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Copyright © 2015 HCL Technologies Limited | www.hcltech.com
HCL’S STRATEGIC DIRECTION
Krishnan Chatterjee – Head, Digital Task Force
2 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
VALUES TO VELOCITY: CREATING UNPARALLELED CUSTOMER DELIGHT
TRUST, TRANSPARENCY,
FLEXIBILITY
VALUE CENTRICITY
EMPLOYEES FIRST
HCL Tops Forrester North America Apps Wave CSAT Two Years in a row
Source : Forrester North America Application wave 2014
21st Century Tech Enterprise
1000
1300
1200
EB
IT (
$M
N)
FY14
0
100
200
300
400
500
600
700
800
900
1100
0 1 2 3 4 5 6REVENUE ($ BN)
FY08(CSAT-26)
FY10(CSAT-46.8)
FY09(CSAT-38.3)
FY11(CSAT-41)
FY12(CSAT-48.6)
FY13(CSAT-57.3)
FY14(CSAT-58.6)
1 BN USD NET INCOME
5 BN USD REVENUE
15 BN USD MARKET CAP
3 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
CULTURAL TRANSFORMATION – IDEAPRENEURSHIP
5 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
Click here http://microsoft.hcltech.com/ideapreneurship
No idea is big or small, every idea matters! It’s
important to motivate the team to create ideas and manage them well. It’s the culture of
ideapreneurship that helped us take our relationship with
Microsoft beyond any contracts
Customer was looking to automate the entire tedious process of manual testing of mobile devices
Sanjeev created a robotic arm to test the applications on the mobile devices, eliminating the manual intervention
The solution helped the customer save $ 2.5 M and made the team win a special award in customer forum for this idea.
Sanjeev is a Group Project Manager, working with Microsoft ERS Team & has 11+ years of experience with HCL
SANJEEV PUROHIT
SANJEEV PUROHIT
6 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
GEN 2.0 BEHAVIOR – FROM COST TO INNOVATION
Model
Unlock Capital
RTB – CTB Mix
Revenue Impact
Cost Focus
Cost Focus
Revenue Focus
Revenue Focus
Gen 2Gen 1 Gen 2
Resource Based T&M
Labor Cost
90 - 10
Minimal
Managed Services
IT Cost
65 - 35
Minimal
XaaS
Business Cost
50 - 50
Transformational
Transition
Cost Impact
Revenue Impact
Lean Principles
Business as a Service
Shifting Demands
7 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
BUSINESS VALUE CHAINS MADE POSSIBLE THROUGH TECH DISRUPTIONS
CTO
CMO/LOB
CIO
Center of Gravity
FUNCTION
Val
ue
Ch
ain
Disruption
IIOT and CIOT
Next Generation Operating Model
Digitalization
CULTURE
Gen 3
Value Chain
Value Chain
Value Chain
Asset
Service
User
8 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
THE ELEPHANT IN THE ROOM
SELLER
PLATFORM ENABLEMENT
CTO – Platform Led
TRANSFORMATION
CEO – Enterprise Wide
SMAC
CDO - Capabilities
TECHNOLOGY COMPANIES
CIO – Technology
Led
AgenciesAdvertising KPO’s
CMO – Marketing
BUYER
9 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
CAUSED BY A STREAM OF INFLECTION POINTS E
NT
ER
PR
ISE
FRONT OFFICE
BACK OFFICE
MIDDLE OFFICE
CONSUME
Digitally Augmented Products
PROMOTE
Zero Moment
SELL
E- commerce
SERVICE
Multi Channel
PROCESS
Disruptive approach to Transaction cost
WORKFORCE PRODUCTIVITY
Social Workforce Disruption
ECOSYSTEM COLLABORA
TION
Digital Ecosystem
Collaboration
INTEGRATION CONTENT DATA
Cloud Computing
OPERATIONS
Digital Operating Model
10 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
DIGITALIZATION
DIGITALIZATION: THE USER VALUE CHAIN CHOICE
*USER: In the frame of reference of Digital user is customer, employee, management and other stakeholders
Through which a business led technology value chain transforms user experience effectiveness into agility, growth & profitability
ENTERPRISE DIGITAL ENTERPRISE
Process Centric Business Model User Centric Business Model
Product/Service as a P&L Customer Life time Value as a P&L
Product or Service Mindset Product + Service Mindset
Value at a point of time Value over a period
11 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
SPRINT VS MARATHON
Day -1 Day - 0
Day + 1
USER CENTRICDESIGN
■ HCL ERS remains largest Indian ESP, and notches up to become 5th largest Global ESP in terms of revenues
DIGITALRUN
■ 50% of HCL’s Revenues are pure play Industrial standard Operations
■ HCL next generation operations disrupt more than 50% of the IT spend of Organizations
VALUE CHAINELEMENT MVP
■ HCL AXON leads with Global Consulting and Implementation
■ Only tech company to provide a Unique Innovative approach for User Centric Design to help customers accelerate digital transformation
HCL offers a wide range of R&D/ Product engineering services across multiple industry segments
HCL is a leader among software development vendors
HCL should be considered whenever embedded software design outsourcing is required
HCL rated as a leader and rated No 2 overall in the Forrester Infrastructure Outsourcing wave
HCL a Strong performer across both B2B and B2C Commerce Service provider
HCL rates as a leader in Mobile Application Development and Testing
HCL Technologies helps customers accelerate digital transformation by offering cXstudio - Why Agile Matters for CX
12 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
FOUNDATION SERVICES
HCL CAN INTEGRATE ACROSS AND DELIVER IN A MODULARIZED FASHION
PLATFORMOPERATIONS
FOUNDATION SERVICES
2. PROMOTE Digital Marketing and promotion Digital Advertising Monitor reputation/ Loyalty Build customer communities
1. CONSUME New Digital product / Service Digitally-augmented Product / Service (Digital wrappers, Transitioning Physical
to Digital)
3. SELL e-Commerce m-Commerce Social-commerce
OPERATIONAL & ENTERPRISE FOCUS
5. PROCESS DIGITALISATION Digitalizing processes Adaptability to external
changes
6. WORKFORCE PRODUCTIVITY Active knowledge
sharing Use of internal social
networks, Crowdsourcing
Working anywhere, anytime
Automation and Self Healing
7. ECOSYSTEM COLLABORATION Active collaboration
with partners / suppliers eBidding, eSourcing etc.
4. SERVICE Transaction Cost Avoidance Intelligent Service Support
11. INTEGRATION & API 12. CONTENT 13. Data
API-fication for service consumption by business
Enterprise system integration
Content Platforms Multichannel content rendition Multichannel content delivery and support
Data Preparation Data Management Data Lakes
Mobility Consumer Analytics
9. GOVERNANCE, REGULATORY & COMPLIANCE
Regulatory & Compliance
8. USER EXPERIENCE EFFECTIVENESS (User Experience + Analytics)
CUSTOMER FOCUSSED DIGITAL EXPERIENCE
CONTENT OPERATIONS
Data integration Big data
Research
COMMUNITY OPERATIONS DATA OPERATIONS TECHNOLOGY OPERATIONS
Impress, Platform Acceleration Suite, App Test Factory, Intelligent Sustenance Engineering, Universal content migrator Intelligent Tech Support, Product Intelligence, Socialytics, SocialReach, News4U, CoSocial, SocialWeb, ProcessWatch, IDEA framework,
Mobile Enablement, eCommerce Health assessment Tool, Package Applications/platform Assessment Framework
UX Design
Tools/ IP’s/ Accelerators Frameworks
13 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
USER EXP. EFFECTIVENESS DELIVERED IN A SECURE & COMPLIANT FASHION
BUSINESS REAL ESTATE
CONSUME PROMOTE SELL SERVICE PROCESS WORKFORCE ECOSYSTEM
Content Operations
Community Operations
DataOperations
Technology Operations
User Experience Effectiveness Security and ComplianceSecurity and Compliance
Dig
ita
l O
pe
rati
ng
Pla
tfo
rm
Integration Content Data
Ela
sti
c
Tec
hn
olo
gy
Rea
l E
sta
te
14 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
HOW HCL DELIVERED THE EXPERIENCE ACROSS THE VALUE CHAIN
BUSINESS REAL ESTATE
CONSUME PROMOTE SELL SERVICE PROCESS WORKFORCE ECOSYSTEM
Digital Lending Platform
Smart Lending Platform
Loan is Incidental, 3rd Party
Products and Services
Phygital Customer
Service and Service
Management
Flexible and Open platform to result in a time
disruption from 4 hours to 3 secs.
Use ecosystem for Better risk prediction & to integrate into
affiliates &partnerships
511 new customers 18.5k Hits
1.22 Mn PLN of Loan Sanctioned
3000 customers applied Vs
50 budgeted
First 30 days
15 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
DIGITAL CANNOT EXIST WITHIN THE CONTOURS OF THE CONTRACT
Large Traditional Postal company transformed itself into an
E-commerce Logistics Provider be leveraging the User Value Chain
A Pay day loan lending company transformed itself into a
Smart Lifestyle payment platform with third party products and services enabled through a mobile and a website
Turned a traditional cold supply chain logistics provider to an Incentivized
Ecosystem of Upstream and Downstream value chains rapidly crashing costs
For a large manufacturer and distributor, retail visibility was brought back into the Supply
chain through Mobility, disrupting Transaction time by a third.
ENTERPRISES LEVERAGING DIGITAL ADJACENCIES
1
2
3
4
16 Copyright © 2015 HCL Technologies Limited | www.hcltech.com
20 CXOS VALIDATE HCL TAKING RELATIONSHIPS BEYOND THE CONTRACTSTHESE 20 CXOS CONTRIBUTE TO 20% OF HCLTECH REVENUE