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Copyright ©2008 by the McGraw-Hill Companies, Inc.
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Chapter Twenty-Four: The New Era
The New Economy Technology, Organization, and Economic
Growth Rise of the Automobile
Industry
Sterret Operating Service, General Motors Show in Washington Auditorium (Library of Congress)
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Chapter Twenty-Four: The New Era
The New Economy Technology, Organization, and Economic
Growth Rise of the Automobile Industry Commercial Aviation
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Chapter Twenty-Four: The New Era
The New Economy Technology, Organization, and Economic
Growth Rise of the Automobile Industry Commercial Aviation Genetic Research
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Chapter Twenty-Four: The New Era
The New Economy Technology, Organization, and Economic
Growth Rise of the Automobile Industry Commercial Aviation Genetic Research Growing Industrial Consolidation
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Workers in an Age of Capital
Welfare Capitalism
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Workers in an Age of Capital
Welfare Capitalism Bleak Time for Labor
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Workers in an Age of Capital
Welfare Capitalism Bleak Time for Labor “American Plan”
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Women and Minorities in the Work Force
“Pink-Collar” Jobs
Indicator Department, National Cash Register Company, Dayton, Ohio (Library of Congress)
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Women and Minorities in the Work Force
“Pink-Collar” Jobs Brotherhood of Sleeping Car Porters
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Women and Minorities in the Work Force
“Pink-Collar” Jobs Brotherhood of Sleeping Car Porters Rising Asian and Mexican Immigration
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Agricultural Technology and the Plight of
the Farmer Declining
Food Prices
Chapter Twenty-Four: The New Era
Farm Tenancy, 1910-1930
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Economy Agricultural Technology
and the Plight of the Farmer Declining Food Prices McNary-Haugen Bill
Chapter Twenty-Four: The New Era
Breaking Down Rural Isolation: The Expansion of Travel Horizons in Oregon, Illinois
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Consumerism and Communications
Growing Consumer Culture
Chapter Twenty-Four: The New Era
Northern Manufacturing Company Car (Library of Congress)
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Consumerism and Communications
Growing Consumer Culture Bruce Barton
Chapter Twenty-Four: The New Era
“Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.” - Bruce Barton
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Consumerism and Communications
Growing Consumer Culture Bruce Barton Birth of Commercial Radio
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Psychology and Psychiatry
Behavioralism
Chapter Twenty-Four: The New Era
"The behaviorist advances the view that what the psychologists have hitherto called thought is in short nothing but talking to ourselves.“
- John B. Watson
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Psychology and Psychiatry
Behavioralism Opportunities for Women
Chapter Twenty-Four: The New Era
Woman in Red Cross Nurse's Uniform
(Library of Congress)
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Women in the New Era
Motherhood Redefined
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Women in the New Era
Motherhood Redefined Margaret Sanger
Chapter Twenty-Four: The New Era
“No woman can call herself free who does not own and control her body. No woman can call herself free until she can choose consciously whether she will or will not be a mother.”
- Margaret
Sanger
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Women in the New Era
Motherhood Redefined Margaret Sanger “Flappers”
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Writers and Artists
Modern Society Critiqued
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
The New Culture Writers and Artists
Modern Society Critiqued “Harlem Renaissance”
Chapter Twenty-Four: The New Era
“I am a Negro—and beautiful!“
- Langston Hughes
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Prohibition
Failure of Prohibition
Anti-Saloon League at Washington, D.C., Dec. 8, 1921 (Library of Congress)
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Prohibition
Failure of Prohibition “Wets” versus “Drys”
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Nativism and the Klan
National Origins Act
of 1924
Chapter Twenty-Four: The New Era
Total Immigration, 1920-1960
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Nativism and the Klan
National Origins Act
of 1924 Rise of the New Klan
Chapter Twenty-Four: The New Era
Sources of Immigration, 1920-1960
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Religious Fundamentalism
Fundamentalists and
Modernists
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures Religious Fundamentalism
Fundamentalists and
Modernists Scopes Trial
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures The Democrats’ Ordeal
Divided Democrats
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
A Conflict of Cultures The Democrats’ Ordeal
Divided Democrats Al Smith
Chapter Twenty-Four: The New Era
Election of 1928
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Republican Government Harding and Coolidge
Warren Harding
President Harding with Pet Dog, Laddie
(Library of Congress)
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Republican Government Harding and Coolidge
Warren Harding Teapot Dome Scandal
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Republican Government Harding and Coolidge
Warren Harding Teapot Dome Scandal Calvin Coolidge
Chapter Twenty-Four: The New Era
“The business of America is business.”
- Calvin Coolidge
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Republican Government Government and Business
Sharp Tax Reductions
Chapter Twenty-Four: The New Era
Copyright ©2008 by the McGraw-Hill Companies, Inc.
Republican Government Government and Business
Sharp Tax Reductions “Associationalism”
Chapter Twenty-Four: The New Era
Herbert Hoover (Library of Congress)
Copyright ©2008 by the McGraw-Hill Companies, Inc.
America in the World The Cinema
Chapter Twenty-Four: The New Era
