*The art of arranging, correcting, and selecting the quality and type of news that are within acceptable journalistic standards in terms of style and editorial policy.

*Specialist in this field is called a copyreader/copyeditor

*Copyreading gives the article the final touch before it goes to the printer.

*Copyreading, editing, correcting the article are synonymous terms. *The copyreader goes over the article, makes all the necessary corrections

*He also does away with libelous statements which harm the reputation of the personsor subjects mentioned in the article and whichmay put the editorial staff in hot water.

*The copyreader also writes the headline and determines the typography for it.

*He reads the article very carefully looking out for errors in grammar and spelling, errors in fact and in style.

♦ edits errors on grammar (spelling, tenses,etc.)♦ edits errors of fact (accuracy check)♦ judges news value (grading of news)♦ edits verbose copy (keeps the copy tight)♦ writes the headline

♥ Must possess certain qualities not everybody in the staff may have.

♥ Must have a good command of the language.

♥ Must have at his fingertips a good working knowledge of the rules of grammar.

♥ Must have a wide vocabulary.

♥ Must be well-read and must have a storage of general and current information.

♥ Must be well aware of libel news.

♦ ♦ connect lettersconnect letters ( cea se fire won’t be an issue ) ( cea se fire won’t be an issue )

♦ ♦ transpose letterstranspose letters ( time si glod)( time si glod)  ♦ ♦ transpose words (if you happen know to the transpose words (if you happen know to the rules)rules)♦ ♦ delete letters/words delete letters/words (to prevent the plounder / reached a final (to prevent the plounder / reached a final conclusion)conclusion)

♦ ♦ spell out (nos,)spell out (nos,) ( 10 human rights victims) ( 10 human rights victims)

♦ ♦ spell out (words)spell out (words) (VP Noli de Castro) (VP Noli de Castro)

♦ ♦ abbreviate (nos.)abbreviate (nos.) ( one-hundred per cent of the ( one-hundred per cent of the respondents)respondents)

♦ ♦ abbreviate (words) (President Barack Obama)abbreviate (words) (President Barack Obama)

♦ ♦ insert letters/words insert letters/words ( the trimph of Pcquiao dela Hoya)( the trimph of Pcquiao dela Hoya)

♦ separate words theissue on CharterChange ♦ capitalize letters gen. jovito Palparan ♦ make letter lowercase Two solons ♦ period mark The seamen were freed ♦ restore The kidnap victim was released) ♦ insert space andthey live happily everafter) ♦ bold face the pauper ♦ paragraph Villar called for an

entrepreneurial revolution ♦ do not paragraph Villar called for an entrepreneurial revolution.

♣ Whenever the copyreader sits down to work, he has the intention of making the copy free of errors. ♣ It is the goal of copyreader, therefore, to do his work systematically and efficiently. ♣ It would be good to follow the following steps.

1. Read the whole article first to determine what kind of story it is.

2. Having determined the type of story, read the article again.

3. This time, determine which is the lead paragraph. 4. Read the story again and mark all paragraph beginnings. Then correct errors in grammar, spelling, punctuations and style using copyreading symbols.

5. Improve the organization of the story. Make sure the lead features the lead fact.

6. Go over the whole story again. Remove all unnecessary and irrelevant materials.

7. Check the length of the story, then prepare the clean copy.

8. Write a very catchy and fitting head- line for the story.

9. Give the printer’s mark for the body text and the headline. Encircle the slug line.

10. The article is now ready for printing.

☺An assemblage of words written in bigger, bolder letters than the usual page text at the beginning of the news, also known as the head, but not a title.

The word “headline” is understood by many people to mean the biggest story of the day. In journalism, however, “headline” is the title of a news story big or small.

There’s no doubt headlines are one of the most important things to get right, unfortunately they can also be the most problematic too.

A good headline grabs the readers attention, and compels them to read on.

A well-written story will go unread if the headline does not grab the reader.

Headlines also serve as a graphic element

on the page.

Good headlines capture the readers’ attention and make them want to explore the story.

Bad headlines confuse readers, turn them off, invite criticism, invoke laughter (for the wrong reasons), or are just moronic.

♦ news headline – deals with hard facts and summaryEx.: Business leaders tackle global crisis

♦ feature headline – deals with novelty, human interest elementEx.: The sea is on red alert! (pertains to red tide menace)

As title of the news, the headline serves the following purposes:

1. It gives the summary of the news.

2. It allows the hurried reader to get a quick glimpse of the news. Later in the

day, when he has the time, he will read the story in its

entirety.

3. It indicates relative importance of the story by the amount of display and thus helps the reader evaluate the significance of the news.

4. It contributes to the physical attractiveness of the paper.

As title of the news, the headline serves the following purposes:

• to attract readers (come-on element of to attract readers (come-on element of headline)headline)

• to tell the story (in a gist/summary)to tell the story (in a gist/summary)• to add variety of type (break the monotony to add variety of type (break the monotony

of sea of type)\of sea of type)\• to identify personality of newspaper (use of to identify personality of newspaper (use of

font/style of letters)font/style of letters)• to index/grade the news (big type for to index/grade the news (big type for

important news than less important)important news than less important)

1. The headline presents the news in capsule, thus it is telegraphic.

2. It must contain the most important, the most intriguing, the most unusual fact of the story. It is not the place for details.

3. It must be constructed as to catch the reader’s attention and make him read the story.4. Size and length of the headline must be proportional to the length of the story and its importance. 5. The headline is based on the lead.

6. The headline makes use of special vocabulary which is not suitable for ordinary communication situations. For example: the word “stude” is headline equivalent for “student” as in “Four studes win in quiz bee” However, it is not acceptable to say there are 2,000 studes in our school.

1. The headline must have a verb and it must be in the present tense.

Wrong: Cuadra topped editorial tilt Correct: Cuadra tops editorial tilt

2. Do not use period.

3. Minimize punctuation marks. Use single quotation marks. Use a comma in place of “and” and a semicolon to separate sentences.

Wrong:Rolling stores to sell rice and groceriesCorrect: Rolling stores to sell rice, groceries

4. Don’t use the articles- a, an, the4. Don’t use the articles- a, an, the

Wrong: A fire hits the squatters’ Correct: Fire hits squatters’ area

5. Don’t use names unless the person is well-known. Wrong: Simon electrocuted Correct: Electrician electrocuted

6. Use the infinitive for future events. Wrong: City Hall will push anti-squatting driveCorrect: City Hall to push anti-squatting drive

7. Use specific terms instead of generalities

Wrong: School official gets scholarshipCorrect: Principal gets US scholarship

1. always in active voice / use action word2. use the present tense, historical present and future tense3. Prioritize use of subject / direct object4. Must not hang prepositions5. Never repeat words6. Use familiar abbreviations only7. No typographical errors/ grammar errors

8. Reflect the tone of the story

9. Avoid labels / titles

10. Do not editorialize

11. Do not use negative construction except when necessary

• fit into space• must know the fonazt size of letters • must know the head unit count • must know the number of decks (layers of headline)• must know the number of columns (one, two, three, four etc.)

Exercise 1: Write the correct form of the verb in the following headlines. Observe agreement between subject and the verb.

• CA (deny) Leviste’s petition for bail • World pirate attacks (soar) in first quarter • Noli (hail) Syria as RP ‘strategic partner • Shell, Petron (raise) gas prices • SC (uphold) oil deregulation law • DSWD (launch) ‘war’ vs child abuse • Local bets (win) in science fair

• Fishermen (stage) Earth Day protest• Rotary Club (donate) computers• COMELEC (proclaim) 32 party list bets• Failon (appeal) for privacy• Cuadra (cop) 3 National awards • Researcher (receive) US grant• Local cadets (spearhead) projects• RP, Spain (ink) accord

Cont… >>> Write the correct form of the verb in the following headlines. Observe agreement between subject and the verb.

♦ Feeding program (launch)♦ Two jail guards caught gambling (fire)♦ Resto owner (sue) ♦ Governor (probe) for P72M deficit♦ Jueteng protectors in CL (identify)♦ Scout master (kill) in camp site♦ Shanties in Quiapo (demolish)♦ Absentees (warn) of expulsion♦ Parents of honor studes (cite)♦ 4 holduppers (arrest) in Tondo

Exercise 2: Write the correct form of the verb in the passive voice:

(wordy & weak) (better/briefer)• for the reason that ------------ because• a large proportion ------------ many• at the present time ------------ now• succumbed to injuries-------- died• at an early date----------------- soon• is of the opinion that ---------- believes• in the neighborhood of ------- near

(wordy & weak) (better/briefer)• in the event of -------------------in case• in spite of the fact ---------------although• draw attention of --------------remind• tendered his resignation ------resigned• affixed his signature ---------- signed• united in holy matrimony-----married• held a conference ---------------met• told his listeners ----------------said

Access ………….....…Accompanied by ……Acute emergency……Additionally …………Adequate enough…...Administrative assistant ...Advance planning ….Advance reservations ..Affiliated with …….…….

ObtainWithEmergencyIn additionAdequateSecretary/clerkPlanningReservationsWith

• After careful consideration …..

• Aggravated/non consensual/ forcible rape ………...• Alcoholic liquor ………………• And or ……………………….• Answered in the negative ……• At 4 a.m. this morning ………

After considering

RapeLiquorOrSaid no4 a.m.

At 5 p.m. last night …….. 5 p.m.At an early date …………SoonAt that time ……………… ThenAs in the case of ………..LikeAt the intersection of market and the main ….

…At market and main streets

At this point in time ……… Now At which time …………….. When /DuringAttempted hold up ……….. Hold upAuthored ………………….. WroteAvenues to explore ……….. WaysAvid readers/sports fan ….. ReadersBe cognizant of …………… KnowBe in receipt of …………… GetBitter quarrel …………….. Quarrel

Conceptualize ……………… ThinkConcept …………………… IdeaBy virtue of the fact that …... BecauseDuring the period from ……. FromHas the capability of ………. CanHe is the man who ………….. HeIn the final analysis ………… Finally

Brutal slaying ……………… MurderBy the same token ………….. EquallyBy virtue of the fact ………… BecauseCall for ………………………. Propose /Urge /askCalled her attention to the fact that

……… RemindedClose proximity ……………. NearCome in contact with ………. Meet

Counterproductive ……… FutileCurrently ………………… NowDeplaned …………………. LeftDespite the fact that ……... AlthoughDownsizing ………………. LayoffsEnd result …………………resultExact replica …………….. ReplicaFeatured speaker ………… Speaker

Economically disadvantaged …. PoorFeedback ………………………..ResponseFor the purpose of ……………. For / toForeseeable future ……………. FutureGeneral consensus ……………. ConsensusIn case of ……………………… IfIn close proximity ……………. NearIn excess of ……………………. More than

In regard to ………………… AboutIn the event that ……………. IfInnovative …………………… NewIs of the opinion ……………... BelievesMake inquiry regarding ……. InquiryMake mention of …………… MentionNear future …………………. FutureOral conversations …………. Talks

Prioritize ……………………….RankProduce an inhibitory

effect on ………….. InhibitRamification ………………….. ResultsRazed to the ground ………….. RazedReach a truce ………………… AgreeRepeat again ………………….. RepeatRose to his feet ………………... Rose

Serves the function of being ... IsState of the art ……………….New / ModernStudent body ………………... StudentSubsequent to ……………….. AfterSufficient number ……………EnoughTerminated ………………….. Firedtime frame …………………… ScheduleTrack record ………………… Record

Track record ……………….. RecordTranspire n………………….. HappenTrue facts …………………… FactsUnconfirmed rumor ………... RumorVisual observation …………. See / sawVoted unanimously …………. PassedWere as follows …………….. WereWould be killer …………….. Suspect

congressman ………...solondecrease ……………. dipexamination …………quizannounce …………….barehighlight ……………..capspeak …………………urgeconference …………...confabinvestigation …………probeinvestigator …………..proberdisapprove ……………buck, scrap

• dismiss …….quash • dispute …….... row• charge ………rap • strengthen…... beef up• agreement …. Accord • practice ………hone up• sign ………….ink • praise …………laud• question …….grill • year……….milestone• urge …………prod • delay …………snag• mad killer …..amok • identify ……….finger• capture ……...net • start …………..trigger • disregard ……rule out • end …………...wind up

• lessen-----------allay• approval --------nod• arrest -----------nab• student ---------

student• writer -----------scribe• government ----govt• councilor --------dad

j i l t f --------½ unit J I L T F ----------1 ? --------------1 unit space ------------- 1all figures ---1 unit all small letters-- 1dash (-) -----1½ small m & w -- 1½ M & W -----------2 all caps except MWJ I LT F--1½

42 points - 3 cols. – (21) max. count 42 points - 3 cols. – (21) max. count ____________________________ ____________________________ ____________________________ ____________________________ (no. of decks)(no. of decks)

  Race Bias in Schools -Race Bias in Schools -20 unit counts20 unit countsDescribed as Stupid -Described as Stupid -19.5 unit counts19.5 unit counts

☺☺drop-line (like a staircase)drop-line (like a staircase)XXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXX

☺☺hanging indention (top line flush at right)hanging indention (top line flush at right) XXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXX

☺☺inverted pyramid (from wide to narrow)inverted pyramid (from wide to narrow)XXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXX

XXXXXXXX

☺☺flush-left (begin at left hand corner)flush-left (begin at left hand corner)XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

☺☺block block (flush left and right, from margin to margin)(flush left and right, from margin to margin)

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

☺☺cross-line (one-line headline)cross-line (one-line headline)XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

___________________________________

Two people died and five others were hurt when an unidentified man lobbed a fragmentation grenade along Baguio City’s Leonard Wood Road shortly before dawn Tuesday, a police official said.

A fire of unknown origin gutted the multipurpose building during the semestral break. The 5-year old two-room building housed the library and the six units of computer. The fire which occurred at high noon was construed to be caused by electrical wirings.

THE APPROPRIATE HEADLINE:

Fire razes down school bldg

Books, computers turn to ashes

Lead:Staffers of the schoolpapers “The

Leaf” and the “Ang Dahon” underwent a 2-day rigid training in journalistic writing as a preparation for their participation in the Division Press Conference.

Appropriate headline:

Staffers undergo trainingin school’s prescon

___________________________

The Philippine government will repatriate some Filipinos who were affected by the earthquake in Italy early this month, according to Overseas Workers Welfare Administration chief Carmelita Dimzon.

__________________________________

Whoever becomes the next president of the country will face a bigger economic burden. Former budget secretary Benjamin Diokno yesterday warned that the next president will be inheriting from the Arroyo administration a weaker economy and higher unemployment.

__________________________________

MANILA, Philippines – A downpour at around noon on Wednesday caused floods ranging from thigh- to gutter-deep in several areas across Metro Manila, the Metropolitan Manila Development Authority (MMDA) reported.

____________________________

MANILA, Philippines - The Philippines and Spain signed three agreements on assistance for health reform efforts in the Bicol and Caraga regions.

Pulchritude Pulchritude possesses profundity possesses profundity of a merely of a merely cutaneous nature.cutaneous nature.

FOR FUN!FOR FUN!

TRANSLATE:

Lack of propinquity Lack of propinquity causes an effulgence causes an effulgence of partiality in the of partiality in the cardiac areacardiac area..

FOR FUN!FOR FUN!

TRANSLATE:

It is fruitless to become lachrymose over precipitately departed lacteal fluid.

FOR FUN!FOR FUN!

TRANSLATE

END

UP NEXT:

MONDAY- Session 1 Editorial Cartooning

Session 2 Newswriting