Copyright © 2013 by Growthink, Inc.€¦ · Co-Founder and President of Growthink (founded in 1999) where he has helped over 500,000 entrepreneurs and business owners to launch,

Copyright © 2013 by Growthink, Inc.

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It’s Time to Revolutionize Your Success! You have a BIG challenge in your business that’s drastically reducing your sales and profits. Now, I know that’s a bold statement, but I have proof it’s true. And this guy is going to help me prove my point:

What’s more I’ll show you the “BI Model” that big companies are using to overcome this challenge. And then I’ll also introduce you to a select group of small to mid-sized businesses that have also been using the “BI Model” to rapidly grow their revenues and profits. But first, let me briefly explain who I am and why you should listen to me.

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About Dave Lavinsky Below is a brief summary of my background:

� Successful serial entrepreneur who has started, grown and/or sold over FIFTEEN businesses in multiple sectors.

� Regular contributor to both Forbes and Entrepreneur.

� Has been featured in over 100 media sources.

� Has individually consulted over 500 business owners; several of which subsequently grew from less than $100 thousand to over $100 million in sales.

� Co-Founder and President of Growthink (founded in 1999) where he has helped over 500,000 entrepreneurs and business owners to launch, grow and/or sell their companies.

� Author of #1 Amazon best-selling book: Start At The End: How Companies Can Grow Bigger and Faster By Reversing Their Business Plan (Wiley 2012)

� Holds an MBA from UCLA. Attended when UCLA had the #1 ranked entrepreneurship program in the world.

� Has received hundreds of glowing testimonials from entrepreneurs and business owners, favorite of which comes from serial entrepreneur, Damon Hart: “Dave is incredible. You don't want to hear it from someone that taught it. You want to hear from someone that's lived it.”

I tell you this information not to brag, but rather to let you know that I have a track record of helping entrepreneurs and business owners dramatically improve their success. So I want you to pay close attention, so I can do the same for you.

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I Know You Have Real Problems As you just learned, over the past two decades I’ve helped thousands of business owners and entrepreneurs grow their companies. And I see the same problems all the time. How many of these problems do you face?

• Sales aren’t as good as you’d like them to be

• Profits aren’t as strong as they should be

• New customer growth is slower than you’d like

• You face ongoing competitive pressures

• Your employees don’t perform at their full potential

• You can’t take a real vacation (like taking a month off to do something awesome) without the real fear that your business will suffer big-time in your absence

If you face 2 or more of these problems, it is virtually certain you are being severely and negatively impacted by the #1 critical challenge facing business owners. But, rather than telling you right away what this challenge is, let’s see if you can figure it out. And I’m going to let Peter Drucker help you. Now, if you don’t know Peter Drucker, he’s known as the man who invented modern business management. He wrote 39 books on business management and is widely regarded as the greatest management thinker of all time.

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Drucker’s Two Most Famous Quotes Through two of Peter Drucker’s most famous quotes, you’ll clearly see your #1 business challenge. Here’s the first one:

When you think about this quote, it should immediately become apparent how true it is. Because, if you can’t measure something, and know the results, you can’t possibly get better at it. For example, it’s nearly impossible to lose weight without stepping on a scale once in a while to measure your results – if you don’t, you have no idea if you are succeeding or not. Or it’s like trying to improve your golf game, but never keeping score, so you don’t know if you’re actually getting better or not. Makes sense, right? Now, in business, Drucker’s quote is particularly true: If you can’t measure every part of your business, you can’t manage or grow it. For example:

• Do you know the number of new website visitors you received in the last 30 days?

• And do you know what percentage of them turned into new paying customers?

• And do you know how the level of satisfaction among your customers has fluctuated over time?

• And do you know the precise average lifetime value of your customers?

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There are nearly 50 questions such as these that measure each aspect of your business. And if you don’t know the answers, if you can’t measure them, then you can’t possibly manage or improve them. And that’s why your sales are too low, profits are too low, employee performance isn’t high enough, and you need to work too hard and can’t take enough time off. But we still haven’t identified the #1 challenge in your business. Let me tell you a second famous Peter Drucker quote, because this one will really help you figure it out. This Peter Drucker quote is:

Let’s start with the first piece of this critical quote. Management is doing things right. Well, as we learned from Drucker’s first quote, you can’t manage and you can’t do things right in your business if you’re not measuring it. So that’s probably not happening and it’s hurting your business. And now the second piece: “leadership is doing the right things” So, my question for you is this: are you doing the right things in your business?

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Now before you answer “yes” or “I think so,” let me ask you this: do you know exactly what you should be doing - every day - to generate the most value from your time? For example:

• Do you know when you should focus on improving your website?

• Do you know when you need to spend time on improving customer satisfaction?

• Do you know how much attention you need to give to securing new clients?

• And do you know when you should focus your time on better training your team?

Unfortunately, I don’t think you do. Or your business would be much more successful than it currently is. So, I’m hoping that by now, you’ve figured out the answer to the question, what is the #1 challenge in your business that’s drastically reducing your sales and profits? If not, here it is:

Your #1 business challenge is visibility into your business since right now

you’re running it blind! You’re not measuring your performance throughout your business, so you can’t improve. And worse yet, you don’t really know what you should even be focusing on. It’s like running around in a maze, and you haven’t kept track of where you’ve been, and you’re not sure what to do to get out. But don’t take it personally. Virtually all entrepreneurs and business owners operate like this. And that’s why business failure statistics are so terrible.

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The Business Statistics I Hate As you might know, according to Dun & Bradstreet, 91% of businesses fail within 10 years. And according to United States Census, only 3.9% of businesses make it to $1 million in sales. And only 0.6% of businesses make it to $5 million. And less than 0.1% make it to $10 million and above. The reason for this lack of success is that these entrepreneurs and business owners are running their businesses blindly. They are not measuring performance, so they can’t improve. And they are focusing their time on the wrong areas of their business. Now the good news is that there is a solution to this common challenge of running blind.

And it’s called BI or Business Intelligence. Let me give you a quick primer on BI. Business intelligence or BI refers to computer-based techniques used to spot, dig-out, and analyze business data, such as sales, marketing and production in order to make significant improvements. Let me give you a couple quick examples of how companies realize dramatic improvements from Business Intelligence.

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Business Intelligence Case Studies Power Management Company (PMC) manufactures electrical components and systems for power quality. Because it had a large sales force, it was hard for PMC to see how every salesperson was doing so leadership could more effectively manage and improve performance. So, PMC implemented a business intelligence solution that showed every sales person’s performance in real time. This allowed PMC to identify each sales person’s strengths and weaknesses (e.g., are they good or bad at prospecting, issuing proposals, closing sales) and improve performance. Within one year, the sales team’s performance improved dramatically; with sales growing $14 million as a result of the Business Intelligence system. Here’s another example: Cricket Wireless is a wireless services company. As its number of employees grew, leadership started having trouble seeing each employee’s performance so it could optimize results. So, it implemented a Business Intelligence system that showed in real-time how each employee was performing so it could improve performance. The result: over the past 3 years, employee performance has skyrocketed, and the number of Cricket customers has grown from 4.6 million to over 7 million customers in the United States.

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The Research on Business Intelligence

The Aberdeen Group conducted a study to measure the effects of using Business Intelligence on business performance. And the results were clear...

Aberdeen found that using Business Intelligence massively improves your results in EVERY AREA of your business.

And as far as the two most important success factors in your business, revenues and profits, Aberdeen found that companies using Business Intelligence had:

• 3X higher revenue growth than those who do not

• 2X higher profit growth than those who do not

And as you might imagine, because it is so effective, the business intelligence market is growing like wildfire. According to Gartner research, big companies are now spending $14 Billion each year on business intelligence software.

But here’s the problem. Business intelligence solutions are expensive. I mean really expensive. And that’s why, until recently, only Fortune 500 companies could afford them. And for them it’s worth it. To spend hundreds of thousands of dollars to make tens of millions of dollars is a no brainer. But the fact that Business Intelligence solutions were so expensive really bothered me. I wanted to use these solutions to help my clients grow. And selfishly, I wanted a BI solution for my own company, so I could grow faster and more profitably. So, what did I do?

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The Growthink Dashboard I built my own Business Intelligence solution. It’s called The Growthink Dashboard. The Growthink Dashboard is tailored exclusively for entrepreneurs and small to mid-sized businesses looking to take their revenues and profits to the next level. And it’s priced low enough that you can easily afford it. In a moment, I’m going to show you The Growthink Dashboard business intelligence system. But before I do I want you to understand where all the information in The Growthink Dashboard comes from, because this is one of the coolest parts. Whether you know it or not, you are already collecting lots of information about your business. For example, if you have a website, you probably have Google Analytics or another program installed that captures key information like the number of visitors you have to your website each day, where they are coming from, and what pages of your website they are visiting. And you’re probably using accounting software like Quickbooks that includes information about your revenues, expenses and cash balances. And you might be using a customer relationship management or CRM system like Salesforce.com that identifies the number of leads and sales you generate. And you might be using an email management system like Constant Contact or MailChimp that shows how many email subscribers you have and how often they open or click on your emails. So, here’s the cool part. The Growthink Dashboard connects with any or all this information that you already have, and organizes it for you into ONE PLACE.

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You see, we custom program it for you so all the information from the applications and programs you already use automatically and in real-time comes into your Growthink Dashboard. So you can quickly see, manage and improve your performance. Importantly, you not only measure performance so you can improve it, but you instantly spot weaknesses in your company. And those are the areas you should focus your attention on. Remember, “leadership is doing the right things” – now you’ll know exactly what you should be doing. Below is a sample of the thousands of such applications the Growthink Dashboard integrates with, so you'll have all of your data in one place, updated in real time:

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The Growthink Dashboard in Action So let me show you exactly how The Growthink Dashboard works. Below is a sample of the 9 core dashboard “tabs” we create for our clients and can build for you. Importantly please note:

• Every Growthink Dashboard we build is 100% custom, based on your type of business

• We will build as few or as many charts as you need (not all the charts below will be relevant for you)

• We work with you to determine which information and charts will best help you manage your business, and then we customize each chart to give you the real-time insights you need

1. Sample Financial Performance Dashboard Chart

Here are some other charts we can build for you:

• Profit margins • Daily/weekly/monthly cash balance • Accounts receivable vs. accounts payable • And many more…

And with this data at your fingertips, you’ll discover:

• What your profits are in real-time • Whether you are performing better or worse than planned • If your current and expected cash balances are sufficient

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2. Sample Revenue Dashboard Chart


• Revenue per day per product/service • Monthly revenue trends • And many more…


• How your revenues are trending • Which days enjoyed strong sales (do more of what you did then) • Which days had weak sales (so you can focus on fixing that) • Which products/services are selling best

3. Sample Website Dashboard Charts

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• Daily and monthly website visitors by traffic source • Top keywords referring traffic • Top referring websites


• How well your website is performing • How you can most easily get more traffic • Whether you need to make website changes and where

4. Sample Sales Team Dashboard Charts


• # of leads and proposals, per salesperson • Salesperson closing percentages • Sales by lead source


• How to improve sales • Which sales people aren’t performing and why • Which lead sources are most effective

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5. Sample Advertising Dashboard Charts


• The number of leads generated by advertising • Your cost per-lead (by advertising source) • Advertising expenses, as a percentage of sales


• Which advertising is effective - and which is not • What advertising sources directly lead to sales • How to optimize your advertising to maximize profits

6. Sample Customer Service Dashboard Charts


• Amount of monthly refunds • Average handle time of inbound calls

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• Number of emails/calls processed And with this data at your fingertips, you’ll discover:

• How to improve customer satisfaction • Ways to reduce refunds • Whether your customer service processes are effective

7. Sample Email Marketing Dashboard Charts


• Email open rates and click-through rates • Email unsubscribe rates • Revenue generate per-email or per-click


• How to generate more revenues from email campaigns • Which emails are performing and which are not • Your optimum frequency for sending emails

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8. Sample Social Media Dashboard Charts


• Facebook fan engagement • Number of Twitter followers • Traffic to your website from social media • Leads and sales generated from social media


• How to make social media more effective • Which social media efforts are resulting in sales • What’s being said about you on social media

9. Sample Product/Service Fulfillment Dashboard Charts


• Number of services performed/products manufactured • On-time completion percentage • Changes in inventory levels

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• How to improve your operations • Whether you are effectively fulfilling customer orders • What new staffing might be required and when

As you can see, with The Growthink Dashboard, you’ll finally have all of your business data organized in ONE place…so you can make better decisions - and grow your business faster!

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Growthink Dashboard Success Stories Entrepreneurs and small businesses in all industries are using The Growthink Dashboard to better manage their businesses and multiply their revenues and profits. Here are just a few of our success stories.

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As you can see, regardless of their type of business, Growthink Dashboard clients have overcome their #1 business challenge. They have taken off their blinders and now have complete visibility into their businesses. And as a result, they are dramatically growing their revenues and profits.

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Peter Drucker Revisited So, now that you’ve seen The Growthink Dashboard in action, let’s bring things full circle, let’s go back to Peter Drucker’s famous quotes:

First, he said: “If you can’t measure it, you can’t improve it.” As you saw, The Growthink Dashboard allows you to measure and then improve every aspect of your business.

Next, Drucker said: “Management is doing things right; leadership is doing the right things.”

And as you saw, The Growthink Dashboard, shows you exactly the right things to focus on in your business for it to systematically grow. Yes, with The Growthink Dashboard, you immediately eliminate your #1 challenge. You no longer operate blindly. And you instantly gain massive competitive advantage, because your competitors will continue operate blindly, but you’ll finally see and improve everything. And remember, your Growthink Dashboard is custom-built according to your specific type of business. And your Growthink Dashboard is automatically updated in real-time (every 15 minutes) based on custom programming we do that connects your dashboard to your existing business systems. And as a result, with your Growthink Dashboard, you will:

• Finally have all of your business data in ONE place and will use it to make more intelligent business decisions

• Have complete, real-time visibility into your organization and you’ll manage your business more effectively

• Increase your sales and profits

• Outperform your competition

• Eliminate blind spots in your business

• Focus on the right tasks and growth opportunities

• And you will more easily manage and motivate your team

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Frequently Asked Questions Through what devices can I access my Growthink Dashboard? Your Growthink Dashboard is instantly accessible via your desktop, mobile and/or tablet device. How many dashboard tabs must I have? We can build as many or as few dashboard tabs as you need to improve your business. Some of our clients have all 9 dashboard tabs that you saw in the previous pages. Others have only 1 tab. And some have a few tabs. Do I have to sign an annual contract for my Growthink Dashboard? No. Ongoing access to The Growthink Dashboard simply requires a small monthly fee. And you can cancel at any time at which time we will immediately stop any future billing. How much work do I have to do as a Growthink Dashboard client? You really don’t have to do any work. We will set up the connections between The Growthink Dashboard and your “data sources” like QuickBooks, Google Analytics, Salesforce.com, etc., and automatically pull the information into your dashboard. How is my data connected to The Growthink Dashboard? Your data is connected to your Growthink Dashboard with APIs. Let me explain. Most computer programs you use, particularly ones that you log into online, have APIs. API is an acronym which means “application programming interface.” My Growthink Dashboard consultants use the APIs, along with custom programming they do, to connect your dashboard with your data. The result: your Growthink Dashboard is updated in real-time with your data. And importantly your Growthink Dashboard is 100% safe and secure.

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What if I want data in my Growthink Dashboard that’s not in a computer or online program like QuickBooks or Google Analytics? The Growthink Dashboard can automatically connect with Google spreadsheets. Some of our clients manually enter information into their Google spreadsheets, and we program it so this data automatically appears in their dashboard. We can help you create a new Google spreadsheet, or we can integrate with any Google spreadsheets you already have. How many user logins do I get? You get one user login to your Growthink Dashboard. Note that if you’d like, multiple people from your company can use this same login at the same time. If you would like certain people within your company to login and only be able to access select information from your Growthink Dashboard, then and only then, you will need additional user logins for those people. We charge a nominal fee for each additional user login you want. You can arrange that when you speak with your Growthink Dashboard consultant.

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Next Steps If you’re running your business as a hobby and are not looking to make money from it, then admittedly The Growthink Dashboard is probably not right for you. But if the goal of your company is to generate real revenues, profits and value, then The Growthink Dashboard is perfect! Because you downloaded my report, I’d like to offer you a FREE one-on-one demo of the dashboard with one of my dashboard developers. As an added bonus, during your call, they’ll go over the key findings in this report with you and apply them directly to your business. Simply click http://www.growthink.com/demo to schedule your FREE one-on-one demo call. I hope you found this report valuable, and more importantly I hope it encourages you to make some changes to the way you run your business. If you do, I’d love to hear your results…good or bad. Either way, let’s continue the conversation. Click http://www.growthink.com/demo to schedule your FREE one-on-one call with one of my dashboard developers. To Total Clarity and Visibility, Dave Lavinsky

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Copyright © 2013 by Growthink, Inc.€¦ · Co-Founder and President of Growthink (founded in 1999) where he has helped over 500,000 entrepreneurs and business owners to launch,