Copyright Marina London 1 Top 10 Web Secrets for the Next Decade: What Every Professional Should Know Presenter Marina London, LCSW, CEAP

Copyright Marina London1

Top 10 Web Secrets for the Next Decade: What Every Professional Should Know

PresenterMarina London, LCSW, CEAP


What was the first video ever

Shown on MTV ?

“Video Killed the Radio Star” The Bugles 8/1/81


“we can't rewind we've gone too far…”


We are going on an adventure

Facing a changing world, and nothing is developing faster than the Internet.

Social media and the way in which different generations interact with the www present enormous opportunities

Most have heard of and may even use Facebook, LinkedIn, and Twitter.

That does not equate to having an insider's knowledge of the most important online trends.


Why I Know What I Know

EAPA blog http://iwebu.blogspot.com Twitter http://twitter.com/iWebU I spend hours every day studying the web from a

mental health and EA perspective. Identified 10 critically important trends/resources to help

you maximize your knowledge, your professional exposure and your earning potential whether you own an EAP, work in the field, or practice privately in an office.


1. Sober24

Cutting edge website/blog/social network to encourage sobriety courtesy of Hazelden

http://www.sober24.com/ Login webeditor Goal: connect to Gen Y SoberFuse web page that visually represents

addiction as a bundle of dynamite with a lit fuse. Progress - fuse gets longer. If you engage in dysfunctional behavior, fuse gets shorter, until you blow up - you have relapsed. In trouble? Press a button to "Access your contact list". In real trouble? Press the "Panic Button" to connect immediately to a professional.


Sober 24 - cont. Electronic forums on a variety of topics - for newcomers,

families in recovery, people with gambling and debt issues, etc.

Host an online diary on the site - "My Journal" or read featured online diary, "Diary of an Alcoholic Housewife"

Take free online screening tool - "About My Drinking" figure out if you should be concerned about yourself or a loved one.

There are also online chat rooms, a button you press to get an instant list of 12 step meetings, an online book club, etc.


Sober 24 - cont.

What does this mean for you?Be aware of the cutting edge. Create tools of your own.


2. Cybertherapy

Using virtual environments and avatars to help people work through phobias, addictions, social anxiety, etc.

Create a digital worlds where virtual humans are confronted with the same tensions as in real-life encounters.

People with social anxiety are asked questions by a virtual stranger.

Heavy drinkers feel strong urges to order something from a virtual bartender


Cybertherapy - cont.

gamblers are drawn to sit down and join a group playing on virtual slot machines.

Therapist can advise patients at the very moment those sensations are felt.

Researchers have shown that people internalize these virtual experiences and their responses to them with effects that carry over into real life.


Cybertherapy (cont.)

The wounds most often suffered by soldiers in Iraq/Afghanistan are post-traumatic stress (PTS) and traumatic brain injury (TBI.)

The U.S. Army's Telemedicine and Advanced Technology Research Center (TATRC)has created virtual reality (VR) programs that allow soldiers with PTS to revisit past wartime experiences, helping them move beyond those events at their own pace.

http://www.eapassn.org/files/public/woundsofwar1011.pdf


Cybertherapy (cont.)

What does this mean for you?An opportunity to learn or offer a cutting edge new treatment modality


3. Dunbar’s Number

11/11 Scientists at Facebook and University of Milan reported only 4.74 degrees of separation between any two people in the world instead of 6.

New research used a big cohort: 721 million Facebook users, more than one-tenth of the world’s population.


Dunbar (cont.)

quality of followers is far more important than number.

hard core science behind my recommendation In 1992, British anthropologist Robin Dunbar

hypothesized a cognitive limit to the number of people with whom one can maintain stable social relationships.


Dunbar (cont.)

By stable, he meant relationships in which an individual knows who each person is, and how each person relates to every other person. the commonly used value of 150 is Dunbar's Number.

the 1990s came and went and nobody cared until the social media explosion of the 21st century.


Dunbar (cont.)

The average Facebook user has 130 friends. The average Twitter user has 126 followers. LinkedIn users average around 60 connections. People ask: should they have a Facebook? Be

on LinkedIn? Do both? I always answer "What are you going to use it

for?" Once you can answer that question, making a useful recommendation is easy.


Dunbar (cont.)

Are you Obama? Ellen DeGeneres? For most professionals, Dunbar's 150 strong

ties will do just fine. A handful of key colleagues are usually more

instrumental in getting referrals, speaking gigs, or even a new job, than hundreds of random "friends."


Dunbar (cont.)

What does this mean for you?

All you need is a 150.


4. Social Media Kills

Social media is still in a lawless "Wild West" phase of development and can be used for evil.

Remember the story of the 18 year old freshman who killed himself after his roommate surreptitiously filmed him having sex with another male and then streamed the intimate encounter live on the Internet?

How do you educate employees, clients and managers about the dangers of social media?


Social Media Kills (cont.)

The teaching of Internet etiquette and abuse prevention needs to take place in elementary school, probably 5th grade (when most kids get their first cell phone), middle school at the latest.

Why so soon? Because by middle school, tween girls bully others via text message, and by high school, misguided teens film themselves engaging in sexually explicit behavior and post the videos on the Internet.



The development of programs to teach the young (or anyone for that matter) is in its infancy. One notable effort is http://www.ThatsNotCool.com, where teens can find tools to “draw their own digital line” and a forum to discuss abuse and seek help.

In the absence of relevant preventative curricula, we must find opportunities to educate everyone about the dangers of social media. Want ideas? Check out http://cyberangels.org



What does this mean for you?An opportunity for EAPs and clinicians to provide this type of training to corporate clients, school systems, etc.


5. Social Media in a Disaster

When disaster strikes, Gen Y turns to social media and the net. Are you ready?

Should you use social media to manage a disaster? Does it work? How would you use it?

A major Red Cross study assessed the role and importance of social media in disasters.


Social Media in a Disaster (cont.)

They asked “what is the general level of use of social media in the community?” and found:

Nearly 3 in 4 participate in at least one online community or social network.

The majority (82 percent) participates in social media at least once a week.

Those surveyed had strong expectations about the role of social media in the event of a disaster or emergency



About half would sign up for emails, text alerts, etc. to receive information.

About half would mention emergencies on their social media channels.

Facebook was the most commonly used channel. Nearly half would use social media to let loved ones

know they are safe. More than two-thirds agree that responders should

monitor and respond to postings on their websites. Younger people are more likely to request help through

social media or text messaging.



So what do these results mean for you? You need to proactively plan your use of social media

during a potential crisis. You need to establish policies/best practices for your

use of social media. If you don’t - others will do it for you - and you will have

lost control of the message. The younger your employee population - the more

important this planning becomes.



What tools might you use to accomplish this? Probably nothing is faster than using an existing

Twitter account. Another option is to create an account that remains dormant except in the event of an emergency.

Post info on the wall of your Facebook. Post info on your website (this can be very slow). For a more ongoing response, consider creating a

dedicated blog to provide information, tips, etc. Don’t wait


6. Social Media Will Not Help You

The thoughtless use of social media will not help you. Social media is just another facet of marketing and

customer service. "If you’re tweeting all your discounts, and none of

your customers are on Twitter, then you sir, are an idiot."

you must select the social media channel that matches your skill set, and your purpose.

http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5


Social Media Will Not Help You (cont.)

Marketing involves knowing your audience, and tailoring your promotions in specific bursts to the correct segments.

If you can't write, hire someone who does! "Do you know your audience? Have you

reached out to them? Ask them what you can do better, or ask those who haven’t been around in a while what you can do to get them back."


7. Becoming Web Dead

Are we safe on the web?

April Fool's Day 2011, the New York Times published Erasing the Digital Past. But this was no joke.

“Until their online rep is smeared, most people do not know that there are online reputation managers, who offer to expunge negative posts, bury unfavorable search results and monitor a client’s virtual image."


Web Dead (cont.) Resources

http://www.reputation.com/ "We inoculate the first pages of Search Engine Results against negative listings by introducing more authoritative positive listings, which will naturally outrank and push down the negative ones."

They will give you a free estimate. http://www.reputationmanagementconsultants.com Cost $120 to $600 a year for run-of-the-mill cases. VIPs

average between $5,000 and $10,000 a month


7. Becoming Web Dead

http://metalrabbitmedia.com/online-reputation-management

Wikipedia management Two guys in an apartment


Web Dead (cont.)

Google Alerts – proactive and FREE. Just fill in your name, the name of your business, or anything else you are interested in keeping tabs on, and the information is delivered directly to your e-mail.

Simple. Google Alerts allows you to monitor your reputation, takes less than five minutes to set up, and is FREE.

http://www.google.com/alerts Unless you have the budget, be proactive, and use

Google Alerts.


8. Get an App

If you don't have a mobile version of your site today, you are already behind. May or may not be true for your - worthy of careful consideration.

Smartphones and tablets becoming less expensive and ubiquitous.

Shepell fgi, a Canadian EAP created a FREE App: My EAP - May 2011 http://www.shepellfgi.com/

http://itunes.apple.com/us/app/my-eap/id436292883?mt=8


Get an App (cont.)

The app delivers interactive tools, support resources and access to EAP services via mobile devices to provide easy and effective access for people on-the-go.

My EAP allows users to connect to:

5. Health and wellness articles6. e-Counseling7. Information on a range of personal and work-related

topics from acclaimed experts through streaming video.


Get an App (cont.)

It takes seconds to download the app (see below.) The landing page of My EAP is beautiful in its simplicity.

There are exactly 4 choices, work, life, health, EAP Services, plus an 800 number for emergencies.

Anyone can use My EAP – not just Shepell clients

MORE Field Guide to Life app

Provides help with recovery, including a sober counter, a daily inspirational message and sobriety challenges to help get you through small increments of time like days and weeks.

12-Step Meeting Finder support system that lets you program important

people into your app like a sponsor, who can be instantly notified with the app’s “Get Help Now” button.


Another product of Hazelden

$6.99 in app store Not primarily branded with Hazelden name http://www.appolicious.com/health/apps/

1035389-mobile-more-field-guide-to-life-stanton-publication-services-inc



Get an App (cont.)

What does this mean for you?5.3 billion mobile phone subscriptions at the end of 2010 = 77 % of the worldEnd of 2009 - almost 530 million users browsed the Web on their handset. This will increase to over 1 billion by 2015.http://www.appmakr.com http://www.shoutem.com


9. Death in Cyberspace

What will happen to all this digital "stuff" when we die? Should it be preserved? Deleted?

TheDigitalBeyond.com - this is probably the mother website for this topic. It covers everything from Twitter's policy for deceased users, to asking "What do you want to happen to your Facebook profile after you die?," to excerpting the book "Your Digital Afterlife." Their advice? Everyone needs a "digital executor".

http://www.thedigitalbeyond.com


Death in Cyberspace (cont.)

DeathandDigitalLegacy.com. How to: Download Your Content From Facebook – “helpful to those who are struggling with the online accounts of a departed loved one." http://www.deathanddigitallegacy.com

Sitesucker - website literally copies entire websites to your local hard drive for cyber embalming purposes.

http://www.sitesucker.us/mac/mac.html Mac only



LegacyLocker.com. "safe, secure repository for your vital digital property that lets you grant access to online assets to friends and loved ones in the event of loss, death, or disability."

http://legacylocker.com/ Free service, "Entrustet". "What will happen to

your digital assets after you're gone? Make your decisions today with Entrustet.”

http://www.entrustet.com/



Lifenaut allows anyone to create a free back-up of their mind via a database of personal reflections captured in video, image, audio and documents. "Each account comes with an interactive Avatar that becomes more intelligent as you add more information to your Mindfile.” http://lifenaut.com/

DeathSwitch.com, an automated system that prompts you to make sure you are still alive. Don’t respond? the assumption is you’re dead - pre-scipted messages are automatically sent to those designated by you. http://deathswitch.com/



What does this mean for you?

Something to think about. Something for your clients to think about.


10. Technology Never Dies

Krulwich Wonders, an "NPR Sciency Blog" written by Robert Krulwich. "Tools Never Die".

"Kevin Kelly [the editor of Wired magazine] (totally incorrectly, I'm sure), said : "there is no species of technology that have ever gone globally extinct on this planet."... "I can't find any [invention, tool, technology] that has disappeared completely from Earth."

Nothing? Brass helmets? Detachable shirt collars? Chariot wheels?


Tech Never Dies (cont.)

Can't be, I told him. Tools do hang around, but some must go extinct.

... I told him it would take me a half hour to find a tool, an invention that is no longer being made anywhere by anybody.

I tried carbon paper (still being made), steam powered car engine parts (still being made), Paleolithic hammers (still being made), I couldn't find a provable example of an technology that has disappeared completely".


Tech Never Dies (cont.)

What are the implications if no technologies truly become extinct?

http://www.npr.org/blogs/krulwich/2011/02/04/133188723/tools-never-die-waddaya-mean-never

“we can't rewind we've gone too far…”


Get more help

Read http://iwebu.blogspot.comFollow http://twitter.com/iwebu E-mail [email protected]

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Copyright Marina London 1 Top 10 Web Secrets for the Next Decade: What Every Professional Should Know Presenter Marina London, LCSW, CEAP