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Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. 1 Michael D. Synodinos – Co Founder Greece, July 2014

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

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Page 1: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

1

Michael D. Synodinos – Co Founder

Greece, July 2014

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Mission StatementpoSEAdon is a technology venture in the field of ICT & Tourism, which simplifies the experience of sea travelers, by using the Augmented Reality technology.

poSEAdon enhances the orientation and navigation ability at sea just by looking through a camera.

2Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

With poSEAdon we want our customers to get a more natural representation of GPS data and information.

It is always nice to know where you are.

Page 3: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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If video not operating please click the follow link: http://vimeo.com/88629127

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Goals and Objectives

• Create No 1 platform to Geo Augmented Reality for Navigation in the sea.

• Generate extra value propositions on Augmented Reality technology for the maritime industry.

4Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

Page 5: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Problem

• Sea Orientation Problem

• Operating a marine electronic GPS is:

1. Not user Friendly

2. Old Technology

5Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Sea enthusiasts yacht, motor boat owner & Cruise boat tourist

Shipping Companie

s

Boat chartering operators

Tourists visiting

Port, Marinas &

Municipalities

•+10 mil downloads of Marine GPS system (android market)•AR technology: CAGR 54%

•30 mil. boat owners•60 mil. Tourists World Wide

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Page 7: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Page 8: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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• 3.6 mil. sea travelers → 7 countries• 20 mil. tourists cruise line → 5 countries •6% annual growth

Greece/Croatia/Italy/France/Spain Turkey/Cyprus

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CompetitionLess

Expensive

No Orientatio

n

"iNAVX"

More Expensiv

e

Better Orientatio

n

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Our Solution

An easier and more funny way of navigating the sea. 1. User friendly2. Realistic view3. Interactive & digitally

tractable Information4. New Technology

An easy way to find which ports, lighthouse, shops, boats etc. are around us.

314 m

ANNA II [GR]6,4 Knots / 312°

395 m

IONIA [GR]8,1 Knots / 314°

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Go to Market

Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Create Key Partnerships

- Cruise Lines (55 active comp.)

- Marinas (2,340 @5 countries)

- Companies that rent boats

Build Brand Awareness- Social Media- Trade Shows- Publications in Journals etc.

PaidUsers

FreemiumUsers

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Customer Segmentation &

Revenue Streams

• Customer Segmentation – 2 same Value Proposition (MVP)

• User Yachts • User Cruise

• 2 Main Revenue Streams – In app purchase– Affiliate Marketing

12Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Sales Forecast

13Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

  Year 1 Year 2 Year 3 Year 4 Year 5In app Download   €510,000 €1,240,000 €2,300,000 €4,200,000 €8,000,000 Affiliate Marketing €45,000 €110,000 €180,000 €365,000 €730,000

Campaign €200,000 €800,000 €1,200,000 €2,400,000 €3,400,000

Navtex €102,000 €248,000 €460,000 €840,000 €1,600,000

Data   €0 €0 €4,000,000 €7,000,000 €13,000,000

Total Sales   €857,000 €2,398,000 €8,140,000 €14,805,000 €26,730,000

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Team

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Dimitris Togias Tech Guy

Roza Monou Marketing Guru

Michael Synodinos

Proprietor/ R&D

Our Team includes three more members on the Development end .

• 1 Dedicated Backend Developer• 1 Dedicated Frontend Developer

• 1 Dedicated Gis Software Developer

•Mechanical Engineering•Software development of large-scale commercial applications•mobile dev.•10+ years experience •Co-Founded 3 companies

•Marketing & Communications with New Technologies•10+ years experience •Co-Founded 1 company

•Economist•Banking and policy consulting experience in the US, Mongolia, Japan and Europe •10+ years experience •Co-Founded 2 companies

Page 15: Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written

Success Factors

1. Our senior team members

2. Our key partnerships with leading companies on Augmented Reality technology  

3. Integration of different technologies for the deployment of our project.  

15Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

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Traction

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June 2014

Past 8 months

o Pivoto Customer Discoveryo Customer Validation

oMVP (ios)oKey Partnerships

oBusiness Plan Audit by

Orange Grove

Funding

6 month Execution

Mediterranean areaposidonia