Copyright © 2010, SAS Institute Inc. All rights reserved. How do you respond to a Data Tsunami? Keith Collins CTO, SAS Institute January 28 th, 2010

Copyright © 2010, SAS Institute Inc. All rights reserved.

How do you respond to a Data Tsunami?Keith CollinsCTO, SAS InstituteJanuary 28th, 2010


A little inspection for context

ITAnalyticsSAS


80’s & 90’s – Fixing the Plumbing


The Rise and Fall and Rise of ERPSAT, NOVEMBER 15, 2003 — CIO

• 1970s SAP formed in Mannheim, Germany, by five former IBM software engineers.

• Early 1980s MRP evolves into MRP II. • Early 1990s MRP II evolves into enterprise resource planning. • 1999 ERP becomes ubiquitous as companies rush to meet Y2K

deadline. • 2001 CFOs discover maintaining ERP is almost as expensive as

installing it• 2002 ERP blamed for falling profits, poor stock performance

and bad weather.


Still Disconnected in 2010Top 10 Business Priorities Top 10 Technology Priorities

Business Process Improvement Virtualization

Reducing Enterprise Costs Cloud Computing

Increasing the use of Information/Analytics Web 2.0

Improving Enterprise Workforce Effectiveness Networking, Voice & Data Communications

Attracting and Retaining New Customers Business Intelligence

Managing Change Initiatives Mobile Technologies

Creating New Products or Services (Innovation) Data/Document Management & Storage

Targeting Customers and Markets more Effectively

Service-Oriented Applications & Architecture

Consolidating Business Operations Security Technologies

Expanding Current Customer Relationships IT Management

Source: Gartner EXP (January 2010)


3 Business, Market, and Analytic Patterns Collide



STANDARD REPORTSAnswer the questions: What happened? When did it happen?

1

AD HOC REPORTSAnswer the questions: How many? How often? Where?

2

QUERY DRILLDOWN (OR OLAP)Answer the questions: Where exactly is the problem? How do I find the answers?3

ALERTSAnswer the questions: When should I react? What actions are needed now?4


STATISTICAL ANALYSISAnswer the questions: Why is it happening? What opportunities am I missing?5

FORECASTINGAnswer the questions: What if these trends continue? How much is needed? When will it be needed?6

PREDICTIVE MODELINGAnswer the questions: What will happen next? How will it affect my business?7

OPTIMIZATIONAnswer the questions: How do we do things better? What is the best decision for a complex problem?8


$114 million

BUREAU OF INTERNAL REVENUE,PHILLIPINES


Fewer patientdeaths

Save $10 Billion

Sweden


#1 in profits

Increased share36% - 199845% - today


Cut Costs$50 millionAnalytics to optimize marketing, shipping, distribution and manufacturing


500 storeretailer

Analytics allowWet Seal to quickly respond to trends


So what about the Data Tsunami?


Information Explosion


“Divide and Conquer”Shared storage

Traditional Architecture Distributed Architecture


“Divide and Conquer”Move Data to Compute

Traditional Architecture Message Passing Architecture


“Divide and Conquer”Move Compute to Partitioned Data

Traditional Architecture Partitioned Data Architecture


“Adding Present to Past/Future”ex. Realtime/Streaming/CEP

Data

Traditional Architecture Realtime Architecture

Devices

Systems

Data Warehouse / Database

Devices

Systems

Systems

Systems


North Carolina State University

Future of Computer Science?


Are You Ready?

Documents

Copyright © 2010, SAS Institute Inc. All rights reserved. How do you respond to a Data Tsunami? Keith Collins CTO, SAS Institute January 28 th, 2010