Embed Size (px)
Citation preview
Copyright © ISOBIO Project Consortium 2015
ISOBIO consortium meeting
Exploitation workshop Bath
Gosse HiemstraVan der Meer & van Tilburg
2-3 July 2015
R422GP02
Copyright © ISOBIO Project Consortium 2015
Financial analysis
IPR strategy
Exploitation risk assessment and mitigation plan
Standardisation strategy
Exploitation plan for each output
Proposition of business strategies
Test of business models with early adopters
Economic analysis
Exploitation activities
Value analysis
Functional analysis
Market (and competition)
analysis
First test of value proposition with users
IP and standards screening
Value innovation
analysis
Identified outputs
Assumptions for business
models
Draftbusiness models
Finalbusiness models
Copyright © ISOBIO Project Consortium 2015
Planning
1st exploitation workshop
2nd exploitation workshop
3rd exploitation workshop
4th exploitation workshop
D9.6 Mid-term exploitation plan
D9.7 Final exploitation plan
2015 2016 2017 2018Period Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16Month 1-3 4-6 7-9 10-12 13-15 16-18 19-21 22-24 25-27 28-30 31-33 34-36 37-39 40-42 43-45 46-48WP9 Communication, Dissemination and ExploitationT9.1-2 Communication activities T9.3-6 Dissemination activities T9.7-11 Exploitation activities
Copyright © ISOBIO Project Consortium 2015
The Exploitation Strategy
Who?Different exploitation options:
• Individual project partners• All project partners jointly• Use/replication by others• Up-scaling/integrating
others
Businessmodel
Market
IP Ownership &Management
Novel Solution
Consortium
Exploitationstrategy
Copyright © ISOBIO Project Consortium 2015
The Exploitation Strategy
What?• Technology Value,
benefits• Technology Readiness
Level– Scalability– Transferability
• Market readiness
Businessmodel
Market
IP Ownership &Management
Novel Solution
Consortium
Exploitationstrategy
Copyright © ISOBIO Project Consortium 2015
The Exploitation Strategy
Freedom to Operate
• IP Ownership– Background– Results
Businessmodel
Market
IP Ownership &Management
Novel Solution
Exploitationstrategy
Consortium
Copyright © ISOBIO Project Consortium 2015
The Exploitation Strategy
For Whom?
• Demand needs, potential users and stakeholders
• Barriers• Impact/value for the
whole support system
Businessmodel
Market
IP Ownership &Management
Novel Solution
Exploitationstrategy
Consortium
Copyright © ISOBIO Project Consortium 2015
The Exploitation Strategy
How?
• Architecture of revenue (Chesbrough)
• Describes the rationale of how an organization creates, delivers and captures value (Osterwalder)
Businessmodel
Market
IP Ownership &Management
Novel Solution
Exploitationstrategy
Consortium
Copyright © ISOBIO Project Consortium 2015
Definition of Exploitable ersults
Goal of this session:
– To define together all envisaged exploitable results
– To agree on the descriptions
– To find extra exploitation opportunities (on going)
– To gain insight in the partners’ exploitation interests• Individual exploitation• Joint exploitation
Copyright © ISOBIO Project Consortium 2015
Routes to exploitation
Results and achievements
InternalPartner
exploitation
LicenseAgreement/technology
sales
Spinoff
ConsultingNew
productEmbedded
product
Copyright © ISOBIO Project Consortium 2015
Definition of Exploitable results
• Group of 4 – 5 people• Commercial exploitation– Saleable as a product, process• Packageable
– Not for further research– Not know how in heads of people– Not in education
• Define as many as possible exploitable results– Present on flipover.
Copyright © ISOBIO Project Consortium 2015
Copyright © ISOBIO Project Consortium 2015
Ideas for Exploitable results
