Embed Size (px)
Citation preview
Copyright © Jon Marshall 2015
Making Innovationa
Corporate HabitHow to embed innovation into your company
Jon MarshallFounder
Copyright © Jon Marshall 2015
4 Keys to Embedding Innovation
1. Provide a Purpose for innovation
2. Provide Continuous Leadership for Innovation
3. Make Innovation a A Full Cycle of competence
4. Make innovation become A Way of Life
Copyright © Jon Marshall 2015
Copyright © Jon Marshall 2015
1Provide a
Purpose for InnovationWhy should we innovate?
What should be our North Star?Who will it benefit?
How will we evaluate Every Idea, Every Decision?
Copyright © Jon Marshall 2015
Innovations live in an External Context
5
Key TrendsTechnologyRegulatorySocietal, CulturalSocioeconomic
Macro-economicGlobal MarketCapital MarketsCommoditiesEconomic infrastructure
Industry ForcesSuppliers & Value ChainStakeholdersCompetitorsNew entrantsAlternative products
Market ForcesMarket segmentsNeeds and demandsMarket issuesSwitching costs
Copyright © Jon Marshall 2015
Innovations Live in an Internal Context
MISSION
STRATEGY BUSINESSMODEL
PORTFOLIO
CAPABILITY
MARKETCUSTOMERS
SELLINGABILITY
Copyright © Jon Marshall 2015
OPPORTUNITIES drive INNOVATION
Copyright © Jon Marshall 2015
2Provide
C o n t i n u o u s L e a d e r s h i pfor innovation
Innovation is• Unstable• Error prone• Risky• Subject to many strong factors• Easily subverted• Takes lots of time and money• No guarantee of success
Copyright © Jon Marshall 2015
Leaders must KEEP IT on the RAILS !
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
SUPPORTINNOVATION
SUCCESS
FUZZYFRONT
ENDDIRECTION
•Continuous Support•Continuous Direction
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
SUPPORT
DIRECTION
•Continuous Support•Continuous Direction
• Provide Strategic Context•Assure Front-end Marketing• Keep things in balanced• Create and maintain Purpose
• Provide Real Funding•Understand the Ups and Downs•Maintain total support of programs• Keep the wolves at bay
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
FLEXIBILITYINNOVATION
SUCCESS
FUZZYFRONT
ENDSTRUCTURE
• Flexibility• Structure
Copyright © Jon Marshall 2015
3Make Innovation A Full Cycle of
Competence
World Context, MarketsCustomers, Users
Understand
ConceptualizePrototype
Define
Sell to Early Adopters
Design
Engineer
Manufacturing Startup
Cross the Chasm
Market Campaign
Scale up
Make it Profitable
Copyright © Jon Marshall 2015
3 Innovation must be
A Full Cycle
Understand
ConceptualizePrototype
Define
Sell to Early Adopters
Design
Engineer
Manufacturing Startup
Cross the Chasm
Market Campaign
Scale up
Make it Profitable
For each of these,your company must develop:• Competency• Flow• Balance• Completeness
Copyright © Jon Marshall 2015
4 Make innovation
become
A Way of Life“Innovation shouldn’t be a program….
It should be the way we breathe”
Jeni Billups
Copyright © Jon Marshall 2015
Questions? Discussion?
For more information contact
Jon Marshall503-625-3366
