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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted2
Enable Social Mastering and Data Discovery with Siebel Master Data Management [CON8515]Bill Miller, MDM Leader, OracleKelly Mosher, Senior Manager, T-Mobile US
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted3
Program Agenda
Oracle Master Data Management (MDM)
MDM Implementation Framework & Components
Case Studies – T-Mobile
MDM Upgrade Process Flow
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted4
Customer Hub
Oracle Customer Hub at T-Mobile
T-Mobile Confidential
• Oracle Consulting Leading Practices • Oracle Customer Hub (Universal
Customer Master - UCM) [8.1.1.4] • Oracle Data Quality (Profiling) [2.8.07]• Oracle Data Quality (Address Validation,
Matching)• Oracle Customer Hub Data Steward
Solutions
Oracle’s Customer Hub is built on Siebel’s Universal Customer Master Applications (Siebel UCM Applications) provide a Siebel platform that functions as the master file for an organization's enterprise-wide customer information. It consists of …
Customer Hub at-a-glance
What is it? An MDM (Master Data Management) environment providing Customer master data and transactions on a standardized foundational model – SID, eTOM compliant
Siebel Universal Customer Master
Siebel Marketing Master
Siebel Sales Master
Siebel Activity Master• “Single source of truth” and
enrichment of best version Customer Profile
Full customer information lifecycle management
Standardization and correction of Customer Profile and Information
Customer identification and merging of duplicate records
Core
Syst
ems
Ente
rpris
e Se
rvic
es
Inte
grati
on
Oracle Hubs for Customer Management
Customer Incident
Management
Customer QoS & SLA
Management
ContractManagement
Offer & Campaign
Management
Customer Interaction
Enabling Functions
Customer Management
Contact Management
Customer Scoring &
Credit Rating
Sales & Service Product Catalog
Sales & Acquisition
OrderManagement
CRM
Com
pone
nts
Cust
omer
Ch
anne
l
OracleCustomer & Activity
Hub
OracleSales Hub
OracleServices Hub
OracleMarketing Hub
Customer Hub Enables Web Profiles Using Social Media Is it possible to understand and identify customer from social media posts ? Unified Customer Profile Customer Profile Structure Customer Profile Multi-
Channel Support
Yes. If you have a Customer Profile defined.
Billing Accounts
Subscriptions
1-
M
Customer
1-
M
M - 1Relationships
M- 1
1-
M
ProfileAuthorization, Billing,
Shipping, Payment etc.1 - M
One or more relationship per entity, per profile to govern the purpose of
usage/authorization
9Confidential and Proprietary Information of T-
Mobile USA
Customer 1
Customer 2
Line 1
Line 2
Line 3
Line 1
Line 2
Profile1:[email protected]
Twitter Handle1 (alias)
Profile 2: [email protected];FB Handle 1 (alias)
Profile 3:[email protected]
(1 to M) Relationships
(1 to M) Relationships
The Unified Customer Profile
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted10
Key Oracle MDM Sessions at OOW
Monday – October 1st Turn Customer Data Into an Enterprise Asset with Oracle Fusion Customer Hub
Applications Best Practices Oracle Fusion Customer Hub Implementation The Role of Oracle Hyperion Data Relationship Management in an EPM Solution Oracle Hyperion Data Relationship Management: Enabling Enterprise
Transformation
10:45am Moscone West – 2008
12:15pm Moscone West – 2008
1:45pm InterContinental – Ballroom A
4:45pm InterContinental – Ballroom A
Tuesday – October 2nd Oracle Fusion Supply Chain Management: Overview, Strategy, Customer
Experiences and Roadmap Mastering Product Data: Strategies for Effective Product Information
Management Enabling Trusted Enterprise Product Data with Oracle Fusion Product Hub Best Practices for Implementing and Upgrading Oracle’s MDM: A Technical Deep
Dive
10:15am Moscone West – 3006
10:15am Moscone West – 3001
11:45am Moscone West - 2022
11:45am Palace Hotel – Sea Cliff
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted11
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted12
