COPYRIGHT NIELSEN NRG 2008 23 June 2008 1 SONY International Tracking CONTENTS: Japan New this week: No new titles this week. 2 Appendix - 2007 Summer

SONY International Tracking

COPYRIGHT NIELSEN NRG 2008 23 June 2008 1

CONTENTS:

JapanNew this week: No new titles this week.

2

Appendix - 2007 Summer Blockbusters 4

To: Sony Pictures

From: Chloe Wild, Juley Remily, Neil Harrison, Henry Piney, Sean Steele, Tracy Powell, Stuart Grant

Subject: International Tracking: Summer Blockbuster Comps

16 June – 22 June, 2008

Date: 23 June 2008

For further information, please contact:Neil Harrisont: +44 (0) 20 7420 9265f: +44 (0) 20 7170 5239m: +44 (0) 7957 897798e: [email protected]

CONFIDENTIAL

Please note: • “Definite” interest (among aware) is charted only where total awareness is 10% or more.



0%3%

0%2%

4%0% 0% 1%

41%

53%56%

27%

34%

40%

8%10%

13%9%

4%

15%

N/A

18%

13%

20% 22%25%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Narnia Narnia Narnia Indiana Jones 4 Indiana Jones 4 Indiana Jones 4 Speed Racer Speed Racer Speed Racer

JAPAN: Summer Blockbusters - International Tracking Comps

24 weeks out 16 weeks out 8 weeks out 24 weeks out 16 weeks out 8 weeks out 24 weeks out 16 weeks out 8 weeks out

03/12/2007 28/01/2008 24/03/2008 31/12/2007 25/02/2008 21/04/2008 14/01/2008 10/03/2008 05/05/2008

Number of Weeks Pre-Release

Report Date

Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.



0% 1% 0% 0% 0% 0% 0% 1%5%

27%

40%

4% 6% 7% 7%5% 5%

8%

2%N/AN/AN/A

4%N/A N/A N/A N/A

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Kung Fu Panda Kung Fu Panda Kung Fu Panda The IncredibleHulk

The IncredibleHulk

The IncredibleHulk

The Dark Knight The Dark Knight The Dark Knight



04/02/2008 31/03/2008 26/05/2008 11/02/2008 07/04/2008 02/06/2008 18/02/2008 14/04/2008 09/06/2008


Report Date




0% 0% 0%

6%4%

11%

N/AN/A

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Hancock Hancock Hancock Iron Man Iron Man Iron Man


24 weeks out 16 weeks out 8 weeks out 24 weeks out 16 weeks out 8 weeks out

10/03/2008 05/05/2008 30/06/2008 07/04/2008 06/02/2008 28/07/2008


Report Date


Release date shift



APPENDIX – 2007 Summer Blockbusters



2%

9%

3%1% 2% 1% 2%

46%

60%

55%57%

66%

38%

32%

50%

25%

9%7%

10%

21% 23%

43%

38%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Spider-Man 3 Spider-Man 3 Spider-Man 3 Pirates 3 Pirates 3 Pirates 3 Shrek 3 Shrek 3 Shrek 3

JAPAN: Summer Blockbusters - International Tracking Comps - 2007


13/11/2006 08/01/2007 05/03/2007 29/01/2007 26/03/2007 08/01/2007 05/03/2007 30/04/2007


Report Date


US$3.0mUS$12.1mUS$10.1m

Pre-tracking / launch date shift



3%0% 1% 2%

0% 0% 1%

67%

75%

10%

16%

23%

12%14%

21%

12%14% 13%

31% 31%

10% 11%13%

16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Harry Potter 5 Harry Potter 5 Harry Potter 5 Transformers Transformers Transformers Fantastic Four 2 Fantastic Four 2 Fantastic Four 2



22/01/2007 21/05/2007 12/02/2007 09/04/2007 04/06/2007 08/04/2007 04/06/2007 23/07/2007


Report Date


US$1.8mUS$5.4mUS$17.0m




0% 1% 0% 0% 1%2%

15%

4% 4%

9%

N/AN/AN/A

8%

N/A0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The SimpsonsMovie

The SimpsonsMovie

The SimpsonsMovie

Ratatouille Ratatouille Ratatouille The BourneUltimatum

The BourneUltimatum

The BourneUltimatum



02/04/2007 28/05/2007 04/06/2007 23/07/2007 10/09/2007


Report Date


US$2.9mUS$4.1mUS$0.07m





Documents

COPYRIGHT NIELSEN NRG 2008 23 June 2008 1 SONY International Tracking CONTENTS: Japan New this week: No new titles this week. 2 Appendix - 2007 Summer