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Copyright © 2010 by K&L Gates LLP. All rights reserved.
International Sports Rights Tenders
Warren PhelopsPartner and Head of Global Sports PracticeTel: +44 (0)20 7360 [email protected]
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Media Rights Values
English FA Premier League 2010/11 – 2012/13 - £3.6bn - Worldwide rights for 3 years
UEFA Champions League 2008/2009 Season- €623m - Broadcast revenue = 75% total revenue
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Agenda
Rights Ownership
Packaging of Media Rights
Harmonising the Commercial Programmes
Planning and Structuring the Tender
Key Default and Value Risks
Copyright © 2010 by K&L Gates LLP. All rights reserved.
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Rights Ownership
What rights can be tendered?- audio-visual, visual, audio and moving images- all forms of distribution/platforms/devices
What is “ownership”?- varies in different jurisdictions
- France: “Loi de Sport”
- USA: commercial misappropriation
- UK: contracts with venues, spectators, participants, press, host broadcaster
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Packaging of Rights:Maximising Revenue & Exposure
By technology
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Online Success of IPL
Searches for “IPL” comparable to “UEFA” and “Superbowl”
IPL UEFA SUPERBOWL
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Fans want to watch “live” sport online
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YouTube/IPL stats
30 Million total video views
55 Million + Channel Views
22 Million + unique visitors
93,000 channel subscribers in 45 days
33 minute average time spent by visitors
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Packaging of Rights:Maximising Revenue & Exposure
By technology
By time window
By territory
Antitrust and Anti-Siphoning
Piracy
Case Study – the English Premier League (EPL)
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Harmonising the Commercial Programmes
Potential conflicts - telco sponsors
Sponsors’ Likely Media Requirements- branding- minimum coverage- broadcast sponsorship/virtual imaging restrictions
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Planning and Structuring the Tender
Public law duties - transparency and fairness
Process issues- binding/non-binding bids?- non-compliant bids- information control
Attracting the right bidders- binding bids- fees- bid security
Bidder misconduct- confidentiality
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Key Default and Value Risks
Value diminution
Delivery risks
What if the winner defaults?
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Conclusion
Rights Ownership
Packaging of Media Rights
Harmonising the Commercial Programmes
Planning and Structuring the Tender
Key Default and Value Risks
Copyright © 2010 by K&L Gates LLP. All rights reserved.
Thank you
Warren PhelopsPartner and Head of Global Sports PracticeTel: +44 (0)20 7360 [email protected]
