Upload
verity-stevens
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
1
Michael D. Synodinos – Co Founder
Greece, July 2014
Mission StatementpoSEAdon is a technology venture in the field of ICT & Tourism, which simplifies the experience of sea travelers, by using the Augmented Reality technology.
poSEAdon enhances the orientation and navigation ability at sea just by looking through a camera.
2Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
With poSEAdon we want our customers to get a more natural representation of GPS data and information.
It is always nice to know where you are.
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
3
If video not operating please click the follow link: http://vimeo.com/88629127
Goals and Objectives
• Create No 1 platform to Geo Augmented Reality for Navigation in the sea.
• Generate extra value propositions on Augmented Reality technology for the maritime industry.
4Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Problem
• Sea Orientation Problem
• Operating a marine electronic GPS is:
1. Not user Friendly
2. Old Technology
5Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Sea enthusiasts yacht, motor boat owner & Cruise boat tourist
Shipping Companie
s
Boat chartering operators
Tourists visiting
Port, Marinas &
Municipalities
•+10 mil downloads of Marine GPS system (android market)•AR technology: CAGR 54%
•30 mil. boat owners•60 mil. Tourists World Wide
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
6
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
7
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
8
• 3.6 mil. sea travelers → 7 countries• 20 mil. tourists cruise line → 5 countries •6% annual growth
Greece/Croatia/Italy/France/Spain Turkey/Cyprus
9
CompetitionLess
Expensive
No Orientatio
n
"iNAVX"
More Expensiv
e
Better Orientatio
n
10
Our Solution
An easier and more funny way of navigating the sea. 1. User friendly2. Realistic view3. Interactive & digitally
tractable Information4. New Technology
An easy way to find which ports, lighthouse, shops, boats etc. are around us.
314 m
ANNA II [GR]6,4 Knots / 312°
395 m
IONIA [GR]8,1 Knots / 314°
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Go to Market
Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
11
Create Key Partnerships
- Cruise Lines (55 active comp.)
- Marinas (2,340 @5 countries)
- Companies that rent boats
Build Brand Awareness- Social Media- Trade Shows- Publications in Journals etc.
PaidUsers
FreemiumUsers
Customer Segmentation &
Revenue Streams
• Customer Segmentation – 2 same Value Proposition (MVP)
• User Yachts • User Cruise
• 2 Main Revenue Streams – In app purchase– Affiliate Marketing
12Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Sales Forecast
13Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Year 1 Year 2 Year 3 Year 4 Year 5In app Download €510,000 €1,240,000 €2,300,000 €4,200,000 €8,000,000 Affiliate Marketing €45,000 €110,000 €180,000 €365,000 €730,000
Campaign €200,000 €800,000 €1,200,000 €2,400,000 €3,400,000
Navtex €102,000 €248,000 €460,000 €840,000 €1,600,000
Data €0 €0 €4,000,000 €7,000,000 €13,000,000
Total Sales €857,000 €2,398,000 €8,140,000 €14,805,000 €26,730,000
Team
14
Dimitris Togias Tech Guy
Roza Monou Marketing Guru
Michael Synodinos
Proprietor/ R&D
Our Team includes three more members on the Development end .
• 1 Dedicated Backend Developer• 1 Dedicated Frontend Developer
• 1 Dedicated Gis Software Developer
•Mechanical Engineering•Software development of large-scale commercial applications•mobile dev.•10+ years experience •Co-Founded 3 companies
•Marketing & Communications with New Technologies•10+ years experience •Co-Founded 1 company
•Economist•Banking and policy consulting experience in the US, Mongolia, Japan and Europe •10+ years experience •Co-Founded 2 companies
Success Factors
1. Our senior team members
2. Our key partnerships with leading companies on Augmented Reality technology
3. Integration of different technologies for the deployment of our project.
15Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
Traction
16
June 2014
Past 8 months
o Pivoto Customer Discoveryo Customer Validation
oMVP (ios)oKey Partnerships
oBusiness Plan Audit by
Orange Grove
Funding
6 month Execution
Mediterranean areaposidonia