Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.1 1 Adobe® Acrobat® In the Enterprise 23 rd April, 2010 Joseph Sundar

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 11Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

Adobe® Acrobat®In the Enterprise

23rd April, 2010

Joseph Sundar

Business Manager

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Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.2

Adobe Mission: To revolutionize how the world engages with ideas and information.

®

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

The Adobe Solution

Bringing documents and people together anytime,

anywhere on any platform

Acrobat LiveCycle

Ubiquitous Clients

Empowering knowledge

workers to reliably share

information with anyone.

Empowering companies to

engage customers,

partners, and employees in

key business processes.

Flash®Reader AIR

Adobe Connect

Empowering knowledge

worker collaboration

through high impact web

conferencing.

®

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 4

“Long review cycles are causing delay in our time to market.”

“We can’t afford to lose our confidential information.”

“Our latest concept was leaked to the press.”

“We’re getting pressure to be more cost-effective.”

Sound Familiar?

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Gartner

Information workers spend an average of 17.6 hours per week creating content and collaborating with others inside and outside of the organization.1

80% of IT professionals recently indicated their company had experienced at least 1 data breach in the past 12 months.2

In a survey of 950 people who lost or left their jobs in the last 12 months, 60% admitted to taking confidential company information with them.3

Between 1-3% of revenue is spent on printing, 44% of which is avoidable.4

Some Interesting Facts

1IDC, Hidden Costs of Information Work: A Progress Report, Doc # 217936, May 20092Ponemon Institute, The Security of Paper Documents in the Workplace, 2009

3Ponemon Institute, Data Loss Risks during Downsizing, 20094Gartner, Reducing Paper Consumption will Drive Down Costs and Improve Workflows, 2008

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A Simple Solution

Improve Business Efficiency With Acrobat®

Enhance Collaboration Help Reduce Costs

Protect Information

Simplify Compliance

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A Simple Solution

Enhance Collaboration

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PDF revolutionized document sharing

De facto standard

Universal file format

Published file format specification

Prevailing document platform

Adobe PDF is a file format generated by Adobe software

Large 3rd party developer community

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Enhance Collaboration – Acrobat 9 Highlights

Reliably share virtually any file

Enable others to markup, comment in context, and buildon each other’s input

Easily collect and organize feedback

Electronically approve ordigitally sign files

More easily track approvals

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PDF & XML – Intelligent Documents

Human-readable PDF + Machine-readable XML

data

Combines PDF with XML industry standards for

interoperability

Simplifies development and deployment of

standards-based applications

PDF as a platform for industry XML standards

PDF can be the bridge across industry and line-of-business domains

Secure container for multiple formats

Can support industry standards for security

and authenticity (digital signatures)

Not an XML version of PDF, but uses XML as

the template, data, & container

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A Simple Solution

Help Reduce Costs

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Help Reduce Costs - Acrobat 9 Highlights

Publish to PDF files to help reduce paper and handling costs

Convert paper to searchable PDF files to improve data access

Simplify form creation, tracking, and management

Electronically approve ordigitally sign files

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Beyond PDF Creation

Top types of work are scanning, combining documents, and form creation.

Frequency of Work Activity by Acrobat Users

57%

49%

48%

58%

38%

21%21%

Source: WW User Survey, Adobe Global Market Research and Planning, 2008

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What Tools Can Acrobat Replace?

Document Comparison

Redaction and Bates Numbering

On Demand Presentations

OCR Software

Image/Multimedia/3D Viewers

Compression and Packaging Utilities

Archiving Systems

Dedicated Servers: Forms Data Collection

Collaboration

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A Simple Solution

Protect Information

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Leverage and Extend data Across the Value-Chain with Reduced Risk

Product Development Collaboration

• Project Reviews • Value Chain Collaboration • Engineering Change Orders

Supplier Collaboration

• Sourcing (RFx) • Contract Management • Supply Chain Integration

Manufacturing Process Management (Work Instructions)

• Inspection Planning • Technical Documentation • Assembly Process Sheets

Field Service Management

• Customer Service Management

• Service & Support Documentation

• Service & Support Training

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Protect Information - Acrobat 9 Highlights

Control file permissions and access

Prevent unauthorized changes to files

Find and remove sensitive information permanently

Use Acrobat with Adobe LiveCycle® Enterprise Suite for a complete digital rights management solution

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Business Drivers for Rights Management

1. Reduce Information Risk 1. Reduce Information Risk

Protect Intellectual Property

Protect valuable trade secrets

Customer and sales data, design plans, source code, M&A docs

Protect Intellectual Property

Protect valuable trade secrets

Customer and sales data, design plans, source code, M&A docs

Improve Regulatory Compliance

Control and protect regulated content

Pass audits and lower penalties/fines

Improve Regulatory Compliance

Control and protect regulated content

Pass audits and lower penalties/fines

Reduce Business Risk

Increase Stakeholders Privacy

Reduce legal exposure/ Data Loss Prevention

Comply with data retention and expiration laws

Reduce Business Risk

Increase Stakeholders Privacy

Reduce legal exposure/ Data Loss Prevention

Comply with data retention and expiration laws

2. Increase Business Productivity

and Efficiency

2. Increase Business Productivity

and Efficiency

Automated Version Control

Maintain access to latest versions at all times

Automated Version Control

Maintain access to latest versions at all times

Secure Collaboration and Outsourcing

Gain confidence to engage additional stakeholders to innovate

Secure Collaboration and Outsourcing

Gain confidence to engage additional stakeholders to innovate

Fine Grained Access Control

Offer offline access to sensitive information

Fine Grained Access Control

Offer offline access to sensitive information

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Features: Versioning, Expiration, and Offline Lease Controls

Enabling Version Control: Access to a file can be revoked at

any time regardless of location

Users automatically receive latest

copy of document

Offline lease allows users to access information for a specified amount of time

Automatic expiration of rights as required

Set archiving and retention policies for compliance

Improves compliance posture for audits

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Features: Seamless Audit Trail

Track and audit actions: Audit user actions at the document

level Edit, copy, print

When actions occurred

Online/offline

Granularity at the document and page level

Improves regulatory compliance for audits

Integrates with BAM (Business Activity Monitoring) to get finer grained details and analysis of actions.

Audit events can be imported by logging products such as Security Information and Event Management (SIEM) for consolidated reporting.

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Features: Flexible Policy Management

Creating a policy: Document owner/publisher

protects document

Determines users who can access document

Establishes permissions of document user

Edit, print, copy, paste, work offline

Validity period of document

Administer policies quickly to organizational groups with Domain level groups creation inside and outside the firewall

MyPolicies allows users to create and deploy their own custom policies

Policy Sets allows granular administration of policy creation and visibility

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Features: Dynamic Rights Control and Enforcement

Enforcing a policy: Documents always “phone home”

to the server to determine authorization, regardless of location

Entitlements can be changed as roles, business requirements change

Server-side Authorization SDK allow customizable authorization extensions

Enables custom user, workgroup, and enterprise wide applications for organizations

“Invite users” on demand into LC RM ecosystem deployments

Automated server side protection of both Office document and PDF.

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Features: LiveCycle LaunchPad Desktop GUI

Intuitive GUI to expose LiveCycle Rights Management Services on the desktop:

Provides a drag and drop protection environment.

Drop a document on the LaunchPad desktop and select a policy for protection.

Improves user adoption and compliance with corporate policies.

AIR application interface

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A Simple Solution

Simplify Compliance

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Simplify Compliance - Acrobat 9 Highlights

Use PDF/A to preserve virtually any electronic content across future decades

Easily maintain and preserve a record of comments, change requests, and approvals on any document

Use Acrobat with Adobe LiveCycle for a complete archival solution

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PDF/A – PDF for Archiving

ISO PDF/A 19005-1 - Published October 2005

Open file format based on PDF 1.4 Standard defines what is required, recommended & prohibited

For more information visit: http://www.aiim.org/standards

An archival replacement for paper

Offers consistent, long-term

retrieval and rendering

Includes document metadata for

search and retrieval

Engineered for reliable migration

and future compatibility

Developed and maintained by

PDF/A ISO committee

PDF/A Restrictions:

No encryption

No multimedia

No external links

No proprietary fonts

No JavaScript

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PDF/E – PDF for Engineering Documentation

ISO PDF/E

Open file format based on PDF 1.6

Standard is tailored for the exchange of complex engineering documentation including 3D content

For more information visit: http://www.aiim.org/standards

Cost-effective and accurate means of capturing markups

Trustworthy exchange across multiple applications and platforms

Reduces requirements for expensive & proprietary software

Lower storage and exchange costs vs. paper

Engineered for reliable migration and future compatibility

Developed and maintained by PDF/E ISO committee

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PDF/UA – PDF for Universal Access

Proposed ISO PDF/UA

Open file format based on PDF 1.6

Standard defining necessary elements for PDF files to be accessible to

individuals with disabilities

For more information visit: http://www.aiim.org/standardsDefinition of accessible PDF documents

Specifies required elements for specific instances of PDF

documents – i.e. - tables, forms, fonts

Includes participants from government, education

& private sector

Developed and maintained by PDF/UA working group

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Why Acrobat 9?

Enable users of free Adobe® Reader® to review and comment on PDF files*

Unify a wide-range of content in a PDF Portfolio

Easily integrate multimedia into PDF files

Supports the latest operating systems and Microsoft® Office applications

Supports a wide range of deployment scenarios

Open application interface for complete customization

Broad range of third-party plug-ins to further extend functionality*Reader version 8 or 9 required.

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Why Adobe?

Adobe is the PDF leader and innovator

Millions of dollars a year are dedicatedto Acrobat R&D, quality assurance, and support

Network of 2,000+ Acrobat trainers, consultants, developers and solution partners worldwide

Adobe Acrobat customers include companies and government agencies worldwide

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Leading Manufacturers Leverage Rights Management

Results

Improved control at the document level by

enabling the definition of who is

authorized to view a design and for how

long

Increased efficiency and productivity —

customers and partners have access to

data on-demand and are automatically

notified when updated information exists

through

a portal interface

Allgaier Automotive GmbH

Located in Germany with 1,700

employees, Allgaier Automotive GmbH

is metal supplier for the international

automotive industry

Challenge

• Exchanging as much as 30 GB of design

data each ten days in 3D models with

customers and suppliers

• Exchanging 3D data in files that are

independent of the CAD system

• Deliver a fast, simple and secure

solution for communicating 3D design

data with customers and suppliers

Solution

• Adobe LiveCycle Rights Management,

PDF Generator, and Reader Extensions

“Coordinating development projects is much faster.

This is true for the 100 partners, suppliers, and other

external resources, as well as for our 80 employees.

Most internal and external resources in a project are

already using a significant amount of the workflow

capability in the portal.”

Ralf Schmidt, Manager, Engineering

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TVS Motor Company

Challenge Enable faster access to mission-critical drawings and designs

Streamline collaboration among cross-functional teams

Enhance workflow management and improve productivity to address competitive business requirements

Industry Manufacturing

Solution

Acrobat 9 Pro Extended software and Adobe PDF to enable faster and more reliable access to mission-critical engineering drawings, 3D illustrations, and designs

Results Faster access to mission-critical engineering diagrams, drawings, and 3D illustrations

Improved collaboration among cross-functional teams and external suppliers

Enhanced workflow management and business productivity

Achieved significant savings in printing and shipping costs

“The inherent 3D design viewing capabilities of Acrobat 3D software have enhanced the quality of engineering

designs and information sharing among production and R&D team members. Collaboration among cross-functional

teams across the country has improved immensely, resulting in greater efficiencies in workflow processes and

document management, and enhanced business productivity.”

Richard Gomez,

General Manager

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Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.