESTER


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Subject Code:

10MBA201

Subject Title

OPERATIONS MANAGEMENT- I

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. Explain the strategic role of operations management and its competitive

advantage.

2. Explain the relationships between the operations function and other

functional areas of a business Such as marketing, finance, and information

systems and how they can work together to achieve the business strategy.

3. Explain approaches to designing and improving processes.

4. Students will use relevant tools and techniques to solve operations

management problems.

Note

The course will cover both theory and numerical problems ( theory and numerical

in the ratio of 40 : 60 ratio)

Module 1

Introduction and Break even analysis

Break even analysis - Break even analysis in terms of physical units, sales value, and percentage of fullcapacity. Break even for Multi Product situations, Capacity expansion decisions, Product add or drop

decisions, Make or Buy decisions, Equipment Selection decisions, Production process selection

decisions, Managerial uses of break even analysis, Limitations of Breakeven analysis.

Note: The module will cover both theory and numerical problems with emphasis on decision making

for competitive advantage.

8

Module 2

Forecasting

Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources of

data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models - Linear

regression , Moving average, Weighted moving average, Exponential smoothing, Exponential

smoothing with trends, Measurement of errors, Monitoring and Controlling forecasting models.

Note: The module will cover both theory and numerical problems

8

Operations

Management

Semester-II

Foundation

Subject


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Module 3

Facility Planning

Facilities location decisions, factors affecting facility location decisions and their relative importance for

different types of facilities, Facility location models, Facility layout planning: Layout and its objectives

for manufacturing operations, warehouse operations, service operations, and office operations.,

principles, types of plant layouts product layout, process layout, fixed position layout, cellular

manufacturing layouts, hybrid layouts, Factors influencing layout changes, Facilities utilities lighting,

ventilation, air conditioning, noise control, sanitation, Materials handling - objectives, principles, types.

Note: The module will cover theory focusing on safety, psychological factors, and productivity.

8

Module 4

Employee Productivity

Productivity and work study, Productivity and the standard of living, Productivity and the organization,

productivity, variables affecting labour productivity, work content and time, Work Study and related

working conditions and human factors, Method Study , Introduction to Method Study, Data collection,

recording, examining, and improving work, Material flow and material handling study, Worker flow

study, Worker area study, Work Measurement, Introduction to Work Measurement, Work sampling

study, Time study and setting standards, Numerical problems on productivity measurement, time

study and work standards

8

Module 5

Capacity Planning

Concept and overview of aggregation, Demand and capacity options and strategies in production and

services, capacity and value, financial impact of capacity decisions, aggregate planning types and

procedure, capacity requirement planning, concepts of yields(productivity) and its impact on capacity.

Capacity requirement planning, Materials requirement planning, Planning hierarchies in operations,

aggregate planning, purpose, necessity and importance of aggregate planning, Managerial importance

of aggregate plans, alternatives for managing demand and supply, capacity augmentation strategies.

Matching demand and capacity, demand chase aggregate planning, level production aggregate

planning, capacity planning and steps, Resource requirements planning system, material requirement

planning, objectives of MRP, elements of MRP, BOM, benefits of MRP, Capacity requirement planning

and strategies thereto, economic production quantities, Job shop scheduling n jobs on 1 machine, n

jobs on 2 machines., Numerical problems on job shop scheduling

8

Module 6

Materials Management

Role of Materials Management- materials and profitability, Purchase functions, Procurement

procedures including bid systems, Vendor selection and development, Vendor rating, ethics in

purchasing. Roles and responsibilities of purchase professionals. Concepts of lead time, purchaser

quisition, purchase order, amendments, forms used and records maintained, Inventory Management:

Concepts of inventory, types, Classification, selective inventory management, ABC VED, and FSN

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analysis. Inventory costs, Inventory models EOQ, safety stocks, Re order point, Quantity discounts.

Stores- types, functions, roles responsibilities, Inventory records, Numerical problems on vendor

rating, ABC analysis, Inventory models, Discounts

Recommended Reading

1. B. Mahadevan, Operations Management Theory and Practice, Pearson education, Second impression

2007

2. William J. Stevenson Operations Management, 8th 2005 , .

Reference Books

1. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management Himalaya

Publications

2. Upendra kachru, Production and Operations Management, Text and cases, First , excel Books.

3. Byron J Finch Operations Now, , tata Mc Grawhill, 3rd , ,2008

4. Norman Gaither & Greg Fraizer, Operations Management, Thomson SouthWestern


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Subject Code:

10MBA202

Subject Title

Quantitative Techniques-II

Credits 3

L 3 T 0 P 0

CIE 50 Marks


1. To provide a formal quantitative approach to problem solving;2. To give an intuition for managerial situations where a quantitative

approach is appropriate;

3. To introduce some widely used quantitative models;4. Description of the linear programming model, decision theory, etc.;

Examples of business applications.

Module 1

Hypothesis Testing

Developing Null and Alternative Hypotheses -Type 1 and Type II Errors-Population Mean: Known standard

deviations, population mean: Unknown standard deviations - Population proportion - Hypothesis Testing

and Decision Making - Calculating the Probability OF Type II errors-Determining the Sample Size for

Hypothesis Test about a population mean.

6

Module 2

Statistical Inferences about means & proportions with two samples

Inferences about the difference between two populations means when standard deviations known -Inferences about the difference between two populations means when standard deviations unknown.

Inferences about the difference between two population means with matched samples - Inferences about

the difference between two population proportions. Inferences about population variance - Inferences

about two population variances, anova, one way & two way

6

Module 3

Simple Linear Regression

Simple Linear Regression Model-Least Squares Method-Coefficient of Determination-Model Assumptions-

Testing for Significance-Using the Estimated Regression Equation for Estimation and Prediction-

6

Module 4

Time series and Forecasting

Components of a Time Series-Smoothing Methods-trend Projection-Trend and Seasonal Components-

regression Analysis-Qualitative Approaches

6

Quantitative

Techniques

Semester-II

Foundation

Subject


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Module 5

Introduction to OR

Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model by

graphical methods

6

Module 6

Theory of Games

Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value of the

game, mixed strategy, Graphical method of solving a game (2 x n) and (m x 2) games.

6

MODULE 7

Queuing Models

Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson

arrival with Exponential Service Rate; Applications of Queuing models.

6

MODULE 8

Simulation of Management Systems

Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method, Inventory

Management Simulation, Marketing Management Simulation, Financial Management Simulation.

Text Books

J.K. Sharma, Operations Research, McMillan India

N. D. Vohra, Quantitative Techniques in Management, Tata McGraw Hill Publications, 3/e, 4 th

reprint 2007

S. D. Sharma, Operations Research, Kedar Nath and Ram Nath & Co. Ltd.

Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication, 2005

Natarajan, Balasubramani, Tamilarasi, Operations Research, Pearson Education, 1/e, 2002

C. R. Kothari, Quantitative Techniques, Vikas Publishing House, 3/e, 2004

Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004


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Subject Code:

10MBA203

Subject Title

Financial Management

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. To introduce the functions of finance management2. To introduce the basic concepts which enable the financial decision

making

Module 1

Introduction to finance function

Financial Management Introduction to finance, objectives of financial management profit

maximization and wealth maximization. Changing role of finance managers. Organization of finance

function. Sustainability model.

Text Books: Prasanna Chandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th

,

4

Module 2

Indian Financial System

Indian financial system Primary market, Secondary market stocks & commodities, Money market,

Forex markets

Text Books: Instructors Material

6

Module 3

Compounding and discounting principle

Time value of money Time Lines & notation, Future value of single cash flow & annuity, present value

of single cash flow, annuity& perpetuity. Risk and Return Risk & return of single asset, portfolio,Measurement of market risk.

Text Books: Prasannachandra; Financial Management Theory & Practice; Tata McGraw Hill; 7th

,

8

Module 4

Financing decision

Sources of long term funds: Cost of capital basic concepts. Cost of debenture capital, cost of preferential capital,

cost of term loans, cost of equity capital (Dividend discounting and CAPM model ). Cost of retained earnings.

Determination of Weighted average cost of capital (WACC) and Marginal cost of capital.

Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th

,

6

Module 5

Investment decisions

Investment evaluation techniques Net present value, Internal rate of return, Modified internal rate of return,

Profitability index, Payback period, Discounted pay back period , Accounting rate of return. Estimation of cash flow

for new project, replacement projects.

Text Books: Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th ,

6

Finance

Semester-II

Foundation

subject


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Module 6

Working capital management

Factors influencing working capital requirements. Current asset policy and current asset finance policy.

Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm.

(Does not include Cash and Inventory Management)


,

8

Module 7

Receivables Management

Receivables, Credit management through credit policy variables, marginal analysis, Credit evaluation:

Numerical credit scoring and discriminate analysis. Control of accounts receivables, Factoring


,

6

Module 8Capital Structure

Capital structure decisions Planning the capital structure. (No capital structure theories to be covered)

Dividend policy Factors affecting the dividend policy - dividend policies- stable dividend, stable payout.

(No dividend theories to be covered).


,

4

Recommended Books

I.M. PandeyFinancial Management (Vikas), 9/e,

Brigham & Houston Fundamentals of Financial Management., Thomson Cengage Learning,

1/e,

M.Y. Khan & P.K. Jain Financial Management (TMH), 5/e

Damodaran, Corporate Finance John wiley & Co., 2/e, 2004

Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002


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Module 1

Introduction to Managing Human Resource

Nature and scope, features, functions, objectives, policies, procedures and Programs, practices, Line and

staff responsibility, Roles and Responsibilities of managers. Human Resource Planning, Objectives,

integration of strategic planning and HRP, benefits of HRP, factors affecting HRP, process, problems of

HRP, Job design, Need, Approaches, Options, Process, Job Description, Job analysis process, benefits of

job analysis

Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication -

Subba Rao 1st, 3rd, 4th Chapter, 3rd Revised ,

7

Module 2

Recruitment & Selection

Objectives, Recruitment Policy formulation, responsibilities, Policy design, factors influencing policy,

Recruitment Process in detail, their importance and implications. Selection Procedure.

Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication -

Subba Rao 5th, 6

thChapter, 3rd Revised ,

Text Book: Human Resource Management, Principles & Practice Aquinas, Vikas Publication,4th

Chapter

8

Module 3

Performance Appraisal and Management

Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals, limitations and

problems of performance appraisal, Post Appraisal Analysis, 360 degree appraisal.

5

Subject Code:

10MBA204

Subject Title

Human Resource Management

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. Managers recognize the need to tap into the skills and knowledge of theirincreasingly skilled and knowledgeable employees if they are going to be

successful. This raises the central question - how do they do this? This

question, in various forms, has been at the centre of management

thought.

2. The economy and the rise of the knowledge worker, simply highlights theimportance for organizations to address this question.

3. Human Resource Management, both as an academic discipline and as aprofessional practice, is concerned with exploring the various dimensions

of this question.

Human Resource

Management

Semester-II

Foundation subject


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Text Book: Essentials of Human Resource Management and Industrial Relations, Himalaya Publication - Subba Rao

8th

Chapter, 3rd Revised , Human Resource Management, Principles & Practice Aquinas, Vikas Publication 6th,,

7th

Chapter

Module 4

Training and Development

Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity Building.


9th, 10

thChapter, 3rd Revised , Human Resource Management, Principles & Practice Aquinas, Vikas Publication 5

th

Chapter

6

Module 5

Compensation & Benefits Administration

Compensation Management: need for sound salary administration, factors affecting wages/ salary levels,

job evaluation, wage salary survey, salary structure, salary fixation, incentives, bonus concepts, ESOPs,

pay for performance, Benefits administration, employee welfare and working conditions-statutory and

voluntary measures


16th

Chapter, 3rd Revised Human Resource Management, Principles & Practice Aquinas, Vikas Publication 15th

Chapter

7

Module 6

Managing Careers

Career Management-individuals focusing on themselves, organizations focusing on individuals,

organizations focusing on their own maintenance and growth

Text Book: Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th Chapter

5

Module 7

Employee Separations, Downsizing & OutplacementEmployee separations, types, costs of employee separations, benefits of employee separations managing

early retirements, managing layoffs, outplacements goals and services

Text Book: Managing Human Resource - Luis R. Gomez-Mejia Fourth , , Pearson Publication, 6th

Chapter

5

MODULE 8

HR Accounting, Records, Audit, Research and Information

Human Resource accounting, HR Records, HR Audit Objectives, Needs, Process. HR Information System

Text Book: Internal AuditRoy Chowdhary

5

Recommended Reading

1. Managing Human Resources Bohlander et allCengage Learning 13 Ed., 2004.2. Human Resource Management, Text & Cases VSP Rao, Excel Books, 20053. Human Resource ManagementText & Cases K. Ashwatappa; 5th , , TMH.4. Human Resource Management - Cynthia Fisher, ShawWiley / Biztantra, 5/e, 20055. Human Resource ManagementGary Dessler, Person Publications, 10th ,6. Human Resource Management - Biswajeet Patnayak - PHI 3IE, 2005


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Subject Code:

10MBA205

Subject Title

INTERNATIONAL BUSINESS

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. Understand the implications of world events and creations oforganizations in the practice of International Business

2. A management perspective how finances, legal, political and economicsystems affect international business.

3. Specific principles that need to be followed in order to conduct businessoutside the country

Module 1

International Business Environment:

Significance, Free Trade vs. Protection, World trade and foreign investment patterns: WTO and Regional

blocks. Regional Trading Blocks level of integration and advantages and disadvantages of regional

integration. Globalization -Drivers, Meaning, dimensions and stages in Globalization. Introduction to

theories of International Trade by, Ricardo and Ohlin & Heckler.

Module 2

Country Risk AnalysisPolitical, Social and Economic - Cultural and Ethical Economic crisis and impact on International Business

Module 3

Introduction to Export Marketing

Export Policy Decisions of a firm, ECGC, Introduction to Export and Import Finance - Methods of payment in

International Trade INCO Terms (FOB, CIF, etc) Payment Terms Letters of Credit packing credit,

Deferred Payment Terms. Export Trade Documents: Bill of Exchange- Commercial Documents - Performa,

Commercial, Consular, Legalized Invoice, Certification of Origin Packing List, Weight Certificate, Transport

Documents - Bill of Landing, Airway Bill. Risk Covering Document: Insurance Policy, Insurance Cover Pricing

and Promotion for International Markets: Environmental influences on Pricing Decisions, Grey Marketgoods, Transfer pricing, Global Pricing and incentives

1

General

Management

Semester-II

Foundation

Subject


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Module 4

World organization facilitating International Trade

Balance of Trade and Balance of Payment - International Monetary Fund, Asian Development Bank and

World Bank. Trading Environment of International Trade - Tariff and Non-tariff Barriers, Subsidies,

antidumping policies, Bilateral and Multilateral Trade Laws - World Trade Organization -

1

Module 5

International Monetary System

Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange

rate arrangements, Function and Structure of the Forex markets, major participants, types of transactions

and settlements dates, Foreign exchange quotations, forward market, futures market. Euro currency,

International Banks,

Module 6

Market Entry strategies

Market selection, Indirect Exporting, Domestic Purchasing, Direct Exporting, Foreign Manufacturing

Strategies without Direct Investment, Foreign Manufacturing Strategies with Direct Investment.

Text Books

1. International Business - Charles Hill & Arun Jain, Tata McGraw Hill2. International Business -Ashwathappa.K. Tata McGraw Hill3. The Essence of International Business, Taggart and McDermott, Prentice Hall of India4. International Business, J.V.Prabhakara Rao and A.V. Ranganadhachary5.

Global Business Today - Charles Hill. International Business Environment & Operations - JohnD.Daniels


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CREDITS 3

Subject Code:

10MBA206

Subject Title

Strategy Management

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

Competition and Strategy is intended to help you think strategically about

business environment and introduce the student to critical business skills of

planning and managing strategic activities.

Upon completion of the course, students should have an integrated

understanding of business and the strategic management process and be able

to apply this knowledge.

The students will develop advanced analytical skills through the use of complex

and comprehensive casesto be able to identify central issues/problems in

these cases and present well-supported recommendations for future actions

Module 1

Strategic Management and Strategic Competitiveness

Define Strategic competitiveness, Competitive advantage and above average returns. Discuss the

challenge of strategic management. Use the industrial organization model to explain how firms can

earn above average returns. Use the resource based model to explain how firms can earn aboveaverage returns..Describe strategic intents, and strategic mission and discuss their value to the

strategic management process. Define stakeholders and describe the three primary stakeholder

groups ability to influence organizations. Understand strategic management process.

8

Module 2

The External Environment: Opportunities, Threats, Industry Competition, and Competitor

Analysis.

Explain the importance of a firms external environment. Describe the general environment and

the industry environment. Understand the activities of external environment. Understand the

segments of general environment. Identify the five competitive forces and explain how theydetermine an industrys profit potential. Understand the different methods to carry out competitor

Analysis

8

Strategy

Management

Semester II

Foundation


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Textbooks

1. Strategic ManagementCompetitiveness and Globalization : Michael A. Hitt, Duane Ireland,Robert E. Hoskisson , : South Western, Thomson Learning

2. Competitive Advantage, Michael E. Porter , 8th , South Western, Thomson Learning3. Strategic ManagementStrategy formulation and implementation,John A. Pearce II, Richard B.

Robinson, Jr , 3rd

, , AITBS publishers and Distributors

4. Learning materials will be supplied by the instructor in addition to the text books

Module 3

The Internal Environment: Resources, Capabilities and Core Competencies

Identify the need for understanding internal environment. Understand the concept of Value and

discuss its importance. Define capabilities and discuss how they are developed. Match Core

competencies with resources and capabilities. Use value chain to identify and evaluate resources

and capabilities. Discuss importance of preventing core competencies from becoming core

rigidities. Establish relationship between strategic inputs and strategic actions

8

Module 4

Business Level Strategies

Define Strategy and Explain Business Level Strategy. Relationships between Customers and

Business level strategies. Factors to be considered in evaluating customers. Integrated cost

leadership/ differentiation strategy . Capabilities to develop competitive cost advantage . Risksassociated with each of the business level strategies

8

Module 5

Competitive Dynamics

Conditions for undertaking competitive actions. Factors leading to competitor response to

competitive action. First, Second and late movers and advantages and disadvantages of the same.

Basic market situations and outcomes of competitive dynamics . Types of Competitive action

relevant to stages of industry evolution.

8

Module 6

Organizational structures and controls

Importance of integrating strategy implementation and strategy formulation. Organizational

structures used to implement different business level strategies. Organizational structures used to

implement different corporate level strategy.

8


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Subject Code:

10MBAWS1

Subject Title

Business Research Methods

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives: At the end of the workshop, students are expected to

1.Understand the language of research

2. Develop abilities to understand the phenomena of management more thoroughly

through the lens of researcher

3. Develop abilities that help critical appraisal of managerial phenomena

4. Able to identify, understand and convert managerial problem into research problem

Note: The idea of the workshop is not to teach through the content of the course but enable students

understand the reasoning behind different research paradigms, designs and methods and learn by doing

scaled down research projects using various methods and experience the process of complete cycle of

research starting from problem definition through desig , data collection and analysis and reporting.

Evaluation;

Group Work:

a. Projects: Submission and presentation(40% of total marks)I . Qualitative Research

Ii Survey Research

iii. Experimental Research

Individual Evaluation:

b) Project Reporting of Group work (Data Collected for Group work to be divided/changed and reporting

of analysis and decision thereon) (20% of Total Marks)

I. Qualitative Research

II.Survey Research

III.Experimental Research

C) Test on Conceptual Understanding (20% of Total Marks)

d) Comprehensive Viva on the Projects done (20% of Total Marks)

Attendance on all Classes Compulsory, Absence without Permission on relevant ground would lead to

the grade on not-pass,

Research

Methods

Semester II

Core Workshop


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Indicative Workshop Outline

Foundations of Research: Language of Research: Terminologies, Types of Questions, Time in Research,

Types of Relationships, Variables, Hypotheses, Types of Data, Unit of Analysis, Two Research Fallacies

Philosophay of Research: Structure of Research, Deduction & Induction, Positivism & Post- Positivism,

Ethics in Research

Conceptulizing: Problem Formulation, Concept Mapping

Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling, Probability Sampling,

Non- Probability Sampling

Measurement: Construct Validity- Measurement Validity Types, Idea of Construct Validity, Convergent

& Discriminant Validity,Threats to Construct Validity,Reliability Measurement Error, Types of Reliability,

Reliability & Validity, Levels of Measurement, Scaling: General Issues in Scaling, Thurstone Scaling, Likert

Scaling, Guttman Scaling

Research Design: Internal Validity, Introduction to Design, Types of Designs

Survey Research: Types of surveys, selecting the survey method, constructing the survey- Types of

questions, question content, response format, question wording, question placement.

Qualitative Research: The qualitative debate, measures, data, approaches, methods, validity

Analysis: Data preparation, descriptive statistics, Correlation, Inferential Statistics

Write-Up: Key elements, formatting

Readings: Any research methodology book prescribed by the faculty and lecture notes


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Sub Code Subject , Marks

Distribution

Credits Distribution Subject

Type


10MBA301 Project Planning and Appraisal 50 50 100 3 0 0 3 Foundation

10MBA302 Operations Management 2 50 50 100 3 0 0 3 Foundation

10MBA303 Services Management 50 50 100 3 0 0 3 Foundation

10MBA3PW Project Work 50 50 100 0 16 0 16 Independe

nt Work

III Semester Finance Management Electives

10MBA3F1 Advanced Corporate Finance 50 50 100 3 0 0 3 Elective

10MBA3F2 Mergers, Acquisitions andCorporate Restructuring

50 50 100 3 0 0 3 Elective

10MBA3F3 Risk Management 50 50 100 3 0 0 3 Elective

10MBA3F4 Security Analysis and Portfolio

Management

50 50 100 3 0 0 3 Elective

III Semester Marketing Management Electives

10MBA3M1 Consumer Behaviour 50 50 100 3 0 0 3 Elective

10MBA3M2 Industrial Marketing 50 50 100 3 0 0 3 Elective

10MBA3M3 Sales Management 50 50 100 3 0 0 3 Elective

10MBA3M4 Integrated Marketing

Communications

50 50 100 3 0 0 3 Elective

III Semester Human Resources Management Electives10MBA3H1 Industrial Relations 50 50 100 3 0 0 3

10MBA3H2 Organization Structure Process

and Design

50 50 100 3 0 0 3 Elective

10MBA3H3 Human Resources Development 50 50 100 3 0 0 3 Elective

10MBA3H4 Industrial Psychology 50 50 100 3 0 0 3 Elective

Sub Total 400 400 800 21 0 0 21

THIRD SEMESTER


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Subject Code:

10MBA301

Subject Title

Project Planning and Appraisal

Credits 3

L 3 T 0 P 0

CIE 50 Marks


1. The introduce the process of initiating, planning and selecting a projectidea

2. To introduce the financial evaluation in appraising the project3. Understanding project constraints and implementation of projects

Module 1

Project planning

Planning & Analysis Overview: Phases of capital budgeting. Resource Allocation Framework: Key criteria for

allocation of resource. Generation and screening of project ideas - market and demand analysis - Technical

analysis Environment analysis. (Environmental appraisal of projects: types and dimensions of a project

meaning and scope of environment Environment Environmental resources values environmental

impact assessment and environmental impact statement).

Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financing, Implementation and

Review ; Tata McGraw Hill; 6th

,

Module 2

Financial estimatesFinancial Estimates and projections-Estimation of cost of project and means of financing estimates of

sales and production cost of production working capital requirement and its financing estimates of

working results breakeven points projected cash flow statement projected balance sheet.

Text Books: Prasannachandra; Projects-Planning, Analysis, Selection, Financiang, Implementation and


,

Module 3

Project cash flows

Basic principles of measurement of cash flows components of the cash flow streams viewing a projectfrom different points of view definition of cash flows by financial institutions and planning commission

biases in cash flow estimation.

Appraisal criteria: Net Present Value benefit cost ratio internal rate of returns urgency payback period

accounting rate of returns investment appraisal in practice. Analysis of Risk.


Review ; Tata McGraw Hill; 6th ,

Finance

Semester-III

Core


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Module 4

Types and measure of risk

Simple estimation of risk sensitivity analysis scenario analysis Monte Carlo simulation decision tree

analysis selection of project risk analysis in practice.

Special decision situations: Choice between mutually exclusive projects of unequal life optimal timing

decision determination of economic life inter-relationships between investment and financing aspects

inflation and capital budgeting



Module 5

Social Cost Benefit Analysis (SCBA)

Rationale for SCBA UNIDO approach to SCBA Little and Merle approach to SCBA



Module 6

Projects constraints

Multiple projects and constraints: Constraints methods of ranking mathematical programming

approach linear programming model integer linear programming model goal programming model.



,

Module 7

Project financing in India

Means of finance norms and policies of financial institutions SEBI guidelines Sample financing plans

structure of financial institutions in India schemes of assistance term loans procedures project

appraisal by financial institutions


Review ; Tata McGraw Hill; 6

th

,

Module 8

Project Management

Forms of project organization project planning project control human aspects of project management

prerequisites for successful project implementation.

Network techniques for project management development of project network time estimation


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determination of critical path scheduling when resources are limited PERT and CPM models Network

cost system (Only problems on resources allocation and resources leveling)

Project review and administrative aspects: Initial review performance evaluation abandonment analysis

administrative aspects of capital budgeting evaluating the capital budgeting system of an organization.



,

Recommended Reading:

Narendra Singh Project Management and ControlHPH , 2003

Nicholas Project Management for Business and Technology: Principles and Practice Pearson /

PHI

Gray & Larson Project Management: The Managerial Process TMH, 3/e , 2005

Vasant DesaiProject ManagementHPH

Bhavesh M PatelProject ManagementVikasChitkara Construction Project Management, Planning, Scheduling and ControlTMH, 1/e

ChoudhuryProject ManagementTMH, 1/e

Project ManagementK Nagarajan New Age International, 2004

Project ManagementMerdith & Gopalan Wiley India (P) Ltd.


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Subject Code:

10MBA302

Subject Title

OPERATIONS MANAGEMENT- II

Credits 3

L 3 T 0 P 0

CIE 50 MarksSEE 50 Marks

Course Objectives:

Understand total quality concept and techniques for managing, controlling,

and improving quality.

Gain the information and skills needed to implement total quality practices.

Identify the benefits of Total Quality Management (TQM).

Identify the steps of the Total Quality Management (TQM) process cycle.

Identify the various facets of benchmarking.

Identify the contributions of the various Total Quality Management (TQM)

founders.

To familiarize the students with the techniques of managing the inventory,

production and operations.

Acquaint the students with decision making in: Planning, scheduling and

controlling of production and operations and SCM functions in both

Module 1

Quality Management Introduction

Basic concepts of quality of products and services, dimensions of quality. Relationships between quality,

productivity, costs, cycle time and value. Jurans quality trilogy: Impact of quality on costs quality

costs. Demings 14 principles. Quality improvement and cost reduction 7 QC tools and 7 new QC tools,

PDCA cycle, Quality circles, Quality Function Deployment and its benefits.

6

Module 2

Quality Management Systems

Quality Systems Need, benefits, linkage with generic strategies, ISO 9000 2000 clauses, coverage, QS

9000 clauses, coverage, linkages with functional domains like production, marketing, six sigma

concepts, organizing for continuous improvement, Excellence models, awards and standards awards

MBNQA, Demings prize, Baldrige award, their main focus. Role of management in implementing quality

systems

6

Module 3

Process management

Concept of specification limits, statistical control limits, Process control and control charts for both

attributes and variable data. Operators role in quality assurance.

6

Operations

Management

Semester-III

Core


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Module 4

Bench Marking and BPR

Introduction: stages, steps involved in BM: tools and techniques of BM: Advantages and limitations.

Business Process Re-Engineering: Introduction, techniques, importance, procedures involved in BPR,

limitation.

6

Module 5

Introduction to Supply Chain Management

Supply chain objectives importancedecision phases process view competitive and supply chain

strategies achieving strategic fit supply chain drivers obstacles framework facilities inventory

transportation information sourcing pricing.

6

Module 6

Sourcing and Pricing

Sourcing In-house or Outsource 3rd and 4th PLs supplier scoring and assessment, selection

design collaboration procurement process sourcing planning and analysis. Pricing and revenue

management for multiple customers, perishable products, seasonal demand, bulk and spot contracts.

6

Module 7

Coordination in a Supply Chain

Lack of supply chain coordination and the Bullwhip effect obstacle to coordination managerial levers

building partnerships and trust continuous replenishment and vendor-managed inventories

collaborative planning, forecasting and replenishment.

6

Module 8Dimensions of Logistics: Introduction

A macro and micro dimension logistics interfaces with other areas approach to analyzing logistics

systems logistics and systems analysis techniques of logistics system analysis factors affecting the

cost and importance of logistics

6

Recommended Reading

Sunil Chopra and Peter Meindl, Supply Chain Management Strategy, Planning and Operation,

Pearson/PHI, 3rd , , 2007.

Coyle, Bardi, Longley, The management of Business Logistics A supply Chain Perspective,

Thomson Press, 2006.Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH,

Second , , 2008.

Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced

Approach, Thomson Press, 2005.

David Simchi-Levi et al, Designing and Managing the Supply Chain Concepts,

Strategies, and Case Studies, McGraw Hill International ,


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Subject Code:

10MBA303

Subject Title

Services Management

Credits 3

L 3 T 0 P 0

CIE 50 Marks


I. Appreciate the intricacies and complexities of domain of servicesII. Understand the complex process of social exchange in the light of

past and future relationship paradigm

III. Develop abilities to understand and map socio psychologicalprocesses in services and take decisions in the light of relationship

paradigm

IV. Understand and Develop strategic and tactical plans for the purpose of creation, maintenance and dissolution of

relationships.V. Understand and appreciate the integrated view of different

functional domains for developing service leadership.

Module 1

Introduction to Services Management Frameworks for Understanding Services

Nature of Services, Macroeconomic Trends and Opportunities, Distinctive Marketing Challenges Posed by

Services, Categorization of Services

3

Module 2Frame work for Understanding customer Perceptions

Service encounters and Process Flows, perceived service quality, satisfaction and perceived value,

Introduction to the Gaps Model of Service Quality, Customer Expectations of Satisfaction and Quality,

Customer Perceptions of Satisfaction and Quality

4

Module 3

Managing and Understanding the Service Experience

The Three-Stage Model of Consumer Behavior Applied to select Services- Mobile, Transportation, Restaurant,

Healthcare, education etc., in terms of behavior and expectations, The Service Delivery System, Theatre as a

Metaphor for Service Delivery, Role and Script Theories Applied to Services

3

Module 4

The Service Offer- Understanding and Closing Gap 1

Customer Research, Key Steps in Service Planning, Core and Supplementary Services, The Flower of Service

Adding Value via Supplementary Services, Branding of Services, Designing the Service Enterprise: New Service

Development, Technology in Services, Service Quality, Process Improvement (DEA supplement),

Segmentation Targeting and Positioning of Services in Competitive Markets.

4

Marketing

Management

Semester- III

Core


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Module 5

Understanding and Closing Gap 3

Role of customers and employees- boundary spanners, support staff in delivering services. Managing People

for Service Advantage: Importance of Service Personnel, Conflicts in Boundaryspanning Roles and

Implications of Role Stress, The Cycles of Failure, Mediocrity, and Success, Selection, Training, and Motivation ofService Staff, Service Leadership and Service Culture

4.

Module 6

Designing Customer Service Processes

Understanding and Closing Gap 2: Service Standards, Development, and Design, Blueprinting as a Basic Tool

for Understanding and Managing Service, Processes, Service Process Redesign, Increasing Customer

Participation

5

Module 7

Designing the Service Environment

The Servicescape Model, Dimensions of Service Environments, Engineering Customer Service Experiences,

Service Facility Location, Supporting Facility, Managing Capacity and Demand, Managing Waiting Lines,

Service Supply Relationships, Managing Projects, Quantitative Models for Service Management, Balancing

Demand and Capacity, Minimizing Perceptions of Waiting Time. Capacity Planning and Queuing Models

(Computer Simulation), Forecasting Demand for Services(Normal vs. Poison Distribution), Managing

Facilitating Goods

8

Module 8

Pricing Services and Revenue Management

Objectives and Foundation for Setting Prices, Cost-based, Value-based, and Competition-based Pricing,

Revenue Management, Ethical Concerns and Perceived Fairness of Pricing Policies

3

Module 9

Designing the Communications Mix for Services

Understanding and Closing Gap 4, Communication Strategies for Services, Branding and Communications

5

Module 10

Managing Customer Loyalty

Relationship Marketing: Service Switching, Retention, the Economics of Customer Retention, Managing the

Customer Pyramid, the Wheel of Loyalty, Loyalty Programs, Customer Churn Diagnostics and Retention, CRM

Strategies, Customer Feedback and Service Recovery: Consumer Complaining Behavior, Principles of Effective

Service Recovery Systems, the Power of Service Guarantees, Organizational Learning Through Effective

Customer Feedback Systems

5


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Module 11

Organizing for Service Leadership

The Service Profit Chain, Integrating Marketing, Operations, and Human Resources, Four Levels of Service

Performance, Service Leadership, Culture, and Climate, the Financial and Economic Effects of Service

5

Text Books

I. Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler (2000), Services Marketing-Integrating Customer Focus Across the FirmSecond, , McGraw- Hill/Irwin.

II. Christop*her H Lovelock, Jochen Wirtz (2010), Services Marketing: People,Technology,Strategy Prentice Hall, 2010-626 Pages

III. Lecture Notes


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Subject Code

10MBA3F1

Subject

Advanced Corporate Finance

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. The understand the working capital financing and constituents ofworking capital management

2. To understand the hybrid sources of financing3. Understanding project constraints and implementation of projects

Module 1

Working capital management

Determination of level of current assets. Sources for financing working capital. Bank finance for working

capital. (No problems on estimation of working capital) .Working capital financing: Short term financing

of working capital, long term financing of working capital. Working capital leverages


,

6

Module 2

Cash Management

Forecasting cash flows Cash budgets, long-term cash forecasting, monitoring collections and

receivables, optimal cash balances Baumol model, Miller - Orr model & stone model. Strategies for

managing surplus fund


6

Module 3

Inventory Management

Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing of

raw material. Monitoring and control of inventories, ABC Analysis


,

6

Module 4

Capital structure decisions

Capital structure & market value of a firm. Leverages Determination of operating leverage, financial

leverage and total leverage. Theories of capital structure NI approach, NOI approach, Modigliani Miller

approach, traditional approach. Arbitrage process in capital structure. Planning the capital structure:

EBIT and EPS analysis. ROI & ROE analysis. Capital structure policy


,

6

Finance

Semester-III

Elective


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Module 5

Dividend policy

Theories of dividend policy: relevance and irrelevance dividend decision. Walters & Gordons model,

Modigliani & Miller approach. Dividend policies stable dividend, stable payout and growth. Bonus shares

and stock split corporate dividend behavior. Legal and procedural aspects of dividends Corporate Dividend

Tax


,

6

Module 6

Hybrid Financing

Preferred stock, Warrants and convertibles, Private equity. Venture funds, Angel financing, financial

management in intangible intensive companies. Characteristics of intangibles, implications for financial

managements, Types and approaches to valuations of intangible assets


,

6

Module 7

Corporate financial modeling

Agency problem and consideration. Effect of inflation on ; Asset value, firm value, returns, Financial

planning Basis of financial planning, sales forecast method, pro-forma P & L account method, pro-forma

balance sheet method, determination of External Financing Requirement (EFR).Financial Management of

sick units: Definition of sickness, causes, symptoms, predictions, revival strategies, institutions for revival of

sick units. Economic Value Added (EVA) concept, components of EVA. Market Value Added (MVA)


,

8

Module 8

Corporate governance

Divergence of interest, Agency cost, Corporate governance in developed world & in India, Reforming

Corporate governance, Legal provisions & SEBI code. Executive compensation & ESOP.


4

Reference Books

M.Y. Khan & P.K. Jain Financial Management, (TMH), 5/e, 2004

I.M. PandeyFinancial Management (Vikas), 9/e, 2005

Brigham & Ehrhardt, Financial ManagementTheory & Practice, Thomson Learning, 10/e 2004Ross, Westerfield & Jaffe, Corporate FinanceTMH 7/e, 2005

Advanced Financial ManagementSudhindra BhatExcel Books.

Vanhorne, Financial Management & Policy, Pearson / PHI

Keown, Martin, Petty. Scott, Financial management :principles and applicationsPHI

Brearly and Myers, Principle of Corporate FinanceTMH8/e, 2004

Ashwath Damodaran, Corporate Finance Theory & Practice John Wiley, 2003

Pandey & Bhatt, Cases in Financial Management - TMH, 2/e, 2003


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Subject Code:

10MBA3F2

Subject Title

MERGERS, ACQUISITIONS

AND CORPORATE

RESTRUCTURING

Credits 3

L 3 T 0 P 0

CIE 50 Marks

SEE 50 Marks

Course Objectives:

1. To understand the various restructuring exercises2. To understand the financial implications of these changes3. To understand the regulatory framework

Module 1

Corporate restructuring

Different forms of restructuring. Mergers - in the nature of acquisitions and